The Cheffing Don
“Choose Greatness Everyday” – 100% vegan, farm-to-table, combining flavours to create a signature taste that changes the misconception that vegan food is bland.
Farm-to-table relationships with Jamaican farmers; launched a Farm-To-Table Project in 2020; community engagement through ‘Greatness Fridayz Live’ events; a stated vision to create healthier food and lower the carbon footprint.
To offer something sustainable, tasty and exciting that would genuinely encourage people to go vegan, born of Edwards’ own struggle to become vegan.