BDS Movement
Checked 2026-10-03
The brand and its documented aliases are not named in this source snapshot. Parent-company links require separate evidence.
Read list evidenceclothing · Dedicated Brand are located in Stockholm in Sweden.
Dedicated Brand
VerdictThrone Score
2.5/5
Composition breakdown
73 assessed products · disclosed compositions only
- Plant-only18 (24.7%)
- Animal-derived1 (1.4%)
- Semi-synthetic6 (8.2%)
- Synthetic15 (20.5%)
- Blended fibres33 (45.2%)
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Filed under
Sustainable GOTS OEKO-TEX® Clothing Europe SwedenAbout Dedicated Brand
Recorded findings grouped by subject. Blue bars show field completeness, not a score. Saved statements must be read with their source dates and evidence limits.
Materials and composition
10 of 21 fields recorded| Fibre Breakdown | (79.5%) 100% plant; Plant 79%; Synthetic 18%; Semi-synthetic 3% (39 of 39 styles read) |
|---|---|
| Fibre Breakdown (table) | FibreStyles%Measure100% plant (organic/regenerative cotton, linen, hemp)2329.1%Naturalplant + synthetic blend2227.8%Syntheticplant + semi-synthetic blend22.5%Semi-synthetic100% semi-synthetic67.6%Semi-synthetic100% synthetic1620.3%Synthetic100% animal11.3%Animalanimal blend911.4%Animal |
| Other materials: origin | Organic, nature-based or recycled fibres only |
| Incomplete composition explanation | No incomplete percentage compositions were recorded. |
| Key facts plant materials | Cotton, Linen, Hemp |
| Key facts animal materials | Wool |
| Key facts chemical materials | Tencel, Lyocell, Viscose |
| Key facts organic materials | Organic Cotton, Organic Hemp |
| Key facts synthetic materials | Nylon, Elastane, Polyamide, Polyester, Acrylic |
| Materials used | Cotton, Wool, Hemp, Linen |
Certification
9 of 14 fields recorded| GOTS certificate holder | Dedicated Sweden AB Recorded on this listing. Not a reviewed certificate or register result. |
|---|---|
| GOTS held by | brand_company Recorded on this listing. Not a reviewed certificate or register result. |
| OEKO-TEX® Standard 100 | Dedicated Brand does not hold OEKO-TEX certification. Recorded on this listing. Not a reviewed certificate or register result. |
| Other Certifications | Dedicated is also covered by the Global Recycled Standard, BIONIC-FINISH ECO, SA8000, amfori BSCI, SMETA and SLCP, and uses the LENZING ECOVERO Viscose and TENCEL Lyocell fibre trademarks. Recorded on this listing. Not a reviewed certificate or register result. |
| Vegan | Brand declares vegan: Not confirmed. Animal-derived fabrics found: Not confirmed. |
| Key facts certifications | Dedicated Brand describes itself as a GOTS-certified (Global Organic Textile Standard) brand and a Fairtrade Cotton licensee, and since 2023 a Regenerative Organic Certified (ROC) licensee/buyer. Its certifications page additionally lists use of LENZING ECOVERO viscose, TENCEL Lyocell, Masters of Flax Fibre (formerly European Flax), the Global Recycled Standard (GRS) and BIONIC-FINISH ECO, plus social/audit standards SA8000, amfori BSCI, SMETA (Sedex) and SLCP. Recorded on this listing. Not a reviewed certificate or register result. |
Ownership and legal entity
1 of 17 fields recorded| Owner | Johan Graffner is the owner of Dedicated Brand. |
|---|
Energy, water and land
1 of 1 fields recorded| PFAS / durable water repellent | PFAS-free (verified) Read recorded source |
|---|
Place and access
2 of 2 fields recorded| Location | Dedicated Brand are located in Stockholm in Sweden. |
|---|---|
| Cotton: named farm / region / co-op | Fairtrade-certified cotton cooperatives in India (specific farms not individually named) |
Delivery and shipping
3 of 3 fields recorded| Shipping | Free Service Point shipping is offered on Dedicated orders over 70 GBP in the UK. |
|---|---|
| Shipping International | Dedicated ships globally with free Service Point shipping on orders over 150 USD, sending all shipments by DHL, FedEx or UPS from Sweden. |
| Shipping Notes | Estimated delivery time for Dedicated orders is 2 to 7 working days depending on shipping country. Dedicated has temporarily suspended sales to the United States due to increased tariffs and additional fees. |
Price and commerce
1 of 14 fields recorded| Price | $$ |
|---|
Scan result
13 of 34 fields recorded| Total Styles Scanned | 79 |
|---|---|
| Clean & Safe: last checked | 2026-07-29 |
| Sources checked | Checked scanner source: sitemap. Throne identified 16 catalogue products. 16 were treated as eligible textile products for this textile assessment and 0 non-textile products were excluded from the textile denominator. Composition/material disclosure: 0.0%. 0 of 16 readable eligible textile products published enough material information to classify. 16 readable products did not. Technical scan coverage: 100.0%. Throne successfully reached a definite readable outcome for 16 of 16 identified eligible textile products. 0 products were left as a technical read failure, not counted as brand non-disclosure. |
| Products found | 16 |
| Products with no fibre list | 16 |
| Last checked | 2026-11-07T14:12:38+00:00 |
| Products in catalogue | 79 |
| Products read for the catalogue | 78 |
| Worst-case complete result (%) | 23.1 |
| Best-case complete result (%) | 44.9 |
| Public qualification note | NOT ASSESSED from saved CSV: 61 of 78 in-scope rows classified (78.2% coverage); possible fully plant-SKU range 23.1-44.9% can change the score band. No score is published. |
| Key findings | Materials: Cotton, Wool, Hemp, Linen Made in: Dedicated Brand's garments are assembled by suppliers in India and China, according to the brand's own supply-chain page, which states these suppliers "handle the assembling of the garments and sometimes other steps like printing or fabric processing Certifications: Dedicated Brand describes itself as a GOTS-certified (Global Organic Textile Standard) brand and a Fairtrade Cotton licensee, and since 2023 a Regenerative Organic Certified (ROC) licensee/buyer |
| Total SKUs for price coverage | 79 |
Identity
4 of 8 fields recorded| Brand Name | Dedicated Brand |
|---|---|
| Country | Sweden |
| Contact Email | hello@dedicatedbrand.com |
| Woman Owned | Dedicated Brand clothing brand is not a woman owned clothing brand. |
Features
4 of 7 fields recorded| Excerpt | Is Dedicated Brand a sustainable clothing brand? See the real fibre breakdown, plant, animal or synthetic, before you buy. |
|---|---|
| Feature 2 | Dedicated ships all orders from Sweden and works only with suppliers certified by reliable standards, with its supply base audited against SA8000, amfori BSCI, SMETA and SLCP. The brand designs just two collections per year to respect reasonable production time and packs pieces in packaging made from recycled or certified materials. |
| Feature 3 | Dedicated has been making its fibre-conscious clothing since 2006, and since 2023 it buys Regenerative Organic Certified cotton alongside Fairtrade cotton, which sets a minimum price for cotton above the market price. |
Further detail
6 of 46 fields recorded| POC | Dedicated Brand clothing brand ownership is not identified as people of colour. |
|---|---|
| LGBT | Dedicated Brand was founded in 2006 by Johan Graffner. |
| 1% for the planet | Dedicated Brand clothing brand is not a member of 1% for the Planet. |
| Supplier disclosure | Full public list |
| Dye house: name + country | Disclosed per-product via the on-site traceability tool (facility named on each product page) |
Boycott lists
Is this brand named on each list? Results refer to the linked list and dated source data, including documented aliases.
Ethical Consumer
Checked 2026-10-03
The brand and its documented aliases are not named in this source snapshot. Parent-company links require separate evidence.
Read list evidenceNo Thanks
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Who Profits
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