BDS Movement
Checked 2026-10-03
The brand and its documented aliases are not named in this source snapshot. Parent-company links require separate evidence.
Read list evidenceThrone Standard 2.2 · Textiles
3.1/5 81.2% of products with a composition are entirely plant
Added 16 October 2026. Brand statements are attributed; these details do not establish a new score.
01. MATERIALS 100% natural fibres
Our collections are thoughtfully produced with trusted partners in India, Portugal and Italy.
we use Shopify to power our online store
we use Shopify to power our online store
112 assessed products · disclosed compositions only
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Recorded findings grouped by subject. Blue bars show field completeness, not a score. Saved statements must be read with their source dates and evidence limits.
| Fibre Breakdown | 91 (88.3%) 100% plant fibre (organic cotton, linen, hemp) | 12 (11.7%) synthetic (polyester, nylon, elastane) |
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| Fibre Breakdown (table) | FibreStyles%Measure100% plant fibre (organic cotton, linen, hemp)9188.3%Naturalsynthetic (polyester, nylon, elastane)1211.7%Synthetic |
| Incomplete composition explanation | No incomplete percentage compositions were recorded. |
| Key facts plant materials | Organic cotton |
| Key facts animal materials | None |
| Key facts chemical materials | None |
| Key facts synthetic materials | None to minimal (elastane in ribbing only) |
| Material tier | 100% natural fibres |
| GOTS | The Simple Folk states it uses GOTS certified organic cotton for most of its range, but it is not listed as a certified entity in the official GOTS public database (checked 14 August 2026), so the claim is brand stated only. Recorded on this listing. Not a reviewed certificate or register result. |
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| OEKO-TEX® Standard 100 | The Simple Folk clothing brand states that its dyes are OEKO-TEX certified. Recorded on this listing. Not a reviewed certificate or register result. |
| Vegan | Brand declares vegan: Not confirmed. Animal-derived fabrics found: Not confirmed. |
| Owner | The Simple Folk was co founded in 2018 by Jamie Morea and Abigail Brown, and is now part of the Inside Out collective led by Suzy Amis Cameron. |
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| PFAS / durable water repellent | PFAS-free (verified) Read recorded source |
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| Location | The Simple Folk are located in Brighton, England in United Kingdom, with fulfilment in the United States and manufacturing in India and Portugal. |
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| Shipping | The Simple Folk clothing brand ships within the United States, with free shipping over $150. |
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| Shipping International | International: ships internationally. |
| Shipping Notes | The Simple Folk clothing brand's clothing is organic cotton throughout, including its knitwear; only some jeans have a trace of elastane in the encased waistband. |
| Price | $$$ |
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| Platform | shopify |
| Total Styles Scanned | 113 |
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| Clean & Safe: last checked | 2026-07-29 |
| Sources checked | Checked scanner source: shopify. Throne identified 113 catalogue products. 112 were treated as eligible textile products for this textile assessment and 1 non-textile product was excluded from the textile denominator. Composition/material disclosure: 95.5%. 107 of 112 readable eligible textile products published enough material information to classify. 5 readable products did not. Technical scan coverage: 100.0%. Throne successfully reached a definite readable outcome for 112 of 112 identified eligible textile products. 0 products were left as a technical read failure, not counted as brand non-disclosure. |
| Products found | 113 |
| Products with a fibre list | 107 |
| Products with no fibre list | 5 |
| Last checked | 2026-11-07T13:57:55+00:00 |
| Products in catalogue | 113 |
| Products read for the catalogue | 112 |
| Worst-case complete result (%) | 88.3 |
| Best-case complete result (%) | 88.3 |
| Public qualification note | Direct saved-SKU scan recalculation: all 103 in-scope CSV rows carry a classification; 91 are fully plant fibre. The saved export retains 0 row-level source URLs. This is a CSV-derived catalogue result, not a fresh source-URL verification. |
| Clean verdict | Mostly natural |
| Total SKUs for price coverage | 113 |
| Brand Name | The Simple Folk |
|---|---|
| Country | United Kingdom |
| Contact Email | hello@thesimplefolk.co |
| Woman Owned | The Simple Folk clothing brand was co founded by two women and is now led by a woman chief executive. |
| About | The Simple Folk is a children's clothing brand making baby and children's clothing from GOTS certified organic cotton, sold from the United States and made in India and Portugal. Co founded in 2018 by Jamie Morea and Abigail Brown, the brand keeps even its chunky knitwear in organic cotton rather than wool. The Simple Folk keeps its clothing plant fibre, with only a trace of elastane in the encased waistbands of some jeans, and no animal fibre. |
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| Excerpt | Is The Simple Folk a sustainable clothing brand? See the real fibre breakdown, plant, animal or synthetic, before you buy. |
| Feature 2 | The Simple Folk clothing brand knits its chunky sweaters and cardigans from organic cotton rather than wool, keeping the range plant fibre. |
| Feature 3 | The Simple Folk clothing brand keeps synthetics to a trace of elastane in the encased waistbands of some jeans, with the body fabric remaining 100% organic cotton. |
| POC | The Simple Folk clothing brand ownership is not identified as people of colour. |
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| LGBT | The Simple Folk clothing brand ownership is not identified as LGBTQ+. |
| 1% for the planet | The Simple Folk clothing brand is not a member of 1% for the Planet. |
| Microplastic shedding | Low Read recorded source |
| Supplier disclosure | None |
| Dye house: name + country | Not disclosed (uses OEKO-TEX certified non-toxic dyes) |
Is this brand named on each list? Results refer to the linked list and dated source data, including documented aliases.
Checked 2026-10-03
The brand and its documented aliases are not named in this source snapshot. Parent-company links require separate evidence.
Read list evidenceChecked 2026-10-03
The brand and its documented aliases are not named in this source snapshot. Parent-company links require separate evidence.
Read list evidenceNo dated source record is stored for this list.
No dated source record is stored for this list.
No dated source record is stored for this list.
List membership is separate from the Throne Score. A missing source dataset is not a verified No.
Saved directory results, each on its own scale. These are separate from the Throne Score; Google ratings are visitor reviews.
| Directory | Their result | Scale and source date |
|---|---|---|
| It's a start | 1-5: We Avoid / Not Good Enough / It's a Start / Good / Great People: It's a start · Planet: Good · Animals: Not good enough · Notes: The Simple Folk is a children's wear label designed for comfort to support childhood adventure and play. Directory assessment date February 2023 Checked 2026-08-24 Read directory source |
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