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100 Capri Review: Sustainable and Ethically Sourced Chemical Free Clothing

100 Capri

100 Capri sells clothes with 97.8% natural plant fibre material across 252 scanned styles. The rest breaks down as 2.2% animal fibre, 0% synthetic and 0% semi-synthetic. Every product in the range was read for this figure.

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4/5 · Mostly natural · 98.3% plant fibre · 254 styles scanned
254 styles%
100% plant fibre98.3%
Animal fibre1.7%

254 Styles Scanned

2026-08-04
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About 100 Capri

100 Capri is largely sustainable on materials: our scan of all 252 styles found 97.8% plant fibre (0% synthetic, 2.2% animal). DOCUMENTED FACTS: 100% Capri exists, is independently owned by founder/CEO Antonino Aiello (established 2000), is currently trading via an active online store and physical boutiques, tailors its garments in Italy, and sources flax linen from Europe (Normandy cited). MARKETING CLAIMS (not independently verified): The brand’s sustainability messaging (100% ecological, zero irrigation, zero water, ze
100% Capri garments are made in Italy, described by the brand as “traditional Italian tailoring mixed with innovative technology” (its LinenJeans are marketed as “Crafted by the outstanding Italian tailoring of 100% Capri”). The raw linen fabric is sourced from European flax cultivation; the brand and secondary coverage specify flax fields in Normandy, France (“only the purest linen from the best fields in Normandy”). So: French/European flax fibre, garments tailored in Italy. The exact factory locations and whether all production is in-house or via third-party workshops are Not publicly documented.
100% Capri is an independent, privately owned Italian luxury linen brand founded in 2000 by Antonino Aiello, who remains its founder and CEO; no parent company or corporate group is documented as owning it. Aiello, born in Sorrento into a family of textile producers, opened his first shop on Via Fuorlovado near the Piazzetta on the island of Capri. The company operates as 100% Capri Italia and is headquartered at Piazza dei Martiri, 30, 80121 Napoli (Naples), Italy. Its precise legal entity/registration (e.g. an Italian S.r.l. filing) is Not publicly documented in the sources found. Note: this is the Italian clothing/homeware brand, distinct from same-name entities in other industries.
100% Capri is a real, currently-trading legitimate business. It runs an active e-commerce store at 100capri.com (live shopping cart, multi-currency pricing) as of 2026, maintains active social media (@100capri_official on Instagram, 100CapriOfficial on Facebook), is stocked at recognised luxury retail locations (Bal Harbour Shops in Miami, Nammos Village Mykonos), and operates branded boutiques in destinations including Capri, Rome, Saint-Tropez, Ibiza, Mykonos, Dubai and Miami, with reported expansion into markets such as Singapore and South Africa (2022-2025 press coverage).
100% Capri is not fast fashion; it positions itself as a slow, single-material luxury brand built around one fabric (linen), with Italian tailoring and premium pricing. It has operated under the same founder since 2000 with a small, focused product range (linen shirts, dresses, outerwear, homeware) rather than high-turnover trend cycles. “Small-batch” is the brand’s positioning; independently verified production volumes are Not publicly documented, so the slow/artisanal claim rests largely on the brand’s own marketing plus its luxury retail footprint and price point.
100 Capri is largely non-toxic: 97.8% of its range is plant fibre that breathes and biodegrades, with 0% plastic-based synthetics that can shed microplastics. Certifications: No formal third-party certifications for 100% Capri (GOTS, OEKO-TEX, European Flax/Masters of Linen, Fair Trade, or B Corp) are documented on the brand’s own website or in any source found. The brand’s homepage, “Our Story” and “Sustainable Luxury” pages make sustainability claims (100% ecological, zero irrigation, zero GMO, biodegradable, zero-waste, hypoallergenic) but do not cite or display any certifying body or certificate. Certifications held: Not publicly documented / none evidenced..
100 Capri holds the following certifications: No formal third-party certifications for 100% Capri (GOTS, OEKO-TEX, European Flax/Masters of Linen, Fair Trade, or B Corp) are documented on the brand’s own website or in any source found. Beyond any paper certification, our scan of 140 100 Capri styles found 92.1% is 100% plant fibre, which is the measurable material fact behind 100 Capri’s claims.
Our scan of all 252 100 Capri styles found 97.8% of the range is 100% plant fibre, with 2.2% animal fibre, 0% synthetic and 0% semi-synthetic. Our scan of 140 100 Capri styles found 92.1% is 100% plant fibre, so 100 Capri is a genuinely linen-led natural fibre brand.
How we scan. Every figure on this page comes from the Throne Standard scan: we read the fibre composition off each live product on the brand’s own site, style by style, and count only single-fibre plant cloth (cotton, linen, hemp) as natural. Animal fibres such as wool, silk and cashmere and plastic-based synthetics such as polyester, nylon and elastane sit outside the plant-fibre figure, and regenerated fibres such as viscose, bamboo, modal and Tencel are counted as semi-synthetic. Percentages are calculated over the styles that state a composition; anything unlabelled is shown separately.

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