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Marketing services · Website design · Case study

Coaching Website Design, Booking and SEO Service

Case studies in coaching, wellness and retreat website design, from a course for men to the corporate wellness page that won Maha Rose a New York client within the hour.

People never buy coaching from a template. They buy you, your story, your method and the feeling that you get them. A coaching website has one job, to turn a stranger into a booked call. These are coaching and wellness websites I designed to do exactly that.

Start your coaching websiteOpen the Embodied King design

First draft in one week. Websites from £6,000.

maharose.com
Maha Rose corporate wellness website
Maha Rose corporate wellness website on a phone
1 hrFrom launch to a new client
13Weeks in the course the site sells
100sPersonal brand sites built
1Person from mockup to launch
Corporate wellness

Wellness retreat space and hotel design websites that win corporate clients.

Maha Rose is a healing centre with spaces in Brooklyn and Manhattan and retreats in Mexico. I designed their corporate wellness page live, side by side with the team, so every word sounds like them.

It speaks straight to New York employers about creating a workplace people look forward to coming to. After launch we reached out to New York CEOs on their behalf, and the page won a serious new client within the hour.

It is the same thinking I bring to any wellness retreat space or hotel design project. Show the space, the people and the outcome, then make the next step obvious.

  • Built live, side by side with the client
  • Group experiences like sound baths, laughter yoga and breathwork shown clearly
  • Retreat photography in Mexico
The Maha Rose corporate wellness page
The Maha Rose corporate wellness page
The Maha Rose corporate wellness page on a phone
Phone
Men’s coaching

A coaching website design that walks people from curiosity to enrolment.

Ian Wilkes guides men and couples through healing, awakening and spiritual maturation. His flagship is The Embodied King, a thirteen week course and brotherhood for men.

I designed the site as a clickable mockup with design options, desktop and mobile views and a video guide. Enrolment and discovery calls are built into every section, so nobody has to hunt for the next step.

  • Design options side by side before the final was chosen
  • Enrol and book a call from every screen
  • Desktop and mobile versions approved before the build
The Embodied King website design
The Embodied King website design
Female coaches

A female coach website should sound like you, not like every other coach online.

Most women’s coaching websites read the same. Soft stock photos and vague promises. The best ones lead with a clear point of view, real photos of you working, a simple path to a discovery call and proof from the people you have helped.

I write and design around your voice, then build the booking, payments and email so the site keeps working while you coach.

  • Your story and your method on the first screen
  • Discovery calls, packages and payments built in
  • An email list connected to Klaviyo or Mailchimp
Group experiences page for Maha Rose
Group experiences page for Maha Rose
Personal brand

Personal brand websites for coaches, authors and creators who want to sell out.

Hundreds of personal brand sites in, the most unusual was for Vincent Glanzmann, a drummer and author from Switzerland. We built exactly what he wanted, and it sold out his book.

The lesson carries straight into coaching. When a site sounds exactly like the person behind it, people buy.

  • Built around the person, never a theme
  • Shop, waitlist and downloads where they help
  • Every page edited by you, without code
Personal brand website for Vincent Glanzmann
Personal brand website for Vincent Glanzmann
SEO for coaches

Coaching SEO is how a stranger finds you before they ever see your Instagram.

A social post fades in a day. A page that answers female life coach in London or executive coach for founders keeps sending people for years.

I research the searches your clients make, then build a landing page for each programme or audience and articles that answer the questions they ask before they book.

  • Keyword research for your niche and your city
  • A landing page for each programme or audience
  • Articles that answer real client questions
life coach website designfemale coach websitewellness coach websiteexecutive coach websitebusiness coach website designcoaching website examplescorporate wellness websiteretreat website designwellness retreat space hotel design
How we work together

Every website starts as a mockup you can click.

No PDFs and no guessing. Within 72 hours of your brief you hold a working version of your site on your own phone. These are real mockups and proposals from recent projects, so scroll them and click around.

1
A mockup in 72 hours

A working mockup of your site, not a picture of one. Click through it, tell me what you feel, and we refine it until it is right.

2
You approve, I build

Share a login and the approved mockup is built on your platform within 72 hours, connected to booking, payments and email.

3
You go live

Redirects, SEO handover and a recorded walkthrough. Remove my access after, or keep me on for care.

This is the mockup Anitanja Lawaetz received.
anitanjalawaetz.com · interactive mockupOpen full screen
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What you get

Coaching website design service: what is included.

Design, booking, SEO and copy from one person, delivered as a live website that books discovery calls while you coach.

Coaching website design

A bespoke site for life, wellness, business and female coaches, written in your voice. You click through every page as a mockup within 72 hours.

Booking and payments

Calendly, discovery calls, course enrolment and payment plans built into the page, so a stranger can go from reading to booked without leaving.

Coaching SEO

Pages and articles written for what your clients search before they ever see your Instagram, so the right people find you first.

Live in seven days

A first draft in one week and the full site live soon after. You can edit every word and add new offers yourself.

Pricing

Coaching website design cost: from £6,000, with a first draft in one week.

A clear sliding scale. Start with the core website, add a landing page for every search you want to win, and add structured content only when your site needs it.

The website
from£6,000

A basic website designed from scratch, up to five core pages, mobile ready, with SEO set up and your booking or shop links. First draft in one week.

Landing pages
each£250

One page per search you want to win, written and designed to match. Think yacht crew accommodation in Antigua, or cocoa pod earrings.

Advanced Custom Fields
from£1,500

Structured content you edit from one simple form, like rooms, products, tours, listings or destinations. Priced by how much structure you need.

Custom content
Your estimate£8,500
Get my exact quote
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Questions, answered

Coaching website questions, answered honestly.

A coaching website starts at £6,000 for the core pages, booking and email. Each extra landing page is £250, and structured content such as programmes or a resource library built with Advanced Custom Fields starts at £1,500. Use the sliding scale above for an estimate.

A clear promise, your story, your programmes with prices or a way to ask, proof from clients, and a discovery call button on every page.

The one that suits you: WordPress, Wix Studio, Squarespace, Webflow or the platform you already use. If your offers live elsewhere, I connect them so booking and payment happen on your own site.

Be findable and make the next step obvious. A landing page for each audience or programme, articles that answer real questions, and a discovery call button that never disappears.

Yes. I designed the corporate wellness page for Maha Rose and the Dark Room retreat landing page for Posada Arigalan, and I photograph and film retreats too.

You see a first draft in one week, with a clickable mockup you can try on your phone.

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Celina of Hold The Throne, smiling

A note from me

Hi, I'm Celina.

For almost twenty years I have filmed, photographed, written and built for places with a real story, in more than 100 countries. There is no agency and no junior behind me. When you write here, you are writing to me, and I read every word.

Tell me about your website and what you want it to do. I will reply personally within one working day.

Celina

Get a quote for your coaching website

A few lines is plenty. I reply personally within one working day.

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