Verdict: GENUINE

Dutch tulip-powered skincare

Ingredient transparencyFull ingredient list read and categorised
OwnershipNone found. Bloomeffects was founded in 2019 by Kim van Haaster, who married into a fourth generation Dutch tulip farming family (the van Haaster family). The brand remains independently owned and led by its founder; no parent company or acquisition was found.
Where madeFormulated and manufactured in the USA, with tulip material upcycled from the Netherlands.
Cruelty freeYes
VeganPartial
OrganicPartial
CertificationsLeaping Bunny cruelty free certification is confirmed on the certifier's own site: Bloomeffects has its own brand page at leapingbunny.org/brand/bloomeffects and appears across Leaping Bunny's published 2021 through 2025 annual recommitment lists, which is the strongest available evidence short of a direct successful fetch of the brand page itself (which returned a 403 on direct access, consistent with anti automation blocking rather than absence). The brand is not vegan certified: it states plainly that not all products are vegan. Bloomeffects products appear in the EWG Skin Deep database, which is an open ingredient hazard database, not the EWG Verified mark; several products carry Moderate to High Hazard ratings there. No EWG Verified, Vegan Society, B Corp, COSMOS, Ecocert or MADE SAFE listing was found or claimed.
Sold in mainland ChinaNot sold in mainland China or any market that may require animal testing, and the brand is Leaping Bunny certified through the CCIC programme.
Palm oilStates all palm oil derived ingredients come from RSPO certified sources, with no membership number, certification model or supplier named.
Good On YouNo Good On You rating found.
EWGNo EWG Skin Deep brand rating or EWG Verified certification found.
External ratingsLeaping Bunny; Credo Clean
ControversiesNo controversy found in the press coverage searched.
CaveatSourcing claims on palm, mica and upcycling are self declared with no supplier list, audit or third party verification behind them.
Reports note<p>Dutch research compounds; no raw COAs</p>
Wrong claims vs the source

Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.

Any suggestion of full vegan status should be corrected: Bloomeffects confirms not all products are vegan, only that it does not test on animals.
Any conflation of Bloomeffects' presence in the EWG Skin Deep hazard database with the separate EWG Verified mark should be corrected; Bloomeffects holds no EWG Verified listing, and several of its products carry Moderate to High Hazard ratings in Skin Deep.

Sources checked:
Leaping Bunny brand page and recommitment list appearances confirming ongoing certification https://www.leapingbunny.org/brand/bloomeffects
Leaping Bunny 2025 recommitment list https://www.leapingbunny.org/2025-recommitment
Founder Kim van Haaster and van Haaster family tulip farm background https://bloomeffects.com/pages/about-us
Not 100 percent vegan, cruelty free status discussion https://ethicalelephant.com/is-bloomeffects-cruelty-free-vegan/
EWG Skin Deep ratings for Bloomeffects products, Moderate to High Hazard, not the EWG Verified mark https://www.ewg.org/skindeep/browse/brands/20889-Bloomeffects/
Ulta Beauty distribution confirming the brand is actively trading in 2026 https://www.forbes.com/sites/celiashatzman/2026/02/12/dutch-tulip-powered-skincare-brand-bloomeffects-enters-ulta-and-a-new-era/

Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 11 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.

Bloomeffects ingredient report

We analysed 11 Bloomeffects products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.

11
products
17
flagged

Most common flags: Phenethyl Alcohol, Alcohol, Benzyl Alcohol, Fragrance, Phenoxyethanol, Polysorbate 20

Coverage: Ingredient lists were read for 11 products. The size of the full catalogue could not be established, so no average is shown.

Analyst note: Ingredient lists were read for 11 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.

ProductNaturalIngredientsFlagged
Royal Tulip Vitamin C Facial Oil (Classic)96%520
Royal Tulip Moisturizing Nectar89%352
Tulipscreen™ Dew Serum94%472
Royal Tulip Hydrating Bi-Phase Tonic89%361
Tulipscreen™ Whipped Butter Crème88%170
Tulipscreen™ Hydrating Lip Oils90%292
Tulipscreen™ Shield & Glow80%201
Royal Tulip Moisturizing Nectar (Classic)87%313
Tulip Dew Sunscreen Serum (Classic)94%472
Tulip Dew Drops93%422
Tulip Tint Lip & Cheek Balm94%482

Full ingredient breakdown

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The full ingredient by ingredient breakdown of all 11 Bloomeffects products (404 ingredients, each categorised by function, origin and safety concern) is free with an account.

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