| 10 products | % | |
|---|---|---|
| 100% natural | 91.5% | |
| Not stated | 8.5% |
We analysed 10 The 7 Virtues products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Coverage: Ingredient lists were read for 10 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 10 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Eau America | 83% | 23 | 10 |
| Oh Canada | 93% | 27 | 15 |
| Strawberry Jam | 92% | 13 | 9 |
| Buttercream Haze | 83% | 24 | 16 |
| Blackberry Lily | 85% | 27 | 17 |
| Clementine Dream | 100% | 9 | 0 |
| Candied Lychee | 83% | 12 | 2 |
| Coconut Sun | 100% | 16 | 8 |
| Lotus Pear | 100% | 8 | 0 |
| Santal Vanille | 96% | 23 | 12 |
Tap a product to open its ingredient list, a flagged count to jump straight to the flagged ones, or a column heading to sort.
The full ingredient by ingredient breakdown of all 10 The 7 Virtues products (182 ingredients, each categorised by function, origin and safety concern) is free with an account.
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Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
Current certifications OMITTED the brand's verified B Corp certification, and current parent_company ('Founder-led social enterprise') missed the Nov 2023 Unilever Ventures / True Beauty Ventures minority investment.
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 10 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
