We scan the fibre and the ingredients off every product and score what is actually in it against one standard. No brand pays for its place. You get the clarity.
Purified
5/5
Every product page in the range, composition line by composition line.
Plant, animal, semi-synthetic or synthetic, by what the fibre actually is.
One standard per category, applied to the catalogue rather than a sample.
The coverage, the exclusions and the source behind every figure.
Every fibre line in the catalogue
Every INCI list on the range
Every ingredient list
Origin, cooperative and ownership
Material and coating records
Every fibre line
Wax, wick and fragrance records
Metals, stones and origin
Repairability, materials and origin
Power, repairability and running cost
Ingredients and materials
Materials and hazard groups
Energy, water, waste and ownership
Fleet, fuel and route records
Twelve pillars of public data
Both catalogues were read in full. Each brand’s bars take that brand’s score colour, and each is measured against the same 0 to 100%.
We are not a scraper. There is no proxy pool to rent, no parser to repair when a site changes its markup, and nothing to wait for. Every record here has already been read, structured and scored against the Throne Standard.
Composition read off the live catalogue, product by product, then classified and scored. Not a page of HTML, and not the brand’s own summary of itself.
Clothing
Plant, animal, semi-synthetic and synthetic share per SKU
345,911
Beauty
Every INCI list read, natural share and flagged ingredients
7,658
Bath and body
INCI records and what the range is actually made of
605
Electronics
Repairability, materials and origin records
117
Homeware
Material and coating records per item
2,464
Bedding
Fibre composition across the range
42,796
Food
Ingredient lists, origin and ownership
12,707
Chocolate
Origin, cooperative and supply chain evidence
3,180
What is grown on site rather than bought in, what is disclosed, and what is only claimed. Held per venue.
Eco stays
Energy, water, waste and ownership records
338Twelve equally weighted pillars per country, each carrying the dataset and the year it came from. No country is scored on a tourism board’s word.
Countries
Water, wildlife, conservation, energy, pollution, food, culture, heritage, plant-based, fibres, organic and recycling
77Repair, parts, materials and running-cost records, held the same way as everything else.
Vehicles
Power type, repairability and running cost
77
Electronics
Repair scores, parts availability and recycled content
117
Toys
Material records and hazard groups
352
Our score is our own. Alongside it we carry what each register and rating body already publishes, so you can see where they agree and where they do not.
Standard 100 certificates, read per product where they exist.
Certification status and the score the directory publishes.
Licence status on the products that carry the mark.
Cruelty-free status as the programme lists it.
Recycled content claims and the certificate behind them.
Their brand rating, shown beside ours so you can see where they differ.
Organic certification for food, beauty and textiles.
The public datasets behind the country pillars.
Protected area and species records for the wildlife pillars.
For storesPut verified composition beside the buying decision. Build trust, reduce hesitation and help customers choose.
For shoppersUse the Chrome extension to check what a brand is made of while you browse.
Verified Throne Standard5/5Verified Throne Standard
100% plant fibreVerified Throne StandardVerified · 5 Sep 2026Full breakdownVerified Throne StandardVerified · 5 Sep 2026Read the scanThe catalogue has already been read. There is no crawler to build, no proxy pool to rent and no parser to maintain: type a brand and the composition, the sourcing and the score come back at once, off work already done.
Every style, every composition line. These are the brands with the most product listings on file. Open any one and the working is there.
Where a product is made changes what it is made of. The index scores every country on the same twelve measures, from public datasets, so a supply chain can be read at origin as well as on the label.
We read the brand’s own product listings, one at a time, and record the composition exactly as published: the fibre percentages on a garment, the INCI list on a cosmetic, the material on a homeware item. 620,165 product listings across 3,408 catalogues have been read this way. Where a brand publishes nothing, that is recorded as a finding rather than filled with an estimate.
Three places, and each is named on the record. The brand’s own published product pages. Certifier registers, checked directly: GOTS, OEKO-TEX, B Corp, Fairtrade, Leaping Bunny and the Soil Association. And public datasets for the country pillars: World Bank, FAO, Our World in Data, Protected Planet and the IUCN Red List.
No. A scraper is a tool you run to go and fetch pages. This is the opposite: the catalogues have already been read, checked against the registers and published as findings. You query a result, not a website. There is no crawler to build, no proxy pool and nothing to maintain.
Every record is scored 1 to 5 against one fixed standard, and the working is shown on the report: what was read, how much of the catalogue it covered, and what could not be confirmed. A brand with too little published to judge is marked “listed, not scored” rather than given a middling number.
No, and the widget carries that rule with it: scores, shares and check dates are served by us and cannot be overridden. A brand may embed its own score at any value, including a low one. Membership funds the scans; affiliate links cover the rest.
Yes. The widget is one line of HTML and reads from the same scan as the report, so it updates when we rescan. It works in Elementor, WordPress, Shopify and plain HTML. The badge and score card are free; the fibre table and category ranking are on the business plan.
Anemos
1/5
Every product read: 174 state a composition.
11.2% plant fibre
Faconnable
2/5
Every product read: 304 state a composition.
75.5% plant fibre
Bellabu Bear
1/5
Every product read: 1,064 state a composition.
1,064 SKUs read
ALPINE PRO
1/5
Every product read: 3,252 state a composition.
20.2% plant fibre
Maggie’s Organics
5/5
Every product read: 1 state a composition.
1 SKU read
On Trend Shirts
1/5
Every product read: 20 state a composition.
0% plant fibre
Frank And Oak
3/5
Boots, Coats & Jackets Every product read: 106 state a composition.
89.6% plant fibre
BETH RICHARDS
1/5
Every product read: 53 state a composition.
0% plant fibre
Guests always see the verdict and the summary. A pass opens the working: every composition, the catalogue breakdown and what we verified, with the source and the date behind each figure.
