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clothing · United States

Blueview

Verdict Fully natural

Blueview is a US footwear brand whose BLUEVIEW Pacific and Atlantic shoes are made entirely from plant-based materials, knitted hemp, TENCEL eucalyptus and organic cotton uppers with jute strobels, and Soleic plant-oil polyurethane soles, advertised as the world's first fully biodegradable shoe. Its Shopify catalogue was readable: 12 products found, the gift card excluded as non-textile, and all 11 footwear products state their materials, so the fibre-linked coverage figure is 100%. The brand publishes USDA BioPreferred bio-content (58%), a peer-reviewed biodegradation paper and third-party ASTM D5338 compost tests, but discloses no manufacturing country, mills or supplier list.

Throne score · Eco Score
5/5 Fully natural
Against clothes
Records scored in clothes2,238
Category average1.0/5
Scores below this one100%
5/5 Fully natural
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About Blueview

54 of 303 fields held
Everything the scan holds on this record, grouped by subject. Blue bars show how much information is held; they are not positive or negative scores. Fields with nothing behind them are counted, not listed.
12 groups · 54 fields
Features 4 of 5
About Blueview is the US footwear brand behind the world's first fully biodegradable shoe, the BLUEVIEW Pacific, launched in 2020 from La Jolla, California. Every component of a Blueview shoe. The knitted hemp, TENCEL Lyocell (eucalyptus) and organic cotton upper; the jute strobel; and the Soleic plant-based polyurethane insole, cupsole and outsole, is designed to return to the earth rather than persist as microplastics, with the whole Pacific biodegrading in under a year in industrial composting conditions. The brand was co-founded by Dr. Stephen Mayfield, a distinguished professor of biology at UC San Diego and founder of the materials company Algenesis, and Tom Cooke, formerly VP of Product at Reef, and carries a USDA BioPreferred bio-content certification of 58% on both the Pacific and the Atlantic.
Feature 1 Every BLUEVIEW shoe is built from plant-based materials: the upper is a machine-knitted Plant Knit of hemp, TENCEL Lyocell (eucalyptus fibre) and organic cotton with a jute strobel, and the insole, cupsole and outsole are Soleic. A biodegradable polyurethane made from plant oils created at UC San Diego over six years. The Pacific product page describes the upper as made from 100% plant-based yarns with a removable organic cotton canvas strap (the shoe can be worn as a loafer or a slip-on), and both the Pacific and the Atlantic are USDA BioPreferred certified at 58% bio-based content.
Feature 2 The defining Blueview claim is that its shoes biodegrade rather than persist: the uppers and insoles biodegrade under industrial (thermophilic) composting conditions within a few months, the cupsoles and outsoles more slowly, and the whole BLUEVIEW Pacific in less than a year. The Soleic foam's biodegradation is described in the peer-reviewed paper 'Rapid biodegradation of renewable polyurethane foams with identification of associated microorganisms and decomposition products' and verified by third-party ASTM D5338 compost testing, with the brand stating the end products are biomass and CO2, not microplastics. Blueview is careful to note its shoes are not 'compostable' under the California legal definition.
Feature 3 Blueview markets the Pacific as a lightweight, machine-washable slip-on with an ocean-of-comfort, anatomically contoured Soleic sole and arch support, citing a durability test at Heeluxe Labs in Santa Barbara that beat the industry footwear average. It ships free within the United States, and the underlying chemistry came from UC San Diego professors Stephen Mayfield, Michael Burkart and Robert Pomeroy, with roughly $15 million in government grants behind the Soleic work. Blueview has been featured in Forbes, Fast Company and Trend Hunter.
Materials and composition 3 of 29
Fibre Breakdown Plant-based materials and oils; USDA Certified BioPreferred; 58% bio content; no synthetic plastics
Other materials: origin Hemp, eucalyptus (TENCEL Lyocell) and organic cotton knit uppers; jute strobel; Soleic polyurethane from plant oils. Materials developed by Algenesis at UC San Diego, La Jolla.
Incomplete composition explanation No incomplete percentage compositions were recorded.
Scan result 5 of 57
Score (1-5) 5
Score label Green
Score CSS class htt-score-5
Supply-chain summary Blueview is a US footwear company co-founded by UC San Diego professor Stephen Mayfield and Reef/Vans veteran Tom Cooke, built around the Soleic plant-based biodegradable polyurethane developed at UC San Diego. It fully discloses its materials, hemp, TENCEL Lyocell and organic cotton knit uppers with jute strobels and Soleic plant-oil soles, USDA BioPreferred 58% bio-based, but publishes no country of manufacture, no mill or factory names and no supplier list, so sourcing transparency is limited to material-level disclosure.
Sourcing transparency score (1-5) 2
Certification 3 of 8
OEKO-TEX® Standard 100 Blueview does not hold OEKO-TEX certification.
Other Certifications Blueview is not a B Corp. Its certifications are the USDA BioPreferred Program (BLUEVIEW Pacific and Atlantic at 58% bio-based content) and ASTM D5338 compost biodegradation testing verified by a third party, with results published in a peer-reviewed journal.
Cotton: type / certification Organic cotton
Sourcing and supply chain 10 of 63
Traceability level Not disclosed
Cotton: country of origin
Wool: origin + farm + mulesing status
Polyester: virgin or recycled + source
Viscose / bamboo: wood-pulp source + FSC
Weaving / knitting mill: name + country
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Ownership and legal entity 2 of 18
Owner Blueview was co-founded by Dr. Stephen Mayfield (CEO), a distinguished professor of biology at UC San Diego and founder of Algenesis Corporation, and Tom Cooke (President), formerly VP of Product at Reef and a footwear director at Vans.
Identity 4 of 27
Brand name Blueview
Contact Email support@blueviewfootwear.com
Brand Response Blueview's position is that the answer to footwear plastic waste is in the material itself: it states its shoes are made with no petroleum-based plastics and no animal products, built instead from plant-based hemp, eucalyptus and organic cotton knits and Soleic plant-oil polyurethane. The biodegradation claim is backed by a peer-reviewed paper on the Soleic foam, third-party ASTM D5338 compost tests and a USDA BioPreferred bio-based certification of 58%. The brand is careful about the wording: components biodegrade under industrial composting conditions within months, the whole shoe in under a year, and the footwear is not 'compostable' under California's legal definition. What it does not disclose is where its shoes are made: no country of manufacture, mill or factory names and no supplier list are published.
Brand site readable yes
Claims and evidence 4 of 17
Verification status Not assessed
What this means
Why excluded
Excluded note pre dash fix
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Place and access 1 of 1
Location Blueview is headquartered in La Jolla, California in the United States, with an office in Cardiff-by-the-Sea, San Diego.
Delivery and shipping 3 of 3
Shipping Blueview offers free domestic shipping on all orders within the United States and free 30-day returns and exchanges. Orders ship from California, with ground shipping usually 3-5 business days.
Shipping International At the time of this check Blueview ships to the United States only.
Shipping Notes Returns must be unworn, undamaged, unwashed and in their original packaging, started through the brand's online return portal. Sizes are unisex and largely fit true to size; the shoes are machine washable, with the Soleic insoles hand-washed and air dried.
Price and commerce 1 of 9
Price tier $$
Further detail 14 of 66
Excerpt Is Blueview a sustainable clothing brand? See the real fibre breakdown, plant, animal or synthetic, before you buy.
Country United States
POC Blueview's founders are not identified as people of colour.
LGBT Blueview's founders are not identified as LGBTQ+.
Woman Owned Blueview is not a woman-owned clothing brand.
GOTS Blueview does not hold GOTS certification.
1% for the planet Blueview is not a member of 1% for the Planet.
Vegan Blueview's shoes are made entirely from plant-based materials, hemp, eucalyptus (TENCEL Lyocell) and organic cotton uppers, jute strobels and Soleic plant-oil polyurethane soles, so the footwear contains no animal products.
Supplier disclosure None
Last checked 2026-09-26
How it was read Throne identifies the eligible textile products in Blueview's catalogue, inspects each product for published material evidence and requires at least 20 scoreable textile SKUs before publishing a brand score. The score uses only products with enough published material information to classify. Brand non-disclosure and technical read failures are reported separately. Non-textile products are excluded rather than counted as a pass or a fail.
Coverage method pre dash fix Every product listed in the brand's live catalogue is retrieved and its stated fibre composition read individually - from the product page, the store's own product data and its material labels. A fibre percentage is published only when 100% of the catalogue has been read. Items with no clothing textile (gift cards, packaging, jewellery, homeware) are excluded from the percentage rather than counted as a pass or a fail.
Filed under 7 terms held

Boycott lists

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BDS Movement bdsmovement.net · priority targets Not listed Checked 2026-09-12 Not named among the current priority boycott, organic-boycott or pressure targets. Consumer boycott targets named by the Palestinian BDS National Committee. Open the source
Ethical Consumer ethicalconsumer.org · current boycotts Not checked Ongoing consumer boycott calls, with the reason and who called it.
No Thanks No Thanks app Not checked Crowd-maintained list of companies to avoid, checked by barcode.
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Who Profits whoprofits.org Not checked Companies named in the research database on the occupied territories.
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