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Purified Review: Sustainable and Ethically Sourced Chemical Free ShoesView photo · 1 on record
100%Plant

Purified

United Kingdom$$$Scanned 2026-09-05
55/5Eco rating · Green
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By the numbers

The smart read on Purified

Fibre class
Recorded
100%
of recorded textile styles are plant-fibre styles
Catalogue scanned
Listing data17/17
17 eligible styles recorded · 0 non-textile items excluded
Sourcing
transparency
None
1/5
Not disclosed
Purified composition
17 styles
Plant100%
Animal0%
Synthetic0%
Semi-synth0%
Every entry, recorded

Every recorded entry, with its finding

17 styles100% Plant2026-09-05 checked17 on record
Plant 100%Animal 0%Synthetic 0%Semi-synth 0%
#StyleStated compositionClass
001Walden White / Gumcotton 100%Plant
002Walden Whitecotton 100%Plant
003Walden Multi / Gumcotton 100%Plant
04
05
06
07
08
09
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Instant fibre check

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ElastaneSynthetic

Stretch plastic (spandex). The usual hidden ingredient in "cotton" underwear.

Not found in any of the 17 recorded styles.

Checked against all 17 recorded styles in this listing, not unscanned products.

Your recorded-material checks

Choose what you want to inspect in Purified’s record. This filters recorded findings; it does not assess clinical safety.

Recorded findings for Purified

The first 3 recorded entries are shown in this preview.

  • Walden White / Gum · cotton 100%
  • Walden White · cotton 100%
  • Walden Multi / Gum · cotton 100%

A missing match in this preview does not establish absence from the full record. Open the full record

The story

About Purified

Owner · Will Verona is the owner of Purified.

The brand named ‘Purified’ could not be uniquely identified from the name alone: no official brand website resolved (purifieddenim.com, purified.dk and www.purifieddenim.dk all failed to resolve) and Good On You returned no listing for a brand called Purified. As a result, no cotton origin, materials, mills, factories or supplier list could be verified for Purified from the public sources reached. All sourcing and transparency data for Purified is therefore Not disclosed / unverifiable.

MaterialsEvery Purified shoe is made from natural materials and marketed as plastic free, with the Abaca models built on a Bananatex upper made from the fibre of the abaca banana plant while the Hevea and…
SourcingPurified makes every pair of its natural material shoes in Portugal, as stated on each individual product page.
End of lifePurified designs its plastic free shoes to safely return to the soil after their final wear, and the brand cites product page testing in which its materials sat in soil for 90 days with low…
Details
Brand NamePurified
CountryUnited Kingdom
Websitehttps://purified.eco
OwnerWill Verona is the owner of Purified.
Instagramhttps://www.instagram.com/purifiedfootwear/
Certifications
GOTSPurified does not hold GOTS certification.
VeganPurified clothing brand is not a vegan clothing brand.
Who is behind it
Woman OwnedPurified clothing brand is not a woman owned clothing brand.
Verification statusprovisional
Scan coverage
Products in catalogue17
Products read17
Catalogue read %100
How it was readRecalculated SKU by SKU from the saved direct-scan CSV Band column. Plant means the complete SKU was classified as 100% plant fibre; all other textile bands fail the plant test. Unresolved and excluded products are named separately.
Sources checkedSaved direct SKU scan CSV: Purified.csv. Row-level URLs retained: 0 of 17.
Last checked2026-09-05
Straight talk

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Confirmed at the source

What we read and checked

Read the evidence and its qualifications alongside each finding.

17 styles
Recorded findings available in this listing
Recorded data
Material evidence across 17 catalogue records
17Cotton mentioned
Recorded mentions can overlap when one style uses more than one material.
At a glance

Recorded features & ownership

Summary of findings

The brand named ‘Purified’ could not be uniquely identified from the name alone: no official brand website resolved (purifieddenim.com, purified.dk and www.purifieddenim.dk all failed to resolve) and Good On You returned no listing for a brand called Purified. As a result, no cotton origin, materials, mills, factories or supplier list could be verified for Purified from the public sources reached. All sourcing and transparency data for Purified is therefore Not disclosed / unverifiable.

Direct saved-SKU scan recalculation: all 17 in-scope CSV rows carry a classification; 17 are fully plant fibre. The saved export retains 0 row-level source URLs. This is a CSV-derived catalogue result, not a fresh source-URL verification.

Throne score5 / 5 · Green
Plant100%
Catalogue read100%
OwnershipWill Verona is the owner of Purified.

This free summary is the short version. The full field-by-field record and the complete results table are in the members' report. See membership

Certifications & claims

What the sources support

GOTSBrand-attested

Purified does not hold GOTS certification.

OEKO-TEX® Standard 100Brand-attested

Purified does not hold OEKO-TEX certification.

1% for the planetBrand-attested

Purified clothing brand is not a member of 1% for the Planet.

VeganBrand-attested

Purified clothing brand is not a vegan clothing brand.

After use

Care, repair & end of life

The full record

Every field we hold on Purified

The field values retain the source’s wording and qualifications. A preview is shown where the full report is not available to your account.

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04
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06
Try
01Certificationssharedgood
GOTSPurified does not hold GOTS certification.
OEKO-TEX® Standard 100Purified does not hold OEKO-TEX certification.
Other CertificationsPurified carries no third party sustainability certifications on its site, though its product pages state the sole uses USDA certified rubber and that the shoes were tested against the ISO 20020:2015 soil toxicity standard and the OECD 208 plant response standard.
02Ownership & legal entityowngood
OwnerWill Verona is the owner of Purified.
Owner LinkView source
03Sourcing & supply chainsharedgood
Cotton. Country of originNot disclosed
Cotton. Named farm / region / co-opNot disclosed
Wool. Origin + farm + mulesing statusNot disclosed
04Scan coverage & transparencysharedgood
Products in catalogue17
Products read17
Catalogue read %100
05Possible flagssharedwatch
Sourcing red flagsBrand could not be uniquely identified; no official website located and no Good On You listing; zero verifiable published sourcing, factory or supplier information. Needs a confirmed website URL to research properly.
Possible flags
Walden White / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Walden WhiteThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Walden Multi / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Walden Black / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Walden BlackThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (Low) - Ash / WhiteThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (Low) - Ecru / WhiteThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (High) - Ecru / WhiteThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (High) - Ash / WhiteThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Hevea - White / WhiteThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Hevea - Black / WhiteThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Hevea - White / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Hevea - Black / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (Low) - Ecru / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (Low) - Ash / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (High) - Ecru / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Abaca (High) - Ash / GumThe description mentions latex, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
Flag sources
Walden White / GumView source
Walden WhiteView source
Walden Multi / GumView source
Walden Black / GumView source
Walden BlackView source
Abaca (Low) - Ash / WhiteView source
Abaca (Low) - Ecru / WhiteView source
Abaca (High) - Ecru / WhiteView source
Abaca (High) - Ash / WhiteView source
Hevea - White / WhiteView source
Hevea - Black / WhiteView source
Hevea - White / GumView source
Hevea - Black / GumView source
Abaca (Low) - Ecru / GumView source
Abaca (Low) - Ash / GumView source
Abaca (High) - Ecru / GumView source
Abaca (High) - Ash / GumView source
06Other recorded detailssharedgood
Brand NamePurified
ExcerptIs Purified a sustainable clothing brand? See the real fibre breakdown, plant, animal or synthetic, before you buy.
Buy LinkShop link (affiliate)
The complete field ledgerMembership unlocks every recorded field on this brand.
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Verdict

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Questions & answers

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Independent directory evidence

How Purified compares across published ratings

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£0.00 per wear

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Last checked 2026-09-05 · verified · Ask us to rescan this listing

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