How do you know what a brand is made of?

Where available, reports show the published composition, exact product and dated source. 1,287,018 historical entries across 18 catalogues are stored. This count does not establish independently reviewed current findings. Missing or unverified evidence remains unavailable and is not a negative finding about a brand.

Where does the data come from?

Where available, records link published product pages, certifier registers and public datasets. Check the individual source, date and scope. A manufacturer certificate does not establish certification of every brand or product it makes.

Is this scraped data?

The library contains historical catalogue records and sourced assessments. A stored row does not establish current accuracy: use the report sources and assessment date. Unverified current findings remain unavailable.

How is the score worked out?

Supported assessments use the applicable published methodology. The report shows the evidence scope, coverage and limitations. Different categories measure different things; a textile composition score is not a universal sustainability rating. Insufficient evidence means the score is withheld.

Can a brand pay to change its score?

No, and the widget carries that rule with it: scores, shares and check dates are served by us and cannot be overridden. A brand may embed its own score at any value, including a low one. Membership funds the scans; affiliate links cover the rest.

Can I put the score on my own site?

Yes. The widget is one line of HTML and reads from the same scan as the report, so it updates when we rescan. It works in Elementor, WordPress, Shopify and plain HTML. The badge and score card are free; the fibre table and category ranking are on the business plan.

Product evidence and dated brand reports

What a brand
is made of.

Hold The Throne is an independent evidence directory. Browse published brand and product reports, use free checks and comparison tools, connect structured records through the API, or have a business catalogue assessed. Browser and store extensions bring the same approved evidence into the places you shop and sell.

See how it works

Report · skincare

Rhode

48 of 48 products assessed · 100.0% coverage

Published directory Reports, tools and data

7,796 published records; coverage varies

In your words

The questions people need answered

Overwhelmed by it all

“Everyday, another thing debunked. It's overwhelming.”

Instagram comment Browse clothing reports Recycled claims

“How is this even legal to say that its 100% recycled, when its not?”

Instagram comment Check a recycled claim Who owns the brand?

“So to be clear, the formulation of ecover is still as green as it claims to be, it's the ownership of the brand that has changed?”

Instagram comment Check the brand Trusted alternatives

“Is there a list and a global buying site with 3 alternatives that can be trusted?”

Instagram comment Find alternatives What touches my skin

“Do you have any recommendations on underwear brands??? I really want to buy good quality and sustainable brands using natural fibers, free from harmful chemicals.”

Instagram comment Compare clothing Ethical tech

“So genuinely asking what do we do which brand phone do we buy cause we need to be on internet to see these lies”

Instagram comment Compare electronics

How it works

You wanted proof, not promises. We read the whole range.

Rhode — 48 products with an ingredient list

We read the catalogue

Every product page in the range, composition line by composition line.

Beauty Rhode 1.0/5 Plant or mineral only0 (0%) Not plant or mineral48 (100%) 48 products with an ingredient list

We classify each line

Plant, animal, semi-synthetic or synthetic, by what the fibre actually is.

Bedding Cultiver 3.6/5 Plant-only31 (52%) Animal-derived29 (48%) 60 assessed products · 120 undisclosed products are not in this score

We score the whole range

One standard per category, applied to the catalogue rather than a sample.

Published reportRhode1.0/5Below 40% of assessed products meet the ingredient rule

We publish the working

The coverage, the exclusions and the source behind every figure.

What we scan

Every category, and what gets read in it

Every fibre line in the catalogue

Every INCI list on the range

Every ingredient list

Origin, cooperative and ownership

Material and coating records

Every fibre line

Wax, wick and fragrance records

Metals, stones and origin

Repairability, materials and origin

Vehicles

reports

Power, repairability and running cost

Ingredients and materials

Materials and hazard groups

Eco stays

476

listings

Energy, water, waste and ownership

Airlines

370

listings

Fleet, fuel and route records

Destinations

countries

Twelve pillars of public data

The Throne Standard · data, not scraping

Published evidence, with coverage you can check

There are four ways to use Hold The Throne. Browse the directory when you are researching a brand or product. Use the free tools for a specific label, ingredient or claim. Developers can query structured records through the API. Brands and retailers can have a product catalogue assessed. All routes draw from the same dated evidence, with coverage and limitations shown on each record.

Beauty Rhode 1.0/5 Plant or mineral only0 (0%) Not plant or mineral48 (100%) 48 products with an ingredient list

Bedding Cultiver 3.6/5 Plant-only31 (52%) Animal-derived29 (48%) 60 assessed products · 120 undisclosed products are not in this score

Clothes PANGAIA 2.9/5 Plant-only162 (84%) Animal-derived1 (1%) Synthetic18 (9%) Blended fibres13 (7%) 194 assessed products

Directory reportsFor shoppers and researchers. Browse published brand and product records, compare evidence and check what has actually been assessed. See a familiar example in Patagonia’s clothing record, or explore all directories.

Free toolsFor a specific question. Check a brand, decode a label, inspect a certification or sustainability claim, calculate recycled content and compare alternatives. Explore the free tools.

API for developersFor apps, research systems and integrations. Request structured brand, product, report and category data as JSON, with source attribution, standard version and freshness fields. Read the API documentation.

Catalogue assessmentsFor brands and retailers. Have a store catalogue reviewed product by product, with composition records, evidence gaps, coverage and dated results. Explore business services.

The API

The same published records, returned as JSON

The API is for an app, a research tool, or a store integration. You ask for a brand, a product, or a category. The response is the fields already on that record: what was checked, the source, the date, and the Throne Standard version. A missing field comes back empty. The API does not scrape a shop page, and it does not invent a score.

What you ask forA brand, a product, a report, or a category.

What comes backJSON with the checked fields, the source, the date, and the standard version.

Who can use itA membership includes an API key. There is no separate API plan.

Read the API documentation Create an API key

One request

GET /api/v1/brands?q=rhode&limit=5

The published Rhode record

Brand: Rhode
Score on the report: 1.0/5
Products with an ingredient list: 48
Plant or mineral only: 0 (0%)
Not plant or mineral: 48 (100%)

Send the key in the X-HTT-API-Key header. Every endpoint, including brands, products, reports and categories, is on the API page.

Scored on how close the range gets to 100% natural

How natural a product is

Composition read off the live catalogue, product by product, then classified and scored. Not a page of HTML, and not the brand’s own summary of itself.

Hold The Throne Chrome extension showing a Gymshark catalogue scan.

CategoryWhat the record carriesSKUs scanned

Clothing Plant, animal, semi-synthetic and synthetic share per SKU. Patagonia is one familiar brand in the directory; open its brand record to see its own evidence and coverage. 620,656

Beauty Every INCI list read, natural share and flagged ingredients 397,084

Bath and body INCI records and what the range is actually made of 1,114

Electronics Repairability, materials and origin records 718

Homeware Material and coating records per item 14,841

Bedding Fibre composition across the range 32,168

Food Ingredient lists, origin and ownership 40,219

Chocolate Origin, cooperative and supply chain evidence 8,408

StructuredNamed fields, not a page to parse. Composition, coverage, exclusions and the check date all come back as data.

Assessment statusReports distinguish dated assessments, partial evidence and work awaiting verification. A score applies only to its recorded scope and standard version.

SourcedEach figure names the field, the source and the date it was checked, so it can be audited rather than trusted.

See the API Have your catalogue read

The badge check

We audit the auditors
and certifiers.

A leaf, bunny or medal can look convincing. We open the register, match the name, check the scope and look at the date.

Tap a card to catch the claim

Brand says“GOTS certified” Show me the proof

HTT checksLicence number, certified company, product scope and current status What the result can sayMatch · wrong scope · expired · not found A badge never scores itself.

$OEKO-TEX$ Brand says“STANDARD 100” Show me the proof

HTT checksCertificate number, validity, product class and named holder What the result can sayMatch · expired · holder mismatch · not found A badge never scores itself.

Brand says“Certified B Corp” Show me the proof

HTT checksCurrent directory status, published impact score and certification date What the result can sayCurrent · lapsed · claim not found A badge never scores itself.

Brand says“Fairtrade certified” Show me the proof

HTT checksThe named organisation, licensed product or ingredient and programme scope What the result can sayMatched · partial claim · not found A badge never scores itself.

Brand says“Cruelty free” Show me the proof

HTT checksCurrent programme listing, company name, territory and stated exceptions What the result can sayListed · territory differs · not listed A badge never scores itself.

GRS Brand says“Made with recycled content” Show me the proof

HTT checksCertificate holder, certified process, material scope and percentage claim What the result can sayBacked · scope mismatch · evidence missing A badge never scores itself.

Good On You Brand says“Rated Good” Show me the proof

HTT checksLatest public rating, its date and the people, planet and animal breakdown What the result can sayAgrees with HTT · differs · rating changed A badge never scores itself.

Soil Association Brand says“Certified organic” Show me the proof

HTT checksLicensee, certification scheme, product scope and current listing What the result can sayMatched · partial · not found A badge never scores itself.

World Bank · FAO · OWID Brand says“Low-impact country” Show me the proof

HTT checksThe original indicator, reporting year, unit, gaps and methodology What the result can saySupported · old data · not comparable A badge never scores itself.

Protected Planet · IUCN Brand says“Wildlife friendly” Show me the proof

HTT checksProtected-area overlap, threatened species records, date and map coverage What the result can saySupported · risk found · evidence gap A badge never scores itself.

Chrome live · Shopify and Wix marketplace checks · WordPress coming soon

Use the same verified result in your browser or store

These are not separate scoring systems. Chrome helps shoppers inspect a public product page and find an approved report or start an eligible scan. Shopify and Wix apps show the matching approved product and variant record on a store product page. The WordPress and WooCommerce plugin is in development. Every platform uses the same dated Throne Standard evidence.

Explore extensions

Chrome 01 For shoppers. Open a brand website and launch Throne. It checks for an approved saved result first; if none exists, it can offer a supported community scan. Version 0.7.5 is live. Explore extensions

■ ■ ■wearkent.com/products/organic-supima-cotton-sleep-shirt

Kent · scanned product

Organic Supima Cotton Sleep Tee

100% GOTS-certified organic Supima cotton, from a catalogue that was read in full.

Add to cart5/5100% plant fibre

Verified Throne Standard

Shopify 02 For Shopify store owners. Show the approved composition for the exact product SKU beside the buy button, so shoppers can see the evidence before purchasing. App build is ready for final marketplace checks. Explore extensions

■ ■ ■greentreejewelry.com/products/fw301-ribbon-violin

Green Tree Jewelry · this SKU

Ribbon Violin Earrings

Bamboo and sustainable wood. The Wix product supplies the exact SKU.

Add to cart4/5Natural materials

Verified Throne Standard

Wix 03 For Wix Stores. Match the product and variant being viewed, then display its approved composition record on the product page. App build is ready for final marketplace checks. Explore extensions

■ ■ ■joolies.com

Joolies · food record

Organic Medjool Dates

One plant ingredient, shown in a WooCommerce product template.

Add to cart100%Plant ingredients

Verified Throne Standard

WordPress 04 For WordPress and WooCommerce. The planned plugin will add a composition bar, score badge and member comparisons to Gutenberg, Elementor and classic templates. Coming soon. Explore extensions

Membership

Three full reports a month, free. Unlimited reports for members.

Everyone sees the verdict and summary. A free reader account opens three full reports each month; Member opens every composition, catalogue breakdown and verified source without that limit.

Create a free account See plans

What a brand
is made of.

The questions people need answered

You wanted proof, not promises. We read the whole range.

Every category, and what gets read in it

Published evidence, with coverage you can check