Sign Up

BEBE

This report documents what BEBE publishes about its ownership and supply chain — see the sourcing and transparency sections below. BEBE’s supply-chain transparency is rated 1 out of 5.

BEBE’s product range has not been scanned product-by-product to the Throne Standard, so no whole-catalogue fibre percentage is shown here — a headline fibre figure is only published once 100% of a catalogue has been read.

♤♤♤♤♤
1/5 · Unnatural · 1.3% plant fibre · 2452 styles scanned
2452 styles%
100% plant fibre1.3%
Animal fibre0.1%
Synthetic96.8%
Semi-synthetic1.8%

2452 Styles Scanned

2026-08-04

The full style-by-style breakdown for BEBE is being added.

About BEBE

Documented facts about BEBE: it is a genuine, currently-operating women’s fashion brand founded 1976 by Manny Mashouf and now owned/managed by Bluestar Alliance; it publishes no supply-chain transparency, no supplier or factory list, no living-wage or labour-standard disclosures, and holds no known environmental or ethical certifications;
BEBE’s garments are produced through outsourced (contract) manufacturing rather than in-house factories; Wikipedia notes the company “designs and develops the majority of merchandise in-house with outsourced manufacturing.” The specific countries or factories where BEBE clothing is currently made are Not publicly documented: neither bebe.com nor the Bluestar Alliance brand page discloses manufacturing locations, supplier lists, or a country-of-origin/transparency statement.
BEBE was founded in 1976 by Iranian-American entrepreneur Manny Mashouf, who opened the first store on Polk Street in San Francisco, California (the company was called “Babe, Inc.” until its 1998 IPO). BEBE is not an independent designer-owned label today: after closing its US and Canadian stores in 2017 it licensed its brand into a joint venture with Bluestar Alliance LLC, and in October 2024 the legacy public company bebe stores, inc. sold its remaining 50 percent interest in the BEBE brand joint venture to Bluestar Alliance for 46.6 million dollars in cash, so the BEBE trademark and operations are now controlled by the brand-management firm Bluestar Alliance (founded 2006 by Joseph Gabbay and Ralph Gindi). Separately, the former holding company bebe stores, inc. became majority-owned (about 76 percent) by B. Riley Financial in 2023 after B. Riley bought founder Manny Mashouf’s shares.
BEBE is a real, currently-trading legitimate business. bebe.com is live and actively selling women’s apparel (dresses, tops, denim, activewear, accessories) as of July 2026, and BEBE also runs roughly 80 to 100 internationally licensed stores plus new store prototypes under Bluestar Alliance management. It is not defunct: although BEBE closed all its US/Canada bricks-and-mortar stores by May 2017 and shifted to an e-commerce and licensing model, the brand itself continues to operate and trade.
BEBE is a fast-fashion / mass contemporary women’s brand, not a slow or small-batch label. It has been described in the trade press (Women’s Wear Daily) explicitly as a “fast fashion brand,” and its model relies on frequent new mall-fashion collections, broad category licensing, and steep promotional discounting (for example site-wide “up to 70 percent off” and items from 20 dollars), which is characteristic of high-volume fast fashion rather than made-to-order or limited-batch production.
BEBE is a mixed-material brand.
How we scan. Every figure comes from the Throne Standard scan: we read the fibre composition off each live product, style by style, and count only single-fibre plant cloth (cotton, linen, hemp) as natural. Animal and plastic-based synthetic fibres sit outside the plant-fibre figure, and regenerated fibres such as viscose, rayon, modal and Tencel are counted as semi-synthetic.

Share this page: BEBE

Facebook
X
LinkedIn
Reddit
Threads
Email
WhatsApp