What a brand
is made of.
Know what is true, who owns the brand, who is harmed, whether a badge means anything and what you can safely choose instead. We do the research once, so you do not have to. No brand pays to be here.
Tivoli
4/5
You wanted proof, not promises. We read the whole range.
Every product page in the range, composition line by composition line.
Plant, animal, semi-synthetic or synthetic, by what the fibre actually is.
One standard per category, applied to the catalogue rather than a sample.
The coverage, the exclusions and the source behind every figure.
Every category, and what gets read in it
Every fibre line in the catalogue
Every INCI list on the range
Every ingredient list
Origin, cooperative and ownership
Material and coating records
Every fibre line
Wax, wick and fragrance records
Metals, stones and origin
Repairability, materials and origin
Power, repairability and running cost
Ingredients and materials
Materials and hazard groups
Energy, water, waste and ownership
Fleet, fuel and route records
Twelve pillars of public data
80 of 100 eligible products earn plant credit: 3/5.
80 complete plant-only products, 10 quantified blends, 5 complete wool products and 5 undisclosed compositions. All 100 eligible pages were read. This teaches the method; it is not a finding about a real brand.
80 ÷ 100 × 100 = 80% under Standard 1.2.0. Wool is a natural animal fibre but does not earn plant-preference credit. An unread product, incomplete composition or missing certification is not proof of a negative claim.
Read the complete worked report →Published evidence, with coverage you can check
Explore saved product evidence and dated assessments. Catalogue coverage varies by brand. New scans and source checks continue in the background; a listing does not mean its entire range has been assessed. Open each report for its sources, coverage, assessment date and standard version.
How natural a product actually is
Composition read off the live catalogue, product by product, then classified and scored. Not a page of HTML, and not the brand’s own summary of itself.
Clothing
Plant, animal, semi-synthetic and synthetic share per SKU
601,035
Beauty
Every INCI list read, natural share and flagged ingredients
396,890
Bath and body
INCI records and what the range is actually made of
1,046
Electronics
Repairability, materials and origin records
718
Homeware
Material and coating records per item
13,025
Bedding
Fibre composition across the range
32,168
Food
Ingredient lists, origin and ownership
40,287
Chocolate
Origin, cooperative and supply chain evidence
8,571
Sustainability of places, on the record
What is grown on site rather than bought in, what is disclosed, and what is only claimed. Held per venue.
Eco stays
Energy, water, waste and ownership records
338records
Countries scored on public data
Twelve equally weighted pillars per country, each carrying the dataset and the year it came from. No country is scored on a tourism board’s word.
Countries
Water, wildlife, conservation, energy, pollution, food, culture, heritage, plant-based, fibres, organic and recycling
77records
What a machine is made of, and how long it lasts
Repair, parts, materials and running-cost records, held the same way as everything else.
Vehicles
Power type, repairability and running cost
77records
Electronics
Repair scores, parts availability and recycled content
718
Toys
Material records and hazard groups
1,994
We audit the auditors
and certifiers.
A leaf, bunny or medal can look convincing. We open the register, match the name, check the scope and look at the date.
Tap a card to catch the claim
Brand says“GOTS certified”
Show me the proof →
HTT checksLicence number, certified company, product scope and current status
What the result can sayMatch · wrong scope · expired · not found
A badge never scores itself.
Brand says“STANDARD 100”
Show me the proof →
HTT checksCertificate number, validity, product class and named holder
What the result can sayMatch · expired · holder mismatch · not found
A badge never scores itself.
Brand says“Certified B Corp”
Show me the proof →
HTT checksCurrent directory status, published impact score and certification date
What the result can sayCurrent · lapsed · claim not found
A badge never scores itself.
Brand says“Fairtrade certified”
Show me the proof →
HTT checksThe named organisation, licensed product or ingredient and programme scope
What the result can sayMatched · partial claim · not found
A badge never scores itself.
Brand says“Cruelty free”
Show me the proof →
HTT checksCurrent programme listing, company name, territory and stated exceptions
What the result can sayListed · territory differs · not listed
A badge never scores itself.
GRS Brand says“Made with recycled content” Show me the proof →
HTT checksCertificate holder, certified process, material scope and percentage claim What the result can sayBacked · scope mismatch · evidence missing A badge never scores itself.Good On You Brand says“Rated Good” Show me the proof →
HTT checksLatest public rating, its date and the people, planet and animal breakdown What the result can sayAgrees with HTT · differs · rating changed A badge never scores itself.Soil Association Brand says“Certified organic” Show me the proof →
HTT checksLicensee, certification scheme, product scope and current listing What the result can sayMatched · partial · not found A badge never scores itself.World Bank · FAO · OWID Brand says“Low-impact country” Show me the proof →
HTT checksThe original indicator, reporting year, unit, gaps and methodology What the result can saySupported · old data · not comparable A badge never scores itself.Protected Planet · IUCN Brand says“Wildlife friendly” Show me the proof →
HTT checksProtected-area overlap, threatened species records, date and map coverage What the result can saySupported · risk found · evidence gap A badge never scores itself.The score, where you already work
Check a product in Chrome or place a verified score directly in Wix, Shopify and WordPress. Every extension reads from the same published report, so the score, source and check date stay consistent.
Chrome
01
Check a brand or product without leaving the page you are browsing.
Explore extensions
Shopify
02
Place the verified score below Add to cart or on each basket line.
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Wix
03
Add the same live result to product and collection templates.
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WordPress
04
Use a block or shortcode in Elementor, WooCommerce or any theme.
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The latest reports
Three full reports a month, free. Unlimited reports for members.
Everyone sees the verdict and summary. A free reader account opens three full reports each month; Member opens every composition, catalogue breakdown and verified source without that limit.
The questions people need answered