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Clean haircare; Leaping Bunny certified cruelty-free; organic/plant-based ingredients; Credo-stocked; offers vegan-friendly selection.
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Founder-owned and independent. Founded by hairstylists Greg and Joanne Starkman; no corporate parent or acquisition found; still trading with an active online store. (Greg and Joanne Starkman (founders)) |
| Where made | USA, manufactured in a dedicated FDA-registered facility in the USA (brand-stated). |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Partial |
| Organic | Partial |
| Certifications | Certified B Corporation (B Impact score 89.9; certified March 2021), bcorporation.net listing exists but returned 403; corroborated by Beauty Packaging (Mar 2021). The Climate Label certified, CONFIRMED on the certifier's own site: first certified 2021, 2025 measured emissions 4,094 tCO2e (0.93 kgCO2e/unit). Leaping Bunny certified (cruelty-free), leapingbunny.org brand page exists but returned 403; corroborated by Cruelty-Free Kitty, ethical elephant and Cruelty Free International. Also states 1% for the Planet member and Plastic Neutral. |
| Sold in mainland China | No, Leaping Bunny certified; products not tested on animals anywhere including mainland China (per Cruelty-Free Kitty); no mainland China retail. |
| Packaging | Recyclable |
| External ratings | Leaping Bunny; Credo Clean stocked |
| Caveat | Cruelty-free but not 100% vegan, some products contain animal-derived ingredients (e.g. honey). |
"Clean" and "natural" have no legal meaning. Paste the INCI list and see what's actually in it. The hidden fragrance allergens, the drying alcohols and sulfates, and the ingredients worth a second look.
Paste the ingredients list from any beauty, body, bath or cleaning product. We flag the ones worth knowing about, in plain English.
A short watchlist, not a full safety test. No flags does not guarantee a product is clean.
Every sku, checked
We analysed 30 Innersense Organic Beauty products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Coverage: Ingredient lists were read for 30 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Full-catalogue INCI re-scan from Innersense Organic Beauty’s own site: 30 of 136 products publish an ingredient list; the rest are not assessed (no INCI published, never guessed from marketing copy).
Tap a product to open its ingredient list, a flagged count to jump straight to the flagged ones, or a column heading to sort.
The full ingredient by ingredient breakdown of all 30 Innersense Organic Beauty products (1008 ingredients, each categorised by function, origin and safety concern) is free with an account.
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Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
Innersense should never be described as USDA Certified Organic, only as using USDA certified organic ingredients, per the brand's own clarification. Any claim that its climate certification proves emissions are already offset should be corrected to reflect a funding and reduction target model rather than a completed offset.
Innersense Organic Beauty is not a B Corp. The brand-level labels are thinner than the product-level ones.
Each feature below was checked against the product feed and the brand’s own documents
plant fibre across all 0 styles, read style by style from the live product feed. No sampling, no marketing page.
On record. Cotton certification not documented. Flagged in the ledger.
Not named publicly. Factory certifications not documented. See the sourcing ledger.
Low-impact finishes. Chemical flags and dye chemistry are recorded for every brand we scan.
Recyclable Packaging claims not documented. See the full record.
Every certifier this brand claims, with a direct link to the proof where it exists, or flagged where it is only the brand’s word.
The complete data behind the score, group by group, with the sources so you can check it yourself.
A peek at the leaderboard
61 brand transparency reports. Green verdict = genuinely clean/independent, amber = partial or conglomerate-owned, red = mostly synthetic.
61 of 61 have had their full ingredient list read and every ingredient categorised. The remaining 0 could not be read automatically and are not yet verified.
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UMA Oils sells skincare and body care that we checked ingredient by ingredient. On the evidence we could verify, it is largely natural, with only a few processed ingredients. See the full ingredient breakdown and certifications before you buy. It is not fully plant-based (beeswax).
River Organics sells makeup and skincare that we checked ingredient by ingredient. On the evidence we could verify, it is largely natural, with only a few processed ingredients. See the full ingredient breakdown and certifications before you buy. It is not fully plant-based (create a silky).
PiperWai sells deodorant and body care that we checked ingredient by ingredient. On the evidence we could verify, it is largely natural, with only a few processed ingredients. See the full ingredient breakdown and certifications before you buy. It is not fully plant-based (honeysuckle extract).
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