Italy Sustainable Clothing Brands

-15% off Eco Friendly Washing | Kind Laundry

You switched to plant-fibre clothing, now wash it in something just as clean. Kind Laundry’s plastic-free, plant-based strips skip the synthetic detergents and plastic jugs, and you get 15% off.

-12% Off Exclusive Discount On Sustainable Swimwear

Freedom Ecowear have given us a discount of -12% off to share with our website visitors. Use the link to claim your discount. 

Ethics You Can Trust

Every verified listing on our platform has undergone an in-person inspection. We personally capture high-definition photos and videos to ensure complete transparency and accuracy for your peace of mind.

Latest Clothing Brands Data Reports

Sustainable Fashion, Ethical Brands and Insights

Ethical Consumer’s A to Z of ethical fashion brands gets the ethics right and the fibre wrong. Out of 29 picks, only Earthmonk and Where Does It Come From? are actually 100% plant fibre. The other 27 carry bamboo viscose, TENCEL, wool, elastane or mixed secondhand fibre.
I burned my whole swimwear business down to start again. At its peak doing five figures a month, Vivi Rufino and her partner David stopped producing entirely and spent seven years rebuilding Freedom Ecowear from polyester to natural fibres like hemp and organic cotton. Standing in the workshop the two of them built, Vivi explains why even recycled polyester failed, and why destruction was the only way forward.
Vogue’s 28 best sustainable clothing brands list is right about ethics and wrong about fibre. Of 28 brands, 26 fail a plant-fibre-only test because they lean on TENCEL, viscose, wool, silk and recycled polyester. Here is the proof, composition by composition.
She got expelled from school for sketching, and built a Caribbean sustainable swimwear brand. Vivi Rufino could not afford new clothes at college, took her sketches to her aunt’s sewing machine, and grew Freedom Ecowear into a beachwear label that now ships to over 30 countries, run with her partner David. I spent two days at Sol Luna Atelier with the two of them, and this is Vivi’s origin story in her own words.
Full review of 100% sustainable underwear brands Kent, Aya, Cottonique and Hemptees who sell non toxic bras, panties and boxers with no polyester, spandex, TENCEL, lyocell or bamboo.

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