Dedicated Brand’s full catalogue has not yet been scanned to the Throne Standard, so no whole-catalogue fibre percentage is published. A headline figure is only shown once 100% of a range has been read.
What has been read so far is a sample of 79 Dedicated Brand styles. In that sample:
• 23 styles (29.1%) 100% plant (organic/regenerative cotton, linen, hemp)
• 22 styles (27.8%). Plant + synthetic blend
• 2 styles (2.5%). Plant + semi-synthetic blend
• 6 styles (7.6%) 100% semi-synthetic
• 16 styles (20.3%) 100% synthetic
• 1 styles (1.3%) 100% animal
• 9 styles (11.4%). Animal blend
These figures describe only that 79-style sample, not Dedicated Brand’s entire range, so treat them as indicative until the full catalogue can be read.
| 39 products | % | |
|---|---|---|
| 100% plant fibre | 79.4% | |
| Not stated | 20.6% |
The full product-by-product breakdown of all 39 products scanned, with the fibre in each one, is free with an account.
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Every product listed in Dedicated Brand's live catalogue is retrieved and its stated fibre composition read individually, from the Dedicated Brand product page, Dedicated Brand's own product data and its material labels. A fibre percentage for Dedicated Brand is published only when 100% of the Dedicated Brand catalogue has been read. Items Dedicated Brand sells that carry no clothing textile, such as gift cards, packaging, jewellery and homeware, are excluded from the percentage rather than counted as a pass or a fail.
Not recorded (16): These products carry no fibre composition the brand publishes anywhere we can read. They are counted in the catalogue total but excluded from the fibre percentage, and linked so you can check them yourself.
Excluded: Nothing was excluded: every item counted is a textile product.
