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100% Pure

100% Pure

44 / 5Eco rating · Mostly natural
182 products%
100% natural98.7%
Not stated1.3%
2026-08-04
100% Pure ingredient report

We analysed 182 100% Pure products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.

182
products
75
flagged
Most common flags:
Melaleuca Alternifolia (Tea Tree) Leaf OilMentha Piperita (Peppermint) OilGeraniolLimoneneCitrus Aurantium Bergamia (Bergamot) Fruit OilCitronellolBoswellia Carterii (Frankincense) OilIsopropyl AlcoholAcrylates CopolymerCitralBenzyl AlcoholEugenol

Coverage: Partial read: ingredient lists were published for 182 of 271 products, 67 percent of the catalogue. No average is shown, because a figure drawn from part of a catalogue is not the figure for the range.

Product Natural Ingredients Flagged
Brighten 3 Ways100%210
Creamy Long Last Lip Liner100%280
Coconut Lime Nourishing Body Cream100%280
Vitamin C Face Cream100%200
Vitamin C Brightening Eye Cream100%240
Glossy Locks Sour Cherry Clarifying Shampoo100%280
Fruit Pigmented® Tinted Moisturizer - Peach Bisque95%390
Glow Getter100%130
Conditioning Detangler100%130
Calm & Cleanse GWP100%100
Collagen Peptide Firming Hydrogel Mask100%150
Retinol Rosehip Face Cream97%290
Love Your Skin- Dry100%331
Love Your Skin- Oily100%270
Love Your Skin- Anti-Aging96%270
Love Your Skin- Acne Prone100%282
Orange Oatmeal Dog Shampoo100%710
Pro-Vitamin B5 Smoothing Hair Serum100%200
Strawberry Brightening Scrub100%240
Mushroom Peptide Moisturizer100%270
Multi-Vitamin + Antioxidants Potent PM Serum96%270
Mushroom Peptides Firming Serum100%201
Brighten & Glow Facial100%281
Coffee Bean Caffeine Restorative Serum100%91
Pumpkin Enzyme Smoothing Scrub100%180
Pumpkin Enzyme Smoothing Mask100%200
Multi-Vitamin Healthy Hair Leave-In Conditioner100%380
Multi-Vitamin Healthy Hair De-Frizz Serum100%310
Multi-Vitamin Healthy Hair Shampoo100%250
Multi-Vitamin Healthy Hair Conditioner100%380
Black Tea Grass Jelly Antioxidant Serum100%180
Black Tea Grass Jelly Antioxidant Moisturizer100%260
Bakuchiol Face Wash100%110
Vitamin C Glow Max Bright Mask100%180
Pink Grapefruit Seaweed Shaving Cream100%210
Bright Eyes Masks100%90
Apple Enzyme Resurfacing Serum100%200
Coffee Bean Caffeine Restorative Moisturizer100%270
Bakuchiol Moisturizer96%280
Apple Enzyme Exfoliating Cleanser100%210
Virgin Coconut Shower Gel & Body Cream100%320
Lavender Niacinamide Pore Minimizer Tonique100%140
Virgin Coconut Moisturizing Milk Foam100%180
Watermelon Cucumber Water Locking Serum100%160
Watermelon Cucumber Water Locking Moisturizer96%270
Watermelon Cucumber Water Locking Mist100%150
Fruit Pigmented® Cocoa Butter Matte Lipstick100%410
Mangosteen Shower Gel100%240
Pink Grapefruit Shower Gel100%220
Honey Almond Shower Gel100%200
Eucalyptus Shower Gel100%210
Blood Orange Shower Gel100%250
Vanilla Bean Shower Gel100%200
Coconut Shower Gel100%200
French Lavender Shower Gel100%230
Elderberry Nail Polish72%182
Graphite Nail Polish72%182
Silver Screen Nail Polish72%182
Cruising Altitude Nail Polish72%182
Over the Maroon Nail Polish72%182
Cocoa Cream Cleanser100%90
Super Fruit Cream100%335
Super Fruit Facial Oil100%194
Super Fruit Balm100%224
Flower Water Toner100%240
Yerba Mate Eye Cream100%320
Vine Therapy Serum100%300
Nopal Cactus Cleanser100%210
Seaberry Moisturizer100%190
Fruit Pigmented® Full Coverage Water Foundation91%350
Rose Water Hyaluronic Acid Serum100%170
Rose Water Hydrating Milk100%210
Rose Water Face Mist100%152
Rose Water Gentle Cleanser100%120
Creamy Long Last Liner100%130
Coffee Bean Caffeine Brightening Eye Cream100%190
Honey and Virgin Coconut Restorative Conditioner100%220
Yuzu and Pomelo Glossing Conditioner100%380
Kelp and Mint Volumizing Conditioner100%311
Burdock and Neem Healthy Scalp Conditioner100%281
Honey and Virgin Coconut Restorative Shampoo100%200
Burdock and Neem Healthy Scalp Shampoo100%220
Kelp and Mint Volumizing Shampoo100%231
Yuzu and Pomelo Glossing Shampoo100%301
Multi Vitamin + Antioxidants: Ultra Riche PM Treatment 10ml98%420
Calendula Flower Cleansing Milk100%140
Green Tea EGCG Concentrate Cream 10ml100%330
Glossy Locks Moisture Drench Shampoo100%250
French Lavender Hand Buttercream100%340
Nail & Cuticle Oil100%81
Tea Tree Deep Detox Mask100%173
Tea Tree Concentrated Spot Treatment100%122
Tea Tree Detox Cleanser100%111
Tea Tree Balancing Moisturizer100%282
Intensive Nourishing Facial Oil100%82
Intensive Nourishing Balm100%152
Retinol Restorative Neck Cream97%350
Blood Orange Body Scrub100%80
Pore Detox Herbal Cleanser100%220
Multi-Vitamin + Antioxidants PM Eye Treatment96%242
Multi-Vitamin + Antioxidants PM Facial Oil96%246
Fruit Pigmented® Lip Gloss100%220
BB Cream96%460
Green Tea SPF 30100%400
Multi-Vitamin + Antioxidants Ultra Riché PM Treatment94%350
Blood Orange Cleansing Balm100%150
Charcoal Clay Cleanser100%190
Rose Micellar Cleansing Water100%100
Fruit Pigmented® Cherry Lip & Cheek Stain100%170
Fruit Pigmented® Rose Gold Palette100%280
Fruit Pigmented® Eye Shadow100%320
Fruit Pigmented® Better Naked Palette100%430
Lip Caramel100%280
Fruit Pigmented® Pomegranate Oil Moisturizing Lipstick100%360
Bamboo Blur Powder100%70
Matcha Green Tea Antioxidant Hydrogel Mask100%90
Coffee Caffeine Recovery Hydrogel Mask100%100
Ginseng Royal Jelly Mask100%100
Fruit Pigmented® Healthy Foundation100%210
Fruit Pigmented® Tinted Moisturizer95%390
Cocoa Pigmented Bronzer100%290
Fruit Pigmented® Lip Glaze100%280
Long Last Brows100%160
Fruit Pigmented® Gemmed Luminizer100%290
Green Tea Fiber Brow Builder100%220
Fruit Pigmented® Blush100%290
Fruit Pigmented® Ultra Lengthening Mascara96%270
Maracuja Mascara100%270
Long Last Liquid Eye Liner100%150
Fruit Pigmented® Long Last Concealer with Super Fruits100%320
Fruit Pigmented® Lip & Cheek Tint100%270
Fruit Pigmented® Powder Foundation100%305
Fruit Pigmented® 2nd Skin Concealer100%410
Fruit Pigmented® 2nd Skin Foundation89%180
Acai Pulp Facial Scrub100%170
Restorative Sea Culture Replenishing Serum100%90
Green Tea EGCG Concentrate Serum100%321
Restorative Sea Culture Extra Riche Créme100%331
Green Tea EGCG Concentrate Cream100%330
Fermented Saké Glow Brightening Serum100%130
Fermented Rice Water Cleanser100%180
Hydra Drench Cream100%281
Retinol PM Eye Cream96%261
Super Fruit Oil Nourishing Eye Cream100%390
Restorative Sea Culture Hydrating Toner100%220
Fermented Rice Water Toner100%140
Tea Tree & Willow Clarifying Astringent100%191
Retinol Restorative Overnight Balm93%140
Fruit Pigmented® Berry Naked Palette100%320
Fruit Pigmented® Cream Foundation100%290
Glossy Locks Glossing Shampoo100%200
Glossy Locks Moisture Drench Conditioner100%310
Eucalyptus Sea Therapy Bath100%101
Lavender Sea Therapy Bath100%70
Blood Orange Nourishing Body Cream100%320
Coconut Nourishing Body Cream100%320
Honey Almond Nourishing Body Cream100%260
Pink Grapefruit Nourishing Body Cream100%270
Vanilla Bean Nourishing Body Cream100%270
Coconut Whipped Body Butter100%230
French Lavender Whipped Body Butter100%230
Honey Almond Whipped Body Butter100%230
Luminous Primer85%200
Argan Oil Creamy Cleanser100%140
Vitamin C Serum100%100
Vanilla Bean Hand Buttercream100%220
Fruit Pigmented® Pretty Naked Palette100%320
Lysine + Herbs Lip Balm100%245
Organic Mint Lip Balm100%80
French Lavender Nourishing Body Cream100%290
Vanilla Bean Whipped Body Butter100%230
Dark Spot Remover100%190
Seaweed Detox Bath100%133
Coconut Lime Shower Gel100%220
Coconut Hand Buttercream100%220
Mattifying Primer100%150
Brightening Serum100%170
Glossy Locks Glossing Conditioner100%260
Glossy Locks Grow More Conditioner100%270
Glossy Locks Grow More Shampoo100%280
Glossy Locks Repair Conditioner100%140
Glossy Locks Repair Shampoo100%220

Tap a product to open its ingredient list, a flagged count to jump straight to the flagged ones, or a column heading to sort.

Full ingredient breakdown

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See every ingredient

The full ingredient by ingredient breakdown of all 182 100% Pure products (4224 ingredients, each categorised by function, origin and safety concern) is free with an account.

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How to read this report

Wrong claims vs the source

Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.

'Vegan' listed as a certification is wrong, Cruelty-Free Kitty states 100% Pure is 'not 100% vegan; some of their products contain animal-derived ingredients.' It is cruelty-free but not a fully vegan brand. Also, the brand's About page says 'certified cruelty-free' without naming a certifier (the certifier is PETA per Cruelty-Free Kitty).

Sources checked:
(founders/ownership + 中国 link to 100purity.cn); https://www.100percentpure.com/pages/cruelty-free (shows 中国 -> 100purity.cn); https://www.crueltyfreekitty.com/cruelty-free-brands/100-pure/ (PETA cruelty-free, not fully vegan, not sold where testing required); leapingbunny.org register blocked (403). https://www.100percentpure.com/pages/about-us

Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 182 of 271 products, 67 percent of the catalogue. The other 89 products publish no ingredient list that could be read. A percentage drawn from part of a catalogue is not a figure for the range, so none is shown.
Catalogue 271 products, 182 with an ingredient list, 89 without.
Last checked 22 July 2026.

Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.

What this scan could read
100%
of the range read
182 / 182
products with a published composition

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