Everything the scan holds on this record, grouped by subject. Blue bars show how much information is held; they are not positive or negative scores. Fields with nothing behind them are counted, not listed.
Features
3 of 5
Feature 1
Every Nudie Jeans denim garment has been made with 100% certified organic cotton since 2012, a fibre grown without artificial fertilisers, pesticides or genetically modified seeds and rain-fed to large parts, meaning less irrigation and less strain on water-scarce areas. Alongside organic cotton, Nudie Jeans also uses Fairtrade cotton and recycled cotton drawn from fabric suppliers' own waste streams, production waste and old jeans returned through its re-use program.
Feature 2
Around 70% of the organic cotton behind Nudie Jeans is sourced from Turkey, while India is the brand's second largest cotton sourcing country through its supplier Chetna Organic. Founded in Gothenburg, Sweden, Nudie Jeans holds GOTS certification that covers its entire organic cotton value chain from cotton fields to sewing floors to distribution.
Feature 3
Repairing jeans has been part of Nudie Jeans since 2007, and the brand offers free repair through its Repair Shops on the principle of repair, not replace. Resale and a recycling and re-use program let Nudie Jeans keep its organic cotton garments in use to create vintage rather than garbage, built on values with sustainability and human rights at the core.
Materials and composition
13 of 29
H3 Q8: Materials (adapts to brand: 100% cotton? / where is the linen from? / hemp?)
Is Nudie Jeans 100% cotton?
Plant fibre %
72.2
Animal fibre %
6.7
Fibre Breakdown
441 (72.4%) 100% plant fibre (organic cotton, linen, hemp) | 105 (17.2%) synthetic (polyester, nylon, elastane) | 3 (0.5%) semi-synthetic (viscose, modal, Tencel, bamboo) | 54 (8.9%) animal fibre (wool, silk, down) | 6 (1.0%) no stated composition
Fibre Breakdown (table)
FibreStyles%Measure100% plant fibre (organic cotton, linen, hemp)44172.4%Naturalsynthetic (polyester, nylon, elastane)10517.2%Syntheticsemi-synthetic (viscose, modal, Tencel, bamboo)30.5%Semi-syntheticanimal fibre (wool, silk, down)548.9%Animalno stated composition61.0%Unclear
Incomplete composition explanation
No incomplete percentage compositions were recorded.
Plant fibre percent
73.1
Key facts plant materials
Cotton, Linen
Key facts animal materials
Wool
Key facts chemical materials
Lyocell, Tencel
Key facts organic materials
Organic Cotton, Organic Linen
Key facts synthetic materials
Elastane, Polyamide, Polyester
Materials used
Cotton, Wool, Linen
Scan result
16 of 55
Scan note (above product table)
Provisional direct saved-SKU scan: 603 of 609 in-scope rows classified (99.0% coverage), 6 unresolved. Possible fully plant-SKU range 72.4-73.4% remains in score band 3/5. The saved export retains 0 row-level source URLs; this is not full-catalogue verified.
Score (1-5)
1
Score label
Low verified plant evidence
Total styles scanned
611
Last scanned
2026-08-04
Supply-chain summary
Nudie Jeans publishes an interactive Production Guide naming its mills and factories with audit results, making Nudie Jeans one of the most traceable denim brands. Nudie Jeans sources about 70% of its organic cotton from Türkiye (suppliers Akasya and Egecot in the Aegean region, working with certified-organic and regenerative farmers) and its second-largest cotton origin is India, where the supplier Chetna Organic is also Fairtrade certified. Nudie Jeans is designed in Sweden and mainly manufactured in Tunisia, Italy and India in certified ethical factories.
Sourcing transparency score (1-5)
5
Full catalogue scan?
no
Publication status
direct_csv_provisional
Method version
Throne Standard direct CSV recalculation 2026.09
Worst-case complete result (%)
72.4
Best-case complete result (%)
73.4
Sustainability score
1
Key findings
Materials: Cotton, Wool, Linen
Made in: Nudie Jeans garments are produced mainly in Italy, Tunisia and Portugal, with additional fabric and apparel partners in Turkey, Japan and India; Tunisia is reported as its single largest production location
Certifications: Nudie Jeans became fully GOTS-certified at brand level (covering its entire value chain, not just fibre) in January 2024, and has used 100% certified organic cotton denim since 2012
Score status
verified
SKU scan date
2026-07-14
Health and safety
1 of 3
H3 Q6: Is [Brand] non-toxic / PFAS-free?
Is Nudie Jeans non-toxic and safe for skin?
Certification
6 of 9
H3 Q7: Is [Brand] GOTS / certified?
Is Nudie Jeans certified?
GOTS certificate holder
Nudie Jeans Marketing AB
OEKO-TEX® Standard 100
Nudie Jeans clothing brand does not maintain OEKO-TEX® Standard 100 certification.
Other Certifications
Nudie Jeans sources Fairtrade certified cotton from its Indian supplier Chetna Organic, which also supplies Regenerative Organic Certified (ROC) cotton, while its suppliers Bossa and Akasya supply Regenerative Organic Cotton through RegenAgri and GOTS.
Cotton: type / certification
Certified organic + regenerative organic (Türkiye); organic + Fairtrade (India)
Key facts certifications
Nudie Jeans became fully GOTS-certified at brand level (covering its entire value chain, not just fibre) in January 2024, and has used 100% certified organic cotton denim since 2012. Nudie Jeans is a member of the Fair Wear Foundation and scored 94 in its 2024 Brand Performance Check, placing it in Fair Wear's top "Leader" category (a status it has held for multiple consecutive years).
Sourcing and supply chain
18 of 64
Fairtrade Source
PFAS source
Take-back source
Resale source
Overall: where this info comes from
Ownership and legal entity
2 of 17
Owner
Joakim Levin is the owner of Nudie Jeans.
Identity
20 of 28
Brand name
Nudie Jeans
H3 Q1: Is [Brand] sustainable / ethical?
Is Nudie Jeans sustainable and ethical?
Answer 1
Its supplier/production transparency (public factory/co
H3 Q2: Where is [Brand] made?
Where is Nudie Jeans made?
Answer 2
Nudie Jeans garments are produced mainly in Italy, Tunisia and Portugal, with additional fabric and apparel partners in Turkey, Japan and India; Tunisia is reported as its single largest production location. Nudie Jeans publishes its production/supplier information openly (per-product production details on its site and in its annual social reports), which is why manufacturing countries can be verified. Its own GOTS announcement names denim partners in Italy and Tunisia, fabric suppliers in Turkey/Italy/Japan, and apparel partners in India/Turkey/Portugal.
H3 Q3: Who owns [Brand]?
Who owns Nudie Jeans?
Answer 3
Nudie Jeans is a Swedish denim brand founded in 2001 in Gothenburg, Sweden, by Maria Erixon (later Maria Erixon Levin), a former Lee Europe design manager, together with Joakim Levin. Nudie Jeans is an independent, privately owned company; its parent/holding company is Svenska Jeans Holding AB, and it remains headquartered in Gothenburg. It is not owned by a larger fashion conglomerate.
H3 Q4: Is [Brand] legit / worth it?
Is Nudie Jeans legit and worth it?
Answer 4
Nudie Jeans is a real, currently-trading, legitimate business. It operates its official e-commerce site (nudiejeans.com) and physical Repair Shops/stores across multiple countries (including Sweden, UK, Germany, Japan and others), continues to publish annual social/sustainability reports, and reported revenue of about 489 million SEK (2019) with roughly 199 employees (2021). This is the Swedish clothing/denim brand, not any similarly named business in another industry.
H3 Q5: Is [Brand] fast fashion?
Is Nudie Jeans fast fashion?
Answer 5
Nudie Jeans is a slow-fashion, durability-focused denim brand, not fast fashion. Its model centres on long product life: it has offered free repairs since 2007 ("Forever jeans"/"create tomorrow's vintage"), plus resale and recycling of worn-in pairs. In 2024 it repaired 68,342 pairs and collected around 20,000 pre-owned jeans (reselling about 3,500 as second-hand), which is inconsistent with a high-volume disposable fast-fashion model.
Answer 6
Nudie Jeans is a member of the Fair Wear Foundation and scored 94 in its 2024 Brand Performance Check, placing it in Fair Wear's top "Leader" category (a status it has held for multiple consecutive years). Sources also reference GRS, OCS and OEKO-TEX in its supply chain; those specific standards were not individually confirmed from primary Nudie documentation in this check, so treat GOTS and Fair Wear membership as the firmly verified certifications. Not publicly documented: B Corp or European Flax certification (no evidence Nudie Jeans holds these).
Answer 7
Nudie Jeans holds the following certifications: Nudie Jeans became fully GOTS-certified at brand level (covering its entire value chain, not just fibre) in January 2024, and has used 100% certified organic cotton denim since 2012. Beyond any paper certification, our scan of 536 Nudie Jeans styles found 78.8% is 100% plant fibre, which is the measurable material fact behind Nudie Jeans's claims.
Methodology note (page footer)
How we scan. Every figure on this page comes from the Throne Standard scan: we read the fibre composition off each live product on the brand's own site, style by style, and count only single-fibre plant cloth (cotton, linen, hemp) as natural. Animal fibres such as wool, silk and cashmere and plastic-based synthetics such as polyester, nylon and elastane sit outside the plant-fibre figure, and regenerated fibres such as viscose, bamboo, modal and Tencel are counted as semi-synthetic. Percentages are calculated over the styles that state a composition; anything unlabelled is shown separately.
Synthetic %
25.2
Semi-synthetic %
0.4
Answer 8
So many Nudie Jeans basics are pure cotton, but Nudie Jeans's fitted and active styles typically add a small share of synthetic.
Contact Email
customercare@nudiejeans.com
Cotton: named farm / region / co-op
Akasya & Egecot, Aegean region, Türkiye; Chetna Organic co-op, India (Fairtrade)
Brand site readable
not checked
Recycled and circular
1 of 2
Energy, water and land
1 of 2
Claims and evidence
5 of 17
Verified by
HTT research (brand policy pages)
Verification status
What this means
Why excluded
Excluded note pre dash fix
Place and access
1 of 1
Location
Nudie Jeans are located in Gothenburg in Sweden.
Delivery and shipping
3 of 3
Shipping
Nudie Jeans covers import duties on orders to the United States, so there will be no additional charges when the order arrives, though sales tax is applied at checkout for states such as California and New York.
Shipping International
For non-EU countries, Nudie Jeans does not include customs, duties and taxes in the item price or shipping cost, and the customer can and probably will be charged for tax, duty, import and brokerage fees when receiving the package.
Shipping Notes
Nudie Jeans does not ship to PO boxes, shows expected delivery time at checkout and sends a tracking number when the order leaves the warehouse, with no free-shipping threshold stated on the site.
Price and commerce
2 of 8
Price tier
$$$
SKU count
611
Further detail
19 of 65
Excerpt
Is Nudie Jeans a sustainable clothing brand? See the real fibre breakdown, plant, animal or synthetic, before you buy.
Country
Sweden
POC
Nudie Jeans clothing brand ownership is not identified as people of colour.
LGBT
Nudie Jeans clothing brand ownership is not identified as LGBTQ+.
Woman Owned
Nudie Jeans clothing brand is not a woman owned clothing brand.
GOTS held by
brand_company
1% for the planet
Nudie Jeans clothing brand is not a member of 1% for the Planet.
Vegan
Nudie Jeans is not vegan but in 2018 they stopped working with leather patches.
Report Post
61228
Clean & Safe: last checked
2026-07-29
Supplier disclosure
Full public list
Last checked
2026-09-26
How it was read
Throne identifies the eligible textile products in Nudie Jeans's catalogue, inspects each product for published material evidence and requires at least 20 scoreable textile SKUs before publishing a brand score. The score uses only products with enough published material information to classify. Brand non-disclosure and technical read failures are reported separately. Non-textile products are excluded rather than counted as a pass or a fail.
Coverage method pre dash fix
Every product listed in the brand's live catalogue is retrieved and its stated fibre composition read individually - from the product page, the store's own product data and its material labels. A fibre percentage is published only when 100% of the catalogue has been read. Items with no clothing textile (gift cards, packaging, jewellery, homeware) are excluded from the percentage rather than counted as a pass or a fail.
