Natural framing but LVMH-owned, China sales
| Ingredient transparency | Could not be retrieved (no readable product feed, or requests blocked) |
| Ownership | LVMH (majority since 2000) |
| Where made | No public disclosure found. |
| Cruelty free | No |
| Vegan | Partial |
| Organic | No |
| Certifications | None major |
| Sold in mainland China | Yes: Fresh runs a mainland China storefront (fresh.com/cn) and sells there, which is why no cruelty-free certifier lists it. |
| Palm oil | No public disclosure found on Fresh's own site. |
| Good On You | No Good On You rating found for Fresh. |
| EWG | No brand-level EWG rating; individual Fresh products are scored in EWG Skin Deep and Fresh is not listed as EWG Verified. |
| External ratings | Clean at Sephora (retailer list only) |
| Controversies | Fresh is not certified cruelty-free because of its mainland China sales, and PETA lists Fresh Cosmetics as a company that may not be cruelty-free. |
| Caveat | Fresh is owned by LVMH and is still trading, but its live site blocks access and no current sustainability page could be retrieved, so the targets above come from an archived 2022 page and are unverified for progress. |
| Reports note | <p>Not cruelty-free (China); ‘natural’ uncertified; no COAs</p> |
Why there is no score: Site could not be read. No verdict is given. Neither a full ingredient read nor a check of the certifications against the certifiers own registers has been completed for this brand, so there is no basis for judging it either way. No score is published. No readable product listing could be found at https://www.fresh.com, so the catalogue could not be enumerated. A manual product by product read has not yet been completed.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
This brand's product catalogue could not be retrieved automatically: the site exposes no machine-readable product feed, or blocks automated requests. Ingredients may still be listed on individual product pages. Its formulas are not yet verified here.
We read and categorise every ingredient for brands whose full list is published as readable text. This one could not be read automatically, so its formulas are not yet verified here. A complete ingredient list published in readable text is what makes a clean claim checkable.