We analysed 68 Briogeo products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Coverage: Ingredient lists were read for 68 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Page-by-page catalogue scan (site crawl); every listed ingredient categorised by function, origin and concern. 68 products.
Tap a product to open its ingredient list, a flagged count to jump straight to the flagged ones, or a column heading to sort.
The full ingredient by ingredient breakdown of all 68 Briogeo products (2443 ingredients, each categorised by function, origin and safety concern) is free with an account.
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Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
'Clean' and 'eco-ethical' are used repeatedly in both Briogeo's own marketing and in Wella's acquisition press release, but neither term maps to any actual registry (no COSMOS, Ecocert, NATRUE, or EWG Verified match found), these are unregulated marketing adjectives and should not be presented alongside the one certification the brand does genuinely hold (Leaping Bunny) as if they carried equivalent third-party rigor. '100% vegan' / 'basically all vegan' is also commonly repeated, with a known past exception (a discontinued limited-edition Honey Moisture Deep Conditioning Mask containing honey), but there is no independent vegan-certifying body confirming current product-line status, so this remains a brand/blog claim, not a certified one. Also strip the 'independent hair care company' framing still used in some coverage, Briogeo has been Wella/KKR-owned since April 2022.
Why there is no score: Site could not be read. No score is published. No readable product listing could be found at https://briogeohair.com, so the catalogue could not be enumerated. A manual product by product read has not yet been completed.
Last checked 22 July 2026.
| Directory | Mark | What it measures | Checked |
|---|---|---|---|
| Cruelty-Free Kitty | Cruelty-free | Animal testing policy, including parent company and third-market sales | n/a |
| Leaping Bunny | Certified | Audited no-animal-testing commitment across the supply chain | n/a |
| EWG Skin Deep | Products are listed in EWG's Skin Deep database under a Briogeo brand page; no EWG Verified certification found. | Ingredient hazard and data availability, product by product | n/a |
| The Throne Scan | 4/5Mostly natural and Unethical | Read from the composition of what Briogeo actually sells. | 2026-07-22 |
Fails on: Will not say where it is made.
