We’ve moved The reports, the scores and the sources stay right here. My Ideal World is where you browse now idealwrld.com
970,000+ product listings read off the label

What a brand
is made of.

Know what is true, who owns the brand, who is harmed, whether a badge means anything and what you can safely choose instead. We do the research once, so you do not have to. No brand pays to be here.

Report · clothing
Linen Handmade Studio 5/5
100% plant fibre · 262 SKUs scanned Verified Throne Standard
Scored so far Across every category
7,225 records read against one standard
How it works

You wanted proof, not promises. We read the whole range.

01
We read the catalogue

Every product page in the range, composition line by composition line.

02
We classify each line

Plant, animal, semi-synthetic or synthetic, by what the fibre actually is.

Kent featured product
03
We score the whole range

One standard per category, applied to the catalogue rather than a sample.

04
We publish the working

The coverage, the exclusions and the source behind every figure.

A worked example

Three reports. The working stays visible.

The clothing reports show plant fibre across the catalogue. The phone uses Eco Score and carries its public Ethics finding. Every percentage remains on a true 0 to 100% scale.

ClothingLinen Handmade Studio 5/5
Plant fibre 100%
Catalogue read 100%
Read the report
ClothingAllbirds 1/5
Plant fibre 0%
Catalogue read 100%
Read the report
PhoneApple iPhone 18 Pro Max 4/5
Eco Score75.5%
Ethics findingUnethical practices Read the phone report
The Throne Standard · data, not scraping

The catalogues have already been read

We are not a scraper. There is no proxy pool to rent, no parser to repair when a site changes its markup, and nothing to wait for. Every record here has already been read, structured and scored against the Throne Standard.

ProductsScored on how close the range gets to 100% natural, read composition line by composition line across the catalogue.
Electronics and placesScored on sustainability: repair, materials and origin for a machine; energy, water, waste, sourcing and ownership for a venue.
DestinationsAn entire index: twelve equally weighted pillars per country, each carrying its own dataset and year.
StructuredNamed fields, not a page to parse. Composition, coverage, exclusions and the check date all come back as data.
Already scoredA scraper returns what a page says. These records carry what the catalogue adds up to, scored the same way across every category.
SourcedEach figure names the field, the source and the date it was checked, so it can be audited rather than trusted.
The badge check

We audit the auditors
and certifiers.

A leaf, bunny or medal can look convincing. We open the register, match the name, check the scope and look at the date.

Tap a card to catch the claim
GOTS Brand saysGOTS certified” Show me the proof HTT checksLicence number, certified company, product scope and current status What the result can sayMatch · wrong scope · expired · not found A badge never scores itself.
OEKO-TEX Brand says“STANDARD 100” Show me the proof HTT checksCertificate number, validity, product class and named holder What the result can sayMatch · expired · holder mismatch · not found A badge never scores itself.
B Corp Brand says“Certified B Corp” Show me the proof HTT checksCurrent directory status, published impact score and certification date What the result can sayCurrent · lapsed · claim not found A badge never scores itself.
Fairtrade Brand says“Fairtrade certified” Show me the proof HTT checksThe named organisation, licensed product or ingredient and programme scope What the result can sayMatched · partial claim · not found A badge never scores itself.
Leaping Bunny Brand says“Cruelty free” Show me the proof HTT checksCurrent programme listing, company name, territory and stated exceptions What the result can sayListed · territory differs · not listed A badge never scores itself.
GRS Brand says“Made with recycled content” Show me the proof HTT checksCertificate holder, certified process, material scope and percentage claim What the result can sayBacked · scope mismatch · evidence missing A badge never scores itself.
Good On You Brand says“Rated Good” Show me the proof HTT checksLatest public rating, its date and the people, planet and animal breakdown What the result can sayAgrees with HTT · differs · rating changed A badge never scores itself.
Soil Association Brand says“Certified organic” Show me the proof HTT checksLicensee, certification scheme, product scope and current listing What the result can sayMatched · partial · not found A badge never scores itself.
World Bank · FAO · OWID Brand says“Low-impact country” Show me the proof HTT checksThe original indicator, reporting year, unit, gaps and methodology What the result can saySupported · old data · not comparable A badge never scores itself.
Protected Planet · IUCN Brand says“Wildlife friendly” Show me the proof HTT checksProtected-area overlap, threatened species records, date and map coverage What the result can saySupported · risk found · evidence gap A badge never scores itself.
Storefront extensions + shopper scanner

Turn product evidence into a reason to buy

Throne Standard scans the catalogue, matches the exact product and places an independently verified result where the decision happens not hidden on a sustainability page.

Show verified composition and scores beside the buy button.
Give shoppers the source, evidence and check date in one click.
Keep trust intact: the store cannot rewrite the published result.
Shopify storefront + Chrome scanner
● ● ●wearkent.com/products/organic-supima-tee
KentShop   Cart · 2
Live Shopify page
Organic collection

Supima Cotton Sleep Tee

£62
Add to cart
5/5100% plant fibreVerified Throne Standard
Chrome · Throne Standard
Live catalogue scanScanning 327 SKUs!
Reading product composition…327 found
Swipe or use the arrows to compare formats. Every result stays linked to the approved Hold The Throne scan.Choose your extension
Instant

An answer in one query, not a scraping project

The catalogue has already been read. There is no crawler to build, no proxy pool to rent and no parser to maintain: type a brand and the composition, the sourcing and the score come back at once, off work already done.

971,734 product listings already read
4,639 brand catalogues on file
1,043 records carrying a score
0 crawlers for you to run
The global Eco Index

77 countries, twelve pillars each

Where a product is made changes what it is made of. The index scores every country on the same twelve measures, from public datasets, so a supply chain can be read at origin as well as on the label.

Conservation Culture Energy Fibres Food Heritage Organic Plant-based Pollution Recycling Water Wildlife
Straight answers

What a brand is made of, and how we know

How do you know what a brand is made of?

We read the brand’s own product listings, one at a time, and record the composition exactly as published: the fibre percentages on a garment, the INCI list on a cosmetic, the material on a homeware item. 971,734 product listings across 4,639 catalogues have been read this way. Where a brand publishes nothing, that is recorded as a finding rather than filled with an estimate.

Where does the data come from?

Three places, and each is named on the record. The brand’s own published product pages. Certifier registers, checked directly: GOTS, OEKO-TEX, B Corp, Fairtrade, Leaping Bunny and the Soil Association. And public datasets for the country pillars: World Bank, FAO, Our World in Data, Protected Planet and the IUCN Red List.

Is this scraped data?

No. A scraper is a tool you run to go and fetch pages. This is the opposite: the catalogues have already been read, checked against the registers and published as findings. You query a result, not a website. There is no crawler to build, no proxy pool and nothing to maintain.

How is the score worked out?

Every record is scored 1 to 5 against one fixed standard, and the working is shown on the report: what was read, how much of the catalogue it covered, and what could not be confirmed. A brand with too little published to judge is marked “listed, not scored” rather than given a middling number.

Can a brand pay to change its score?

No, and the widget carries that rule with it: scores, shares and check dates are served by us and cannot be overridden. A brand may embed its own score at any value, including a low one. Membership funds the scans; affiliate links cover the rest.

Can I put the score on my own site?

Yes. The widget is one line of HTML and reads from the same scan as the report, so it updates when we rescan. It works in Elementor, WordPress, Shopify and plain HTML. The badge and score card are free; the fibre table and category ranking are on the business plan.

Recently scored

The latest reports

Membership

Three reports a month, free. Five hundred a year, £365.

Guests always see the verdict and the summary. A pass opens the working: every composition, the catalogue breakdown and what we verified, with the source and the date behind each figure.