| 12 products | % | |
|---|---|---|
| 100% natural | 83.9% | |
| Not stated | 16.1% |
We analysed 12 Fresh products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Coverage: Ingredient lists were read for 12 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Agent-grade INCI read (INCIdecoder (incidecoder.com) product pages, read verbatim); every ingredient categorised by function, origin and concern. 12 products.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Soy Face Cleanser | 93% | 30 | 0 |
| Rose Face Mask | 71% | 28 | 4 |
| Sugar Advanced Therapy Lip Treatment | 90% | 40 | 8 |
| Rose Deep Hydration Face Cream | 74% | 39 | 6 |
| Lotus Youth Preserve Moisturizer | 79% | 38 | 7 |
| Kombucha Facial Treatment Essence | 83% | 30 | 6 |
| Black Tea Age-Delay Firming Serum | 78% | 46 | 4 |
| Milk Body Lotion | 85% | 26 | 1 |
| Peony Brightening Moisture Face Cream | 76% | 41 | 9 |
| Advanced Therapy Lip Rescue Ointment | 91% | 23 | 4 |
| Lotus Youth Preserve Refining Dream Toner | 87% | 30 | 4 |
| Brown Sugar Body Polish | 100% | 21 | 6 |
Tap a product to open its ingredient list, a flagged count to jump straight to the flagged ones, or a column heading to sort.
The full ingredient by ingredient breakdown of all 12 Fresh products (392 ingredients, each categorised by function, origin and safety concern) is free with an account.
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Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
Fresh's site states 'Fresh does not test our products on animals' and touts a 'commitment to the elimination of animal testing', but its products ARE tested on animals in mainland China as legally required. The claim is caveated 'except where required by law', which CrueltyFreeKitty flags as misleading rather than a flat falsehood.
Why there is no score: Site could not be read. No verdict is given. Neither a full ingredient read nor a check of the certifications against the certifiers own registers has been completed for this brand, so there is no basis for judging it either way. No score is published. No readable product listing could be found at https://www.fresh.com, so the catalogue could not be enumerated. A manual product by product read has not yet been completed.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
| Directory | Mark | What it measures | Checked |
|---|---|---|---|
| Cruelty-Free Kitty | Not cruelty-free | Animal testing policy, including parent company and third-market sales | n/a |
| EWG Skin Deep | No brand-level EWG rating; individual Fresh products are scored in EWG Skin Deep and Fresh is not listed as EWG Verified. | Ingredient hazard and data availability, product by product | n/a |
| The Throne Scan | 3/5Part natural and Unethical | Read from the composition of what Fresh actually sells. | 2026-07-22 |
Fails on: Will not say where it is made.
