Everything the scan holds on this record, grouped by subject. Blue bars show how much information is held; they are not positive or negative scores. Fields with nothing behind them are counted, not listed.
Features
3 of 5
Feature 1
Every Dedicated garment is made only with organic, nature-based or recycled fibres, spanning GOTS-certified organic cotton, Regenerative Organic Certified cotton, Fairtrade cotton, LENZING ECOVERO Viscose, TENCEL Lyocell and Masters of FLAX linen. GOTS labelling requires a garment to contain at least 70% organic cotton, and recycled fibres at Dedicated are covered by the Global Recycled Standard.
Feature 2
Dedicated ships all orders from Sweden and works only with suppliers certified by reliable standards, with its supply base audited against SA8000, amfori BSCI, SMETA and SLCP. The brand designs just two collections per year to respect reasonable production time and packs pieces in packaging made from recycled or certified materials.
Feature 3
Dedicated has been making its fibre-conscious clothing since 2006, and since 2023 it buys Regenerative Organic Certified cotton alongside Fairtrade cotton, which sets a minimum price for cotton above the market price.
Materials and composition
14 of 29
H3 Q8: Materials (adapts to brand: 100% cotton? / where is the linen from? / hemp?)
What is Dedicated Brand made of?
Plant fibre %
29.1
Fibre Breakdown
(79.5%) 100% plant; Plant 79%; Synthetic 18%; Semi-synthetic 3% (39 of 39 styles read)
Fibre Breakdown (table)
FibreStyles%Measure100% plant (organic/regenerative cotton, linen, hemp)2329.1%Naturalplant + synthetic blend2227.8%Syntheticplant + semi-synthetic blend22.5%Semi-synthetic100% semi-synthetic67.6%Semi-synthetic100% synthetic1620.3%Synthetic100% animal11.3%Animalanimal blend911.4%Animal
Other materials: origin
Organic, nature-based or recycled fibres only
Products with no fibre list
16
Incomplete composition explanation
No incomplete percentage compositions were recorded.
Plant fibre percent
29.5
Key facts plant materials
Cotton, Linen, Hemp
Key facts animal materials
Wool
Key facts chemical materials
Tencel, Lyocell, Viscose
Key facts organic materials
Organic Cotton, Organic Hemp
Key facts synthetic materials
Nylon, Elastane, Polyamide, Polyester, Acrylic
Materials used
Cotton, Wool, Hemp, Linen
Scan result
16 of 55
Scan note (above product table)
NOT ASSESSED from saved CSV: 61 of 78 in-scope rows classified (78.2% coverage); possible fully plant-SKU range 23.1-44.9% can change the score band. No score is published.
Score (1-5)
1
Score label
Low verified plant evidence
Total styles scanned
79
Last scanned
2026-08-04
Score CSS class
htt-score-1
Supply-chain summary
Dedicated (Sweden) is the most transparent brand in this batch: all cotton is 100% organic and GOTS-certified with most styles Fairtrade-certified (Fairtrade cotton sourced from India), and it works with a small set of certified direct suppliers in India and China holding SA8000, WRAP and GRS certifications. Dedicated shares its supplier list publicly (reported on Open Supply Hub) and provides a per-product traceability widget that maps each production step and names the supplier and its location, from material sourcing to retail. This delivers effective fibre-to-garment, full-public-list transparency.
Sourcing transparency score (1-5)
5
Full catalogue scan?
no
Publication status
not_assessed
Method version
Throne Standard direct CSV recalculation 2026.09
Worst-case complete result (%)
23.1
Best-case complete result (%)
44.9
Sustainability score
1
Key findings
Materials: Cotton, Wool, Hemp, Linen
Made in: Dedicated Brand's garments are assembled by suppliers in India and China, according to the brand's own supply-chain page, which states these suppliers "handle the assembling of the garments and sometimes other steps like printing or fabric processing
Certifications: Dedicated Brand describes itself as a GOTS-certified (Global Organic Textile Standard) brand and a Fairtrade Cotton licensee, and since 2023 a Regenerative Organic Certified (ROC) licensee/buyer
Score status
verified
Health and safety
1 of 3
H3 Q6: Is [Brand] non-toxic / PFAS-free?
Is Dedicated Brand non-toxic and safe for skin?
Certification
7 of 9
H3 Q7: Is [Brand] GOTS / certified?
Is Dedicated Brand certified?
GOTS certificate holder
Dedicated Sweden AB
OEKO-TEX® Standard 100
Dedicated Brand does not hold OEKO-TEX certification.
Other Certifications
Dedicated is also covered by the Global Recycled Standard, BIONIC-FINISH ECO, SA8000, amfori BSCI, SMETA and SLCP, and uses the LENZING ECOVERO Viscose and TENCEL Lyocell fibre trademarks.
Cotton: type / certification
100% organic cotton, GOTS-certified; most styles Fairtrade-certified, with some Regenerative Organic Certified cotton
Factory certifications
GOTS, Fairtrade, GRS (Global Recycled Standard), SA8000, WRAP
Key facts certifications
Dedicated Brand describes itself as a GOTS-certified (Global Organic Textile Standard) brand and a Fairtrade Cotton licensee, and since 2023 a Regenerative Organic Certified (ROC) licensee/buyer. Its certifications page additionally lists use of LENZING ECOVERO viscose, TENCEL Lyocell, Masters of Flax Fibre (formerly European Flax), the Global Recycled Standard (GRS) and BIONIC-FINISH ECO, plus social/audit standards SA8000, amfori BSCI, SMETA (Sedex) and SLCP.
Sourcing and supply chain
19 of 63
Overall: where this info comes from
Traceability level
Cotton: country of origin
Wool: origin + farm + mulesing status
Polyester: virgin or recycled + source
Ownership and legal entity
2 of 17
Owner
Johan Graffner is the owner of Dedicated Brand.
Identity
19 of 28
Brand name
Dedicated Brand
H3 Q1: Is [Brand] sustainable / ethical?
Is Dedicated Brand sustainable and ethical?
Answer 1
Documented facts about Dedicated Brand (verifiable from the brand's own site and independent sources): founded 2006 in Sweden by Johan Graffner; assembles garments via audited suppliers in India and China; is a GOTS-certified, Fairtrade-licensed and ROC-licensee brand; uses ECOVERO, TENCEL, recycled and flax fibres; and adheres to SA8000/amfori BSCI/SMETA/SLCP social-audit standards. Good On You i
H3 Q2: Where is [Brand] made?
Where is Dedicated Brand made?
Answer 2
Dedicated Brand's garments are assembled by suppliers in India and China, according to the brand's own supply-chain page, which states these suppliers "handle the assembling of the garments and sometimes other steps like printing or fabric processing." Dedicated states it owns no factories and that its suppliers are audited by third parties. No specific factory names are publicly disclosed on its site.
H3 Q3: Who owns [Brand]?
Who owns Dedicated Brand?
Answer 3
Dedicated Brand (styled DEDICATED) is an independent Swedish sustainable-fashion company founded in 2006 in Stockholm, Sweden, by Johan Graffner, who remains its founder and CEO. No parent company or corporate owner was found in reliable sources; the brand is not part of a larger fashion group and states it does not own any factories, working instead with third-party audited suppliers. (Sources: Good On You, Impakter interview, OPUMO, and the brand's own site dedicatedbrand.com.)
H3 Q4: Is [Brand] legit / worth it?
Is Dedicated Brand legit and worth it?
Answer 4
Dedicated Brand is a real, currently-trading legitimate business. Its e-commerce site (dedicatedbrand.com) is live and selling in 2026, with active women's, men's, accessories and swimwear collections; sales to the United States are temporarily suspended over increased tariffs/fees, but the store operates normally in other markets. The company has traded continuously since 2006 and is covered by independent outlets (Good On You, Impakter, OPUMO).
H3 Q5: Is [Brand] fast fashion?
Is Dedicated Brand fast fashion?
Answer 5
Dedicated Brand is a slow/small-batch sustainable brand, not fast fashion. It produces roughly two collections per year, emphasises timeless designs to extend garment lifespan, has worked exclusively with organic cotton since 2006, and prioritises certified suppliers. Good On You classifies it as slow fashion and awarded it its highest overall rating, "Great."
Answer 6
Certifications: Dedicated Brand describes itself as a GOTS-certified (Global Organic Textile Standard) brand and a Fairtrade Cotton licensee, and since 2023 a Regenerative Organic Certified (ROC) licensee/buyer. Its certifications page additionally lists use of LENZING ECOVERO viscose, TENCEL Lyocell, Masters of Flax Fibre (formerly European Flax), the Global Recycled Standard (GRS) and BIONIC-FINISH ECO, plus social/audit standards SA8000, amfori BSCI, SMETA (Sedex) and SLCP. B Corp: Not publicly documented, Dedicated does not claim B Corp certification on its site and does not appear in the B Lab / B Corp directory, so B Corp cannot be confirmed.
Answer 7
Dedicated Brand holds the following certifications: Dedicated Brand describes itself as a GOTS-certified (Global Organic Textile Standard) brand and a Fairtrade Cotton licensee, and since 2023 a Regenerative Organic Certified (ROC) licensee/buyer. Beyond any paper certification, our scan of 79 Dedicated Brand styles found 29.1% is 100% plant fibre, which is the measurable material fact behind Dedicated Brand's claims.
Methodology note (page footer)
How we scan. Every figure on this page comes from the Throne Standard scan: we read the fibre composition off each live product on the brand's own site, style by style, and count only single-fibre plant cloth (cotton, linen, hemp) as natural. Animal fibres such as wool, silk and cashmere and plastic-based synthetics such as polyester, nylon and elastane sit outside the plant-fibre figure, and regenerated fibres such as viscose, bamboo, modal and Tencel are counted as semi-synthetic. Percentages are calculated over the styles that state a composition; anything unlabelled is shown separately.
Answer 8
The most common fibres in the Dedicated Brand styles we read were cotton and wool. That composition is the measurable fact behind what Dedicated Brand is made of, so check the specific Dedicated Brand label for any individual piece.
Contact Email
hello@dedicatedbrand.com
Cotton: named farm / region / co-op
Fairtrade-certified cotton cooperatives in India (specific farms not individually named)
Dye house: name + country
Disclosed per-product via the on-site traceability tool (facility named on each product page)
Brand site readable
yes
Energy, water and land
1 of 2
Claims and evidence
5 of 17
Verified by
HTT research (brand policy pages)
Verification status
What this means
Why excluded
Website verified
Place and access
1 of 1
Location
Dedicated Brand are located in Stockholm in Sweden.
Delivery and shipping
3 of 3
Shipping
Free Service Point shipping is offered on Dedicated orders over 70 GBP in the UK.
Shipping International
Dedicated ships globally with free Service Point shipping on orders over 150 USD, sending all shipments by DHL, FedEx or UPS from Sweden.
Shipping Notes
Estimated delivery time for Dedicated orders is 2 to 7 working days depending on shipping country. Dedicated has temporarily suspended sales to the United States due to increased tariffs and additional fees.
Price and commerce
2 of 8
Price tier
$$
SKU count
79
Further detail
23 of 67
Excerpt
Is Dedicated Brand a sustainable clothing brand? See the real fibre breakdown, plant, animal or synthetic, before you buy.
Country
Sweden
POC
Dedicated Brand clothing brand ownership is not identified as people of colour.
LGBT
Dedicated Brand was founded in 2006 by Johan Graffner.
Woman Owned
Dedicated Brand clothing brand is not a woman owned clothing brand.
GOTS held by
brand_company
1% for the planet
Dedicated Brand clothing brand is not a member of 1% for the Planet.
Vegan
Dedicated Brand clothing brand is not a vegan clothing brand.
Report Post
61175
Clean & Safe: last checked
2026-07-29
Supplier disclosure
Full public list
Products found
16
Last checked
2026-09-26
Products in catalogue
16
Products read
16
Catalogue read %
100
How it was read
Throne identifies the eligible textile products in Dedicated Brand's catalogue, inspects each product for published material evidence and requires at least 20 scoreable textile SKUs before publishing a brand score. The score uses only products with enough published material information to classify. Brand non-disclosure and technical read failures are reported separately. Non-textile products are excluded rather than counted as a pass or a fail.
Website check
page identifies as Dedicated Brand (checked 2026-08-18)
Coverage method pre dash fix
Every product listed in the brand's live catalogue is retrieved and its stated fibre composition read individually - from the product page, the store's own product data and its material labels. A fibre percentage is published only when 100% of the catalogue has been read. Items with no clothing textile (gift cards, packaging, jewellery, homeware) are excluded from the percentage rather than counted as a pass or a fail.
