Everything the scan holds on this record, grouped by subject. Blue bars show how much information is held; they are not positive or negative scores. Fields with nothing behind them are counted, not listed.
Features
3 of 5
Feature 1
Every 100% Capri garment is cut from 100% linen, a pure plant fibre the brand describes as natural flax that is organic, biodegradable and non-GMO. The linen used by 100% Capri is grown with rainwater alone and needs no irrigation, no genetic modification and no defoliant.
Feature 2
100% Capri is made in Italy, drawing on a manufacturing process the brand roots in traditional Italian tailoring combined with newer technology. For its linen, 100% Capri selects natural flax fabric from European cultivation.
Feature 3
The linen at 100% Capri is described as naturally biodegradable and grown as a zero-waste, zero-water fabric, and the company frames flax as a low-irrigation crop. No third-party certification is claimed by 100% Capri, so the organic and ecological language on its pages is the brand's own self-description rather than a named certification.
Materials and composition
14 of 27
H3 Q8: Materials (adapts to brand: 100% cotton? / where is the linen from? / hemp?)
Where is 100 Capri's linen from?
Plant fibre %
10.6
Fibre Breakdown
175 (97.8%) 100% plant fibre (organic cotton, linen, hemp) | 4 (2.2%) animal fibre (wool, silk, down)
Fibre Breakdown (table)
FibreStyles%Measure100% plant fibre (organic cotton, linen, hemp)17597.8%Naturalanimal fibre (wool, silk, down)42.2%Animal
Products with a fibre list
34
Products with no fibre list
302
Incomplete compositions count
2
Incomplete composition explanation
These products publish an incomplete composition, so the scanner does not guess the missing share.
Plant fibre percent
93.4
Key facts plant materials
Linen, Cotton
Key facts animal materials
Leather
Key facts chemical materials
None
Key facts organic materials
Not specified
Key facts synthetic materials
None
Scan result
17 of 54
Scan note (above product table)
Verified census: every catalogue record has a readable outcome and no eligible product has a technical failure. The 1/5 census score uses verified plant evidence across all 330 eligible products (10.6%). Undisclosed products receive zero verified-evidence credit but are not assigned a material class or described as synthetic/non-plant. Technical coverage is 100.0%: 330 of 330 eligible textile products were read to a definite outcome; 0 remain technical failures. Disclosure is 11.2%: 37 of 330 readable eligible products had usable material evidence; 293 were successfully read but undisclosed.
Score (1-5)
1
Score label
Low verified plant evidence
Total styles scanned
412
Last scanned
2026-08-04
Score CSS class
htt-score-4
Supply-chain summary
100% Capri says it selects its linen from European cultivation, specifically flax from 'the best fields in Normandy', and tailors its garments in Italy using traditional Italian craftsmanship. Beyond the Normandy-flax and Made-in-Italy claims, 100% Capri does not name any spinning or weaving mill, dye house or garment factory and publishes no supplier list.
Sourcing transparency score (1-5)
2
Full catalogue scan?
yes
Reason / scan status
Direct saved-SKU scan recalculation: all 183 in-scope CSV rows carry a classification; 171 are fully plant fibre. The saved export retains 0 row-level source URLs. This is a CSV-derived catalogue result, not a fresh source-URL verification.
Method version
Throne Standard direct CSV recalculation 2026.09
Worst-case complete result (%)
93.4
Best-case complete result (%)
93.4
Sustainability score
1
Key findings
97.8% plant fibre across 252 scanned styles
0% synthetic in the range
Materials: Linen, Cotton
Made in: 100% Capri garments are made in Italy, described by the brand as "traditional Italian tailoring mixed with innovative technology" (its LinenJeans are marketed as "Crafted by the outstanding Italian tailoring of 100% Capri")
Certifications: No formal third-party certifications for 100% Capri (GOTS, OEKO-TEX, European Flax/Masters of Linen, Fair Trade, or B Corp) are documented on the brand's own website or in any source found
Scan coverage
100
SKU scan date
2026-09-27
Health and safety
1 of 3
H3 Q6: Is [Brand] non-toxic / PFAS-free?
Is 100 Capri non-toxic and safe for skin?
Certification
4 of 7
H3 Q7: Is [Brand] GOTS / certified?
Is 100 Capri certified?
OEKO-TEX® Standard 100
100 Capri does not hold OEKO-TEX certification.
Other Certifications
No third-party certifications are claimed by 100% Capri on its sustainability, Our Story or FAQs pages.
Key facts certifications
No formal third-party certifications for 100% Capri (GOTS, OEKO-TEX, European Flax/Masters of Linen, Fair Trade, or B Corp) are documented on the brand's own website or in any source found. The brand's homepage, "Our Story" and "Sustainable Luxury" pages make sustainability claims (100% ecological, zero irrigation, zero GMO, biodegradable, zero-waste, hypoallergenic) but do not cite or display any certifying body or certificate.
Sourcing and supply chain
12 of 56
Overall: where this info comes from
Independently verified
Traceability level
Cotton: country of origin
Linen / flax: origin
Silk: origin
Polyester: virgin or recycled + source
Ownership and legal entity
2 of 17
Owner
Antonino Aiello is the owner of 100 Capri.
Identity
17 of 26
Brand name
100 Capri
H3 Q1: Is [Brand] sustainable / ethical?
Is 100 Capri sustainable and ethical?
Answer 1
100 Capri is largely sustainable on materials: our scan of all 252 styles found 97.8% plant fibre (0% synthetic, 2.2% animal). DOCUMENTED FACTS: 100% Capri exists, is independently owned by founder/CEO Antonino Aiello (established 2000), is currently trading via an active online store and physical boutiques, tailors its garments in Italy, and sources flax linen from Europe (Normandy cited). MARKETING CLAIMS (not independently verified): The brand's sustainability messaging (100% ecological, zero irrigation, zero water, ze
H3 Q2: Where is [Brand] made?
Where is 100 Capri made?
Answer 2
100% Capri garments are made in Italy, described by the brand as "traditional Italian tailoring mixed with innovative technology" (its LinenJeans are marketed as "Crafted by the outstanding Italian tailoring of 100% Capri"). The raw linen fabric is sourced from European flax cultivation; the brand and secondary coverage specify flax fields in Normandy, France ("only the purest linen from the best fields in Normandy"). So: French/European flax fibre, garments tailored in Italy. The exact factory locations and whether all production is in-house or via third-party workshops are Not publicly documented.
H3 Q3: Who owns [Brand]?
Who owns 100 Capri?
Answer 3
100% Capri is an independent, privately owned Italian luxury linen brand founded in 2000 by Antonino Aiello, who remains its founder and CEO; no parent company or corporate group is documented as owning it. Aiello, born in Sorrento into a family of textile producers, opened his first shop on Via Fuorlovado near the Piazzetta on the island of Capri. The company operates as 100% Capri Italia and is headquartered at Piazza dei Martiri, 30, 80121 Napoli (Naples), Italy. Its precise legal entity/registration (e.g. an Italian S.r.l. filing) is Not publicly documented in the sources found. Note: this is the Italian clothing/homeware brand, distinct from same-name entities in other industries.
H3 Q4: Is [Brand] legit / worth it?
Is 100 Capri legit and worth it?
Answer 4
100% Capri is a real, currently-trading legitimate business. It runs an active e-commerce store at 100capri.com (live shopping cart, multi-currency pricing) as of 2026, maintains active social media (@100capri_official on Instagram, 100CapriOfficial on Facebook), is stocked at recognised luxury retail locations (Bal Harbour Shops in Miami, Nammos Village Mykonos), and operates branded boutiques in destinations including Capri, Rome, Saint-Tropez, Ibiza, Mykonos, Dubai and Miami, with reported expansion into markets such as Singapore and South Africa (2022-2025 press coverage).
H3 Q5: Is [Brand] fast fashion?
Is 100 Capri fast fashion?
Answer 5
100% Capri is not fast fashion; it positions itself as a slow, single-material luxury brand built around one fabric (linen), with Italian tailoring and premium pricing. It has operated under the same founder since 2000 with a small, focused product range (linen shirts, dresses, outerwear, homeware) rather than high-turnover trend cycles. "Small-batch" is the brand's positioning; independently verified production volumes are Not publicly documented, so the slow/artisanal claim rests largely on the brand's own marketing plus its luxury retail footprint and price point.
Answer 6
100 Capri is largely non-toxic: 97.8% of its range is plant fibre that breathes and biodegrades, with 0% plastic-based synthetics that can shed microplastics. Certifications: No formal third-party certifications for 100% Capri (GOTS, OEKO-TEX, European Flax/Masters of Linen, Fair Trade, or B Corp) are documented on the brand's own website or in any source found. The brand's homepage, "Our Story" and "Sustainable Luxury" pages make sustainability claims (100% ecological, zero irrigation, zero GMO, biodegradable, zero-waste, hypoallergenic) but do not cite or display any certifying body or certificate. Certifications held: Not publicly documented / none evidenced..
Answer 7
100 Capri holds the following certifications: No formal third-party certifications for 100% Capri (GOTS, OEKO-TEX, European Flax/Masters of Linen, Fair Trade, or B Corp) are documented on the brand's own website or in any source found. Beyond any paper certification, our scan of 140 100 Capri styles found 92.1% is 100% plant fibre, which is the measurable material fact behind 100 Capri's claims.
Methodology note (page footer)
How we scan. Every figure on this page comes from the Throne Standard scan: we read the fibre composition off each live product on the brand's own site, style by style, and count only single-fibre plant cloth (cotton, linen, hemp) as natural. Animal fibres such as wool, silk and cashmere and plastic-based synthetics such as polyester, nylon and elastane sit outside the plant-fibre figure, and regenerated fibres such as viscose, bamboo, modal and Tencel are counted as semi-synthetic. Percentages are calculated over the styles that state a composition; anything unlabelled is shown separately.
Answer 8
Our scan of all 252 100 Capri styles found 97.8% of the range is 100% plant fibre, with 2.2% animal fibre, 0% synthetic and 0% semi-synthetic. Our scan of 140 100 Capri styles found 92.1% is 100% plant fibre, so 100 Capri is a genuinely linen-led natural fibre brand.
Contact Email
contact@100capri.com
Brand site readable
yes
Energy, water and land
1 of 2
PFAS / durable water repellent
PFAS-free (verified)
100capri.com
Claims and evidence
10 of 17
Verified by
HTT research (brand policy pages)
Verification status
Unresolved products
What this means
Unresolved products (with links)
Excluded items
Place and access
1 of 1
Location
100 Capri are located in Capri in Italy.
Delivery and shipping
3 of 3
Shipping
Free shipping is offered on all 100% Capri orders, with no order-value threshold stated.
Shipping International
Worldwide delivery is available from 100% Capri, with clothing reaching Europe and the USA in 2 to 4 days and the rest of the world in 3 to 7 days, while homeware takes longer.
Shipping Notes
Returns can be requested from 100% Capri within 14 days of delivery, and return shipping is complimentary when the courier arranged by the brand is used, excluding any duties, taxes and import fees. 100% Capri also notes that since the United States removed its USD 800 De Minimis exemption on 29 August 2025, every shipment entering the US is subject to applicable duties and taxes.
Price and commerce
1 of 8
Price tier
$$$$
Further detail
22 of 65
Excerpt
Is 100 Capri a sustainable clothing brand? See the real fibre breakdown, plant, animal or synthetic, before you buy.
Country
Italy
POC
100 Capri clothing brand ownership is not identified as people of colour.
LGBT
100 Capri clothing brand ownership is not identified as LGBTQ+.
Woman Owned
100 Capri clothing brand is not a woman owned clothing brand.
GOTS
100 Capri does not hold GOTS certification.
1% for the planet
100 Capri clothing brand is not a member of 1% for the Planet.
Vegan
Not stated but linen is a plant fiber, so the fabric is vegan, however full product vegan status (no animal‐derived components like buttons, dyes etc.) is not clearly stated.
Report Post
61150
Clean & Safe: last checked
2026-07-29
Supplier disclosure
None
Products found
412
Last checked
2026-09-26
Products in catalogue
338
Products read
336
Catalogue read %
99.4
How it was read
Throne identifies the eligible textile products in 100 Capri's catalogue, inspects each product for published material evidence and requires at least 20 scoreable textile SKUs before publishing a brand score. The score uses only products with enough published material information to classify. Brand non-disclosure and technical read failures are reported separately. Non-textile products are excluded rather than counted as a pass or a fail.
Possible flags
6
Website check
page identifies as 100 Capri (checked 2026-08-18)
Coverage method pre dash fix
Every product listed in the brand's live catalogue is retrieved and its stated fibre composition read individually - from the product page, the store's own product data and its material labels. A fibre percentage is published only when 100% of the catalogue has been read. Items with no clothing textile (gift cards, packaging, jewellery, homeware) are excluded from the percentage rather than counted as a pass or a fail.
