By the numbers
The smart read on Where Does It Come From?
Fibre class
Recorded76.9%
of recorded textile styles are plant-fibre styles
Catalogue scanned
Listing data39 eligible styles recorded · 10 non-textile items excluded
Sourcing
transparency
Full public listtransparency
5/5
Full farm-to-shelf
Where Does It Come From? composition
39 stylesPlant76.9%
Animal23.1%
Synthetic0%
Semi-synth0%
Every entry, recorded
Every recorded entry, with its finding
39 styles76.9% Plant2026-09-05 checked39 on record
Plant 76.9%Animal 23.1%Synthetic 0%Semi-synth 0%
39 styles
| # | Style | Stated composition | Class |
|---|---|---|---|
| 001 | Regenerative Denim Jeans Sanja Stories | cotton | Plant |
| 002 | Tiger Shirt (Organic Cotton) | cotton | Plant |
| 003 | Elephant Shirt (Organic Cotton) | cotton | Plant |
| 004 | Organic Pink Shirt in Khadi Cotton | down | Animal |
| 005 | Aqua Organic Shirt | down | Animal |
| 006 | Organic Blue Shirt Khadi | down | Animal |
| 007 | Organic Brown Shirt Handwoven and Natural | cotton | Plant |
| 008 | Organic White Shirt Handwoven Khadi | down | Animal |
| 009 | Handwoven Khadi Cotton Bag | cotton | Plant |
| 010 | Handwoven Zigzag Throw | cotton | Plant |
| 011 | Hemp Bag | hemp | Plant |
| 012 | Preeti Organic Flowery Shirt Pink/Red | cotton | Plant |
| 013 | African Organic Face Mask | cotton | Plant |
| 014 | Face Masks (Organic Cotton) | cotton | Plant |
| 015 | Organic Cotton Pink Roses (Rain Fed) 1m x 1.6m | cotton | Plant |
| 016 | Organic Cotton Green Peacock Feather (Rain Fed) 1 m x 1.6m | cotton | Plant |
| 017 | Organic Cotton Blue Mandala (Rain Fed) 1m x 1.6m | cotton | Plant |
| 018 | Hair Scrunchie African | cotton | Plant |
| 019 | Organic Brown Shirt Handwoven and Natural | cotton | Plant |
| 020 | Alpaca Hat | alpaca | Animal |
| 021 | Hot Air Balloon Scarf (Travel with Jules) | cotton | Plant |
| 022 | Gold Butterfly Scarf White or Black (Arya Candles) | cotton | Plant |
| 023 | Organic Pale Blue Shirt Short Sleeves | cotton | Plant |
| 024 | Organic Blue Shirt Khadi | down | Animal |
| 025 | Mindfulness Scarf Our Serenity Scarf in White | cotton | Plant |
| 026 | Aqua Organic Shirt | down | Animal |
| 027 | Pocket Square African | cotton | Plant |
| 028 | Organic White Shirt Handwoven Khadi | down | Animal |
| 029 | African Tunics | cotton | Plant |
| 030 | Organic Pink Shirt in Khadi Cotton | down | Animal |
| 031 | Moose Print Scarf Cream with Black and Grey Moose | cotton | Plant |
| 032 | Child’s Tortoise Shirt (Organic Cotton) | cotton | Plant |
| 033 | Organic Ant Shirt for Kids | cotton | Plant |
| 034 | Pink Elephant Scarf | cotton | Plant |
| 035 | Moose Scarf Cream with Red and Green Moose | cotton | Plant |
| 036 | Green Moose Scarf with Red, Green and Grey Moose | cotton | Plant |
| 037 | Leaf Print Scarf | cotton | Plant |
| 038 | Moose Print Scarf Cream with Green and Grey Moose. Crinkled | cotton | Plant |
| 039 | Tiger Print Scarf Peach Peach with orange tigers | cotton | Plant |
Instant fibre check
free · no loginChoose a fibre to see its class and whether it appears in Where Does It Come From?’s recorded styles.
Plant · natural
Animal
Synthetic
Semi-synthetic
Elastane
A stretch synthetic fibre, also called spandex or Lycra.
Not found in any of the 39 recorded styles. This describes the current listing record, not unscanned products.
Checked against all 39 recorded styles in this listing.
Your recorded-material checks
Choose what you want to inspect in Where Does It Come From?’s record. This filters recorded findings; it does not assess clinical safety.
Recorded findings for Where Does It Come From?
Showing 5 of 39 recorded entries. Select a class to filter.
- Regenerative Denim Jeans Sanja Stories · cotton
- Tiger Shirt (Organic Cotton) · cotton
- Elephant Shirt (Organic Cotton) · cotton
- Organic Pink Shirt in Khadi Cotton · down
- Aqua Organic Shirt · down
Selections apply to this panel only.
The story
About Where Does It Come From?
Owner · Where Does It Come From? is run by a small UK team including product manager Lucy Kerry.
Where Does It Come From? is a UK ethical-clothing brand explicitly built on total transparency, working in Gujarat, India since 2013 with khadi co-operatives and partner Moral Fibre. Where Does It Come From? traces cotton from Gujarat farms through hand spinning, azo-free hand dyeing, handloom weaving and hand tailoring, and every garment carries a code buyers enter online to ‘Trace Your Garment’ and see who made each stage. This delivers genuine farm-to-shelf traceability, the standout in this batch.
MaterialsEvery Where Does It Come From? garment is made from 100% natural fibre, with much of the cotton certified organic and the brand also working with khadi handspun handwoven cotton, bamboo, hemp, tencel and peace…
SourcingWhere Does It Come From? makes each item by hand through social enterprise artisan workshops rather than large factories, working with social enterprise producers in India, Africa and the UK. Every Where Does It Come…
End of lifeSustainability sits at the core of Where Does It Come From?, which works across many of the 17 UN Sustainable Development Goals with specific focus on goals 12, 1, 8 and 13. The khadi that…
Details
Brand NameWhere Does It Come From?
CountryUnited Kingdom
Websitehttps://wheredoesitcomefrom.co.uk
OwnerWhere Does It Come From? is run by a small UK team including product manager Lucy Kerry.
Instagramhttps://www.instagram.com/wheredoesitcomefrom_/
Certifications
GOTSWhere Does It Come From? does not hold GOTS certification.
VeganWhere Does It Come From? clothing brand is a vegan clothing brand.
Who is behind it
Woman OwnedWhere Does It Come From? clothing brand is woman led.
Verification statusnot assessed
Scan coverage
Products in catalogue79
Products read39
Catalogue read %49.4
How it was readRecalculated SKU by SKU from the saved direct-scan CSV Band column. Plant means the complete SKU was classified as 100% plant fibre; all other textile bands fail the plant test. Unresolved and excluded products are named separately.
Sources checkedSaved direct SKU scan CSV: Where Does It Come From?.csv. Row-level URLs retained: 0 of 89.
Last checked2026-09-05
Straight talk
Where Where Does It Come From? isn’t perfect
SourcingWhat the record says
Third-party textile certifications (e.g. GOTS) are not explicitly cited on the traceability pages, and the artisan network is described narratively rather than as a fixed audited facility count.
CoverageWhat the record says
These named products were retained in the catalogue denominator but excluded from the observed percentage because the saved direct scan did not resolve a complete composition.
Confirmed at the source
What we read and checked
Read the evidence and its qualifications alongside each finding.
Where Does It Come From? · listing photograph
39 styles
Recorded findings available in this listing
Recorded data
Material evidence across 89 catalogue records
29Cotton mentioned
1Hemp mentioned
50Material not stated
Recorded mentions can overlap when one style uses more than one material.
Sources in the record
Fairtrade · Brand-attested ↗At a glance
Recorded features & ownership
Recorded values, with their qualifications retained.
Recorded composition
Plant76.9%
Animal23.1%
Synthetic0%
Semi-synth0%
Fairtrade Brand-attestedcommitted to Fairtrade... member of British Association of Fair Trade Shops and Suppliers (BAFTS).GOTS (brand-stated, not registry-confirmed) Brand-attestedNot in the official GOTS database (checked 14 August 2026); model is item-level traceability, no GOTS certification cited.OEKO-TEX® Standard 100 Brand-attestedWhere Does It Come From? does not hold OEKO-TEX certification.1% for the planet Brand-attestedWhere Does It Come From? clothing brand is not a member of 1% for the Planet.Vegan Brand-attestedWhere Does It Come From? clothing brand is a vegan clothing brand.
Materials
Every Where Does It Come From? garment is made from 100% natural fibre, with much of the cotton certified organic and the brand also working with khadi handspun handwoven cotton, bamboo, hemp, tencel and peace silk. Where Does It Come From? never…
Cotton
Khadi (hand-spun, hand-woven) cotton
Manufacturing
Moral Fibre (Gujarat) and associated khadi co-operatives / hand-tailoring units
End of life
Sustainability sits at the core of Where Does It Come From?, which works across many of the 17 UN Sustainable Development Goals with specific focus on goals 12, 1, 8 and 13. The khadi that Where Does It Come From? uses is…
Certifications & claims
What the sources support
committed to Fairtrade... member of British Association of Fair Trade Shops and Suppliers (BAFTS). · Checked 2026-08-08
GOTS (brand-stated, not registry-confirmed)Brand-attested
Not in the official GOTS database (checked 14 August 2026); model is item-level traceability, no GOTS certification cited. · Checked 2026-08-14
OEKO-TEX® Standard 100Brand-attested
Where Does It Come From? does not hold OEKO-TEX certification.
1% for the planetBrand-attested
Where Does It Come From? clothing brand is not a member of 1% for the Planet.
VeganBrand-attested
Where Does It Come From? clothing brand is a vegan clothing brand.
The full record
Every field we hold on Where Does It Come From?
The field values retain the source’s wording and qualifications. A preview is shown where the full report is not available to your account.
Certifications 6 fields
GOTSWhere Does It Come From? does not hold GOTS certification.
OEKO-TEX® Standard 100Where Does It Come From? does not hold OEKO-TEX certification.
Other CertificationsWhere Does It Come From? lists company memberships in Social Enterprise UK, BAFTS and ORB, producer accreditations with WFTO, the Indian Fairtrade Forum and KVIC, and material certifications of GOTS, KVIC and Bio.
VeganWhere Does It Come From? clothing brand is a vegan clothing brand.
Factory certificationsNot explicitly published (azo-free dyes; khadi handloom)
GOTS held byna
Sourcing & supply chain 13 fields
Cotton. Country of originIndia
Cotton. Named farm / region / co-opGujarat, India (cotton farmed, picked and ginned locally; worked via khadi co-operatives and partner Moral Fibre)
Wool. Origin + farm + mulesing statusNot applicable / Not disclosed
Other materials. OriginAlso works with other India-based handloom artisans; azo-free dyes
Spinning mill. Name + countryHand-spinning on charkhas (some solar-powered) at Gujarat khadi co-operatives
Weaving / knitting mill. Name + countryHandloom weaving by khadi co-operatives in Gujarat (looms hand- or solar-powered)
Cut-and-sew / assembly factory NAMEMoral Fibre (Gujarat) and associated khadi co-operatives / hand-tailoring units
Factory. City + countryGujarat, India
Number of factories2013
Publishes a factory listYes
Factory-list / transparency URLhttps://wheredoesitcomefrom.co.uk/ethical-clothing-making-our-clothes/
Traceability levelFull farm-to-shelf
Supplier disclosureFull public list
Scan coverage & transparency 10 fields
Products in catalogue79
Products read39
Catalogue read %49.4
How it was readRecalculated SKU by SKU from the saved direct-scan CSV Band column. Plant means the complete SKU was classified as 100% plant fibre; all other textile bands fail the plant test. Unresolved and excluded products are named separately.
Verification statusnot assessed
Sources checkedSaved direct SKU scan CSV: Where Does It Come From?.csv. Row-level URLs retained: 0 of 89.
Last checked2026-09-05
Verified byHTT research (brand policy pages)
Clean & Safe: last checked2026-07-29
How this date was establishedverified
Possible flags 2 fields
Why no scoreNOT ASSESSED from saved CSV: 39 of 79 in-scope rows classified (49.4% coverage); possible fully plant-SKU range 38.0-88.6% can change the score band. No score is published.
Sourcing red flagsThird-party textile certifications (e.g. GOTS) are not explicitly cited on the traceability pages, and the artisan network is described narratively rather than as a fixed audited facility count.
Other recorded details 54 fields
Brand NameWhere Does It Come From?
ExcerptIs Where Does It Come From? a sustainable clothing brand? See the real fibre breakdown, plant, animal or synthetic, before you buy.
Buy Linkhttps://wheredoesitcomefrom.co.uk
LocationWhere Does It Come From? are located in the United Kingdom with khadi cotton handwoven in Gujarat, India.
CountryUnited Kingdom
Websitehttps://wheredoesitcomefrom.co.uk
Ethicshttps://wheredoesitcomefrom.co.uk/about/
OwnerWhere Does It Come From? is run by a small UK team including product manager Lucy Kerry.
Contact Emailinfo@wheredoesitcomefrom.co.uk
Instagramhttps://www.instagram.com/wheredoesitcomefrom_/
POCWhere Does It Come From? was founded by Jo Salter in 2013, making it a woman owned award winning social enterprise.
LGBTWhere Does It Come From? clothing brand ownership is not identified as LGBTQ+.
Woman OwnedWhere Does It Come From? clothing brand is woman led.
1% for the planetWhere Does It Come From? clothing brand is not a member of 1% for the Planet.
Feature 1Every Where Does It Come From? garment is made from 100% natural fibre, with much of the cotton certified organic and the brand also working with khadi handspun handwoven cotton, bamboo, hemp, tencel and peace silk. Where Does It Come From? never uses elastane for stretch because its items are 100% natural fibre.
Feature 2Where Does It Come From? makes each item by hand through social enterprise artisan workshops rather than large factories, working with social enterprise producers in India, Africa and the UK. Every Where Does It Come From? piece is fully traceable via a code printed on the label, and the brand's trace page lets a QR code follow the garment right back to its beginnings as a crop in a field and the artisans who made it.
Feature 3Sustainability sits at the core of Where Does It Come From?, which works across many of the 17 UN Sustainable Development Goals with specific focus on goals 12, 1, 8 and 13. The khadi that Where Does It Come From? uses is processed by hand using far less water and virtually zero carbon electricity.
ShippingWhere Does It Come From? aims to ship orders within 2 to 3 days using Royal Mail.
Shipping InternationalWhere Does It Come From? posts to most locations globally, and customers in other destinations can order through the brand's eBay for Change shop to take advantage of eBay's global shipping service for cheaper international rates.
Shipping NotesNo free shipping threshold is stated. If you are not happy with a Where Does It Come From? item, or there is something wrong with it, the brand is happy to take it back and either replace it or give a refund via the order email or the contact form.
Fibre Breakdown(97.9%) 100% plant; Plant 98%; Animal 2% (48 of 89 styles read)
Unresolved products40
What this meansThese named products were retained in the catalogue denominator but excluded from the observed percentage because the saved direct scan did not resolve a complete composition.
Unresolved products (with links)Preeti Organic Flowery Shirt Pink/Red
Handwoven Cushion Covers
Handwoven Organic Shirt with Tigers age 10-11 (preloved by Will)
Handwoven Jeans in Bubblegum Age 10-11 (preloved by Daniel)
Organic Shirt with Preeti Flower White/Black
Organic Shoulder Bag Khadi
SAP Scarf
Love Heartwood Bag
Ducks in a Row Denim Reusable Shopping Bag
Handwoven Denim Shorts Age 8-9 (preloved by Lana)
Tiger organic shirt age 8-9 preloved by William
Denim Bluebird jacket age 6-7 Preloved by Lucy
Denim Shorts age 6-7- white with turquoise. Preloved by Lucy
Christmas Wrap and Send Service
Ethical Gifts for Children
Organic Printed Shirt Christmas Gift Box
Christmas Scarf Gift Box
Ethical Christmas Gift Box Organic Shirt and Hand Printed Scarf
Organic Shirt Christmas Gift Box
Storm Blue Shirt (Ethical Shop)
Maid2Clean Scarf
Red Rose Scarf
ForteArts Organic Shirt
AlskaEco Shirt
Pink Teapot Scarf
Button Up Dress (Age 8-9) Preloved by Heather
Bee Scarf Red
Bee Scarf Aqua
Elephant Scarf Blue with Grey Elephants (Joanna Lumley Scarf)
Ant Scarf Lilac/Cerise
Elephant Scarf Blue with Blue Elephants/Green Zigzags
Yellow Tiger Scarf
Unique Hair Accessories from Offcuts
Freya Pinafore Dress
Denim Shorts
Zippy Denim Jacket
Denim Swing Jacket
Jumpin’ Jeans
Printed Tunic Top
Button-up Denim Dress
Excluded items10
Why excludedThese named non-textile products were excluded from the textile denominator.
Excluded itemsWhere Does It Come From? Gift Voucher
Scarf Gift Voucher
Moose Print Scarf Cream with Red and Grey Moose
Blockprint Moose Scarf Cream with Green and Grey Moose
Moose Print Scarf Cream with Red Moose
Tiger Print Scarf Peach
Ant Print Scarf
Elephant Print Scarf
Unique Flower Brooch from Offcuts
Ant Print Scarf Turquoise
Products found89
Products with a fibre list39
Products with no fibre list40
Brand site readablenot retained in CSV
Cotton. Type / certificationKhadi (hand-spun, hand-woven) cotton
Polyester. Virgin or recycled + sourceNot used (natural handloom fabrics)
Viscose / bamboo. Wood-pulp source + FSCNot disclosed
Dye house. Name + countryHand dyeing at Gujarat co-operatives using azo-free dyes (uses ~one-fifth less water than conventional dyeing)
Supply-chain summaryWhere Does It Come From? is a UK ethical-clothing brand explicitly built on total transparency, working in Gujarat, India since 2013 with khadi co-operatives and partner Moral Fibre. Where Does It Come From? traces cotton from Gujarat farms through hand spinning, azo-free hand dyeing, handloom weaving and hand tailoring, and every garment carries a code buyers enter online to ‘Trace Your Garment’ and see who made each stage. This delivers genuine farm-to-shelf traceability, the standout in this batch.
Sourcing transparency score (1-5)5
Where the sourcing info was verifiedhttps://wheredoesitcomefrom.co.uk/ethical-clothing-making-our-clothes/
https://www.forbes.com/sites/lucysherriff/2019/05/27/this-fashion-brand-lets-you-know-exactly-who-made-your-clothes/
Dye processLow-impact / GOTS-certified dyes
Dye process sourcehttps://wheredoesitcomefrom.co.uk
Overall: where this info comes fromIndependently verified
PFAS / durable water repellentPFAS-free (verified)
PFAS sourcehttps://wheredoesitcomefrom.co.uk/
Take-back / repair scheme0
Resale / resell programmeYes
Resale sourcehttps://wheredoesitcomefrom.co.uk/
Plant Fibre % (natural)76.9
Total Styles Scanned89
Claim sourcesClaim: Fairtrade · Source Type: brand_website · Source Url: https://wheredoesitcomefrom.co.uk/about-us/our-policies/ · Quote: committed to Fairtrade... member of British Association of Fair Trade Shops and Suppliers (BAFTS). · Verified Date: 2026-08-08 · Claim: GOTS (brand-stated, not registry-confirmed) · Source Type: brand_website · Held By: na · Quote: Not in the official GOTS database (checked 14 August 2026); model is item-level traceability, no GOTS certification cited. · Verified Date: 2026-08-14
Scan noteNOT ASSESSED from saved CSV: 39 of 79 in-scope rows classified (49.4% coverage); possible fully plant-SKU range 38.0-88.6% can change the score band. No score is published.
Natural ingredient share97.9
Full catalogue scanno
Catalogue-scan qualificationNOT ASSESSED from saved CSV: 39 of 79 in-scope rows classified (49.4% coverage); possible fully plant-SKU range 38.0-88.6% can change the score band. No score is published.
Scan method versionThrone Standard direct CSV recalculation 2026.09
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Independent directory evidence
How Where Does It Come From? compares across published ratings
These results are not interchangeable scores. Each source stays in its own published scale, with its actual scope shown beside it.
| Directory | Published result | What it measures or reports | Source date |
|---|---|---|---|
| Good On You ↗ | Good · 4/5 | Planet: Great · People: Great · Animals: It's a start | 16 Apr 2026Captured 24 Aug 2026 |
| The Throne Scan | Recorded result | 39 eligible styles checked for stated fibre composition; 76.9% plant among recorded textile styles | 5 Sep 2026 |
External results are quoted from the linked directory record and are never converted into the Throne Scan scale.
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Last checked 2026-09-05 · verified · Ask us to rescan this listing