Black-woman-owned indie; fully vegan and cruelty-free
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Independent (founder Cashmere Nicole) (Founder-owned) |
| Where made | USA |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | CFK-verified vegan & cruelty-free |
| Sold in mainland China | Cruelty free assessors report it does not sell in physical retail stores in mainland China; it appears on PETA's cruelty free company database. |
| Palm oil | No public disclosure found; independent reviewers flag palm oil derivatives in the formulas with no sourcing information attached. |
| Packaging | Themed recyclable packaging |
| Good On You | No Good On You rating found. |
| EWG | Products are listed in EWG Skin Deep but no brand level score is published. |
| External ratings | CFK cruelty-free & vegan |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Controversies | Shut down abruptly in April 2024, with founder Cashmere Nicole citing faith and family rather than finances, then was bought out of closure by West Lane Capital Partners and slated for relaunch under its Blooming Brands portfolio. |
| Caveat | Founded by Cashmere Nicole in 2011, closed in 2024 and now owned by West Lane Capital Partners through Blooming Brands, so confirm the brand is actually trading before publishing anything that assumes availability. |
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 58 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 58 Beauty Bakerie products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: dimethicone, phenoxyethanol, DIMETHICONE, PHENOXYETHANOL, Phenoxyethanol, Dimethicone, PEG-10 Dimethicone, Ethyl Trisiloxane, Hydrogen Dimethicone, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, DIMETHICONE CROSSPOLYMER, Polysorbate 20
Coverage: Ingredient lists were read for 58 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 58 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Cinnamon Roll Metallic Lip Whip | 89% | 18 | 2 |
| Syruptitious Matte Lip Whip | 92% | 25 | 2 |
| I Like To Chai Chai Matte Lip Whip | 92% | 25 | 2 |
| Salted Caramel Mocha Matte Lip Whip | 92% | 25 | 2 |
| Raspberry Tiramisú Matte Lip Whip | 92% | 25 | 2 |
| Lollipop Liner | 57% | 7 | 1 |
| Mon Chéri Matte Lip Whip | 92% | 25 | 2 |
| Chocolate for Breakfast Matte Lip Whip | 92% | 25 | 2 |
| Sugar Lip Scrub - Strawberry | 87% | 30 | 3 |
| Sugar Lip Scrub - Peppermint | 67% | 18 | 5 |
| Sakura Delight Matte Lip Whip | 92% | 25 | 2 |
| Take Me for Pomegranate Matte Lip Whip | 92% | 25 | 2 |
| Bubblegum Crisis Matte Lip Whip | 92% | 25 | 2 |
| Cake d’Ivoire Matte Lip Whip | 92% | 25 | 2 |
| Sangria Splash Matte Lip Whip | 92% | 25 | 2 |
| Sugar and Spice Liquid Eyeshadow | 86% | 29 | 2 |
| Midnight Truffles Matte Lip Whip | 92% | 25 | 2 |
| 011 - Sundae InstaBake 3-in-1 Hydrating Concealer | 68% | 22 | 6 |
| 009 - Sodium Cute InstaBake 3-in-1 Hydrating Concealer | 68% | 22 | 6 |
| Spray Your Grace Baking Spray (Makeup Setting Mist) | 60% | 25 | 5 |
| Berried Metallic Lip Whip | 89% | 18 | 2 |
| Cranberry Stiletto Matte Lip Whip | 92% | 25 | 2 |
| Iced Raspberries | 88% | 25 | 2 |
| Waffle Taco | 85% | 27 | 2 |
| Waffogato | 85% | 27 | 2 |
| Waffle Pops | 85% | 27 | 2 |
| Waffle Brownie | 85% | 27 | 2 |
| The Chosen Bun Palette | 82% | 34 | 4 |
| Tapioca (Neutral Pink) Bakeation | Pressed Flour Setting Powder | 91% | 23 | 2 |
| Sugar Lip Scrub - Vanilla | 67% | 18 | 5 |
| S'mores D'oeuvres Matte Lip Whip | 92% | 25 | 2 |
| Rice (White) Bakeation | Pressed Flour Setting Powder | 91% | 23 | 2 |
| Royal Tea Metallic Lip Whip | 89% | 18 | 2 |
| Queen of Tarts Bar | 92% | 26 | 2 |
| Plantain (Caramel) Bakeation | Pressed Flour Setting Powder | 91% | 23 | 2 |
| Oat (Translucent) Bakeation | Pressed Flour Setting Powder | 91% | 23 | 2 |
| Lemon Bar | 91% | 23 | 2 |
| Honey Matte Lip Whip | 92% | 25 | 2 |
| Hazelnut (Dark Brown) Bakeation | Pressed Flour Setting Powder | 91% | 23 | 2 |
| Fortune Cookie Matte Lip Whip | 92% | 25 | 2 |
| Don't Be Chai Tea Toner | 73% | 15 | 2 |
| Cotton Candy Champagne Blush Palette | 90% | 20 | 2 |
| Coffee & Cocoa Bronzer Palette | 94% | 18 | 1 |
| Chix N Waffles | 85% | 27 | 2 |
| Cherry Flambé Matte Lip Whip | 92% | 25 | 2 |
| Cassava (Yellow) Bakeation | Pressed Flour Setting Powder | 91% | 23 | 2 |
| Cassava (Yellow) Loose Flour Setting Powder | 89% | 9 | 1 |
| Cacao (Brown) Bakeation | Pressed Flour Setting Powder | 91% | 23 | 2 |
| Brownie Bar | 92% | 25 | 2 |
| Breakfast In Bed Eyeshadow Palette | 88% | 25 | 3 |
| Berry Pop Matte Lip Whip | 92% | 25 | 2 |
| Almond (Chestnut) Bakeation | Pressed Flour Setting Powder | 91% | 23 | 2 |
| 012 - Jamsterdam InstaBake 3-in-1 Hydrating Concealer | 68% | 22 | 6 |
| 323 W InstaBake Aqua Glass Foundation | 73% | 26 | 8 |
| 008 - Karak Chai InstaBake 3-in-1 Hydrating Concealer | 68% | 22 | 6 |
| 004 - Baking My Heart InstaBake 3-in-1 Hydrating Concealer | 68% | 22 | 6 |
| 003 - Pretzelvania InstaBake 3-in-1 Hydrating Concealer | 68% | 22 | 6 |
| Hazelnut Swirl Metallic Lip Whip | 89% | 18 | 2 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 58 Beauty Bakerie products (1346 ingredients, each categorised by function, origin and safety concern) is free with an account.
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