Refillable, largely vegan, EWG-conscious, chemist-led
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | MOB Beauty is independently owned, co founded in 2020 and launched in 2021 by Victor Casale, formerly chief chemist and managing director at MAC Cosmetics and co founder of Cover FX, together with Alisha Gallagher, former SVP at Briogeo and Cover FX, Steve Blanchet, former president and owner of CSR Cosmetics Solutions, and pharmaceutical scientist Beatrice Seguin. No parent company or acquisition appears on record. Leaping Bunny's own register lists the certified entity as a Canadian registered company. |
| Cruelty free | Yes |
| Vegan | Partial |
| Organic | No |
| Certifications | Leaping Bunny US's own register lists MOB Beauty as certified since 2020. PETA's Beauty Without Bunnies list separately carries MOB Beauty as cruelty free. No matching entry could be found for the brand in B Lab's archived B Corp company register or in COSMOS's certified products company list. |
| External ratings | Clean-beauty retail; refillable |
| Reports note | <p>Screens against restricted-substance lists; no COAs</p> |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
No unsubstantiated certification claims were identified. The brand's cruelty free and vegan positioning is backed by matching entries in both Leaping Bunny's and PETA's own registers.
Founder Victor Casale, co founder and CEO https://themakeupshow.com/speakers/victor-casale/
Full co founder line up, Casale, Gallagher, Blanchet, Seguin https://camerareadycosmetics.com/blogs/news/introducing-mob-beauty-clean-beauty-at-camera-ready-cosmetics
Leaping Bunny certification since 2020 https://www.leapingbunny.org/brand/mob-beauty
PETA cruelty free listing https://crueltyfree.peta.org/?s=mob+beauty
Absence from B Lab's archived B Corp company register http://web.archive.org/cdx/search/cdx?url=bcorporation.net/en-us/find-a-b-corp/company/&matchType=prefix
Why there is no score: Partial read. No score is published. Ingredient lists were obtained for 22 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
We analysed 22 MOB Beauty products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Coverage: Ingredient lists were read for 22 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 22 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Preview Long Wear Liquid Clay Eyeshadow | 92% | 12 | 0 |
| Long Wear Liquid Clay Eyeshadow | 100% | 8 | 0 |
| Hyaluronic Highlight Balm Last Call | 100% | 7 | 0 |
| Cream Clay Blush Last Call | 100% | 16 | 0 |
| Cake Liner Last Call | 89% | 9 | 0 |
| Cream Clay Eyeshadow Last Call | 100% | 12 | 0 |
| Blush | 100% | 15 | 0 |
| Cream Clay Bronzer | 100% | 14 | 0 |
| Hyaluronic Highlight Balm | 100% | 7 | 0 |
| Cream Clay Blush | 100% | 16 | 0 |
| Volumizing Mascara | 86% | 7 | 0 |
| Cake Liner | 89% | 9 | 0 |
| Cream Clay Eyeshadow | 100% | 12 | 0 |
| Smooth Precision Waterproof Lip Liner | 100% | 7 | 0 |
| Blurring Loose Setting Powder | 100% | 17 | 0 |
| Hyaluronic Highlight Balm | 100% | 7 | 0 |
| Cream Clay Bronzer | 100% | 14 | 0 |
| Volumizing Mascara | 86% | 7 | 0 |
| Cream Clay Blush | 100% | 16 | 0 |
| Build a Palette | 100% | 16 | 0 |
| Blush | 100% | 15 | 0 |
| Cake Liner | 89% | 9 | 0 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 22 MOB Beauty products (252 ingredients, each categorised by function, origin and safety concern) is free with an account.
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