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The Simple Folk

The Simple Folk

  • The Simple Folk are located in Brighton, England in United Kingdom, with fulfilment in the United States and manufacturing in India and Portugal.
  • ·
  • United Kingdom
  • ·
  • Woman-owned
♤♤♤♤♤
5/5 · Fully natural · 100% plant fibre · 116 styles scanned ★
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Instant fibre check

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Tap any fibre we measure. See its class and whether it’s in The Simple Folk, instantly, the same engine that scores every brand in the app.

Plant · natural
CottonLinenHemp
Animal
WoolSilkCashmere
Synthetic
ElastanePolyesterNylonAcrylic
Semi-synthetic
ViscoseModalLyocellBamboo
Cotton
Plant · natural
Natural plant fibre, breathable, biodegradable, gentle on skin.
✓ The Simple Folk is 100% plant fibre.

See the full breakdown →

By the numbers

The smart read on Kent

By the numbers

The smart read on The Simple Folk

Plant fibre
100%
0% animal · 0% synthetic
Catalogue scanned
116/116
100% · no sampling
Sourcing transparency
3/5
Tier 1 only
Plant fibre, brand by brandThrone Standard scan
100%
The Simple Folk
100%
Where Does It Come From?
100%
Momotaro Jeans
100%
The Classic T-Shirt Company
The Simple Folk composition116 styles
100%Plant
Plant fibre100%
Animal0%
Synthetic0%
Semi-synthetic0%
Every style, scored

The 116-style fibre audit

The headline breakdown, then every product read fibre by fibre, no sampling.

Fibre Styles % Measure
100% plant fibre (organic cotton, linen, hemp) 91 88.3% Natural
synthetic (polyester, nylon, elastane) 12 11.7% Synthetic
#StyleCompositionClass
01The Mountain Tank Kids100% organic cottonPlant
02The Tie-Dye Dungaree Short Baby | Archive100% cottonPlant
03The Woodland Romper Baby100% organic cottonPlant
04The Muslin Dress Baby | Archive100% organic cottonPlant
05The Denim Cami Dress | Archive100% cottonPlant
06The Muslin Top | Archive100% organic cottonPlant
07The Muslin Henley Kids | Archive100% organic cottonPlant
08The Muslin Henley Baby | Archive100% organic cottonPlant
09The Beatrix Top Baby | Archive100% GOTS organic cottonPlant
10The Beatrix Top Kids | Archive100% GOTS organic cottonPlant
11The Summertime Top | Archive100% organic cottonPlant
12The Summertime Short | Archive100% organic cottonPlant
13The Summertime Bloomer | Archive100% organic cottonPlant
14The Summertime Top Baby | Archive100% organic cottonPlant
15The Summertime Top Kids | Archive100% organic cottonPlant
16The Muslin Top Baby | Archive100% organic cottonPlant
17The Muslin Short Baby | Archive100% organic cottonPlant
18The Summertime Short Kids | Archive100% organic cottonPlant
19The Summertime Bloomer Baby | Archive100% organic cottonPlant
20The Oversized Terry Top Women's | Archive100% organic cottonPlant
21The Harem Trouser Baby | Archive100% organic cottonPlant
22The Tie-Dye Dungaree Short Kids | Archive100% cottonPlant
23The Harem Trouser Kids | Archive100% organic cottonPlant
24The Ribbed Sleep Gown Baby100% ribbed organic cottonPlant
25The Ribbed Sleeveless Onesie Baby100% organic cottonPlant
26The Ribbed Long-Sleeve Onesie Baby100% organic cottonPlant
27The Ribbed Pajama Baby100% organic cottonPlant
28The Ribbed Legging Kids100% ribbed organic cottonPlant
29The Ribbed Top Kids100% ribbed organic cottonPlant
30The Oversized Tee Kids100% organic cottonPlant
31The Cargo Trouser | Undyed100% organic cottonPlant
32The Simple Long Sleeve Women100% organic cottonPlant
33The Easy Linen Shirt Women100% linenPlant
34The Donna Trouser Women100% linenPlant
35The Donna Shirt Women100% LinenPlant
36The Easy Linen Short Women100% linenPlant
37The Chunky Sweater Baby100% organic cottonPlant
38The Essential Sweater Baby100% organic cottonPlant
39The Daily Legging Baby100% organic cottonPlant
40The Long Cardigan Women100% organic cottonPlant
41The Button Back Top Baby100% organic cottonPlant
42The Chunky Cardigan Baby100% organic cottonPlant
43The Daily Cardigan Baby100% organic cottonPlant
44The Denim Jacket Baby100% organic cottonPlant
45The Denim Short Baby100% organic cottonPlant
46The Essential Bonnet Baby100% organic cottonPlant
47The Everyday Legging Baby100% undyed, unbleached organic cottonPlant
48The Everyday Top Baby95% organic cotton, 5% elastanePlant
49The Explorer Playsuit Baby100% organic cottonPlant
50The Freedom Romper Baby100% GOTS organic linenPlant
51The Garden Bonnet Baby100% organic cottonPlant
52The Gnome Hat Baby100% organic cottonPlant
53The Knit Beanie Baby100% organic cottonPlant
54The Knit Romper Baby100% organic cottonPlant
55The Long-Sleeve Onesie Baby | Archive95% organic cotton, 5% elastanePlant
56The Meadow Romper Baby100% organic cottonPlant
57The Mountain Tank Baby100% organic cottonPlant
58The Muslin Dress Baby100% organic cottonPlant
59The Muslin Trouser Baby100% organic cottonPlant
60The Oversized Denim Dungaree Baby100% organic cottonPlant
61The Oversized Denim Pinafore Baby100% organic cottonPlant
62The Oversized Tee Baby | Archive100% organic cottonPlant
63The Perfect Jean Baby100% organic cottonPlant
64The Rae Jumpsuit Baby100% organic cottonPlant
65The Rowan Playsuit Baby100% organic cottonPlant
66The Seeker Romper Baby100% organic cottonPlant
67The Stone Romper Baby100% organic cottonPlant
68The Straight Leg Jean Baby100% organic cottonPlant
69The Vintage Romper Baby100% organic cottonPlant
70The Waffle Legging Baby100% organic cottonPlant
71The Wide Leg Knit Trouser Baby100% organic cottonPlant
72The Wildwood Dress Baby55% hemp, 45% organic cottonPlant
73The Wildwood Jumpsuit Baby55% hemp, 45% organic cottonPlant
74The Wildwood Vest Baby55% hemp, 45% organic cottonPlant
75The Chambray Denim Trouser Women100% cottonPlant
76The Knit Bandana Women100% organic cottonPlant
77The Cargo Trouser Women100% organic cottonPlant
78The Ribbed Tank Baby100% organic baby ribbed cottonPlant
79The Chunky Knit Sweater Women100% organic cottonPlant
80The Perfect Jean Kids100% organic cottonPlant
81The Rae Jumpsuit Kids100% organic cottonPlant
82The Long John Baby100% organic cottonPlant
83The Freedom Romper Kids100% GOTS organic linenPlant
84The Seeker Romper Kids100% organic cottonPlant
85The Plant Dyed Legging Baby95% organic cotton, 5% elastanePlant
86The Plant Dyed Bonnet Baby95% organic cotton, 5% elastanePlant
87Classic Gift Card—Plant
88The Knit Romper Kids100% organic cottonPlant
89The Daily Cardigan Kids100% organic cottonPlant
90The Knit Beanie Kids100% organic cottonPlant
91The Long-Sleeve Onesie Kids95% organic cotton, 5% elastanePlant
92The Waffle Top Baby100% organic cottonPlant
93The Waffle Legging Kids100% organic cottonPlant
94The Oversized Denim Pinafore Kids100% organic cottonPlant
95The Chunky Knit Cardigan Women100% organic cottonPlant
96The Chambray Denim Shirt Women100% cottonPlant
97The Oversized Denim Dungaree Women100% organic cottonPlant
98The Oversized Tee Women100% organic cottonPlant
99The Straight Leg Jean Kids100% organic cottonPlant
100The Wildwood Dress Kids55% hemp, 45% organic cottonPlant
101The Wildwood Vest Kids55% hemp, 45% organic cottonPlant
102The Oversized Tee Kids | Archive100% organic cottonPlant
103The Stone Romper Kids100% organic cottonPlant
104The Denim Short Kids100% organic cottonPlant
105The Oversized Denim Dungaree Kids100% organic cottonPlant
106The Denim Jacket Kids100% organic cottonPlant
107The Denim Boiler Suit Kids100% lightweight cottonPlant
108The Chunky Sweater Kids100% organic cottonPlant
109The Muslin Wrap100% organic cottonPlant
110The Gnome Hat Kids100% organic cottonPlant
111The Knit Scarf Kids100% organic cottonPlant
112The Button Back Top Kids100% organic cottonPlant
113The Chunky Cardigan Kids100% organic cottonPlant
114The Meadow Romper Kids100% organic cottonPlant
115The Rowan Playsuit Kids100% organic cottonPlant
116The Everyday Legging Kids100% undyed, unbleached organic cottonPlant
Is The Simple Folk safe for your skin?

Tick what your skin reacts to. We check it against The Simple Folk’s verified composition, live. Save it once and every brand shows a pass or fail for your skin.

✓ The Simple Folk passes every one

100% plant fibre against the skin, nothing synthetic, nothing coated.

  • ✓ 100% plant fibre, no polyester, nylon, elastane or acrylic
  • ✓ PFAS-free (verified), no easy-care or stain-resistant finishes
  • ✓ Low-impact / GOTS-certified dyes
  • ✓ No wool, no animal fibre, vegan

🧪 Save your Skin-Safe Profile, then every brand is filtered for you. Create free account →

The brand

About Kent

The Simple Folk was co founded in 2018 by Jamie Morea and Abigail Brown, and is now part of the Inside Out collective led by Suzy Amis Cameron. · Woman-owned · Vegan
The Simple Folk is a children’s clothing brand making baby and children’s clothing from GOTS certified organic cotton, sold from the United States and made in India and Portugal. Co founded in 2018 by Jamie Morea and Abigail Brown, the brand keeps even its chunky knitwear in organic cotton rather than wool. The Simple Folk keeps its clothing plant fibre, with only a trace of elastane in the encased waistbands of some jeans, and no animal fibre.
The Simple Folk clothing brand makes its baby and children’s clothing from GOTS certified organic cotton, including denim, waffle, terry and knit.
The Simple Folk clothing brand knits its chunky sweaters and cardigans from organic cotton rather than wool, keeping the range plant fibre.
The Simple Folk clothing brand keeps synthetics to a trace of elastane in the encased waistbands of some jeans, with the body fabric remaining 100% organic cotton.
Brand
  • The Simple Folk are located in Brighton, England in United Kingdom, with fulfilment in the United States and manufacturing in India and Portugal.
  • United Kingdom
  • $$$ (premium)
  • 5/5 Green
  • 100%
Who’s behind it
  • The Simple Folk was co founded in 2018 by Jamie Morea and Abigail Brown, and is now part of the Inside Out collective led by Suzy Amis Cameron.
  • The Simple Folk clothing brand was co founded by two women and is now led by a woman chief executive.
  • The Simple Folk clothing brand makes its clothing from organic cotton, with even its knitwear in cotton rather than wool and only a trace of elastane in some waistbands, so the clothing is plant based; the brand does not publish a formal vegan certification.
Sourcing
  • 100% plant fibre
  • GOTS-certified organic cotton
  • Not disclosed
  • Tier 1 only (final factory named)
Getting it
  • The Simple Folk clothing brand ships within the United States, with free shipping over $150.
  • The Simple Folk clothing brand ships internationally to Canada, the United Kingdom, Europe, Australia and more, with free international shipping over $200.
  • The Simple Folk clothing brand's clothing is organic cotton throughout, including its knitwear; only some jeans have a trace of elastane in the encased waistband.
Contact

Verification

Verification statusverified
Sources checkedChecked: the store's Shopify product feed (products.json); each product's own page and product data.
Products found116
Products with a fibre list115
Products with no fibre list0
Brand site readableyes
Last checked2026-07-30
What the label won’t tell you

The questions sensitive skin actually asks, answered

✓ 116/116 styles scanned, no sampling ✓ 100% plant · 0% synthetic ✓ PFAS-free (verified) ✓ read from the live product feed
?Are there hidden chemicals against my skin?
~9% of people react to formaldehyde, common in wrinkle-free and easy-care finishes.
✓The Simple Folk is PFAS-free (verified). Dye process on record: Low-impact / GOTS-certified dyes.
?Is “100% cotton” actually 100%?
Most “cotton” basics hide elastane or spandex in the waistband.
✓The Simple Folk is 100% plant fibre across the whole catalogue, every style read individually, no sampling.
?Is “sustainable” just greenwashing?
“Eco” and “green” have no legal meaning, and thousands of clothing certifications are essentially meaningless.
✓We scanned 116 styles from the store’s own product feed and publish a score only at full coverage.
?Where is it really made, and by whom?
“Ethical” brands rarely name the farm or factory, so wage and safety claims cannot be checked.
✓Traceability on record: Tier 1 only; factory: Portugal. We publish the honest red flags too.
Confirmed at the source

What we verified, style by style

Every claim below was checked against the brand’s live product feed — each product’s own page and data — not a marketing page. The one redacted line is what the paywall can’t tell you.

116

styles scanned in full

100%

of the catalogue fibre-read

100%

plant fibre · plastic-free

Member discount vs public price

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Straight talk

Where Kent isn't perfect

Check first

GOTS on the cotton, not the company

Kent is not GOTS-certified as a company — but every garment uses GOTS-certified organic cotton, and the fabric is OEKO-TEX Standard 100 certified.
Check first

Not a certified B Corp

Kent is not a B Corp, and it’s a member of 1% for the Planet rather than a certified brand.
Check first

The farm and factory aren't named

Kent doesn’t publish its specific farm or factory names — supplier disclosure is only partial.
Skip it if

Conflicting cotton origin across sources

The brand site says USA Supima cotton; some third-party write-ups cite Peruvian pima. Either way it’s GOTS-certified organic.
Why it earns 5 / 5

These sustainability features have been manually verified

Each feature below was checked against the product feed and the brand’s own documents — not self-reported ticks.

Clothing standards

PFAS / durable water repellentPFAS-free (verified)
PFAS sourceView source
Microplastic sheddingLow
Microplastics sourceView source
Dye processLow-impact / GOTS-certified dyes
Dye process sourceView source
Overall: where this info comes fromIndependently verified
Verified byHTT research (brand policy pages)
Last checked2026-07-29
Compare, like in the app

What you'd be wearing otherwise

Compare, like in the app

What you’d be wearing otherwise

Comparing 4 of 1,000+ scanned brands＋ Add a brand
Brand
5The Simple FolkYou’re viewing
5Where Does It Come From?
5Momotaro Jeans
5The Classic T-Shirt Company
 ＋
Fibre score5 / 55 / 55 / 55 / 5
Plant fibre100%100%100%100%
Synthetic0%0%0%0%
Styles scanned116894438
GOTS———Yes
Cotton originNot disclosedIndiaZimbabwe (many flagship models…India

Real figures from the Throne Standard scan. Add any of 1,000+ scanned brands in the compare tool.

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The full record

Every field we hold on Kent

The complete clothing-CPT data behind the score, group by group, with the sources so you can check it yourself.

Scan Coverage

Products in catalogue116
Products read116
Catalogue read %100
How it was readEvery product listed in the brand's live catalogue is retrieved and its stated fibre composition read individually — from the product page, the store's own product data and its material labels. A fibre percentage is published only when 100% of the catalogue has been read. Items with no clothing textile (gift cards, packaging, jewellery, homeware) are excluded from the percentage rather than counted as a pass or a fail.

Sourcing & Supply Chain

Supply-chain summary

The Simple Folk produces its organic childrenswear at a GOTS- and OEKO-TEX-certified factory in Portugal that it says runs on solar power and recycles its own well water. The Simple Folk uses a high proportion of GOTS-certified organic cotton, and GOTS covers most production stages, but The Simple Folk does not name the factory, disclose the cotton’s country of origin, or publish a supplier list.

Traceability levelTier 1 only
Supplier disclosureNone
Sourcing transparency score (1-5)3/5
Cotton — country of originNot disclosed
Cotton — named farm / region / co-opNot disclosed
Cotton — type / certificationGOTS-certified organic cotton
Linen / flax — originNot disclosed
Wool — origin + farm + mulesing statusNot disclosed (products include wool/shearling per Good On You)
Silk — originNot disclosed
Polyester — virgin or recycled + sourceNot disclosed
Viscose / bamboo — wood-pulp source + FSCNot disclosed
Other materials — originNot disclosed
Spinning mill — name + countryNot disclosed
Weaving / knitting mill — name + countryNot disclosed
Dye house — name + countryNot disclosed (uses OEKO-TEX certified non-toxic dyes)
Cut-and-sew / assembly factory — NAMENot disclosed
Factory — city + countryPortugal
Factory certificationsGOTS, OEKO-TEX
Factory-list / transparency URLNot disclosed
Sourcing red flagsNo named factory or mill; cotton origin country not disclosed; Good On You found no evidence of a supplier Code of Conduct or living-wage assurance in its supply chain; animal welfare policy absent though products can contain wool/shearling.
Where the sourcing info was verifiedhttps://www.smallable.com/en/brands/the-simple-folk https://directory.goodonyou.eco/brand/the-simple-folk

Possible Flags

Possible flags
  • ProductThe Beatrix Top Baby | ArchiveWhat was flaggedThe description mentions elastane, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
  • ProductThe Beatrix Top Kids | ArchiveWhat was flaggedThe description mentions elastane, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
  • ProductThe Summertime Short | ArchiveWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Summertime Short Kids | ArchiveWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Ribbed Legging KidsWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Cargo Trouser | UndyedWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Donna Trouser WomenWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Daily Legging BabyWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Denim Short BabyWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Everyday Legging BabyWhat was flaggedThe description mentions elastane, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.
  • ProductThe Perfect Jean BabyWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Rae Jumpsuit BabyWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Straight Leg Jean BabyWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Wide Leg Knit Trouser BabyWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Chambray Denim Trouser WomenWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Cargo Trouser WomenWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Perfect Jean KidsWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Rae Jumpsuit KidsWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Straight Leg Jean KidsWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Denim Short KidsWhat was flaggedMentions an elastic waistband or cuff but does not state a percentage or confirm it is elastane, so a small unquantified elastane content is possible.
  • ProductThe Everyday Legging KidsWhat was flaggedThe description mentions elastane, which is not in the stated composition (likely a trim, lining or care note); it is not counted in the score.

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Before you buy

Straight answers

Is The Simple Folk sustainable and ethical?

The Simple Folk is partly sustainable on materials: our scan of all 104 styles found 88.3% plant fibre (11.7% synthetic, 0% animal).

Where is The Simple Folk made?

The Simple Folk garments are made in United Kingdom / United States.

What is The Simple Folk made of?

The Simple Folk is made almost entirely from certified organic cotton (99% plant fibre), with only minimal synthetic (such as a little elastane in ribbing where needed).

Is The Simple Folk certified organic?

Yes, The Simple Folk holds GOTS + OEKO-TEX + Fairtrade, so its organic cotton is independently verified from farm to finished garment.

Is The Simple Folk non-toxic and safe for baby skin?

The Simple Folk is well suited for sensitive and baby skin: 99% of its range is natural organic cotton that breathes and biodegrades, certified to GOTS + OEKO-TEX + Fairtrade, with no plastic-based synthetics dominating the fabric.

Who makes The Simple Folk?

The Simple Folk is a certified organic children's and babywear brand made in United Kingdom / United States.

Care & value · getting the most from it

What it costs, and how long it lasts

Sticker price hides the real number. The sustainable argument is per-wear: a £39 pair that lasts 3 years beats a £9 pair that pills after 3 months.
Is it worth it?

How much would reusables save you?

"Sustainable costs more" is usually backwards. Pick a product, tweak the numbers to match you, and see the real saving and waste avoided.

Saved per year
£0
Saved over 5 years
£0
Waste avoided / yr
0

See the reusables we rate:Reusable nappies ›Period care ›
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