100% Pure

100% Pure

100% Pure is rejected under the Throne Standard (Not 100% Raw): it fails on Refined fruit pigments and isolates.

✗ Throne Standard: Rejected
Not 100% Raw
Throne Standard checkResult
Zero isolates (100% raw)
100% vegan
Cold-process
Independent

Fails on: Refined fruit pigments and isolates

2026-08-19

The full product-by-product breakdown for 100% Pure is being added.

What this scan could read
100%
of the range read
321 / 78
products with a published composition
How the Throne Standard bath & body audit works. We read the full ingredient list (INCI) off each product and reject any lab isolate even if “naturally derived” (citric acid, tocopherol, xanthan gum, preservatives, surfactants, synthetic dyes), any non-vegan ingredient (honey, beeswax, tallow, lanolin), non cold-process (syndet/triple-milled) bars, and any conglomerate-owned brand. Only whole-plant-state, 100% vegan, cold-process, independent soap passes.

How Cruelty-Free Kitty and PETA Beauty Without Bunnies rate 100% Pure

DirectoryMarkWhat it measuresChecked
Cruelty-Free KittyCruelty-freeAnimal testing policy, including parent company and third-market salesn/a
PETA Beauty Without BunniesCruelty-freeCompany-level animal testing status, declared to PETA by the companyn/a
The Throne Scan2/5Mostly unnaturalRead from the ingredient list of what 100% Pure actually sells.2026-08-04

Ethics not assessed: no sourcing or labour evidence on file.

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