Terms of Service

Hold The Throne — holdthethrone.com Run by Queen of Vitality (@queenofvitality / @holdthethrone)

Last updated: 11 June 2026

Welcome to Hold The Throne, an independent ethical and sustainable brands directory and editorial publication. By accessing or using this website (the “Site”), you agree to these Terms of Service (the “Terms”). Please read them carefully. If you do not agree, please do not use the Site.

The short version: We research and rate brands and products on sustainability and ethics, publish honest reviews and investigations, and link out to brands and retailers. Some links are affiliate links and some content is supported by advertising. We are independent and not paid by the brands we review to give a good rating. Our content is for information only and is not professional, medical, legal, or financial advice. Always do your own checks before buying, booking, eating, or making any decision. The full terms below control.

1. Who we are and what this Site is

Hold The Throne is an independent directory and editorial publication focused on ethical and sustainable brands, products, makers, and places. The Site includes brand and product listings, sustainability “reports” and data, written reviews, interviews, investigations, guides, eco-stay and travel content, digital products, and the ability to save items, submit a brand, support us, or advertise with us.

In these Terms, “we”, “us”, and “our” mean Hold The Throne and its owner and operators. “You” means you, the user. “Content” means everything on the Site, including text, listings, ratings, data, reviews, photographs, video, graphics, and design.

We are an editorial and informational service only. We are not a shop, a manufacturer, a travel agent, a booking provider, a financial adviser, a medical or health provider, or a legal adviser, and we do not sell the third-party products or stays we feature.

2. Eligibility

The Site is intended for adults. You must be at least 18 years old (or the age of majority where you live) to use the Site, make a purchase or donation, submit content, or transact through any third-party link. Some content (for example, content relating to cannabis, alcohol, or supplements) is strictly for adults and is subject to the further notices below.

3. Acceptance and changes to these Terms

By using the Site you accept these Terms and our Privacy Policy. We may modify, update, add to, or remove any part of these Terms at any time. Changes take effect when posted on this page, and the “Last updated” date will change. Your continued use of the Site after changes are posted means you accept the updated Terms. We encourage you to review this page periodically.

4. Editorial content, reviews, ratings, and investigations

A large part of the Site is editorial: reviews, ratings, comparisons (“top picks”), interviews, opinion pieces, and investigations into companies, products, and industry practices.

• Opinion and fair comment. Our reviews, ratings, rankings, “best” and “worst” lists, and investigative pieces reflect our honest opinions and editorial judgment, formed in good faith and in the public interest, based on the information available to us at the time of writing.
• Statements marked as allegations. Where we describe contested conduct, claims, or disputes (for example in investigative articles), we may use words such as “allegedly”, “reportedly”, or “claims” to signal that a matter is not established fact. Such statements should be read as allegation, opinion, or commentary, not as statements of proven fact, unless we clearly state otherwise and cite a source.
• Sources. We rely on publicly available material such as manufacturer environmental reports, product carbon footprint reports, life-cycle assessments, certifications, company statements, news reporting, court records, and our own observation. We link to primary sources where we can. We do not guarantee that third-party sources are accurate or current.
• Not endorsed by the companies. Our reviews are independent and unofficial. Featuring, naming, reviewing, criticising, or rating a brand does not mean that brand endorses us, sponsors us, or is affiliated with us, unless we expressly say a piece is sponsored, or we inspected/reviewed the brand in-person.
• Corrections and right of reply. We aim to be accurate and fair. If you are a brand or person mentioned on the Site and believe something is inaccurate or unfair, contact us at info@holdthethrone.com with details and supporting evidence. We will review in good faith and correct, update, add context, or remove content where appropriate. This does not create any obligation on us to alter honestly held opinion.
• Content changes. Listings, ratings, prices, figures, and articles may be updated, re-rated, or removed at any time as information changes. Content is provided as a snapshot and may become out of date.

5. Sustainability data and “verified” listings

The Site presents sustainability and ethics information, including figures such as carbon footprint or emissions (for example “kg CO₂e”), recycled-content percentages, repairability scores, certifications, packaging, and longevity, and labels such as “manually verified”.

• Where the data comes from. These figures and claims are largely drawn from the relevant brand’s or manufacturer’s own published reports and from third-party certifications and standards. We compile, summarise, and interpret that material. The underlying claims are the responsibility of the brands and bodies that made them.
• What “manually verified” means. “Manually verified” or similar labels mean that a member of our team has reviewed the available information and, where stated, has inspected a brand, product, maker, or place and may have captured our own photos or video. It is an editorial review process. It is not a scientific audit, laboratory test, legal certification, or guarantee, and it does not mean every claim has been independently proven.
• No guarantee. We do not warrant that any sustainability figure, certification, rating, or claim is accurate, complete, current, or achievable in practice. Methodologies and reporting standards differ between brands and change over time, and our own ratings reflect editorial judgment. Do not rely on any single figure or rating as a definitive measure; verify directly with the brand before purchasing.
• No greenwashing claims are opinion. Where we describe something as greenwashing, misleading, or falling short, that is our honest editorial assessment based on the sources cited, offered in the public interest.

6. Affiliate links and commissions

Some links on the Site are affiliate links, Shopify, and other affiliate networks, retailers, and partners. If you click an affiliate link and buy or book something, we may earn a commission, at no additional cost to you.

• Affiliate relationships do not influence our ratings, reviews, or whether a brand is featured. We rate and review on the merits.
• Affiliate availability, pricing, and the existence of any commission may change without notice.
• We are not the seller. Purchases are between you and the third-party retailer or provider, on their terms.

7. Advertising and sponsored content

The Site is supported in part by advertising, including third-party ad networks such as Google AdSense, and may include sponsored placements, partnerships, or paid features arranged via our media kit (“Advertise”). Where content is sponsored or paid, we will identify it as such. Advertising and sponsorship do not change the independence of our editorial reviews and ratings. We are not responsible for the content, products, claims, or practices of advertisers or the ads served by third-party networks.

8. Brand submissions, “Add a brand”, and “Get Verified”

You may be able to submit a brand, suggest a listing, request verification, or otherwise send us content or information (“Submissions”).

• Accuracy. You confirm that any Submission is accurate, that you have the right to provide it, and that it does not infringe anyone’s rights or any law.
• Licence to us. By making a Submission you grant us a worldwide, royalty-free, perpetual, irrevocable, sub-licensable licence to use, reproduce, edit, publish, and display the Submission (including any text, images, or video) on the Site and in related promotion, in any media.
• No obligation. We are under no obligation to list, verify, feature, or keep any brand, product, or Submission, and we may decline, edit, re-rate, or remove any listing at our sole discretion. Submitting, paying for verification or advertising, or being listed does not guarantee any particular rating, ranking, placement, or outcome, and does not buy a favourable review.
• Fees. Where verification, listing, or advertising involves a fee, the applicable terms and any refund policy will be set out at the point of purchase.

9. Third-party links, brands, bookings, and purchases

The Site links to and references third-party websites, brands, retailers, manufacturers, eco-stays, and service providers.

• We do not control and are not responsible for third-party sites, their content, products, services, availability, prices, policies, or practices. Following any link is at your own risk and subject to that third party’s terms and privacy policy.
• Any purchase, booking (including eco-stays and travel), reservation, subscription, or transaction you make with a third party is a contract between you and that third party, not with us. We are not the seller, host, or provider, and we are not party to or responsible for that transaction, including delivery, quality, cancellations, refunds, or disputes.
• Prices, “from” prices, availability, specifications, and offers shown on the Site are indicative only, may be sourced from third parties, and frequently change. Always confirm current details with the third party before buying or booking.

10. Digital products

We may sell digital products (such as planners or downloadable guides). Unless stated otherwise at purchase or required by applicable law, digital products are delivered electronically, are licensed to you for personal, non-commercial use only, and are non-refundable once access or download has begun, due to their nature. We may update digital products at our discretion.

11. Donations and tips

You may support the Site through voluntary donations or tips, processed by third-party payment providers such as Stripe or PayPal on their terms. Donations and tips are voluntary, non-refundable, and are not tax-deductible unless we expressly state otherwise. They do not purchase any product, service, rating, or editorial outcome.

12. No professional advice (important)

All Content is provided for general information and editorial purposes only and is not professional advice. You should not rely on it as a substitute for advice from a qualified professional.

• Health and wellbeing. Content about food, diet, raw food, supplements, oils (such as castor oil), herbs, plants, fasting, “alkaline” or “electric” food, energy or “frequency”, and similar topics is not medical or health advice and is not intended to diagnose, treat, cure, or prevent any condition. It may reflect the personal views, traditions, or beliefs of the author or an interviewee. Always consult a qualified healthcare professional before changing your diet, taking any supplement or remedy, or acting on health-related content. Some statements are the personal opinions or traditional practices of the people we interview and are presented as such.
• Legal and financial. Content is not legal, tax, investment, or financial advice. Do your own research and seek professional advice before making decisions.
• Cannabis and other regulated topics. Content relating to cannabis, alcohol, or other regulated products is provided for information and editorial purposes only, is intended for adults where lawful, and is not medical advice, dosing guidance, legal advice, or encouragement to do anything illegal. Laws on cannabis and other products vary significantly by country and region and change over time. You are solely responsible for knowing and complying with the laws that apply to you. Nothing on the Site should be taken as advice to break any law.

13. Intellectual property

• Our Content. Except for third-party materials and user Submissions, the Content on the Site, including our text, reviews, ratings, data compilations, original photography and video, graphics, and the look and feel of the Site, is owned by us or our licensors and is protected by intellectual property laws. You are granted a limited, personal, non-exclusive, non-transferable, revocable licence to view and use the Site for your own non-commercial use.
• Prohibited use. You may not copy, reproduce, scrape, harvest, republish, distribute, sell, license, frame, or create derivative works from any part of the Site or its Content, in whole or in part, without our prior written permission. You may not use the Site or its Content to train, develop, or input into any artificial intelligence or machine-learning system, or for any commercial purpose, without our prior written consent.
• Third-party trademarks, logos, and images. Brand names, logos, product images, and trademarks shown on the Site are the property of their respective owners. They are used for identification, reference, editorial, review, and directory purposes only, which we consider fair use / fair dealing. Their use does not imply any affiliation with, endorsement by, or sponsorship from those owners.

14. Acceptable use

You agree not to:

• copy, scrape, mine, harvest, or reproduce any Content, listings, ratings, images, or data, except as expressly permitted;
• use the Site or its Content for commercial purposes, or to build or train any database, model, or competing service, without our prior written consent;
• circumvent, disable, or interfere with any security, access control, rate-limiting, or technical measure of the Site;
• introduce malware, attempt to gain unauthorised access, disrupt, overload, or attack the Site or its infrastructure;
• impersonate any person or misrepresent your affiliation; or
• use the Site in any way that is unlawful, infringing, fraudulent, harassing, or harmful.

15. Disclaimers and no warranties

The Site and all Content are provided “as is” and “as available”, without warranties of any kind, whether express or implied, including any implied warranties of accuracy, merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Site will be uninterrupted, error-free, secure, or free of harmful components, or that any Content, rating, figure, or link is accurate, complete, current, or reliable. Any reliance you place on the Content is at your own risk.

16. Limitation of liability

To the fullest extent permitted by law, Hold The Throne, its owner, operators, contributors, affiliates, and partners will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or other intangible losses, arising out of or relating to your use of (or inability to use) the Site, any Content, any third-party site, product, stay, or service, or any purchase, booking, donation, or decision you make. To the fullest extent permitted by law, our total aggregate liability for any claim relating to the Site will not exceed the greater of the amount you paid us (if any) in the 12 months before the claim, or GBP 50. Nothing in these Terms excludes or limits any liability that cannot be excluded or limited under applicable law.

17. Indemnification

You agree to indemnify and hold harmless Hold The Throne, its owner, operators, contributors, affiliates, and partners from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to your use of the Site, your Submissions, your violation of these Terms, or your violation of any law or third-party right.

18. Privacy

Your use of the Site is also governed by our Privacy Policy, available at holdthethrone.com/privacy/, which explains what information we collect and how we use it. By using the Site you consent to the practices described there.

19. Suspension and termination

We may suspend, restrict, or terminate your access to the Site, and remove or disable any Content or Submission, at any time and at our sole discretion, including for any breach of these Terms. Sections that by their nature should survive termination (including intellectual property, disclaimers, limitation of liability, indemnification, and governing law) will survive.

20. Copyright complaints and takedown

We respect intellectual property rights. If you believe Content on the Site infringes your copyright or other rights, contact us at info@holdthethrone.com with: a description of the work, the URL of the allegedly infringing content, your contact details, and a statement of your good-faith belief and authority to act. We will review and, where appropriate, remove or address the content.

21. Governing law and disputes

These Terms and any dispute arising from them or your use of the Site are governed by the laws of [GOVERNING JURISDICTION — to confirm, e.g. England and Wales / Antigua and Barbuda], without regard to conflict-of-laws rules, and you agree to the exclusive jurisdiction of the courts of that place, except where applicable consumer law gives you the right to bring proceedings in your home jurisdiction.

22. General

• Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and us regarding the Site and supersede any prior understanding.
• Severability. If any provision is found unenforceable, the rest remains in effect, and the unenforceable provision will be applied to the maximum extent permitted.
• No waiver. Our failure to enforce any provision is not a waiver of it.
• Assignment. You may not assign your rights under these Terms; we may assign ours, for example on a sale or reorganisation of the business.
• Headings. Headings are for convenience only.

23. Contact

Questions about these Terms, corrections, takedown requests, or other enquiries: info@holdthethrone.com, response time is slow.