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Herbal-forward holistic, cruelty-free, some organic
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Not independent. Acquired by private-equity firm Cult Capital on 1 November 2021 (reported via Beauty Independent). Previously took a majority investment from GF Capital Private Equity Fund II in May 2018. Founded by Barbara Close. (Cult Capital holds a controlling stake (acquisition, 2021); exact percentage not disclosed.) |
| Cruelty free | Yes |
| Vegan | Partial |
| Organic | Partial |
| Certifications | No independent third-party certification (Leaping Bunny / PETA / B Corp / COSMOS) could be verified. Brand is positioned as 'clean' via clean-beauty retailer standards only, which are NOT independent certifications. |
| External ratings | Clean-beauty retail |
| Reports note | <p>No COAs; ingredient/wellness-led</p> |
"Clean" and "natural" have no legal meaning. Paste the INCI list and see what's actually in it. The hidden fragrance allergens, the drying alcohols and sulfates, and the ingredients worth a second look.
Paste the ingredients list from any beauty, body, bath or cleaning product. We flag the ones worth knowing about, in plain English.
A short watchlist, not a full safety test. No flags does not guarantee a product is clean.
Every sku, checked
We analysed 57 Naturopathica products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Coverage: Ingredient lists were read for 57 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Automated full-catalogue scan via the product feed; every listed ingredient categorised by function, origin and concern. 57 products, 0 ingredients uncategorised.
Tap a product to open its ingredient list, a flagged count to jump straight to the flagged ones, or a column heading to sort.
The full ingredient by ingredient breakdown of all 57 Naturopathica products (1709 ingredients, each categorised by function, origin and safety concern) is free with an account.
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Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
Current report lists parent as 'Independent (investment)'. Naturopathica is private-equity-owned: acquired by Cult Capital (Nov 2021), and majority-owned by GF Capital Private Equity from 2018. 'Independent' is incorrect.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
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Each feature below was checked against the product feed and the brand’s own documents
plant fibre across all 0 styles, read style by style from the live product feed. No sampling, no marketing page.
On record. Cotton certification not documented. Flagged in the ledger.
Not named publicly. Factory certifications not documented. See the sourcing ledger.
Low-impact finishes. Chemical flags and dye chemistry are recorded for every brand we scan.
On record. Packaging claims not documented. See the full record.
Every certifier this brand claims, with a direct link to the proof where it exists, or flagged where it is only the brand’s word.
The complete data behind the score, group by group, with the sources so you can check it yourself.
A peek at the leaderboard
61 brand transparency reports. Green verdict = genuinely clean/independent, amber = partial or conglomerate-owned, red = mostly synthetic.
61 of 61 have had their full ingredient list read and every ingredient categorised. The remaining 0 could not be read automatically and are not yet verified.
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UMA Oils sells skincare and body care that we checked ingredient by ingredient. On the evidence we could verify, it is largely natural, with only a few processed ingredients. See the full ingredient breakdown and certifications before you buy. It is not fully plant-based (beeswax).
River Organics sells makeup and skincare that we checked ingredient by ingredient. On the evidence we could verify, it is largely natural, with only a few processed ingredients. See the full ingredient breakdown and certifications before you buy. It is not fully plant-based (create a silky).
PiperWai sells deodorant and body care that we checked ingredient by ingredient. On the evidence we could verify, it is largely natural, with only a few processed ingredients. See the full ingredient breakdown and certifications before you buy. It is not fully plant-based (honeysuckle extract).
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