1,250,000+ historical catalogue entries on file

What a brand
is made of.

Know what is true, who owns the brand, who is harmed, whether a badge means anything and what you can safely choose instead. We do the research once, so you do not have to. No brand pays to be here.

In your words

The questions people need answered

How it works

Read the evidence. See the coverage and the limits.

01
We read the catalogue

Read attributable composition evidence within the declared catalogue scope.

02
We classify each line

Plant, animal, semi-synthetic or synthetic, by what the fibre actually is.

Kent featured product
03
We score the whole range

Apply the current category method; disclose coverage and withhold unsupported scores.

04
We publish the working

Show the coverage, exclusions, dates, sources and limits of each assessed result.

What we scan

Every category, and what gets read in it

Clothing
621,954
Recorded entries
2,495 reports

Recorded fibre lines and catalogue coverage
Beauty
399,839
Recorded entries
2,003 reports

Recorded INCI lists and evidence coverage
Food
22,801
Recorded entries
884 reports

Recorded ingredient lists
Chocolate
136
Recorded entries
423 reports

Origin, cooperative and ownership
Homeware
13,195
Recorded entries
156 reports

Material and coating records
Bedding
32,496
Recorded entries
161 reports

Recorded fibre lines
Candles
6,209
Recorded entries
43 reports

Wax, wick and fragrance records
Jewellery
144,204
Recorded entries
537 reports

Metals, stones and origin
Electronics
592
Recorded entries
119 reports

Repairability, materials and origin
Vehicles
77
reports

Power, repairability and running cost
Pets
6,770
Recorded entries
60 reports

Ingredients and materials
Kids and toys
86
Recorded entries
23 reports

Materials and hazard groups
Accommodations
338
listings

Conservation, energy, water, waste and food
Airlines
370
listings

Fleet, fuel and route records
Destinations
77
countries

Twelve pillars of public data
Illustrative example · fictional textile catalogue

80 of 100 eligible products earn plant credit: 3/5.

80 complete plant-only products, 10 quantified blends, 5 complete wool products and 5 undisclosed compositions. All 100 eligible pages were read. This teaches the method; it is not a finding about a real brand.

80 ÷ 100 × 100 = 80% under Standard 1.2.0. Wool is a natural animal fibre but does not earn plant-preference credit. An unread product, incomplete composition or missing certification is not proof of a negative claim.

Read the complete worked report →
The Throne Standard · data, not scraping

Historical catalogues and current assessments

The library includes historical catalogue data and versioned assessments. Historical counts do not establish current product coverage or independently reviewed findings. A score is shown only where the current assessment supports it.

ProductsClothing uses a plant-fibre preference under the published method. Other categories show their own evidence and limitations; historical rows do not establish a current score.
Electronics and placesElectronics show recorded repair, materials and origin findings. Accommodation Eco Scores use eight weighted pillars; insufficient evidence withholds a score.
DestinationsAn entire index: twelve equally weighted pillars per country, each carrying its own dataset and year.
StructuredNamed fields, not a page to parse. Composition, coverage, exclusions and the check date all come back as data.
Assessment statusHistorical rows and current results are distinguished. Open the report to see its assessment version and evidence coverage.
SourcedEach figure names the field, the source and the date it was checked, so it can be audited rather than trusted.
The badge check

We audit the auditors
and certifiers.

A leaf, bunny or medal can look convincing. We open the register, match the name, check the scope and look at the date.

Tap a card to catch the claim
GOTS Brand says“GOTS certified” Show me the proof HTT checksLicence number, certified company, product scope and current status What the result can sayMatch · wrong scope · expired · not found A badge never scores itself.
OEKO-TEX Brand says“STANDARD 100” Show me the proof HTT checksCertificate number, validity, product class and named holder What the result can sayMatch · expired · holder mismatch · not found A badge never scores itself.
B Corp Brand says“Certified B Corp” Show me the proof HTT checksCurrent directory status, published impact score and certification date What the result can sayCurrent · lapsed · claim not found A badge never scores itself.
Fairtrade Brand says“Fairtrade certified” Show me the proof HTT checksThe named organisation, licensed product or ingredient and programme scope What the result can sayMatched · partial claim · not found A badge never scores itself.
Leaping Bunny Brand says“Cruelty free” Show me the proof HTT checksCurrent programme listing, company name, territory and stated exceptions What the result can sayListed · territory differs · not listed A badge never scores itself.
GRS Brand says“Made with recycled content” Show me the proof HTT checksCertificate holder, certified process, material scope and percentage claim What the result can sayBacked · scope mismatch · evidence missing A badge never scores itself.
Good On You Brand says“Rated Good” Show me the proof HTT checksLatest public rating, its date and the people, planet and animal breakdown What the result can sayAgrees with HTT · differs · rating changed A badge never scores itself.
Soil Association Brand says“Certified organic” Show me the proof HTT checksLicensee, certification scheme, product scope and current listing What the result can sayMatched · partial · not found A badge never scores itself.
World Bank · FAO · OWID Brand says“Low-impact country” Show me the proof HTT checksThe original indicator, reporting year, unit, gaps and methodology What the result can saySupported · old data · not comparable A badge never scores itself.
Protected Planet · IUCN Brand says“Wildlife friendly” Show me the proof HTT checksProtected-area overlap, threatened species records, date and map coverage What the result can saySupported · risk found · evidence gap A badge never scores itself.
Extensions · coming soon

The score, where you already work

Check a product in Chrome or place a verified score directly in Wix, Shopify and WordPress. Every extension reads from the same published report, so the score, source and check date stay consistent.

Explore extensions
Instant

An answer in one query, not a scraping project

Search the report library for recorded composition, sources and assessment status. Historical product data remains available while current-version assessments are completed. Open each report to check its evidence, date and limits.

1,253,174 recorded product entries
6,369 brand catalogues on file
9 records carrying a score
0 crawlers for you to run
The global Eco Index

77 countries, twelve pillars each

The directory organises destination evidence across twelve pillars. A listed destination is not necessarily assessed. Scores remain unavailable unless a current supported assessment establishes the evidence, coverage and method.

Conservation Culture Energy Fibres Food Heritage Organic Plant-based Pollution Recycling Water Wildlife
Straight answers

What a brand is made of, and how we know

How do you know what a brand is made of?

Where available, reports show the published composition, exact product and dated source. 1,253,174 historical entries across 6,369 catalogues are stored. This count does not establish independently reviewed current findings. Missing or unverified evidence remains unavailable and is not a negative finding about a brand.

Where does the data come from?

Where available, records link published product pages, certifier registers and public datasets. Check the individual source, date and scope. A manufacturer certificate does not establish certification of every brand or product it makes.

Is this scraped data?

The library contains historical catalogue records and sourced assessments. A stored row does not establish current accuracy: use the report sources and assessment date. Unverified current findings remain unavailable.

How is the score worked out?

Supported assessments use the applicable published methodology. The report shows the evidence scope, coverage and limitations. Different categories measure different things; a textile composition score is not a universal sustainability rating. Insufficient evidence means the score is withheld.

Can a brand pay to change its score?

No, and the widget carries that rule with it: scores, shares and check dates are served by us and cannot be overridden. A brand may embed its own score at any value, including a low one. Membership funds the scans; affiliate links cover the rest.

Can I put the score on my own site?

Yes. The widget is one line of HTML and reads from the same scan as the report, so it updates when we rescan. It works in Elementor, WordPress, Shopify and plain HTML. The badge and score card are free; the fibre table and category ranking are on the business plan.

Report library

The latest reports

Membership

Three full reports a month, free. Go deeper when you need more.

Everyone sees the verdict and summary. A free reader account opens three full reports each month; paid plans increase or remove that limit according to the plan selected.