Latina-founded; vegan and cruelty-free, Latin-American-inspired haircare
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Independent (founder Babba Rivera) (Founder-owned) |
| Where made | Formulated and bottled in New York, with key actives imported from Latin America. |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | Partial |
| Certifications | CFK-verified cruelty-free & vegan |
| Sold in mainland China | No, Leaping Bunny certification bars mainland China retail and no China sales are disclosed. |
| Palm oil | No public disclosure found. |
| Packaging | Recyclable; PCR/sugarcane bottles |
| Good On You | No Good On You rating found for this brand. |
| EWG | No EWG Verified status found. |
| External ratings | CFK cruelty-free & vegan |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Controversies | No significant controversy found. |
| Caveat | Bottles are 100 percent PCR and the brand is certified plastic negative with rePurpose Global, but plastic offsetting and carbon-neutral shipping are compensation claims rather than measured reductions. |
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 17 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 17 Ceremonia products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Alpha-Isomethyl Ionone, Limonene, Phenoxyethanol, Parfum (Fragrance), Coumarin, Linalool, Fragrance (Parfum), Citral, Citrus Aurantium Peel Oil, Linalyl Acetate, Pinene, Isopropyl Alcohol
Coverage: Ingredient lists were read for 17 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 17 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Weightless Hydration Acondicionador de Cupuaçu for Fine/Thin Hair | 90% | 10 | 1 |
| Weightless Hydration Champú de Yucca for Fine/Thin Hair | 100% | 7 | 0 |
| Guava Protect & Repair Shampoo | 100% | 8 | 0 |
| Oil Mist con Aloe Vera | 83% | 6 | 0 |
| Guava Hair Routine | 89% | 46 | 13 |
| Guava Hair Oil for Split End Repair and Shine | 93% | 29 | 11 |
| Pequi Flyaway Gel | 100% | 61 | 0 |
| Dry Shampoo con Arrowroot | 90% | 41 | 10 |
| The Best-Seller Routine | 81% | 42 | 7 |
| Guava Wash Routine | 83% | 29 | 5 |
| Guava Repair Mask | 83% | 29 | 5 |
| Guava Protect & Repair Conditioner | 100% | 7 | 0 |
| Pequi Styling Gel | 67% | 6 | 0 |
| Papaya Scalp Scrub | 92% | 12 | 2 |
| Weightless Hydration Mask | 85% | 13 | 1 |
| Guava Leave-In Conditioner | 93% | 14 | 0 |
| Guava Rescue UV and Heat Protectant Spray | 80% | 10 | 1 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 17 Ceremonia products (370 ingredients, each categorised by function, origin and safety concern) is free with an account.
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