Why Dr. Bronner’s, Weleda, and Faith In Nature Failed the Ethical Brands Audit (Raw)
Why do brands like Dr. Bronner’s and Weleda fail this audit?
Discover the difference between naturally-derived isolates and 100% raw, vegan ingredients. Our directory filters out the chemicals and animal products found in mainstream green beauty to bring you the purest eco-friendly, cruelty-free bath and body brands available.
What are the ethical & sustainable bath + body brands criteria?
This ethical & sustainable brands directory focuses on 100% raw natural materials, kept as close to the source as possible.
It is curated for those who seek truly non-synthetic products.
The list of bath + body brands only list 100% vegan products.
Ingredients that have not been isolated, chemically standardized, or lab-processed to fit an industrial mold.
While this rigorous filter leaves us with only a handful of brands, these brands offer complete clarity.
How brands get rejected
This ethical and sustainable brand directory focuses on 100% raw, natural materials kept as close to the source as possible.
Curated for those seeking truly non-toxic, synthetic-free products, we feature ingredients that have not been isolated, standardized, or lab-processed to fit an industrial mold.
While our rigorous filter leaves only a handful of plant-based brands, they offer complete transparency and chemical-free clarity for the conscious consumer.
Aside from essential tech like laptops and phones, I only list products in their most natural state 100% transparent and entirely free from synthetics like clothing to slave free chocolate.
If you seek the absolute unfiltered truth in your products, you’ve found your home.
Rejected Bath + Body Brands
| Brand | Reason for Rejection | Technical Fail Ingredients examples |
| 100% Pure | Not 100% Raw | Refined fruit pigments and isolates |
| A Wild Soap Bar | Not 100% Raw | Citric Acid, Mixed Tocopherols |
| Acorelle | Not 100% Raw | Citric Acid, Potassium Sorbate |
| Adaptology | Not 100% Raw | Refined isolates and preservatives |
| Add Actives | Not 100% Raw | Refined isolates and preservatives |
| Alter/native By Suma | Not 100% Raw | Lactic Acid, Glyceryl Oleate (Isolates) |
| Among the Flowers | Non-Vegan | Beeswax in salves/balms |
| Antipodes | Not 100% Raw | Citric Acid, Tocopherol, Benzyl Alcohol |
| Apeiron | Not 100% Raw | Refined Glycerin, Lactic Acid |
| Ayluna | Not 100% Raw | Sodium Benzoate, Potassium Sorbate |
| Badger Balm | Non-Vegan | Beeswax based |
| Bain & Savon | Not 100% Raw | Polysorbate 80, SLSA (surfactants) |
| Balmonds | Non-Vegan | Beeswax (Cera Alba) |
| Beauty Kitchen | Not 100% Raw | Sodium Ascorbyl Phosphate, Citric Acid |
| Ben & Anna | Not 100% Raw | Sodium Bicarbonate, refined esters |
| Biofficina Toscana | Not 100% Raw | Benzyl Alcohol, Dehydroacetic Acid |
| BIOTURM | Not 100% Raw | Complex emulsions with refined alcohols |
| Boreal Folk | Non-Vegan | Tallow or Beeswax |
| Burt’s Bees | Non-Vegan | Beeswax based |
| Cattier Paris | Not 100% Raw | Benzyl Alcohol, Lactic Acid |
| Codex Labs | Not 100% Raw | Potassium Sorbate, Sodium Benzoate |
| Crate 61 Organics | Not 100% Raw | Fragrance (Parfum) in scented variants |
| Dr. Bronner’s | Not 100% Raw | Citric Acid, Tocopherol (Isolates) |
| Dudu-Osun | Non-Vegan | Contains Honey |
| Earth Conscious | Not 100% Raw | Sodium Bicarbonate, Tocopherol |
| Earth Harbor | Not 100% Raw | Vegetable Glycerin isolates, Xanthan Gum |
| Ethique | Not 100% Raw | Benzyl Alcohol, Behentrimonium Methosulfate |
| Fair Squared | Not 100% Raw | Sodium Benzoate, Potassium Sorbate |
| Faith In Nature | Not 100% Raw | Ammonium Laureth Sulfate, Sodium Benzoate |
| Flamingo Estate | Not 100% Raw | Synthetic aroma chemicals (Hexyl Cinnamal) |
| Glasgow Soap Company | Not 100% Raw | SLES, Propylene Glycol, Synthetic Dyes |
| Graydon Skincare | Not 100% Raw | Benzyl Alcohol, Ethylhexylglycerin |
| Herbivore Botanicals | Not 100% Raw | Phenoxyethanol, Ethylhexylglycerin |
| I+M Naturkosmetik | Not 100% Raw | Alcohol, Tocopherol, Citric Acid |
| Inika Organic | Not 100% Raw | Benzyl Alcohol, Ethylhexylglycerin |
| Isle of Mull (Scented) | Not 100% Raw | Petroleum-derived dyes (CI 16035) |
| Khadi | Not 100% Raw | Potassium Sorbate, Sodium Benzoate |
| Klar | Not 100% Raw | Tetrasodium Glutamate Diacetate |
| Kneipp | Not 100% Raw | Parfum, Polysorbates, Citric Acid |
| Lavera | Not 100% Raw | Alcohol, Citric Acid, Glycerin isolates |
| Logona | Not 100% Raw | Alcohol, Citric Acid, Glycerin isolates |
| Luvos | Not 100% Raw | Alcohol, Citric Acid |
| MÁDARA | Not 100% Raw | Potassium Sorbate, Sodium Benzoate |
| Martina Gebhardt | Non-Vegan | Contains Lanolin or Beeswax in many creams |
| Melvita | Not 100% Raw | Sodium Benzoate, Potassium Sorbate |
| Meow Meow Tweet | Not 100% Raw | Sodium Bicarbonate, Tocopherol |
| Merme Berlin | Not 100% Raw | Added Tocopherol in some oil blends |
| Method | Not 100% Raw | Methylisothiazolinone (Synthetic) |
| Mossa | Not 100% Raw | Potassium Sorbate, Sodium Benzoate |
| Nuori | Not 100% Raw | Benzyl Alcohol, Citric Acid |
| Och Vegan (Scented) | Not 100% Raw | Lab-purified CI pigments |
| Our Tiny Bees | Non-Vegan | Beeswax based |
| Primavera | Not 100% Raw | Alcohol, Citric Acid |
| REN Clean Skincare | Not 100% Raw | Phenoxyethanol, Ethylhexylglycerin |
| Rosental | Not 100% Raw | Sodium Benzoate, Potassium Sorbate |
| Royal Aruba Aloe | Not 100% Raw | Propylene Glycol, SLES, Sorbitol |
| Saje | Not 100% Raw | Tocopherol (Vitamin E) in almost all blends |
| Saltspring Soapworks | Not 100% Raw | Fragrance oils (Parfum), Polysorbate 20 |
| Sante | Not 100% Raw | Alcohol, Citric Acid |
| Speick | Not 100% Raw | Lactic Acid, Citric Acid, Refined Fragrance |
| Suntribe | Not 100% Raw | Processed Zinc Oxide (Non-nano isolate) |
| Sweet Bee Organics | Not 100% Raw | Dehydroacetic Acid, Benzyl Alcohol |
| The Handmade Soap Co | Not 100% Raw | Decyl Glucoside, Citric Acid, Aroma Isolates |
| The Natural Deodorant Co | Not 100% Raw | Sodium Bicarbonate, Magnesium Oxide |
| Tisserand | Not 100% Raw | Added Tocopherol (Vitamin E) in oil blends |
| UpCircle | Not 100% Raw | Benzyl Alcohol, Phenoxyethanol (in creams) |
| Urang | Not 100% Raw | Added Tocopherol in blends |
| Urtekram | Not 100% Raw | Sodium Benzoate, Potassium Sorbate |
| Weleda | Not 100% Raw / Non-Vegan | Lanolin (Non-vegan), Alcohol, Glycerin isolates |
| Whamisa | Not 100% Raw | Fermentation isolates, Benzyl Alcohol |
Why these 'sustainable' brands appear on other directories like Good On You
Brands like Dr. Bronner’s and Weleda are celebrated as sustainable leaders and rightfully so for their commitment to organic, cruelty-free ingredients they represent a different standard than what we uphold here.
Even Dr. Bronner’s has engaged positively with my posts regarding their ethics
but there is still a gap between “natural” and “raw.”
This is where Hold The Throne stands apart.
I cater to the purist.
And what I’ve learned from engaging with my audience of 70k+ followers, everybody has their own reasons. It’s not always what you think.
Some people are navigating severe allergies
or
some people choosing to live as close to nature as possible (and there are hundreds of reasons why).
What ever your reason, my platform is built for you.
Quick Glossary On Fully Natural Criterias
On this list, we differentiate between “Naturally Derived” (processed) and “Raw” (unprocessed).
1. The Isolate Barrier (Dr. Bronner’s)
Dr. Bronner’s is legendary for its ethics, but its formula relies on two specific lab isolates:
Industrial Citric Acid: In modern manufacturing, this isn’t squeezed from a fruit. It is an isolate produced through the fermentation of sugar by mold (Aspergillus niger). It is used as a standardized pH buffer.
Tocopherol (Vitamin E): This is a refined antioxidant isolate. In a truly raw product, Vitamin E remains inside the whole oil (like raw Shea). These brands add it as a separate, lab-purified concentrate to ensure a two-year shelf life for global shipping.
2. The Pharmaceutical Barrier (Weleda)
Weleda creates high-performance “pharmaceutical-grade” natural care. This requires complex processing:
Emulsions: To create a consistent cream, they use Glyceryl Stearate and Alcohol to bind water and oil. A “Raw” product uses whole balms or oils that do not require these chemical bridges.
Non-Vegan Isolates: Many of their flagship products rely on Lanolin (wool wax) or Beeswax, which are animal by-products and do not fit our 100% Vegan criteria.
3. The Surfactant Barrier (Faith In Nature)
To achieve the high-foam, crystal-clear texture of a modern shampoo, Faith in Nature uses Industrial Surfactants:
Ethoxylated Ingredients: Even if “derived from coconut,” ingredients like Ammonium Laureth Sulfate involve a chemical reaction with ethylene oxide (a synthetic gas). This creates the “big bubbles” consumers expect, but it is a “technical fail” for botanical purity.
Nature-Identical Preservatives: They use Sodium Benzoate and Potassium Sorbate. While safe and eco-friendly, these are lab-synthesized versions of natural molecules, not raw plant parts.