# Hold The Throne - Link: https://holdthethrone.com/ - Published: 2026-07-15T16:42:35+00:00 - Author: Queen of Vitality 1,330,000+ product listings read off the label # What a brand⏎ is made of. Know what is true, who owns the brand, who is harmed, whether a badge means anything and what you can safely choose instead. We do the research once, so you do not have to. No brand pays to be here. [See how it works  →](https://holdthethrone.com/#how) [ Report · clothing Tivoli 4/5 96.8% plant fibre · 90 SKUs scanned ⌊Verified Throne Standard⌉ Scored so far Across every category 7,775 records read against one standard In your words ## The questions people need answered [ Overwhelmed by it all > “Everyday, another thing debunked. It's overwhelming.” [ Recycled claims > “How is this even legal to say that its 100% recycled, when its not?” [ Who owns the brand? > “So to be clear, the formulation of ecover is still as green as it claims to be, > it's the ownership of the brand that has changed?” [ Trusted alternatives > “Is there a list and a global buying site with 3 alternatives that can be trusted?” [ What touches my skin > “Do you have any recommendations on underwear brands??? I really want to buy good > quality and sustainable brands using natural fibers, free from harmful chemicals.” [ Ethical tech > “So genuinely asking what do we do which brand phone do we buy cause we need to > be on internet to see these lies” How it works ## You wanted proof, not promises. We read the whole range. ![](https://holdthethrone.com/wp-content/uploads/2026/09/01-read-the-catalogue-transparent- 300x225.png) 01 We read the catalogue Every product page in the range, composition line by composition line. ![](https://holdthethrone.com/wp-content/uploads/2026/09/02-classify-each-line-kent- 300x225.png) 02 We classify each line Plant, animal, semi-synthetic or synthetic, by what the fibre actually is. ⌊Kent featured product⌉ 03 We score the whole range One standard per category, applied to the catalogue rather than a sample. ![](https://holdthethrone.com/wp-content/uploads/2026/09/04-publish-the-working- kent-300x225.png) 04 We publish the working The coverage, the exclusions and the source behind every figure. What we scan ## Every category, and what gets read in it [ Clothing 601,031 SKUs scanned 2,496 reports Every fibre line in the catalogue [ Beauty 399,839 SKUs scanned 2,010 reports Every INCI list on the range [ Food 40,287 SKUs scanned 884 reports Every ingredient list [ Chocolate 8,571 SKUs scanned 423 reports Origin, cooperative and ownership [ Homeware 13,480 SKUs scanned 156 reports Material and coating records [ Bedding 32,168 SKUs scanned 161 reports Every fibre line [ Candles 6,209 SKUs scanned 44 reports Wax, wick and fragrance records [ Jewellery 217,828 SKUs scanned 537 reports Metals, stones and origin [ Electronics 718 SKUs scanned 119 reports Repairability, materials and origin [ Vehicles 77 reports Power, repairability and running cost [ Pets 6,750 SKUs scanned 60 reports Ingredients and materials [ Kids and toys 1,994 SKUs scanned 23 reports Materials and hazard groups [ Eco stays 338 listings Energy, water, waste and ownership [ Airlines 370 listings Fleet, fuel and route records [ Destinations 77 countries Twelve pillars of public data Illustrative example · fictional textile catalogue ## 80 of 100 eligible products earn plant credit: 3/5. 80 complete plant-only products, 10 quantified blends, 5 complete wool products and 5 undisclosed compositions. All 100 eligible pages were read. This teaches the method; it is not a finding about a real brand. 80 ÷ 100 × 100 = 80% under Standard 1.2.0. Wool is a natural animal fibre but does not earn plant-preference credit. An unread product, incomplete composition or missing certification is not proof of a negative claim. [Read the complete worked report →](https://holdthethrone.com/throne-scan/#worked-example) The Throne Standard · data, not scraping ## The catalogues have already been read We are not a scraper. There is no proxy pool to rent, no parser to repair when a site changes its markup, and nothing to wait for. Every record here has already been read, structured and scored against the Throne Standard. ProductsScored on how close the range gets to **100% natural**, read composition line by composition line across the catalogue. Electronics and placesScored on **sustainability**: repair, materials and origin for a machine; energy, water, waste, sourcing and ownership for a venue. DestinationsAn entire **index**: twelve equally weighted pillars per country, each carrying its own dataset and year. Scored on how close the range gets to 100% natural ### How natural a product actually is Composition read off the live catalogue, product by product, then classified and scored. Not a page of HTML, and not the brand’s own summary of itself. [ **• • •**wearkent.com/products/organic-supima-tee **Kent**Shop   Cart · 2 Live shop page Organic collection**Supima Cotton Sleep Tee**_£62_**Add to cart** Chrome · Throne Standard Live catalogue scan**Scanning 327 SKUs!**Reading product composition…**327 found** ](https://holdthethrone.com/extensions/chrome/) CategoryWhat the record carriesSKUs scanned [ Clothing Plant, animal, semi-synthetic and synthetic share per SKU 601,031 ](https://holdthethrone.com/clothes/) [ Beauty Every INCI list read, natural share and flagged ingredients 396,890 ](https://holdthethrone.com/beauty/) [ Bath and body INCI records and what the range is actually made of 1,046 ](https://holdthethrone.com/bath-body/) [ Electronics Repairability, materials and origin records 718 ](https://holdthethrone.com/electronics/) [ Homeware Material and coating records per item 13,025 ](https://holdthethrone.com/homeware/) [ Bedding Fibre composition across the range 32,168 ](https://holdthethrone.com/bedding-index/) [ Food Ingredient lists, origin and ownership 40,287 ](https://holdthethrone.com/food/) [ Chocolate Origin, cooperative and supply chain evidence 8,571 ](https://holdthethrone.com/food/chocolate/) StructuredNamed fields, not a page to parse. Composition, coverage, exclusions and the check date all come back as data. Already scoredA scraper returns what a page says. These records carry what the catalogue adds up to, scored the same way across every category. SourcedEach figure names the field, the source and the date it was checked, so it can be audited rather than trusted. [See the API](https://holdthethrone.com/api/) [Have your catalogue read](https://holdthethrone.com/business/) The badge check ## We audit the auditors⏎ and certifiers. A leaf, bunny or medal can look convincing. We open the register, match the name, check the scope and look at the date. Tap a card to catch the claim ⌊GOTS⌉ Brand says“GOTS certified” Show me the proof HTT checksLicence number, certified company, product scope and current status What the result can sayMatch · wrong scope · expired · not found A badge never scores itself. ⌊OEKO-TEX⌉ Brand says“STANDARD 100” Show me the proof HTT checksCertificate number, validity, product class and named holder What the result can sayMatch · expired · holder mismatch · not found A badge never scores itself. ⌊B Corp⌉ Brand says“Certified B Corp” Show me the proof HTT checksCurrent directory status, published impact score and certification date What the result can sayCurrent · lapsed · claim not found A badge never scores itself. ⌊Fairtrade⌉ Brand says“Fairtrade certified” Show me the proof HTT checksThe named organisation, licensed product or ingredient and programme scope What the result can sayMatched · partial claim · not found A badge never scores itself. ⌊Leaping Bunny⌉ Brand says“Cruelty free” Show me the proof HTT checksCurrent programme listing, company name, territory and stated exceptions What the result can sayListed · territory differs · not listed A badge never scores itself. GRS Brand says“Made with recycled content” Show me the proof HTT checksCertificate holder, certified process, material scope and percentage claim What the result can sayBacked · scope mismatch · evidence missing A badge never scores itself. Good On You Brand says“Rated Good” Show me the proof HTT checksLatest public rating, its date and the people, planet and animal breakdown What the result can sayAgrees with HTT · differs · rating changed A badge never scores itself. Soil Association Brand says“Certified organic” Show me the proof HTT checksLicensee, certification scheme, product scope and current listing What the result can sayMatched · partial · not found A badge never scores itself. World Bank · FAO · OWID Brand says“Low-impact country” Show me the proof HTT checksThe original indicator, reporting year, unit, gaps and methodology What the result can saySupported · old data · not comparable A badge never scores itself. Protected Planet · IUCN Brand says“Wildlife friendly” Show me the proof HTT checksProtected-area overlap, threatened species records, date and map coverage What the result can saySupported · risk found · evidence gap A badge never scores itself. Extensions · coming soon ## The score, where you already work Check a product in Chrome or place a verified score directly in Wix, Shopify and WordPress. Every extension reads from the same published report, so the score, source and check date stay consistent. [Explore extensions](https://holdthethrone.com/extensions/) [ Browser extension**Coming soon** 1/5 **9.1% plant fibre**Gymshark · Throne Standard Chrome 01 Check a brand or product without leaving the page you are browsing. Explore extensions ](https://holdthethrone.com/extensions/) [ ⌊Kent product example showing the Shopify extension placement⌉ Store extension**Coming soon** 5/5 **100% plant fibre**Verified Throne Standard Shopify 02 Place the verified score below Add to cart or on each basket line. Explore extensions ](https://holdthethrone.com/extensions/) [ ⌊Kent product example showing the Wix extension placement⌉ Site extension**Coming soon** 5/5 **100% plant fibre**Verified Throne Standard Wix 03 Add the same live result to product and collection templates. Explore extensions ](https://holdthethrone.com/extensions/) [ ⌊Kent product example showing the WordPress extension placement⌉ Plugin**Coming soon** 5/5 **100% plant fibre**Verified Throne Standard WordPress 04 Use a block or shortcode in Elementor, WooCommerce or any theme. Explore extensions ](https://holdthethrone.com/extensions/) Recently scored ## The latest reports M Moroccan Beauty Secrets 5/5 Beauty 100% of assessed products meet the ingredient purity rule ![Jasper Conran](https://holdthethrone.com/wp-content/uploads/2026/10/jasper-conran- 217930-featured-1024x725.avif) Jasper Conran 1/5 Jewellery 6.5% verified plant evidence ![iPhone 18 Pro Max](https://holdthethrone.com/wp-content/uploads/2026/09/iphone- 18-pro-max-1024x768.png) iPhone 18 Pro Max 4/5 Electronics 75.5% sustainability result · 85% evidence coverage ![Jiminy’s](https://holdthethrone.com/wp-content/uploads/2026/08/jiminys-1024x640. webp) Jiminy’s 2/5 Pet Mostly unnatural ![Tegu](https://holdthethrone.com/wp-content/uploads/2026/07/tegu-magnetic-wooden- blocks.webp) Tegu 1/5 Toys 0% verified plant evidence ![Dr. Bronner’s Organic Virgin Coconut Oil (White Kernel)](https://holdthethrone. com/wp-content/uploads/2026/07/dr-bronners-organic-virgin-coconut-oil-white-kernel- 1024x1024.webp) Dr. Bronner’s Organic Virgin Coconut Oil (White Kernel) 1/5 Food Not assessed ![Mason Cash](https://holdthethrone.com/wp-content/uploads/2026/07/mason-cash-ceramic- mixing-bowl-1024x1024.webp) Mason Cash 1/5 Homeware & kitchen 0% verified plant evidence ![Helleo](https://holdthethrone.com/wp-content/uploads/2026/02/Helleo-819x1024.jpeg) Helleo 4/5 Bath + body Ingredients not disclosed ![Otherly Chocolate](https://holdthethrone.com/wp-content/uploads/2025/02/otherly. png) Otherly Chocolate 4/5 Chocolate & cocoa Not assessed ![The Cheeky Panda Household](https://holdthethrone.com/wp-content/uploads/2026/ 07/the-cheeky-panda-1024x1024.webp) The Cheeky Panda Household 1/5 Household 0% verified plant evidence Membership ## Three full reports a month, free. Unlimited reports for members. Everyone sees the verdict and summary. A free reader account opens three full reports each month; Member opens every composition, catalogue breakdown and verified source without that limit. [Create a free account](https://holdthethrone.com/sign-up/) [See plans](https://holdthethrone.com/membership/)