Everything the scan holds on this record, grouped by subject. Blue bars show how much information is held; they are not positive or negative scores. Fields with nothing behind them are counted, not listed.
Features
3 of 5
Feature 1
Every Seams Friendly garment is made from 100% cotton and linen with no polyester and no synthetic blends, and the brand works in pure plant fibres including organic cotton grown without chemical fertilisers, cotton flax, linen and khadi handspun-handwoven cotton, finishing each piece with 100% natural buttons made from wood and metal rather than plastic.
Feature 2
Seams Friendly clothes are handcrafted by skilled artisans in Jaipur, India using hand block printing, embroidery and tie-dye, and the brand follows a made-to-order zero waste model in which your cotton or linen piece is cut only after you order.
Feature 3
Seams Friendly describes its cotton and linen garments as breathable, skin-friendly and biodegradable, dyes them with vegetable, natural and azo-free dyes that the brand states do not contain harmful chemicals, and keeps the range 100% vegan with no animal products.
Materials and composition
15 of 29
H3 Q8: Materials (adapts to brand: 100% cotton? / where is the linen from? / hemp?)
What is Seams Friendly denim made of?
Plant fibre %
99
Fibre Breakdown
4158 (91.0%) 100% plant fibre (organic cotton, linen, hemp) | 30 (0.7%) synthetic (polyester, nylon, elastane) | 372 (8.1%) animal fibre (wool, silk, down) | 11 (0.2%) no stated composition
Fibre Breakdown (table)
FibreStyles%Measure100% plant fibre (organic cotton, linen, hemp)415891.0%Naturalsynthetic (polyester, nylon, elastane)300.7%Syntheticanimal fibre (wool, silk, down)3728.1%Animalno stated composition110.2%Unclear
Other materials: origin
Natural/eco fibres (handspun khadi, handloom cotton, mulmul) sourced within India
Products with a fibre list
388
Products with no fibre list
4067
Incomplete composition explanation
No incomplete percentage compositions were recorded.
Plant fibre percent
99.8
Key facts plant materials
Cotton, Linen, Cotton Denim
Key facts animal materials
Down
Key facts chemical materials
None
Key facts organic materials
Not specified
Key facts synthetic materials
Elastane
Materials used
Cotton, Linen, Denim
Scan result
16 of 55
Scan note (above product table)
Direct saved-SKU scan recalculation: all 4584 in-scope CSV rows carry a classification; 4576 are fully plant fibre. The saved export retains 0 row-level source URLs. This is a CSV-derived catalogue result, not a fresh source-URL verification.
Score (1-5)
1
Score label
Low verified plant evidence
Total styles scanned
4620
Last scanned
2026-08-04
Supply-chain summary
Seams Friendly is an India-based slow-fashion brand that discloses its materials and craft at process level: handspun (charkha) and handwoven khadi and handloom cottons such as South Cotton from southern India, all made in India. It communicates fibre type and the artisanal handloom process clearly, which is more than most, but it does not publish named weaving clusters, cooperatives, dye houses or a supplier list, and no GOTS/Handloom Mark certification is shown. Traceability is therefore genuine at the 'made in India by handloom artisans' level but undocumented at the supplier level.
Sourcing transparency score (1-5)
3
Full catalogue scan?
no
Publication status
direct_csv_complete
Method version
Throne Standard direct CSV recalculation 2026.09
Worst-case complete result (%)
99.8
Best-case complete result (%)
99.8
Sustainability score
1
Key findings
Materials: Cotton, Linen, Denim
Made in: Seams Friendly garments are made in Jaipur, Rajasthan, India, where the brand says clothing is cut and sewn locally by its own team and artisans
Certifications: Not publicly documented
Score status
verified
SKU scan date
2026-07-14
Health and safety
1 of 3
H3 Q6: Is [Brand] non-toxic / PFAS-free?
Is Seams Friendly non-toxic and safe for skin?
Certification
6 of 9
H3 Q7: Is [Brand] GOTS / certified?
Is Seams Friendly certified?
OEKO-TEX® Standard 100
Seams Friendly does not hold OEKO-TEX certification.
Other Certifications
Seams Friendly clothing brand does not have any other sustainability certifications.
Cotton: type / certification
Handspun and handwoven cotton (khadi) and handloom cottons such as South Cotton (100% cotton); natural fibres emphasised
Factory certifications
Not disclosed (no GOTS or Handloom Mark confirmed on the materials page)
Key facts certifications
None publicly documented
Sourcing and supply chain
15 of 63
Overall: where this info comes from
Independently verified
Traceability level
Cotton: country of origin
Wool: origin + farm + mulesing status
Polyester: virgin or recycled + source
Viscose / bamboo: wood-pulp source + FSC
Ownership and legal entity
2 of 17
Owner
Anurag Sarawgi is the owner of Seams Friendly.
Identity
18 of 28
Brand name
Seams Friendly
H3 Q1: Is [Brand] sustainable / ethical?
Is Seams Friendly sustainable and ethical?
H3 Q2: Where is [Brand] made?
Where is Seams Friendly made?
Answer 2
Seams Friendly garments are made in Jaipur, Rajasthan, India, where the brand says clothing is cut and sewn locally by its own team and artisans. Good On You independently lists the brand's final production stage as taking place in India. Because every piece is made to order, garments are produced in-house/locally rather than through large outsourced overseas factories.
H3 Q3: Who owns [Brand]?
Who owns Seams Friendly?
Answer 3
Seams Friendly is an independent, founder-owned Indian apparel brand operated by the registered legal entity SEAMSFRIENDLY LLP, based in Jaipur, Rajasthan; it is not owned by a larger parent fashion group. It was co-founded around 2018 by Anurag Sarawgi (co-founder, product and marketing) and Nayanika (co-founder, design, production and operations). Company-registry aggregators list SEAMSFRIENDLY LLP as registered with the Registrar of Companies in Jaipur (registered address in Banipark, Jaipur). It operates as an online-only, direct-to-consumer (D2C) brand.
H3 Q4: Is [Brand] legit / worth it?
Is Seams Friendly legit and worth it?
Answer 4
Seams Friendly is a real, currently-trading legitimate business, not defunct. It operates a live D2C e-commerce site (seamsfriendly.com), an active Etsy storefront (SeamsFriendlyIndia), and is registered as SEAMSFRIENDLY LLP with the Registrar of Companies in Jaipur, India. Its Good On You sustainability rating was last updated in March 2025, confirming ongoing operations. This is the India-based clothing brand, distinct from similarly named businesses (e.g. Seam Clothing, Seams Apparel, SEAMS.org Made-in-America trade group).
H3 Q5: Is [Brand] fast fashion?
Is Seams Friendly fast fashion?
Answer 5
Seams Friendly is a slow-fashion, made-to-order small-batch brand, not fast fashion. Nothing is produced until a customer places and customizes an order (roughly a 15 business-day make time), which the brand and Good On You both cite as a waste-minimizing model. It offers extensive customization (fit, necklines, sleeve/garment length, size range US 00-40 plus custom measurements) rather than mass-produced seasonal drops, which is the structural opposite of the fast-fashion model.
Answer 6
Certifications: Not publicly documented. Seams Friendly does not appear to hold any of the major independent third-party certifications (GOTS, OEKO-TEX, Fair Trade, B Corp, or European Flax), neither the brand's own website nor its Good On You profile cites any of these. Good On You and an independent reviewer both note the brand would benefit from certifications such as GOTS, OEKO-TEX and Fair Trade, implying it currently lacks them. Its sustainability positioning rests on self-declared practices rather than certification.
Answer 7
Seams Friendly does not publicly document a recognised textile certification such as GOTS or OEKO-TEX in the sources we checked. What we can confirm is the material itself: our scan of 336 Seams Friendly styles found 91.4% is 100% plant fibre, so Seams Friendly's natural-fibre standing rests on its composition rather than a certificate.
Methodology note (page footer)
How we scan. Every figure on this page comes from the Throne Standard scan: we read the fibre composition off each live product on the brand's own site, style by style, and count only single-fibre plant cloth (cotton, linen, hemp) as natural. Animal fibres such as wool, silk and cashmere and plastic-based synthetics such as polyester, nylon and elastane sit outside the plant-fibre figure, and regenerated fibres such as viscose, bamboo, modal and Tencel are counted as semi-synthetic. Percentages are calculated over the styles that state a composition; anything unlabelled is shown separately.
Answer 8
The most common fibres in the Seams Friendly styles we read were cotton and linen. That composition is the measurable fact behind what Seams Friendly is made of, so check the specific Seams Friendly label for any individual piece.
Contact Email
support@seamsfriendly.com
Cotton: named farm / region / co-op
'South Cotton' woven in southern India; fabric described by region, not by named farm or cluster
Dye house: name + country
Not disclosed in detail
Brand site readable
yes
Energy, water and land
1 of 2
Claims and evidence
8 of 17
Verified by
HTT research (brand policy pages)
Verification status
What this means
Excluded items
Why excluded
Excluded items
Place and access
1 of 1
Location
Seams Friendly are located in Jaipur, Rajasthan in India.
Delivery and shipping
3 of 3
Shipping
Free worldwide shipping is offered on all Seams Friendly cotton and linen orders with no minimum purchase threshold.
Shipping International
Seams Friendly ships its cotton and linen garments to 180+ countries worldwide via trusted courier services such as DHL and FedEx, with all shipments insured.
Shipping Notes
Dispatch of your Seams Friendly cotton or linen garments can take longer because each piece is made to order, with delivery stated within 10 business days globally, and custom-fitted garments may take longer if measurement confirmation is delayed.
Price and commerce
2 of 8
Price tier
$$
SKU count
4620
Further detail
22 of 65
Excerpt
Is Seams Friendly a sustainable clothing brand? See the real fibre breakdown, plant, animal or synthetic, before you buy.
Country
India
POC
Seams Friendly clothing brand ownership is identified as people of colour.
LGBT
Seams Friendly clothing brand ownership is not identified as LGBTQ+.
Woman Owned
Seams Friendly clothing brand is not a woman owned clothing brand.
GOTS
Seams Friendly does not hold GOTS certification.
1% for the planet
Seams Friendly clothing brand is not a member of 1% for the Planet.
Vegan
Seams Friendly is a vegan brand (plant-based fabrics, no animal fibers).
Report Post
61257
Clean & Safe: last checked
2026-07-29
Supplier disclosure
None
Products found
4620
Last checked
2026-09-26
Products in catalogue
4455
Products read
4455
Catalogue read %
100
How it was read
Throne identifies the eligible textile products in Seams Friendly's catalogue, inspects each product for published material evidence and requires at least 20 scoreable textile SKUs before publishing a brand score. The score uses only products with enough published material information to classify. Brand non-disclosure and technical read failures are reported separately. Non-textile products are excluded rather than counted as a pass or a fail.
Possible flags
20
Website check
page identifies as Seams Friendly (checked 2026-08-18)
Coverage method pre dash fix
Every product listed in the brand's live catalogue is retrieved and its stated fibre composition read individually - from the product page, the store's own product data and its material labels. A fibre percentage is published only when 100% of the catalogue has been read. Items with no clothing textile (gift cards, packaging, jewellery, homeware) are excluded from the percentage rather than counted as a pass or a fail.
