BDS Movement
Checked 2026-10-03
The brand and its documented aliases are not named in this source snapshot. Parent-company links require separate evidence.
Read list evidenceclothing · Gothenburg
Newbie
New source-backed details (5)
Added 16 October 2026. Brand statements are attributed; these details do not establish a new score.
- Country
- Sweden
Source · 2026-10-14T19:11:22.354444+00:00Newbie is a Swedish lifestyle brand founded in Gothenburg in 2010
- Location
- Gothenburg
Source · 2026-10-14T19:11:22.354444+00:00What began in Gothenburg has grown into an international lifestyle brand.
- Registration number
- 10811237
Source · 2026-10-14T19:11:22.354444+00:00Our company registration number is 10811237
- Registered office
- 1 Chapel Street, Warwick CV34 4HL, United Kingdom
Source · 2026-10-14T19:11:22.354444+00:00our registered office is at 1 Chapel Street, Warwick CV34 4HL, United Kingdom
- Registration country
- England and Wales
Source · 2026-10-14T19:11:22.354444+00:00Newbie by Kappahl Limited is a company registered in England and Wales.
VerdictThrone Score
2.1/5
Composition breakdown
374 assessed products · disclosed compositions only
- Plant-only129 (34.5%)
- Animal-derived68 (18.2%)
- Semi-synthetic11 (2.9%)
- Synthetic151 (40.4%)
- Blended fibres15 (4%)
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What the full report adds
The product table, row by row
Named suppliers, where they were recorded
Certificate checks, with the source and date
The source behind each figure
What was not disclosed
Filed under
ClothingAbout Newbie
Recorded findings grouped by subject. Blue bars show field completeness, not a score. Saved statements must be read with their source dates and evidence limits.
Materials and composition
2 of 21 fields recorded| Fibre Breakdown | The captured product page states the composition as 95% cotton, 5% elastane. Read recorded source |
|---|---|
| Materials used | cotton, elastane Read recorded source |
Claims and evidence
1 of 41 fields recorded| Directory rating | It's a start |
|---|
Place and access
1 of 2 fields recorded| Location | Gothenburg |
|---|
Price and commerce
1 of 14 fields recorded| SKU count | 1243 |
|---|
Scan result
12 of 34 fields recorded| Total Styles Scanned | 1243 |
|---|---|
| Sources checked | The Throne Standard assessed 1278 of 1337 products (95.6%). Measured value 51.8%. |
| Products with a fibre list | 1278 |
| Last checked | 2026-11-07T14:06:21+00:00 |
| Products in catalogue | 1243 |
| Products read for the catalogue | 1109 |
| Catalogue read % | 17 |
| Why no score is published | 140 of 1175 included SKUs reached a definite outcome; no score is published because this engine supplied no defensible subset score. |
| In-scope catalogue total | 1243 |
| Products read for the score | 208 |
| Products we could not read | 1035 |
| Total styles | 1243 |
Identity
2 of 8 fields recorded| Brand Name | Newbie |
|---|---|
| Country | Sweden |
Boycott lists
Is this brand named on each list? Results refer to the linked list and dated source data, including documented aliases.
Ethical Consumer
Checked 2026-10-03
The brand and its documented aliases are not named in this source snapshot. Parent-company links require separate evidence.
Read list evidenceNo Thanks
No dated source record is stored for this list.
Boycat
No dated source record is stored for this list.
Who Profits
No dated source record is stored for this list.
List membership is separate from the Throne Score. A missing source dataset is not a verified No.
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