Detailed directory of the world's most ethical and sustainable brands, eco-stays, farms and shops
With verified data and in-person inspections
Sustainable and Ethical Brands Directory
Browse every department.
Shop the best sustainable and environmentally friendly brands across clothing, electronics, food and more. Ethically verified with sustainability reports and analysis for the ethical consumer.
In Person Interviews
We inspect in person.
With verified data and in-person inspections, we film inside the lodges, farms and brands, and sit down with the founders themselves.
Built on the data
Three rules we won’t break.
Every verdict on Hold The Throne starts with the data: the composition, the certifications, the supply chain. These are the rules that data has to pass.
Rule 01
The data decides, not the marketing.
We analyse the actual composition and certifications. If the label says “eco” but the data doesn’t, the data wins.
Rule 03
Nobody pays to change the numbers.
Independently funded. A brand can’t buy a better score, a badge, or its way off a bad result.
Rule 02
Every score is traceable.
Each rating links back to the named source it came from, so you can open the data and check it yourself.
From the Journal
Latest articles & guides.
Interview
Inside the Oliver Messel Houses of Mustique
A rare look inside the island’s most storied villas, and the people keeping them.
Real Advice
How To Switch To Sustainable Clothing Without Getting Greenwashed
The practical, no-nonsense guide to building a wardrobe that actually holds up.
Travel Guide
Best Sustainable Hotels, Resorts & Eco Lodges in Antigua
Our verified pick of where to stay, checked against a 16-point eco checklist.
In-person interviews, honest buying advice, travel guides and data reports — new pieces every week.
Member Discounts
Exclusive Deals on Sustainable Brands
-15% OFF
15:21 Phone Cases
15:21 gave us -15% off to share. Click the referral link to automatically activate the discount.
No code needed · auto-applied
-15% OFF
Kind Laundry
Kind Laundry gave us -15% off to share. Use the referral link to automatically activate your discount.
No code needed · auto-applied
-12% OFF
Freedom Ecowear Swimwear
Freedom Ecowear gave us -12% off to share. Click the referral link to automatically claim your discount.
No code needed · auto-applied
Coming soon
The whole directory, in your pocket.
Scan a label in-store, check the score, save your verified brands and find eco-stays and farms near you. The Hold The Throne app lands soon.
Scan & check • Save brands • Near you