The smart read on Where Does It Come From?
transparency
Every recorded entry, with its finding
| # | Style | Stated composition | Class |
|---|---|---|---|
| 001 | Regenerative Denim Jeans Sanja Stories | cotton | Plant |
| 002 | Tiger Shirt (Organic Cotton) | cotton | Plant |
| 003 | Elephant Shirt (Organic Cotton) | cotton | Plant |
| 04 | |||
| 05 | |||
| 06 | |||
| 07 | |||
| 08 | |||
| 09 |
Instant fibre check
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Checked against all 39 recorded styles in this listing.
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Recorded findings for Where Does It Come From?
The first 3 recorded entries are shown in this preview.
- Regenerative Denim Jeans Sanja Stories · cotton
- Tiger Shirt (Organic Cotton) · cotton
- Elephant Shirt (Organic Cotton) · cotton
A missing match in this preview does not establish absence from the full record. Open the full record
About Where Does It Come From?
Owner · Where Does It Come From? is run by a small UK team including product manager Lucy Kerry.
Where Does It Come From? is a UK ethical-clothing brand explicitly built on total transparency, working in Gujarat, India since 2013 with khadi co-operatives and partner Moral Fibre. Where Does It Come From? traces cotton from Gujarat farms through hand spinning, azo-free hand dyeing, handloom weaving and hand tailoring, and every garment carries a code buyers enter online to ‘Trace Your Garment’ and see who made each stage. This delivers genuine farm-to-shelf traceability, the standout in this batch.
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What we read and checked
Read the evidence and its qualifications alongside each finding.
Recorded features & ownership
Every Where Does It Come From? garment is made from 100% natural fibre, with much of the cotton certified organic and the brand also working with khadi handspun handwoven cotton, bamboo, hemp, tencel and peace silk. Where Does It Come From? never…
Khadi (hand-spun, hand-woven) cotton
Moral Fibre (Gujarat) and associated khadi co-operatives / hand-tailoring units
Sustainability sits at the core of Where Does It Come From?, which works across many of the 17 UN Sustainable Development Goals with specific focus on goals 12, 1, 8 and 13. The khadi that Where Does It Come From? uses is…
What the sources support
committed to Fairtrade... member of British Association of Fair Trade Shops and Suppliers (BAFTS). · Checked 2026-08-08
Not in the official GOTS database (checked 14 August 2026); model is item-level traceability, no GOTS certification cited. · Checked 2026-08-14
Where Does It Come From? does not hold OEKO-TEX certification.
Where Does It Come From? clothing brand is not a member of 1% for the Planet.
Where Does It Come From? clothing brand is a vegan clothing brand.
Every field we hold on Where Does It Come From?
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Straight answers
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How Where Does It Come From? compares across published ratings
These results are not interchangeable scores. Each source stays in its own published scale, with its actual scope shown beside it.
| Directory | Published result | What it measures or reports | Source date |
|---|---|---|---|
| Good On You ↗ | Good · 4/5 | Planet: Great · People: Great · Animals: It's a start | 16 Apr 2026Captured 24 Aug 2026 |
| The Throne Scan | Recorded result | 39 eligible styles checked for stated fibre composition; 76.9% plant among recorded textile styles | 5 Sep 2026 |
External results are quoted from the linked directory record and are never converted into the Throne Scan scale.
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Cost per wear is the honest test behind "buy less, buy better": a £200 coat worn 300 times beats a £25 one worn 5 times. It rewards wearing what you own and choosing things built to last.
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Last checked 2026-09-05 · verified · Ask us to rescan this listing