Know what it is really made of
Every brand, read by hand. We log the products, check the fibres and ingredients against the real data, and publish only what we can prove. No greenwashing, no guesswork, just the truth in your pocket.
Every hub, report and tool
Swipe through the real app. Explore a hub, open a brand's full report, compare any two side by side, and plan a gentler day.
Browse 22 verified categories
Each with its own hub, its own filters and its own report standard, so a stay, a jumper and a bar of chocolate are all held to the same evidence.
Everything a label won't tell you
Tap a brand and the whole picture opens up, the same evidence for every one, so you can trust it at a glance.
Tap a fibre, see the truth
Tap cotton, elastane, viscose or wool and see its class and whether it is actually in the brand. The same engine that scores every product.
Filtered to your skin
Tick what your skin reacts to once, PFAS, elastane, wool, harsh dyes, and every brand is checked against its verified composition for you.
Genuine, or greenwash
A plain 5 point score plus a clear verdict, Genuine, Partial, Greenwash or Not Assessed, read across the whole catalogue, never a sample.
Farm to shelf, in the open
Cotton origin, factory, certifications, chemical safety, scan coverage and the honest red flags, with the sources so you can check it yourself.
Any two, side by side
Line up two brands on plant fibre, synthetics, certifications and sourcing, or see where one sits against the whole field.
The real price
The sticker price hides the number that matters. See what a piece truly costs per wear, and how to make it last for years.
The Throne Standard
Every product, pulled
We retrieve the brand's live catalogue, product by product, straight from its own store data, not a marketing page.
Read against the data
Each product's stated fibres and ingredients are read individually and checked against certifications and independent sources.
Only at full coverage
A score is published only when 100% of the catalogue is read. No sampling, no rounding up, and the gaps are shown, not hidden.
A gentler way to live, planned
The app is not only for buying. It helps you live it, day by day, with tools that meet you where you are.
Your living home, room by room
- Vitality tools, water, movement, meals and real foods
- What is in season near you, by region and month
- Eco habits room by room, watch your home come to life
- Your climb to the throne, gentle challenges to take on
- Guides to plants, herbs, seasons and nutrients
A quiet daily check-in
- Five soft prompts, food, what you wore, where, people, kindness
- Tap until it lands on what is true for today, no typing
- See patterns build across your answered days
- One kind thing to try, matched to what is ripe near you
- Your streak and level grow the more you show up
Discounts on the brands that earn it
Membership pays for itself. Live discount codes on verified brands, from clothing to chocolate to stays, rotating with every verification pass, only ever on brands we would actually recommend.
One membership, the whole wardrobe
Every report in full, the rewards wall, downloads, the planner and new brands first. Start free, upgrade when you are ready.
Hold the throne
Shop from the truth, not the label. Start free, keep three reports today, and see what is genuinely worth your money.