Clean vegan makeup, transparency-focused
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Founded in 2020 by co-CEOs Danya Klein and Tamar Yaniv, who both remain in place. No acquisition or parent company was found. The brand is still trading as of 2026, sold in the US, UK, EU and Canada through its own site and at Credo Beauty. |
| Where made | No public disclosure found; Gen See, Inc. is registered at 400 Rella Blvd, Montebello, New York. |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | Leaping Bunny certification is confirmed: Gen See, Inc appears across the certifier's own 2022, 2023, 2024 and 2025 recommitment lists. No Vegan Society trademark registration was found despite the brand's own 100 percent vegan marketing claim. No EWG Verified, B Corp, COSMOS, NATRUE or MADE SAFE registration was found. |
| Sold in mainland China | No: Gen See ships only to the US, UK and EU and is Leaping Bunny certified. |
| Palm oil | No public disclosure found. |
| Good On You | No Good On You rating found. |
| EWG | No EWG rating found. |
| External ratings | Leaping Bunny; Credo Clean |
| Controversies | No controversies found. |
| Caveat | Gen See is still trading; Leaping Bunny certification is confirmable at leapingbunny.org/brand/gen-see, but its packaging figures (60% average PCR, up to 72%) are self-reported with no third-party verification. |
| Reports note | <p>US-HQ; not sold in China</p> |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
The brand's vegan claim should not be presented as Vegan Society certified. No matching trademark registration was found in that register, so it remains an ingredient based brand claim rather than an independently verified one.
Founders and company background https://theorg.com/org/gen-see/org-chart/danya-klein
Leaping Bunny 2022 recommitment list https://www.leapingbunny.org/news-resources/2022-recommitment
Leaping Bunny 2023 recommitment list https://www.leapingbunny.org/recommitment
Leaping Bunny 2024 recommitment list https://www.leapingbunny.org/2024-recommitment
Leaping Bunny 2025 recommitment list https://www.leapingbunny.org/2025-recommitment
Still trading, multi-region distribution https://www.intersectmagazine.com/post/gen-see-beauty-brand-interview-danya-klein-tanya-yaniv
Brand's own vegan claim https://genseebeauty.com/pages/about
Why there is no score: Partial read. No score is published. Ingredient lists were obtained for 18 of 24 products, 75 percent of the catalogue. The other 6 products publish no ingredient list that could be read. A percentage drawn from part of a catalogue is not a figure for the range, so none is shown.
Catalogue 24 products, 18 with an ingredient list, 6 without.
Last checked 22 July 2026.
We analysed 18 Gen See products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: SILICA SILYLATE, TRISILOXANE, DIMETHICONE, STEAROXYMETHICONE/DIMETHICONE COPOLYMER, SILICA DIMETHYL SILYLATE, PHENOXYETHANOL, C20-24 ALKYL DIMETHICONE, ALCOHOL, POLYPROPYLSILSESQUIOXANE, BENZYL ALCOHOL
Coverage: Partial read: ingredient lists were published for 18 of 24 products, 75 percent of the catalogue. No average is shown, because a figure drawn from part of a catalogue is not the figure for the range.
Analyst note: PARTIAL READ: ingredient lists were found for 18 of 24 products in the catalogue, 75 percent. The remaining products do not publish an ingredient list where it could be read automatically. Any average below is calculated on the 18 products read, and is not a figure for the whole range.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| The Carolyn Edit | 86% | 29 | 0 |
| All About Eyes Collector’s Edition | 86% | 29 | 0 |
| Arch Support Clear Brow Sculpt | 94% | 18 | 0 |
| The Vault | 89% | 19 | 0 |
| The Lip Kits | 90% | 30 | 3 |
| Seriously Jelly 24H Hydrating Lip Color | 83% | 29 | 3 |
| Mixed Media Matte Liquid Eyeshadow | 89% | 19 | 0 |
| Cruise Liner Eye Pencil | 86% | 28 | 4 |
| Straight Flush Glow Sticks | 97% | 29 | 1 |
| Clean Sheen Cheek + Lip Color | 93% | 27 | 2 |
| Mixed Media Metallic Liquid Eyeshadow | 88% | 16 | 1 |
| Mixed Media Must Haves | 89% | 19 | 0 |
| Cruise Liner Lip Pencil | 90% | 30 | 3 |
| Comfort Level Lip Mask | 100% | 22 | 0 |
| Pick Me Up Lip Matte Lipstick | 93% | 28 | 2 |
| Arch Support Brow Powder Gel | 78% | 23 | 1 |
| Spectator Sport Mascara | 87% | 30 | 0 |
| Clean Sheen Lip Gloss | 77% | 13 | 2 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 18 Gen See products (438 ingredients, each categorised by function, origin and safety concern) is free with an account.
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