How do you know what a brand is made of?

We read the brand’s own product listings, one at a time, and record the composition exactly as published: the fibre percentages on a garment, the INCI list on a cosmetic, the material on a homeware item. 1,929,848 product listings across 6,327 catalogues have been read this way. Where a brand publishes nothing, that is recorded as a finding rather than filled with an estimate.

Where does the data come from?

Three places, and each is named on the record. The brand’s own published product pages. Certifier registers, checked directly: GOTS, OEKO-TEX, B Corp, Fairtrade, Leaping Bunny and the Soil Association. And public datasets for the country pillars: World Bank, FAO, Our World in Data, Protected Planet and the IUCN Red List.

Is this scraped data?

No. A scraper is a tool you run to go and fetch pages. This is the opposite: the catalogues have already been read, checked against the registers and published as findings. You query a result, not a website. There is no crawler to build, no proxy pool and nothing to maintain.

How is the score worked out?

Every record is scored 1 to 5 against one fixed standard, and the working is shown on the report: what was read, how much of the catalogue it covered, and what could not be confirmed. A brand with too little published to judge is marked “listed, not scored” rather than given a middling number.

Can a brand pay to change its score?

No, and the widget carries that rule with it: scores, shares and check dates are served by us and cannot be overridden. A brand may embed its own score at any value, including a low one. Membership funds the scans; affiliate links cover the rest.

Can I put the score on my own site?

Yes. The widget is one line of HTML and reads from the same scan as the report, so it updates when we rescan. It works in Elementor, WordPress, Shopify and plain HTML. The badge and score card are free; the fibre table and category ranking are on the business plan.

What a brand is made of | Hold The Throne

The catalogues have already been read

We are not a scraper. There is no proxy pool to rent, no parser to repair when a site changes its markup, and nothing to wait for. Every record here has already been read, structured and scored against the Throne Standard.

ProductsScored on how close the range gets to 100% natural, read composition line by composition line across the catalogue.

Electronics and placesScored on sustainability: repair, materials and origin for a machine; energy, water, waste, sourcing and ownership for a venue.

DestinationsAn entire index: twelve equally weighted pillars per country, each carrying its own dataset and year.

Turn product evidence into a reason to buy

Throne Standard scans the catalogue, matches the exact product and places an independently verified result where the decision happens, not hidden on a sustainability page.