Everything the scan holds on this record, grouped by subject. Blue bars show how much information is held; they are not positive or negative scores. Fields with nothing behind them are counted, not listed.
Features
4 of 5
About
The Simple Folk is a children's clothing brand making baby and children's clothing from GOTS certified organic cotton, sold from the United States and made in India and Portugal. Co founded in 2018 by Jamie Morea and Abigail Brown, the brand keeps even its chunky knitwear in organic cotton rather than wool. The Simple Folk keeps its clothing plant fibre, with only a trace of elastane in the encased waistbands of some jeans, and no animal fibre.
Feature 1
The Simple Folk clothing brand makes its baby and children's clothing from GOTS certified organic cotton, including denim, waffle, terry and knit.
Feature 2
The Simple Folk clothing brand knits its chunky sweaters and cardigans from organic cotton rather than wool, keeping the range plant fibre.
Feature 3
The Simple Folk clothing brand keeps synthetics to a trace of elastane in the encased waistbands of some jeans, with the body fabric remaining 100% organic cotton.
Materials and composition
11 of 27
Plant fibre %
95.5
Fibre Breakdown
91 (88.3%) 100% plant fibre (organic cotton, linen, hemp) | 12 (11.7%) synthetic (polyester, nylon, elastane)
Fibre Breakdown (table)
FibreStyles%Measure100% plant fibre (organic cotton, linen, hemp)9188.3%Naturalsynthetic (polyester, nylon, elastane)1211.7%Synthetic
Products with a fibre list
107
Products with no fibre list
5
Incomplete composition explanation
No incomplete percentage compositions were recorded.
Plant fibre percent
88.3
Key facts plant materials
Organic cotton
Key facts animal materials
None
Key facts chemical materials
None
Key facts synthetic materials
None to minimal (elastane in ribbing only)
Scan result
15 of 55
Scan note (above product table)
Full-catalogue Throne Standard scan of 113 live products (100.0% with a stated composition): 107 are 100% plant fibre, 0 animal, 0 synthetic, 0 semi-synthetic. 95.5% of the range is pure plant fibre.
Score (1-5)
4
Score label
Mostly natural
Total styles scanned
113
Last scanned
2026-08-04
Score CSS class
htt-score-4
Supply-chain summary
The Simple Folk produces its organic childrenswear at a GOTS- and OEKO-TEX-certified factory in Portugal that it says runs on solar power and recycles its own well water. The Simple Folk uses a high proportion of GOTS-certified organic cotton, and GOTS covers most production stages, but The Simple Folk does not name the factory, disclose the cotton's country of origin, or publish a supplier list.
Sourcing transparency score (1-5)
3
Full catalogue scan?
no
Reason / scan status
Direct saved-SKU scan recalculation: all 103 in-scope CSV rows carry a classification; 91 are fully plant fibre. The saved export retains 0 row-level source URLs. This is a CSV-derived catalogue result, not a fresh source-URL verification.
Publication status
direct_csv_complete
Method version
Throne Standard direct CSV recalculation 2026.09
Worst-case complete result (%)
88.3
Best-case complete result (%)
88.3
Sustainability score
4
Health and safety
1 of 3
H3 Q6: Is [Brand] non-toxic / PFAS-free?
Who makes The Simple Folk?
Certification
5 of 9
OEKO-TEX® Standard 100
The Simple Folk clothing brand states that its dyes are OEKO-TEX certified.
Other Certifications
The Simple Folk clothing brand works with Fairtrade certified cotton and a GOTS and Fairtrade knitting partner, and uses ZDHC compliant dyes.
Cotton: type / certification
GOTS-certified organic cotton
Factory certifications
GOTS, OEKO-TEX
Key facts certifications
GOTS + OEKO-TEX + Fairtrade
Sourcing and supply chain
12 of 56
Microplastics source
Overall: where this info comes from
Traceability level
Cotton: country of origin
Wool: origin + farm + mulesing status
Ownership and legal entity
2 of 18
Owner / parent company
The Simple Folk is an organic children's clothing brand.
Owner
The Simple Folk was co founded in 2018 by Jamie Morea and Abigail Brown, and is now part of the Inside Out collective led by Suzy Amis Cameron.
Identity
17 of 28
Brand name
The Simple Folk
H3 Q1: Is [Brand] sustainable / ethical?
Is The Simple Folk sustainable and ethical?
Answer 1
The Simple Folk is partly sustainable on materials: our scan of all 104 styles found 88.3% plant fibre (11.7% synthetic, 0% animal).
H3 Q2: Where is [Brand] made?
Where is The Simple Folk made?
Answer 2
The Simple Folk garments are made in United Kingdom / United States.
H3 Q3: Who owns [Brand]?
What is The Simple Folk made of?
Answer 3
The Simple Folk is made almost entirely from certified organic cotton (99% plant fibre), with only minimal synthetic (such as a little elastane in ribbing where needed).
H3 Q4: Is [Brand] legit / worth it?
Is The Simple Folk certified organic?
Answer 4
Yes, The Simple Folk holds GOTS + OEKO-TEX + Fairtrade, so its organic cotton is independently verified from farm to finished garment.
H3 Q5: Is [Brand] fast fashion?
Is The Simple Folk non-toxic and safe for baby skin?
Answer 5
The Simple Folk is well suited for sensitive and baby skin: 99% of its range is natural organic cotton that breathes and biodegrades, certified to GOTS + OEKO-TEX + Fairtrade, with no plastic-based synthetics dominating the fabric.
Answer 6
The Simple Folk is a certified organic children's and babywear brand made in United Kingdom / United States.
Methodology note (page footer)
How we scan. Every figure comes from the Throne Standard scan: we count only single-fibre plant cloth (organic cotton, linen, hemp) as natural, verified against the brand's stated certifications.
Made in
United Kingdom / United States
Contact Email
hello@thesimplefolk.co
Dye house: name + country
Not disclosed (uses OEKO-TEX certified non-toxic dyes)
Brand site readable
yes
Energy, water and land
1 of 2
Claims and evidence
8 of 17
Verified by
HTT research (brand policy pages)
Verification status
What this means
Excluded items
Why excluded
Excluded items
Place and access
1 of 1
Location
The Simple Folk are located in Brighton, England in United Kingdom, with fulfilment in the United States and manufacturing in India and Portugal.
Delivery and shipping
3 of 3
Shipping
The Simple Folk clothing brand ships within the United States, with free shipping over $150.
Shipping International
The Simple Folk clothing brand ships internationally to Canada, the United Kingdom, Europe, Australia and more, with free international shipping over $200.
Shipping Notes
The Simple Folk clothing brand's clothing is organic cotton throughout, including its knitwear; only some jeans have a trace of elastane in the encased waistband.
Price and commerce
1 of 8
Price tier
$$$
Further detail
22 of 65
Excerpt
Is The Simple Folk a sustainable clothing brand? See the real fibre breakdown, plant, animal or synthetic, before you buy.
Country
United Kingdom
POC
The Simple Folk clothing brand ownership is not identified as people of colour.
LGBT
The Simple Folk clothing brand ownership is not identified as LGBTQ+.
Woman Owned
The Simple Folk clothing brand was co founded by two women and is now led by a woman chief executive.
GOTS
The Simple Folk states it uses GOTS certified organic cotton for most of its range, but it is not listed as a certified entity in the official GOTS public database (checked 14 August 2026), so the claim is brand stated only.
1% for the planet
The Simple Folk clothing brand is not a member of 1% for the Planet.
Vegan
The Simple Folk clothing brand makes its clothing from organic cotton, with even its knitwear in cotton rather than wool and only a trace of elastane in some waistbands, so the clothing is plant based; the brand does not publish a formal vegan certification.
Report Post
70127
Clean & Safe: last checked
2026-07-29
Supplier disclosure
None
Products found
113
Last checked
2026-09-26
Products in catalogue
112
Products read
112
Catalogue read %
100
How it was read
Throne identifies the eligible textile products in The Simple Folk's catalogue, inspects each product for published material evidence and requires at least 20 scoreable textile SKUs before publishing a brand score. The score uses only products with enough published material information to classify. Brand non-disclosure and technical read failures are reported separately. Non-textile products are excluded rather than counted as a pass or a fail.
Website check
page identifies as The Simple Folk (checked 2026-08-18)
Coverage method pre dash fix
Every product listed in the brand's live catalogue is retrieved and its stated fibre composition read individually - from the product page, the store's own product data and its material labels. A fibre percentage is published only when 100% of the catalogue has been read. Items with no clothing textile (gift cards, packaging, jewellery, homeware) are excluded from the percentage rather than counted as a pass or a fail.
