Detailed directory of the worlds most ethical and sustainable brands
with verified data and in-person inspections
Non Toxic Bath & Body Products
A verified list of hair and skin care brands using natural ingredients to create sustainable, allergy-friendly, non-toxic, and eco-friendly soaps, creams, masks, and oils for conscious consumers looking for natural bath & body products.
Sustainable Eco Lodges, Hotes, Villas and Resorts
Discover verified sustainable eco lodges, boutique eco hotels, private villas, and responsible resorts handpicked for conscious travellers seeking meaningful, low-impact travel experiences with renewable energy, locally sourced food, wildlife conservation, natural fiber beddings, and eco-friendly operations.
Ethical fashion brands
A verified list of ethical fashion brands using natural fibers to create sustainable clothing, slow fashion apparel, fair-trade garments and eco-friendly fashion with transparent supply chains for conscious consumers and sustainable shoppers.
Sustainable Electronics Products
A detailed sustainability database for smartphones, laptops, and eco-friendly accessories. Each entry provides deep-dive data on environmental impact rankings, material circularity, device durability, repairability scores, and low-toxic components.
Exclusive Deals on Sustainable Brands
Sustainable shopping can be expensive 😭. So here are eco friendly deals on brands worth trusting, so doing right by your body and the planet doesn’t have to cost more.
-12% Off Exclusive Discount On Sustainable Swimwear
Freedom Ecowear have given us a discount of -12% off to share with our website visitors. Click the referral link to automatically claim your discount.
-15% Off Exclusive Discount On Sustainable Phone Cases
15:21 have given us a discount of -15% off to share with our website visitors. Click the referral link to automatically activate discount.
-15% Off Exclusive Discount On Eco Friendly Laundry Products
Kind Laundry have given us a discount of -15% off to share with our website visitors. Use the referral link to automatically activate your discount.
Ethics You Can Trust
Every verified listing on our platform has undergone an in-person inspection. We personally capture high-definition photos and videos to ensure complete transparency and accuracy for your peace of mind.
In Person Interviews
I burned my whole swimwear business down to start again. At its peak doing five figures a month, Vivi Rufino and her partner David stopped producing entirely and spent seven years rebuilding Freedom Ecowear from polyester to natural fibres like hemp and organic cotton. Standing in the workshop the two of them built, Vivi explains why even recycled polyester failed, and why destruction was the only way forward.
She got expelled from school for sketching, and built a Caribbean sustainable swimwear brand. Vivi Rufino could not afford new clothes at college, took her sketches to her aunt’s sewing machine, and grew Freedom Ecowear into a beachwear label that now ships to over 30 countries, run with her partner David. I spent two days at Sol Luna Atelier with the two of them, and this is Vivi’s origin story in her own words.
Lamblion Apartments is the Antigua vacation rental where you pick your own breakfast: a black owned, solar powered, Green Globe self catering garden stay.
Ethical Fashion
I burned my whole swimwear business down to start again. At its peak doing five figures a month, Vivi Rufino and her partner David stopped producing entirely and spent seven years rebuilding Freedom Ecowear from polyester to natural fibres like hemp and organic cotton. Standing in the workshop the two of them built, Vivi explains why even recycled polyester failed, and why destruction was the only way forward.
Vogue’s 28 best sustainable clothing brands list is right about ethics and wrong about fibre. Of 28 brands, 26 fail a plant-fibre-only test because they lean on TENCEL, viscose, wool, silk and recycled polyester. Here is the proof, composition by composition.
She got expelled from school for sketching, and built a Caribbean sustainable swimwear brand. Vivi Rufino could not afford new clothes at college, took her sketches to her aunt’s sewing machine, and grew Freedom Ecowear into a beachwear label that now ships to over 30 countries, run with her partner David. I spent two days at Sol Luna Atelier with the two of them, and this is Vivi’s origin story in her own words.
Sustainable Travel Destinations, Eco-Stays and Eco-Tour Guides
4 certified eco hotels in Chicago near Soldier Field for Beyoncé at Soldier Field, each verified green, from LEED and Green Key stays to carbon neutral operations, all close to the action.
The best eco friendly stays in Dominican Republic, hand picked from certified retreats to off grid hideaways.
The best eco friendly stays in Jamaica, hand picked from certified retreats to off grid hideaways.
Latest Data Reports
Nudie Jeans passes the fibre test, and that is rare for denim. Hold The Throne scanned all 527 live styles for plastic and synthetics, and 99.2% came back natural, mostly 100% organic cotton. The catch is in the ethics: a living wage gap Nudie admit is not closed, and cotton from India.
Pact markets itself as Earth’s Favorite organic cotton, but it is not a clean pass for sustainable clothing. Hold The Throne scanned all 205 of their live styles, and while 122 are 100% organic cotton, just over a third are blended with elastane, which is plastic.
Harvest & Mill sell legit sustainable clothing. I scanned all 74 of their live styles for plastic, synthetics and chemical fibre, and every single one is 100% organic cotton, grown and sewn in the USA, with no plastic, no synthetics, no chemically processed cellulose and no animal fibre.