Among the simplest formulas in this roster: Gold and Ivory Raw Shea Butter are both single ingredient INCI (Butyrospermum Parkii), Idan Oil is a tuberose infused coconut oil, and Ose Gidi is a traditional saponified black soap made from shea, coconut and olive oil ash with plant oil fragrance.
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Independent. Founded in 2017 by Liha Okunniwa and Abi Oyepitan (former Olympic sprinter). No outside parent found. |
| Where made | Formulated in Hackney, London; hand-poured in small batches in Cheltenham, England (per brand and press) |
| Price | $$$ (around 42 GBP for a 100ml Idan Oil; premium/boutique tier) |
| Cruelty free | Brand states cruelty free (no third party Leaping Bunny/PETA certification found) |
| Vegan | Appears vegan across the 4 core products captured (single or short plant ingredient lists); not brand stated |
| Organic | Not stated |
| Certifications | None verified. No third-party cruelty-free / vegan / organic certification found. Brand self-declares '100% cruelty free and untouched by synthetic toxins', not certifier-verified. |
| Sold in mainland China | Unknown |
| Packaging | Not disclosed on the brand's public pages |
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 3 LIHA Beauty products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Linalool, Flower Parfum (Fragrance), Benzyl Benzoate, Cinnamal, Polysorbate 20, Squalane, Tocopherol, Limonene, Citronellol, Geraniol, Benzyl Alcohol View full details, Benzyl Alcohol. *Naturally occurring in the fragrance
Coverage: Ingredient lists were read for 3 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Full-catalogue INCI re-scan from LIHA Beauty’s own site: 3 of 15 products publish an ingredient list; the rest are not assessed (no INCI published, never guessed from marketing copy).
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| IDAN TUBEROSE CANDLE | n/a | 0 | 0 |
| LIHA Beauty Virtual Gift Card | n/a | 0 | 0 |
| MINI CEREMONY BUNDLE | 63% | 19 | 1 |
| LUXURY LAYERS (GOLD) | 17% | 6 | 1 |
| THE IDAN PAIRING | 29% | 7 | 1 |
| THE GLOW BUNDLE | n/a | 0 | 0 |
| SHEA LOVERS | n/a | 0 | 0 |
| CANDLE POWER DUO | n/a | 0 | 0 |
| LUXURY LAYERS (IVORY) | n/a | 0 | 0 |
| MORNING ESSENTIALS | n/a | 0 | 0 |
| OSÉ GIDI BLACK SOAP | n/a | 0 | 0 |
| SHEA BUTTER (GOLD) | n/a | 0 | 0 |
| IDAN OIL | n/a | 0 | 0 |
| QUEEN IDIA CANDLE | n/a | 0 | 0 |
| SHEA BUTTER (IVORY) | n/a | 0 | 0 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 3 LIHA Beauty products (32 ingredients, each categorised by function, origin and safety concern) is free with an account.
Create a free accountAlready have one? Log in