Detailed directory of the world's most ethical and sustainable brands, eco-stays, farms and shops
With verified data and in-person inspections
Sustainable and Ethical Brands Directory
Browse every department
Shop the best sustainable and environmentally friendly brands across clothing, electronics, food and more. Ethically verified with sustainability reports and analysis for the ethical consumer.
Region by region
Sustainable Eco Lodges, Hotels, Villas & Resorts
Sustainable eco lodges, hotels and resorts for conscious travel. Compare verified stays and unlock member prices.
Natural fibre
Ethical Fashion Brands
Natural fibre clothing brands, tested by label. Organic cotton, linen and hemp, with no synthetics hidden in the blend.
Non-toxic
Non Toxic Bath & Body Products
Natural, hypoallergenic, nut-free and cruelty-free products for sensitive skin. Ethical, low-emission picks.
Repairable
Sustainable Electronics Products
Eco-friendly laptops, phones and cases made from recycled materials. Ethically sourced, packaged without plastic.
Slave-free
Non Toxic, Slave Free, Organic Food
Ethical and sustainable food: slave-free bean-to-bar chocolate, organic legumes, grains and nuts, country by country.
Near you
Sustainable Organic Local Farms
Farm shops and pick-your-own near you. See what’s in season and where to pick strawberries, apples and more nearby.
In Person Interviews
We inspect in person
With verified data and in-person inspections, we film inside the lodges, farms and brands, and sit down with the founders themselves.
Built on the data
Three rules we won’t break.
Every verdict on Hold The Throne starts with the data: the composition, the certifications, the supply chain. These are the rules that data has to pass.
Rule 01
The data decides, not the marketing.
We analyse the actual composition and certifications. If the label says “eco” but the data doesn’t, the data wins.
Rule 02
Every score is traceable.
Each rating links back to the named source it came from, so you can open the data and check it yourself.
Rule 03
Nobody pays to change the numbers.
Independently funded. A brand can’t buy a better score, a badge, or its way off a bad result.
Reader Discounts
Exclusive Deals on Sustainable Brands
Exclusive discounts with brands we’ve verified — applied automatically through our links.
-15% OFF
15:21 Phone Cases
15:21 gave us -15% off to share. Click the referral link to automatically activate the discount.
No code needed · auto-applied
-12% OFF
Freedom Ecowear Swimwear
Freedom Ecowear gave us -12% off to share. Click the referral link to automatically claim your discount.
No code needed · auto-applied
-15% OFF
Kind Laundry
Kind Laundry gave us -15% off to share. Use the referral link to automatically activate your discount.
No code needed · auto-applied
Coming soon
The whole directory, in your pocket.
Scan a label in-store, check the score, save your verified brands and find eco-stays and farms near you. The Hold The Throne app lands soon.
Scan & check • Save brands • Near you
Explore Hold The Throne
- FARMS
- UK Farms
- USA Farms
Coming soon
The whole directory, in your pocket.
Scan a label in-store, check the score, save your verified brands and find eco-stays and farms near you. The Hold The Throne app lands soon.
Scan & check • Save brands • Near you













