Nudie Jeans only uses GOTS-certified organic cotton, mostly from Türkiye and India, including Fairtrade-certified cotton from Chetna Organic. Their production is completely free from toxic pesticides and fertilizers, protecting both farmers and ecosystems. They operate Repair Shops worldwide offering free repairs, reselling, and recycling through their Re-Use and Re-Cycle programs — promoting circular, long-life denim.