Ethical Brands Directories | Hold The Throne

We hold brands to a published standard. This page holds the directories to the same one. For each, it says who owns it, how it makes money, whether brands pay to appear, what it sells, whether it dates its work, and what it has been criticised for. Hold The Throne answers the same questions at the bottom.

Where we agree and where we do not

These assessments use different methods and scopes. A shared numeric range does not make their scores comparable. Read each original method, source and date; HTT does not treat certification, membership or an editorial recommendation as an equivalent Throne Score.

Comparison statistics are unavailable: a dated, matched record-level dataset supporting these averages and agreement rates has not been verified. Read each directory’s original methodology and the HTT method before comparing findings.

Who pays whom

Directories and certification bodies may receive fees, subscriptions or affiliate income. Funding alone does not establish whether an assessment is independent or correct. Aggregate funding claims are unavailable until each entry has dated supporting evidence.

Every directory we check

Chocolate Scorecard

Founded 2020 · Covers Cocoa · Size 80 entries

https://www.chocolatescorecard.com/

Chocolate Scorecard ownership and money

Owner	Coordinated by Be Slavery Free with more than 30 NGO, academic and civil-society partners.
How it makes money	Coalition funding from more than 30 NGO and academic partners.
Do brands pay it?	No.
What it sells	None identified. It sells nothing and takes no industry money for the scorecard.
Data and privacy	Not applicable, no user accounts.

Chocolate Scorecard methodology

What it rates	Companies
Scale	Traffic light: green / yellow / orange / red
Method published?	Yes, the survey and scoring are published.
Dates its findings?	Published annually with the edition year.
Can a brand appeal?	Companies complete the survey themselves; non-responders are marked as such.
Known limits	Relies on company self-reporting through a survey, so a non-responding company is scored on public information only.

Is Chocolate Scorecard reliable?

Is it independent of the brands it rates?	None identified. It sells nothing and takes no industry money for the scorecard.
Is it up to date?	Published annually with the edition year.
What it is good for	Traffic light: green / yellow / orange / red
What it will not tell you	Relies on company self-reporting through a survey, so a non-responding company is scored on public information only.

Chocolate Scorecard versus The Throne Scan

Across 4 brands rated by both, we agree on 0 in 10 and rate 10 in 10 a lot lower. Their average is 3.0 out of 5, ours is 2.8.

Dog Food Advisor

Founded 2008 · Covers Pet · Size 1,078 entries

https://www.dogfoodadvisor.com/

Dog Food Advisor ownership and money

Owner	Independent US publisher. Ownership not verified by us.
How it makes money	Affiliate commission on the foods it reviews.
Do brands pay it?	States that brands cannot pay for a rating.
What it sells	Earns commission on products it rates highly.
Data and privacy	Not verified by us.

Dog Food Advisor methodology

What it rates	Products
Scale	Star rating out of 5
Method published?	Yes, the rating criteria are published.
Dates its findings?	Yes, every review carries a modified date.
Can a brand appeal?	Reviews are updated when a recipe changes.
Known limits	Rates the ingredient list as printed, which rewards labelling practice as much as nutrition.

Is Dog Food Advisor reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Yes, every review carries a modified date.
What it is good for	Star rating out of 5
What it will not tell you	Rates the ingredient list as printed, which rewards labelling practice as much as nutrition.

Dog Food Advisor versus The Throne Scan

Across 35 brands rated by both, we agree on 3 in 10 and rate 3 in 10 a lot lower. Their average is 4.5 out of 5, ours is 3.6.

Good On You

Founded 2015 · Covers Clothing, Jewellery, Kids · Size 6,380 entries

https://goodonyou.eco/

Good On You ownership and money

Owner	Independent. Founded in Sydney, Australia. Certified B Corporation.
How it makes money	Affiliate commission on brand links, plus consulting and licensing of its ratings to retailers.
Do brands pay it?	No. Brands cannot pay to be rated or to change a rating. Brands can pay for a paid partnership placement, which is labelled.
What it sells	Earns commission when a reader buys from a brand it rates.
Data and privacy	Website and app; standard analytics.

Good On You methodology

What it rates	Brands
Scale	5-point: We Avoid / Not Good Enough / It’s a Start / Good / Great
Method published?	Yes, the full framework is published.
Dates its findings?	Yes. Every brand carries a last-rated date.
Can a brand appeal?	Brands can submit evidence for a re-rating.
Known limits	Rates published policy rather than product, so a brand with strong disclosure can rate well without changing what it sells.

Is Good On You reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Yes. Every brand carries a last-rated date.
What it is good for	5-point: We Avoid / Not Good Enough / It’s a Start / Good / Great
What it will not tell you	Rates published policy rather than product, so a brand with strong disclosure can rate well without changing what it sells.

Good On You versus The Throne Scan

Across 248 brands rated by both, we agree on 3 in 10 and rate 3 in 10 a lot lower. Their average is 3.4 out of 5, ours is 2.7.

Cruelty-Free Kitty

Founded 2014 · Covers Beauty · Size 1,453 entries

https://www.crueltyfreekitty.com/

Cruelty-Free Kitty ownership and money

Owner	Independent publisher. Ownership not verified by us.
How it makes money	Affiliate commission and its own shop.
Do brands pay it?	Not verified by us.
What it sells	Earns commission on brands it lists as cruelty-free.
Data and privacy	Not verified by us.

Cruelty-Free Kitty methodology

What it rates	Brands
Scale	Cruelty-free status, vetted / not
Method published?	Yes, its vetting questions are published.
Dates its findings?	No per-brand date published.
Can a brand appeal?	Brands are contacted directly for statements.
Known limits	Cruelty-free status is self-declared by brands and verified by correspondence, not audit.

Is Cruelty-Free Kitty reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	No per-brand date published.
What it is good for	Cruelty-free status, vetted / not
What it will not tell you	Cruelty-free status is self-declared by brands and verified by correspondence, not audit.

Cruelty-Free Kitty versus The Throne Scan

Their verdict is a yes-or-no certification, so there is no number to compare. We hold it beside our own score on 944 brands as evidence, never as our verdict.

INCIDecoder

Founded not verified by us · Covers Beauty

https://incidecoder.com/

INCIDecoder ownership and money

Owner	Independent publisher. Ownership not verified by us.
How it makes money	Not verified by us.
Do brands pay it?	Not verified by us.
What it sells	Not verified by us.
Data and privacy	Not verified by us.

INCIDecoder methodology

What it rates	Products
Scale	No score, ingredient explainer
Method published?	It explains ingredients rather than scoring them.
Dates its findings?	Product pages are dated.
Can a brand appeal?	Not verified by us.
Known limits	Reproduces the declaration as printed, so an out-of-date pack shot carries forward.

Is INCIDecoder reliable?

Is it independent of the brands it rates?	Not verified by us.
Is it up to date?	Product pages are dated.
What it is good for	No score, ingredient explainer
What it will not tell you	Reproduces the declaration as printed, so an out-of-date pack shot carries forward.

INCIDecoder versus The Throne Scan

Their verdict is a yes-or-no certification, so there is no number to compare. We hold it beside our own score on 231 brands as evidence, never as our verdict.

LeafScore

Founded not verified by us · Covers Bedding, Candles, Homeware · Size 1,818 entries

https://www.leafscore.com/

LeafScore ownership and money

Owner	Independent publisher. Ownership not verified by us.
How it makes money	Affiliate commission.
Do brands pay it?	Not verified by us.
What it sells	Earns commission on products it scores.
Data and privacy	Not verified by us.

LeafScore methodology

What it rates	Products/brands
Scale	Leaf score out of 5
Method published?	Scoring is described in prose rather than published as a framework.
Dates its findings?	Article dates only.
Can a brand appeal?	Not verified by us.
Known limits	Scores appear inside articles rather than as data, so they cannot be compared or audited at scale.

Is LeafScore reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Article dates only.
What it is good for	Leaf score out of 5
What it will not tell you	Scores appear inside articles rather than as data, so they cannot be compared or audited at scale.

LeafScore versus The Throne Scan

Their verdict is a yes-or-no certification, so there is no number to compare. We hold it beside our own score on 5 brands as evidence, never as our verdict.

Leaping Bunny

Founded 1996 · Covers Beauty · Size 2,348 entries

https://www.leapingbunny.org/

Leaping Bunny ownership and money

Owner	Run by the Coalition for Consumer Information on Cosmetics, a coalition of eight animal protection groups.
How it makes money	Certification fees paid by the companies it certifies, plus donations.
Do brands pay it?	Yes. Companies pay to be certified and must recommit annually.
What it sells	Its income comes from the companies on its list.
Data and privacy	Not verified by us.

Leaping Bunny methodology

What it rates	Companies
Scale	Certified / not
Method published?	Yes, the Corporate Standard of Compassion for Animals is published.
Dates its findings?	Recommitment lists are published annually.
Can a brand appeal?	Certification is contractual; companies are audited.
Known limits	A paid certification means absence from the list does not prove a company tests on animals.

Is Leaping Bunny reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Recommitment lists are published annually.
What it is good for	Certified / not
What it will not tell you	A paid certification means absence from the list does not prove a company tests on animals.

Leaping Bunny versus The Throne Scan

Their verdict is a yes-or-no certification, so there is no number to compare. We hold it beside our own score on 1,587 brands as evidence, never as our verdict.

PETA Beauty Without Bunnies

Founded 1980s programme · Covers Beauty · Size 6,887 entries

https://crueltyfree.peta.org/

PETA Beauty Without Bunnies ownership and money

Owner	People for the Ethical Treatment of Animals, a US non-profit.
How it makes money	Donations to PETA. The listing itself is free.
Do brands pay it?	No fee to appear on the do-not-test list. Companies may license the logo.
What it sells	PETA campaigns on the same issues it rates, so the list serves an advocacy goal.
Data and privacy	Not verified by us.

PETA Beauty Without Bunnies methodology

What it rates	Companies
Scale	Approved / working for change / tests
Method published?	Partly. Companies self-declare by signing a statement of assurance.
Dates its findings?	Record modified dates are exposed in their API.
Can a brand appeal?	Companies can submit or update a declaration at any time.
Known limits	Status is self-declared rather than audited, and PETA’s own campaigning positions are contested.

Is PETA Beauty Without Bunnies reliable?

Is it independent of the brands it rates?	PETA campaigns on the same issues it rates, so the list serves an advocacy goal.
Is it up to date?	Record modified dates are exposed in their API.
What it is good for	Approved / working for change / tests
What it will not tell you	Status is self-declared rather than audited, and PETA’s own campaigning positions are contested.

PETA Beauty Without Bunnies versus The Throne Scan

Their verdict is a yes-or-no certification, so there is no number to compare. We hold it beside our own score on 427 brands as evidence, never as our verdict.

Slave Free Chocolate

Founded not verified by us · Covers Cocoa · Size 136 entries

https://www.slavefreechocolate.org/

Slave Free Chocolate ownership and money

Owner	Independent advocacy organisation.
How it makes money	Not verified by us.
Do brands pay it?	Not verified by us.
What it sells	Not verified by us.
Data and privacy	Not verified by us.

Slave Free Chocolate methodology

What it rates	Companies
Scale	Listed / not listed
Method published?	Criteria are described but not scored.
Dates its findings?	No per-company date published.
Can a brand appeal?	Not verified by us.
Known limits	Listing is binary and based on stated sourcing, with no published audit.

Is Slave Free Chocolate reliable?

Is it independent of the brands it rates?	Not verified by us.
Is it up to date?	No per-company date published.
What it is good for	Listed / not listed
What it will not tell you	Listing is binary and based on stated sourcing, with no published audit.

Slave Free Chocolate versus The Throne Scan

Their verdict is a yes-or-no certification, so there is no number to compare. We hold it beside our own score on 99 brands as evidence, never as our verdict.

1% for the Planet

Founded 2002 · Covers Cross-vertical

https://www.onepercentfortheplanet.org/

1% for the Planet ownership and money

Owner	1% for the Planet, a US non-profit co-founded by Yvon Chouinard of Patagonia.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

1% for the Planet methodology

What it rates	Companies
Scale	Member / not
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Members commit one percent of revenue to environmental causes. It says nothing about what they make.

Is 1% for the Planet reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Member / not
What it will not tell you	Members commit one percent of revenue to environmental causes. It says nothing about what they make.

1% for the Planet versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

All About Dog Food

Founded 2011 · Covers Pet

https://www.allaboutdogfood.co.uk/

All About Dog Food ownership and money

Owner	Independent UK publisher founded by canine nutritionist David Jackson.
How it makes money	Affiliate commission on links to the brands it features.
Do brands pay it?	Not verified by us.
What it sells	Earns commission when a reader buys from a brand it recommends.
Data and privacy	Not verified by us.

All About Dog Food methodology

What it rates	Products
Scale	Rating out of 100
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Rates the printed composition, which rewards labelling practice as well as recipe quality.

Is All About Dog Food reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Not verified by us.
What it is good for	Rating out of 100
What it will not tell you	Rates the printed composition, which rewards labelling practice as well as recipe quality.

All About Dog Food versus The Throne Scan

A dated source capture is unavailable. The original source link remains available for checking; no finding is inferred from the missing capture.

B Lab (B Corp)

Founded 2006 · Covers Cross-vertical

https://www.bcorporation.net/

B Lab (B Corp) ownership and money

Owner	B Lab, a US non-profit that also certifies the companies it lists.
How it makes money	Certification fees paid by the companies it certifies, scaled to revenue.
Do brands pay it?	Yes. Companies pay an annual fee.
What it sells	Its income comes from the companies it certifies.
Data and privacy	Standard.

B Lab (B Corp) methodology

What it rates	Companies
Scale	Certified, B Impact Score out of 200
Method published?	Yes, the B Impact Assessment is public.
Dates its findings?	Certification dates and scores are published.
Can a brand appeal?	Formal complaints process exists.
Known limits	Has faced criticism for certifying large multinationals, and the assessment allows strong scores in one area to offset weak scores in another.

Is B Lab (B Corp) reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Certification dates and scores are published.
What it is good for	Certified, B Impact Score out of 200
What it will not tell you	Has faced criticism for certifying large multinationals, and the assessment allows strong scores in one area to offset weak scores in another.

B Lab (B Corp) versus The Throne Scan

A dated source capture is unavailable. The original source link remains available for checking; no finding is inferred from the missing capture.

Climate Neutral Certified

Founded 2019 · Covers Cross-vertical

https://www.climateneutral.org/

Climate Neutral Certified ownership and money

Owner	Change Climate (formerly Climate Neutral), a US non-profit.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

Climate Neutral Certified methodology

What it rates	Companies
Scale	Certified / not
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Based on measured and offset emissions. Offsetting is not the same as reducing.

Is Climate Neutral Certified reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Certified / not
What it will not tell you	Based on measured and offset emissions. Offsetting is not the same as reducing.

Climate Neutral Certified versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

CNET

Founded 1994 · Covers Phones

https://www.cnet.com/

CNET ownership and money

Owner	Ziff Davis. Previously owned by CBS and then Red Ventures.
How it makes money	Advertising and affiliate commission.
Do brands pay it?	No paid reviews stated; sponsored content is labelled.
What it sells	Earns commission on the products it recommends.
Data and privacy	Not verified by us.

CNET methodology

What it rates	Devices
Scale	Score out of 10
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Rates performance and value, not durability or materials.

Is CNET reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Not verified by us.
What it is good for	Score out of 10
What it will not tell you	Rates performance and value, not durability or materials.

CNET versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Cocoa Runners

Founded 2013 · Covers Cocoa

https://cocoarunners.com/

Cocoa Runners ownership and money

Owner	UK craft chocolate subscription retailer.
How it makes money	Affiliate commission on links to the brands it features.
Do brands pay it?	Not verified by us.
What it sells	Earns commission when a reader buys from a brand it recommends.
Data and privacy	Not verified by us.

Cocoa Runners methodology

What it rates	Makers
Scale	Curated stockist, no numeric score
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	A curated retailer of craft chocolate; its selection is its inventory.

Is Cocoa Runners reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Not verified by us.
What it is good for	Curated stockist, no numeric score
What it will not tell you	A curated retailer of craft chocolate; its selection is its inventory.

Cocoa Runners versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Coffee Review

Founded 1997 · Covers Coffee

https://www.coffeereview.com/

Coffee Review ownership and money

Owner	Independent US coffee review publication.
How it makes money	Advertising and affiliate commission.
Do brands pay it?	No paid reviews stated; sponsored content is labelled.
What it sells	Earns commission on the products it recommends.
Data and privacy	Not verified by us.

Coffee Review methodology

What it rates	Coffees
Scale	Score out of 100
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Scores cup quality, not ethics or environmental impact.

Is Coffee Review reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Not verified by us.
What it is good for	Score out of 100
What it will not tell you	Scores cup quality, not ethics or environmental impact.

Coffee Review versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

ConsumerLab

Founded 1999 · Covers Supplements

https://www.consumerlab.com/

ConsumerLab ownership and money

Owner	ConsumerLab.com, a US subscription testing company.
How it makes money	Reader subscriptions.
Do brands pay it?	No.
What it sells	Subscriber-funded rather than brand-funded.
Data and privacy	Not verified by us.

ConsumerLab methodology

What it rates	Products
Scale	Approved / not approved
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Results are behind a subscription.

Is ConsumerLab reliable?

Is it independent of the brands it rates?	Subscriber-funded rather than brand-funded.
Is it up to date?	Not verified by us.
What it is good for	Approved / not approved
What it will not tell you	Results are behind a subscription.

ConsumerLab versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Cornucopia Institute

Founded 2004 · Covers Food

https://www.cornucopia.org/

Cornucopia Institute ownership and money

Owner	The Cornucopia Institute, a US non-profit farm policy research group.
How it makes money	Donations and grants.
Do brands pay it?	No.
What it sells	None identified. It sells nothing to the companies it covers.
Data and privacy	Not verified by us.

Cornucopia Institute methodology

What it rates	Brands
Scale	Scorecards, 1-5 cows/points
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Scorecards are US-focused and updated periodically rather than continuously.

Is Cornucopia Institute reliable?

Is it independent of the brands it rates?	None identified. It sells nothing to the companies it covers.
Is it up to date?	Not verified by us.
What it is good for	Scorecards, 1-5 cows/points
What it will not tell you	Scorecards are US-focused and updated periodically rather than continuously.

Cornucopia Institute versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Cradle to Cradle

Founded 2010 · Covers Cross-vertical

https://c2ccertified.org/

Cradle to Cradle ownership and money

Owner	Cradle to Cradle Products Innovation Institute, a US non-profit.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

Cradle to Cradle methodology

What it rates	Products
Scale	Basic to Platinum
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Assesses a product against five categories; a high overall level can mask a lower score in one of them.

Is Cradle to Cradle reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Basic to Platinum
What it will not tell you	Assesses a product against five categories; a high overall level can mask a lower score in one of them.

Cradle to Cradle versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Credo Beauty

Founded 2015 · Covers Beauty

https://credobeauty.com/

Credo Beauty ownership and money

Owner	US clean beauty retailer. It sells the brands it assesses.
How it makes money	Retail sales.
Do brands pay it?	Brands are stocked commercially.
What it sells	It sells every brand it assesses. Its standard determines its own inventory.
Data and privacy	Retail site.

Credo Beauty methodology

What it rates	Brands
Scale	Retailer standard, pass / fail
Method published?	Yes, the Credo Clean Standard is published.
Dates its findings?	Not published per brand.
Can a brand appeal?	Commercial relationship.
Known limits	A retailer standard is a buying policy, not an independent assessment.

Is Credo Beauty reliable?

Is it independent of the brands it rates?	It sells every brand it assesses. Its standard determines its own inventory.
Is it up to date?	Not published per brand.
What it is good for	Retailer standard, pass / fail
What it will not tell you	A retailer standard is a buying policy, not an independent assessment.

Credo Beauty versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

EarthCheck

Founded 1987 · Covers Eco-stays

https://earthcheck.org/

EarthCheck ownership and money

Owner	EarthCheck, an Australian tourism certification and advisory company.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

EarthCheck methodology

What it rates	Properties
Scale	Bronze to Master
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	A commercial certifier and consultancy; properties pay.

Is EarthCheck reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Bronze to Master
What it will not tell you	A commercial certifier and consultancy; properties pay.

EarthCheck versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

EcoCult

Founded 2013 · Covers Clothing

https://ecocult.com/

EcoCult ownership and money

Owner	Independent US publisher founded by Alden Wicker.
How it makes money	Affiliate commission on links to the brands it features.
Do brands pay it?	Not verified by us.
What it sells	Earns commission when a reader buys from a brand it recommends.
Data and privacy	Not verified by us.

EcoCult methodology

What it rates	Brands
Scale	Editorial
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Editorial journalism rather than a scored database.

Is EcoCult reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Not verified by us.
What it is good for	Editorial
What it will not tell you	Editorial journalism rather than a scored database.

EcoCult versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

EPEAT

Founded 2006 · Covers Laptops & tech, Phones

https://www.epeat.net/

EPEAT ownership and money

Owner	Global Electronics Council, a US non-profit.
How it makes money	Manufacturer registration fees.
Do brands pay it?	Yes. Manufacturers pay to register products.
What it sells	Income comes from the manufacturers whose products it lists.
Data and privacy	Non-profit.

EPEAT methodology

What it rates	Devices
Scale	Bronze / Silver / Gold
Method published?	Yes, criteria are published.
Dates its findings?	Registrations are dated.
Can a brand appeal?	Conformity assurance process with verification.
Known limits	Largely manufacturer self-declared, with sampled verification.

Is EPEAT reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Registrations are dated.
What it is good for	Bronze / Silver / Gold
What it will not tell you	Largely manufacturer self-declared, with sampled verification.

EPEAT versus The Throne Scan

We cannot read this one. Webflow front end, registry loads client-side

Ethical Consumer

Founded 1989 · Covers Candles, Clothing, Cocoa, Coffee, Cross-vertical, Femcare, Food, Household cleaning, Jewellery, Laptops & tech, Nappies, Pet, Phone cases, Phones, Tea

https://www.ethicalconsumer.org/

Ethical Consumer ownership and money

Owner	Ethical Consumer Research Association, a UK not-for-profit co-operative.
How it makes money	Subscriptions. It takes no advertising.
Do brands pay it?	No.
What it sells	None identified. Subscriber-funded rather than brand-funded.
Data and privacy	Subscription publisher.

Ethical Consumer methodology

What it rates	Brands
Scale	Score out of 100 (Ethiscore)
Method published?	Yes, the Ethiscore framework is published.
Dates its findings?	Guides carry a research date.
Can a brand appeal?	Companies are contacted for comment.
Known limits	Scores sit behind a paywall, so the reasoning is not publicly checkable.

Is Ethical Consumer reliable?

Is it independent of the brands it rates?	None identified. Subscriber-funded rather than brand-funded.
Is it up to date?	Guides carry a research date.
What it is good for	Score out of 100 (Ethiscore)
What it will not tell you	Scores sit behind a paywall, so the reasoning is not publicly checkable.

Ethical Consumer versus The Throne Scan

We cannot read this one. scores behind a subscription; sample table shows Brand X / 90

Ethical Made Easy

Founded 2016 · Covers Clothing

https://ethicalmadeeasy.com/

Ethical Made Easy ownership and money

Owner	Independent Australian publisher.
How it makes money	Affiliate commission on links to the brands it features.
Do brands pay it?	Not verified by us.
What it sells	Earns commission when a reader buys from a brand it recommends.
Data and privacy	Not verified by us.

Ethical Made Easy methodology

What it rates	Brands
Scale	Editorial directory
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Editorial directory; criteria are described rather than scored.

Is Ethical Made Easy reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Not verified by us.
What it is good for	Editorial directory
What it will not tell you	Editorial directory; criteria are described rather than scored.

Ethical Made Easy versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

EWG Food Scores

Founded 2014 · Covers Food

https://www.ewg.org/foodscores/

EWG Food Scores ownership and money

Owner	Environmental Working Group.
How it makes money	Donations and grants.
Do brands pay it?	No.
What it sells	None identified. It sells nothing to the companies it covers.
Data and privacy	Not verified by us.

EWG Food Scores methodology

What it rates	Products
Scale	Score 1-10 (1 best)
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Uses the same hazard-based approach criticised in Skin Deep.

Is EWG Food Scores reliable?

Is it independent of the brands it rates?	None identified. It sells nothing to the companies it covers.
Is it up to date?	Not verified by us.
What it is good for	Score 1-10 (1 best)
What it will not tell you	Uses the same hazard-based approach criticised in Skin Deep.

EWG Food Scores versus The Throne Scan

We cannot read this one. 403 to automated requests

EWG Guide to Healthy Cleaning

Founded 2012 · Covers Household cleaning

https://www.ewg.org/cleaners/

EWG Guide to Healthy Cleaning ownership and money

Owner	Environmental Working Group.
How it makes money	Donations and grants.
Do brands pay it?	No.
What it sells	None identified. It sells nothing to the companies it covers.
Data and privacy	Not verified by us.

EWG Guide to Healthy Cleaning methodology

What it rates	Products
Scale	Grade A-F
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Uses the same hazard-based approach criticised in Skin Deep.

Is EWG Guide to Healthy Cleaning reliable?

Is it independent of the brands it rates?	None identified. It sells nothing to the companies it covers.
Is it up to date?	Not verified by us.
What it is good for	Grade A-F
What it will not tell you	Uses the same hazard-based approach criticised in Skin Deep.

EWG Guide to Healthy Cleaning versus The Throne Scan

We cannot read this one. 403 to automated requests

EWG Skin Deep

Founded 2004 · Covers Bath & body, Beauty · Size 130,000 entries

https://www.ewg.org/skindeep/

EWG Skin Deep ownership and money

Owner	Environmental Working Group, a US non-profit.
How it makes money	Donations, grants, and fees from its EWG Verified certification programme.
Do brands pay it?	Yes, for EWG Verified. No, to appear in Skin Deep.
What it sells	Certifies products in the same categories it scores.
Data and privacy	Non-profit; account required for some features.

EWG Skin Deep methodology

What it rates	Products
Scale	Hazard score 1-10 (1 best)
Method published?	Yes.
Dates its findings?	Records are dated.
Can a brand appeal?	Brands can submit data.
Known limits	Its hazard scores have been criticised by toxicologists for treating hazard as risk without accounting for dose or exposure.

Is EWG Skin Deep reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Records are dated.
What it is good for	Hazard score 1-10 (1 best)
What it will not tell you	Its hazard scores have been criticised by toxicologists for treating hazard as risk without accounting for dose or exposure.

EWG Skin Deep versus The Throne Scan

We cannot read this one. 403 to automated requests

Examine.com

Founded 2011 · Covers Supplements

https://examine.com/

Examine.com ownership and money

Owner	Examine, an independent supplement research publisher funded by subscriptions.
How it makes money	Reader subscriptions.
Do brands pay it?	No.
What it sells	Subscriber-funded rather than brand-funded.
Data and privacy	Not verified by us.

Examine.com methodology

What it rates	Ingredients
Scale	Evidence grade
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Reviews the evidence for ingredients, not the quality of any brand’s product.

Is Examine.com reliable?

Is it independent of the brands it rates?	Subscriber-funded rather than brand-funded.
Is it up to date?	Not verified by us.
What it is good for	Evidence grade
What it will not tell you	Reviews the evidence for ingredients, not the quality of any brand’s product.

Examine.com versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Fair Wear Foundation

Founded 1999 · Covers Clothing

https://www.fairwear.org/

Fair Wear Foundation ownership and money

Owner	Fair Wear Foundation, a Dutch non-profit governed by trade unions, business associations and NGOs.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

Fair Wear Foundation methodology

What it rates	Brands
Scale	Member performance: Leader / Good / Needs improvement
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Audits its member brands’ factories; non-members are simply absent, so absence proves nothing.

Is Fair Wear Foundation reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Member performance: Leader / Good / Needs improvement
What it will not tell you	Audits its member brands’ factories; non-members are simply absent, so absence proves nothing.

Fair Wear Foundation versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Fairmined

Founded 2014 · Covers Jewellery

https://fairmined.org/

Fairmined ownership and money

Owner	Alliance for Responsible Mining, a Colombian non-profit.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

Fairmined methodology

What it rates	Companies
Scale	Licensee / not
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Certifies mining operations, not the finished jewellery.

Is Fairmined reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Licensee / not
What it will not tell you	Certifies mining operations, not the finished jewellery.

Fairmined versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Fairtrade Foundation

Founded 1992 · Covers Coffee

https://www.fairtrade.org.uk/

Fairtrade Foundation ownership and money

Owner	Fairtrade Foundation, a UK charity; part of Fairtrade International.
How it makes money	Licence fees paid by companies using the FAIRTRADE Mark, plus grants.
Do brands pay it?	Yes. Companies pay to licence the mark.
What it sells	Income depends on the volume of certified product sold.
Data and privacy	Charity.

Fairtrade Foundation methodology

What it rates	Products
Scale	Certified / not
Method published?	Yes, standards are published.
Dates its findings?	Certification is annual.
Can a brand appeal?	Formal certification process with audits.
Known limits	Mass balance is permitted for cocoa, sugar and juice, so a certified product may not physically contain certified ingredients.

Is Fairtrade Foundation reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Certification is annual.
What it is good for	Certified / not
What it will not tell you	Mass balance is permitted for cocoa, sugar and juice, so a certified product may not physically contain certified ingredients.

Fairtrade Foundation versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Fairtrade International

Founded 1997 · Covers Cross-vertical

https://www.fairtrade.net/

Fairtrade International ownership and money

Owner	Fairtrade International, a German-registered umbrella body.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

Fairtrade International methodology

What it rates	Companies
Scale	Certified / not
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Mass balance is permitted for some commodities, so a certified product may not physically contain certified ingredients.

Is Fairtrade International reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Certified / not
What it will not tell you	Mass balance is permitted for some commodities, so a certified product may not physically contain certified ingredients.

Fairtrade International versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Fashion Revolution

Founded 2013 · Covers Clothing

https://www.fashionrevolution.org/

Fashion Revolution ownership and money

Owner	Fashion Revolution, a UK non-profit founded after the Rana Plaza collapse.
How it makes money	Donations and grants.
Do brands pay it?	No.
What it sells	None identified. It sells nothing to the companies it covers.
Data and privacy	Not verified by us.

Fashion Revolution methodology

What it rates	Brands
Scale	Transparency Index, percentage
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Measures disclosure, not conduct. A brand can score highly for publishing detail about practices that are still poor.

Is Fashion Revolution reliable?

Is it independent of the brands it rates?	None identified. It sells nothing to the companies it covers.
Is it up to date?	Not verified by us.
What it is good for	Transparency Index, percentage
What it will not tell you	Measures disclosure, not conduct. A brand can score highly for publishing detail about practices that are still poor.

Fashion Revolution versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Food Empowerment Project

Founded 2007 · Covers Cocoa

https://foodispower.org/

Food Empowerment Project ownership and money

Owner	Food Empowerment Project, a US vegan food justice non-profit.
How it makes money	Donations and grants.
Do brands pay it?	No.
What it sells	None identified. It sells nothing to the companies it covers.
Data and privacy	Not verified by us.

Food Empowerment Project methodology

What it rates	Companies
Scale	Recommended / not recommended
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Recommendations are based on company responses to enquiries; non-responders are treated as unrecommended.

Is Food Empowerment Project reliable?

Is it independent of the brands it rates?	None identified. It sells nothing to the companies it covers.
Is it up to date?	Not verified by us.
What it is good for	Recommended / not recommended
What it will not tell you	Recommendations are based on company responses to enquiries; non-responders are treated as unrecommended.

Food Empowerment Project versus The Throne Scan

We cannot read this one. 403 to automated requests

Global Destination Sustainability Index

Founded 2016 · Covers Destinations

https://www.gds.earth/

Global Destination Sustainability Index ownership and money

Owner	GDS-Movement, a Netherlands-based organisation.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

Global Destination Sustainability Index methodology

What it rates	Destinations
Scale	Score out of 100
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Ranks destinations, not products or brands.

Is Global Destination Sustainability Index reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Score out of 100
What it will not tell you	Ranks destinations, not products or brands.

Global Destination Sustainability Index versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

GOTS

Founded 2006 · Covers Bedding

https://global-standard.org/

GOTS ownership and money

Owner	Global Standard gGmbH, a non-profit owned by four member organisations.
How it makes money	Licence and accreditation fees.
Do brands pay it?	Yes.
What it sells	Income comes from certified operators.
Data and privacy	Non-profit.

GOTS methodology

What it rates	Companies
Scale	Certified / not
Method published?	Yes, the full standard is published.
Dates its findings?	Certificates carry validity dates.
Can a brand appeal?	Accredited third-party certifiers audit; complaints process exists.
Known limits	Certifies the processing chain rather than a finished garment’s full composition.

Is GOTS reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Certificates carry validity dates.
What it is good for	Certified / not
What it will not tell you	Certifies the processing chain rather than a finished garment’s full composition.

GOTS versus The Throne Scan

We cannot read this one. JS database, lookup by licence number only, not enumerable

Green Globe

Founded 1993 · Covers Eco-stays

https://www.greenglobe.com/

Green Globe ownership and money

Owner	Green Globe, a commercial sustainable tourism certifier.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

Green Globe methodology

What it rates	Properties
Scale	Certified / not
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	A commercial certifier; properties pay to be certified.

Is Green Globe reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Certified / not
What it will not tell you	A commercial certifier; properties pay to be certified.

Green Globe versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Green Key

Founded 1994 · Covers Eco-stays

https://www.greenkey.global/

Green Key ownership and money

Owner	Foundation for Environmental Education, a Danish-headquartered non-profit.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

Green Key methodology

What it rates	Properties
Scale	Awarded / not
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	An award to a property against a checklist, renewed annually.

Is Green Key reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Awarded / not
What it will not tell you	An award to a property against a checklist, renewed annually.

Green Key versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

iFixit

Founded 2003 · Covers Laptops & tech, Phones · Size 50 entries

https://www.ifixit.com/

iFixit ownership and money

Owner	iFixit, a US company that sells repair parts and tools alongside its teardowns.
How it makes money	Sells repair parts, tools and kits.
Do brands pay it?	No. Manufacturers cannot pay to change a score.
What it sells	Sells the parts needed to repair the devices it scores, so a low repairability score does not reduce its market.
Data and privacy	Standard e-commerce site.

iFixit methodology

What it rates	Devices
Scale	Repairability 0-10
Method published?	Yes, the scoring method is published.
Dates its findings?	Teardowns are dated.
Can a brand appeal?	Scores have been revised after manufacturer changes.
Known limits	Scores a device at launch; later changes to parts pricing or availability are not always reflected.

Is iFixit reliable?

Is it independent of the brands it rates?	Sells the parts needed to repair the devices it scores, so a low repairability score does not reduce its market.
Is it up to date?	Teardowns are dated.
What it is good for	Repairability 0-10
What it will not tell you	Scores a device at launch; later changes to parts pricing or availability are not always reflected.

iFixit versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Labdoor

Founded 2012 · Covers Supplements

https://labdoor.com/

Labdoor ownership and money

Owner	Labdoor, a US company that lab-tests supplements and earns affiliate income.
How it makes money	Affiliate commission and paid brand certification.
Do brands pay it?	Yes, for certification. No, for the ranking.
What it sells	Certifies and earns commission on supplements it also ranks.
Data and privacy	Standard.

Labdoor methodology

What it rates	Products
Scale	Score out of 100, lab tested
Method published?	Yes, it publishes lab results.
Dates its findings?	Test dates published.
Can a brand appeal?	Brands can commission tests.
Known limits	Runs both an independent ranking and a paid certification in the same categories.

Is Labdoor reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Test dates published.
What it is good for	Score out of 100, lab tested
What it will not tell you	Runs both an independent ranking and a paid certification in the same categories.

Labdoor versus The Throne Scan

We cannot read this one. JS app

Made Safe

Founded 2014 · Covers Kids

https://madesafe.org/

Made Safe ownership and money

Owner	Nontoxic Certified, a US non-profit.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

Made Safe methodology

What it rates	Products
Scale	Certified / not
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Screens for hazardous ingredients; certification is paid for and coverage is small.

Is Made Safe reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Certified / not
What it will not tell you	Screens for hazardous ingredients; certification is paid for and coverage is small.

Made Safe versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Made Trade

Founded 2017 · Covers Homeware

https://www.madetrade.com/

Made Trade ownership and money

Owner	US retailer. It sells the brands it lists.
How it makes money	Retail sales.
Do brands pay it?	Brands are stocked commercially.
What it sells	It sells the brands it lists, so its list is also its inventory.
Data and privacy	Not verified by us.

Made Trade methodology

What it rates	Brands
Scale	Retailer values filter
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	A retailer’s curation is a buying policy, not an independent assessment.

Is Made Trade reliable?

Is it independent of the brands it rates?	It sells the brands it lists, so its list is also its inventory.
Is it up to date?	Not verified by us.
What it is good for	Retailer values filter
What it will not tell you	A retailer’s curation is a buying policy, not an independent assessment.

Made Trade versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

OEKO-TEX

Founded 1992 · Covers Bedding

https://www.oeko-tex.com/

OEKO-TEX ownership and money

Owner	OEKO-TEX Association, a consortium of European textile research institutes.
How it makes money	Testing and certification fees.
Do brands pay it?	Yes.
What it sells	Income comes from certified companies.
Data and privacy	Association.

OEKO-TEX methodology

What it rates	Products
Scale	Certified / not
Method published?	Yes, the criteria catalogue is published.
Dates its findings?	Certificates are dated and numbered.
Can a brand appeal?	Laboratory testing with defined limits.
Known limits	Tests for harmful substances in the finished article; it is not an organic or sustainability standard and is often presented as one.

Is OEKO-TEX reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Certificates are dated and numbered.
What it is good for	Certified / not
What it will not tell you	Tests for harmful substances in the finished article; it is not an organic or sustainability standard and is often presented as one.

OEKO-TEX versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

PCMag

Founded 1982 · Covers Phones

https://www.pcmag.com/

PCMag ownership and money

Owner	Ziff Davis, a US-listed digital media company.
How it makes money	Advertising and affiliate commission.
Do brands pay it?	No paid reviews stated; sponsored content is labelled.
What it sells	Earns commission on the products it recommends.
Data and privacy	Not verified by us.

PCMag methodology

What it rates	Devices
Scale	Score out of 5
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Rates performance and value, not durability or materials.

Is PCMag reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Not verified by us.
What it is good for	Score out of 5
What it will not tell you	Rates performance and value, not durability or materials.

PCMag versus The Throne Scan

We cannot read this one. 403 to automated requests, any user agent

Project Cece

Founded 2017 · Covers Clothing

https://www.projectcece.com/

Project Cece ownership and money

Owner	Dutch company operating a sustainable fashion marketplace.
How it makes money	Retail sales.
Do brands pay it?	Brands are stocked commercially.
What it sells	It sells the brands it lists, so its list is also its inventory.
Data and privacy	Not verified by us.

Project Cece methodology

What it rates	Brands
Scale	Filter by values, no numeric score
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Aggregates other brands’ own claims into filters rather than verifying them.

Is Project Cece reliable?

Is it independent of the brands it rates?	It sells the brands it lists, so its list is also its inventory.
Is it up to date?	Not verified by us.
What it is good for	Filter by values, no numeric score
What it will not tell you	Aggregates other brands’ own claims into filters rather than verifying them.

Project Cece versus The Throne Scan

We cannot read this one. JS brand search

Rainforest Alliance

Founded 1987 · Covers Coffee

https://www.rainforest-alliance.org/

Rainforest Alliance ownership and money

Owner	Rainforest Alliance, a US non-profit; merged with UTZ in 2018.
How it makes money	Certification and licensing fees, plus grants.
Do brands pay it?	Yes.
What it sells	Income comes from certified companies.
Data and privacy	Non-profit.

Rainforest Alliance methodology

What it rates	Companies
Scale	Certified / not
Method published?	Yes.
Dates its findings?	Certificates are dated and searchable.
Can a brand appeal?	Audited certification with an appeals process.
Known limits	Mass balance is permitted for cocoa, so the seal does not guarantee physical content.

Is Rainforest Alliance reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Certificates are dated and searchable.
What it is good for	Certified / not
What it will not tell you	Mass balance is permitted for cocoa, so the seal does not guarantee physical content.

Rainforest Alliance versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Regenerative Travel

Founded 2018 · Covers Eco-stays

https://www.regenerativetravel.com/

Regenerative Travel ownership and money

Owner	US company operating a booking platform for the hotels it assesses.
How it makes money	Retail sales.
Do brands pay it?	Brands are stocked commercially.
What it sells	It sells the brands it lists, so its list is also its inventory.
Data and privacy	Not verified by us.

Regenerative Travel methodology

What it rates	Properties
Scale	Impact score
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Sells stays at the hotels it assesses.

Is Regenerative Travel reliable?

Is it independent of the brands it rates?	It sells the brands it lists, so its list is also its inventory.
Is it up to date?	Not verified by us.
What it is good for	Impact score
What it will not tell you	Sells stays at the hotels it assesses.

Regenerative Travel versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Remake

Founded 2015 · Covers Clothing

https://remake.world/

Remake ownership and money

Owner	Remake, a US non-profit fashion advocacy organisation.
How it makes money	Donations and grants.
Do brands pay it?	No.
What it sells	None identified. It sells nothing to the companies it covers.
Data and privacy	Not verified by us.

Remake methodology

What it rates	Brands
Scale	Accountability score out of 150
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Scores accountability and disclosure rather than the product itself.

Is Remake reliable?

Is it independent of the brands it rates?	None identified. It sells nothing to the companies it covers.
Is it up to date?	Not verified by us.
What it is good for	Accountability score out of 150
What it will not tell you	Scores accountability and disclosure rather than the product itself.

Remake versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Responsible Jewellery Council

Founded 2005 · Covers Jewellery

https://www.responsiblejewellery.com/

Responsible Jewellery Council ownership and money

Owner	Industry membership body, funded by its jewellery and watch members.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

Responsible Jewellery Council methodology

What it rates	Companies
Scale	Certified member / not
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	An industry membership body funded by the industry it certifies; has been criticised for that structure.

Is Responsible Jewellery Council reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Certified member / not
What it will not tell you	An industry membership body funded by the industry it certifies; has been criticised for that structure.

Responsible Jewellery Council versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

RTINGS

Founded 2011 · Covers Phones · Size 5,974 entries

https://www.rtings.com/

RTINGS ownership and money

Owner	RTINGS.com, an independent Canadian testing company funded by readers and affiliate income.
How it makes money	Advertising and affiliate commission.
Do brands pay it?	No paid reviews stated; sponsored content is labelled.
What it sells	Earns commission on the products it recommends.
Data and privacy	Not verified by us.

RTINGS methodology

What it rates	Products
Scale	Scores out of 10 per test
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Tests measured performance in a lab; does not assess materials or supply chain.

Is RTINGS reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Not verified by us.
What it is good for	Scores out of 10 per test
What it will not tell you	Tests measured performance in a lab; does not assess materials or supply chain.

RTINGS versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Smithsonian Bird Friendly

Founded 1990s · Covers Coffee

https://nationalzoo.si.edu/bird-friendly-coffee

Smithsonian Bird Friendly ownership and money

Owner	Smithsonian Migratory Bird Center, part of the Smithsonian Institution.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

Smithsonian Bird Friendly methodology

What it rates	Farms/brands
Scale	Certified / not
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Certifies farms against shade and organic criteria; a paid certification with small coverage.

Is Smithsonian Bird Friendly reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Certified / not
What it will not tell you	Certifies farms against shade and organic criteria; a paid certification with small coverage.

Smithsonian Bird Friendly versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Soil Association

Founded 1946 · Covers Food

https://www.soilassociation.org/

Soil Association ownership and money

Owner	Soil Association, a UK charity and organic certifier.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

Soil Association methodology

What it rates	Companies
Scale	Certified organic / not
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Certifies organic production. It is not a measure of a finished product’s full composition.

Is Soil Association reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Certified organic / not
What it will not tell you	Certifies organic production. It is not a measure of a finished product’s full composition.

Soil Association versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Sustainable Furnishings Council

Founded 2006 · Covers Homeware

https://sustainablefurnishings.org/

Sustainable Furnishings Council ownership and money

Owner	US industry membership body.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

Sustainable Furnishings Council methodology

What it rates	Companies
Scale	Member / not
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	An industry membership body.

Is Sustainable Furnishings Council reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Member / not
What it will not tell you	An industry membership body.

Sustainable Furnishings Council versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Sustainable Jungle

Founded not verified by us · Covers Clothing

https://www.sustainablejungle.com/

Sustainable Jungle ownership and money

Owner	Independent publisher. Ownership not verified by us.
How it makes money	Affiliate commission on links to the brands it features.
Do brands pay it?	Not verified by us.
What it sells	Earns commission when a reader buys from a brand it recommends.
Data and privacy	Not verified by us.

Sustainable Jungle methodology

What it rates	Brands
Scale	Editorial list, no numeric score
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Editorial round-ups rather than a rated database.

Is Sustainable Jungle reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Not verified by us.
What it is good for	Editorial list, no numeric score
What it will not tell you	Editorial round-ups rather than a rated database.

Sustainable Jungle versus The Throne Scan

A dated source capture is unavailable. The original source link remains available for checking; no finding is inferred from the missing capture.

Sustainable Rosie

Founded not verified by us · Covers Clothing

https://sustainablerosie.com/

Sustainable Rosie ownership and money

Owner	Independent publisher. Ownership not verified by us.
How it makes money	Affiliate commission on links to the brands it features.
Do brands pay it?	Not verified by us.
What it sells	Earns commission when a reader buys from a brand it recommends.
Data and privacy	Not verified by us.

Sustainable Rosie methodology

What it rates	Brands
Scale	Editorial list
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Editorial listings.

Is Sustainable Rosie reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Not verified by us.
What it is good for	Editorial list
What it will not tell you	Editorial listings.

Sustainable Rosie versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

TCO Certified

Founded 1992 · Covers Laptops & tech

https://tcocertified.com/

TCO Certified ownership and money

Owner	TCO Development, owned by the Swedish white-collar trade union confederation TCO.
How it makes money	Certification fees.
Do brands pay it?	Yes.
What it sells	Income comes from certified manufacturers.
Data and privacy	Union-owned.

TCO Certified methodology

What it rates	Devices
Scale	Certified / not
Method published?	Yes.
Dates its findings?	Certificates dated.
Can a brand appeal?	Independent verification required.
Known limits	Covers IT products only.

Is TCO Certified reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Certificates dated.
What it is good for	Certified / not
What it will not tell you	Covers IT products only.

TCO Certified versus The Throne Scan

We cannot read this one. Algolia-backed product finder, client-side

TechRadar

Founded 2008 · Covers Phones

https://www.techradar.com/

TechRadar ownership and money

Owner	Future plc, the same group that owns Tom’s Guide.
How it makes money	Advertising and affiliate commission.
Do brands pay it?	No paid reviews stated; sponsored content is labelled.
What it sells	Earns commission on the products it recommends.
Data and privacy	Not verified by us.

TechRadar methodology

What it rates	Devices
Scale	Star rating out of 5
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Rates performance and value, not durability or materials.

Is TechRadar reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Not verified by us.
What it is good for	Star rating out of 5
What it will not tell you	Rates performance and value, not durability or materials.

TechRadar versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

The Detox Market

Founded 2010 · Covers Beauty

https://www.thedetoxmarket.com/

The Detox Market ownership and money

Owner	Canadian clean beauty retailer. It sells the brands it assesses.
How it makes money	Retail sales.
Do brands pay it?	Brands are stocked commercially.
What it sells	It sells every brand it assesses.
Data and privacy	Retail site.

The Detox Market methodology

What it rates	Brands
Scale	Retailer standard, pass / fail
Method published?	Screening criteria are described.
Dates its findings?	Not published per brand.
Can a brand appeal?	Commercial relationship.
Known limits	Same as any retailer standard: it describes what the shop chooses to sell.

Is The Detox Market reliable?

Is it independent of the brands it rates?	It sells every brand it assesses.
Is it up to date?	Not published per brand.
What it is good for	Retailer standard, pass / fail
What it will not tell you	Same as any retailer standard: it describes what the shop chooses to sell.

The Detox Market versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

The Good Shopping Guide

Founded 2001 · Covers Clothing, Cocoa

https://thegoodshoppingguide.com/

The Good Shopping Guide ownership and money

Owner	The Good Shopping Guide, a UK publisher that also sells its ethical accreditation.
How it makes money	Sells its Ethical Accreditation to companies, plus publishing income.
Do brands pay it?	Yes. Companies pay for Ethical Accreditation and the right to use the mark.
What it sells	Sells accreditation to companies that appear in its rankings.
Data and privacy	Not verified by us.

The Good Shopping Guide methodology

What it rates	Brands
Scale	Ethical Company Index, score out of 100
Method published?	The Ethical Company Index is described.
Dates its findings?	Rankings are dated by edition.
Can a brand appeal?	Companies are contacted.
Known limits	Selling accreditation to the companies it ranks is a direct commercial interest.

Is The Good Shopping Guide reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Rankings are dated by edition.
What it is good for	Ethical Company Index, score out of 100
What it will not tell you	Selling accreditation to the companies it ranks is a direct commercial interest.

The Good Shopping Guide versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

The Good Trade

Founded 2014 · Covers Clothing, Homeware, Kids

https://www.thegoodtrade.com/

The Good Trade ownership and money

Owner	Independent US publisher, funded by affiliate income.
How it makes money	Affiliate commission on links to the brands it features.
Do brands pay it?	Not verified by us.
What it sells	Earns commission when a reader buys from a brand it recommends.
Data and privacy	Not verified by us.

The Good Trade methodology

What it rates	Brands
Scale	Editorial list, no numeric score
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Editorial round-ups rather than a rated database.

Is The Good Trade reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Not verified by us.
What it is good for	Editorial list, no numeric score
What it will not tell you	Editorial round-ups rather than a rated database.

The Good Trade versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Think Dirty

Founded 2013 · Covers Beauty

https://thinkdirtyapp.com/

Think Dirty ownership and money

Owner	Canadian app company.
How it makes money	App. Yuka is subscription funded with no advertising; Think Dirty has run brand partnerships.
Do brands pay it?	Not verified by us.
What it sells	Not verified by us.
Data and privacy	Mobile app; scanning history is collected.

Think Dirty methodology

What it rates	Products
Scale	Dirty meter 1-10
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Scores are app-only and the methodology is not published in full.

Is Think Dirty reliable?

Is it independent of the brands it rates?	Not verified by us.
Is it up to date?	Not verified by us.
What it is good for	Dirty meter 1-10
What it will not tell you	Scores are app-only and the methodology is not published in full.

Think Dirty versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Tom's Guide

Founded 2000s · Covers Phones · Size 605 entries

https://www.tomsguide.com/

Tom's Guide ownership and money

Owner	Future plc, a UK-listed media group.
How it makes money	Advertising and affiliate commission.
Do brands pay it?	No paid reviews stated. Sponsored content is labelled.
What it sells	Earns commission on the devices it recommends.
Data and privacy	Ad-funded publisher; extensive third-party tracking.

Tom's Guide methodology

What it rates	Devices
Scale	Star rating out of 5
Method published?	Testing approach described per category.
Dates its findings?	Reviews carry published and modified dates.
Can a brand appeal?	Not applicable.
Known limits	Rates performance and value, not durability or materials.

Is Tom's Guide reliable?

Is it independent of the brands it rates?	Independence has not been established. Check the dated affiliate disclosure and assessment method.
Is it up to date?	Reviews carry published and modified dates.
What it is good for	Star rating out of 5
What it will not tell you	Rates performance and value, not durability or materials.

Tom's Guide versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Travelife

Founded 2007 · Covers Eco-stays

https://www.travelife.info/

Travelife ownership and money

Owner	Travelife, run by the Association of British Travel Agents and partners.
How it makes money	Certification, licence or membership fees paid by the organisations it certifies.
Do brands pay it?	Yes. Certification or membership is paid for.
What it sells	Its income comes from the organisations it certifies or admits.
Data and privacy	Not verified by us.

Travelife methodology

What it rates	Properties
Scale	Certified / partner
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Industry-linked certification funded by the travel trade.

Is Travelife reliable?

Is it independent of the brands it rates?	Independence has not been established; funding alone is insufficient to determine it.
Is it up to date?	Not verified by us.
What it is good for	Certified / partner
What it will not tell you	Industry-linked certification funded by the travel trade.

Travelife versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Which?

Founded 1957 · Covers Phones

https://www.which.co.uk/

Which? ownership and money

Owner	Consumers’ Association, a UK charity.
How it makes money	Subscriptions and its endorsement schemes.
Do brands pay it?	Businesses pay to use Which? Trusted Trader and Best Buy endorsements.
What it sells	Sells endorsement licences to businesses it also rates.
Data and privacy	Subscription charity.

Which? methodology

What it rates	Devices
Scale	Score out of 100, Best Buy flag
Method published?	Testing is described but detailed results are subscriber-only.
Dates its findings?	Tests are dated.
Can a brand appeal?	Manufacturers are given results before publication.
Known limits	Scores are behind a paywall.

Is Which? reliable?

Is it independent of the brands it rates?	Sells endorsement licences to businesses it also rates.
Is it up to date?	Tests are dated.
What it is good for	Score out of 100, Best Buy flag
What it will not tell you	Scores are behind a paywall.

Which? versus The Throne Scan

We cannot read this one. scores behind a subscription

Women's Voices for the Earth

Founded 1995 · Covers Femcare

https://womensvoices.org/

Women's Voices for the Earth ownership and money

Owner	US environmental health non-profit.
How it makes money	Donations and grants.
Do brands pay it?	No.
What it sells	None identified. It sells nothing to the companies it covers.
Data and privacy	Not verified by us.

Women's Voices for the Earth methodology

What it rates	Brands
Scale	Disclosure assessment
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Not verified by us.

Is Women's Voices for the Earth reliable?

Is it independent of the brands it rates?	None identified. It sells nothing to the companies it covers.
Is it up to date?	Not verified by us.
What it is good for	Disclosure assessment
What it will not tell you	Not verified by us.

Women's Voices for the Earth versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Yuka

Founded 2017 · Covers Beauty, Food

https://yuka.io/

Yuka ownership and money

Owner	Yuca SAS, a French company. Subscription funded, no advertising.
How it makes money	App. Yuka is subscription funded with no advertising; Think Dirty has run brand partnerships.
Do brands pay it?	Not verified by us.
What it sells	Not verified by us.
Data and privacy	Mobile app; scanning history is collected.

Yuka methodology

What it rates	Products
Scale	Score out of 100
Method published?	Not verified by us.
Dates its findings?	Not verified by us.
Can a brand appeal?	Not verified by us.
Known limits	Scores are generated from the declared ingredient list and a fixed rule set.

Is Yuka reliable?

Is it independent of the brands it rates?	Not verified by us.
Is it up to date?	Not verified by us.
What it is good for	Score out of 100
What it will not tell you	Scores are generated from the declared ingredient list and a fixed rule set.

Yuka versus The Throne Scan

Not yet reviewed by us. Listed so the picture is complete.

Hold The Throne

Founded 2021 · Covers every category on this page · Based British company, run from a farm in Colombia

Hold The Throne ownership and money

Owner	Independently owned and run by one person, @queenofvitality on Instagram. No investors, no parent company, no industry funding.
How it makes money	Mostly reader subscriptions. Some affiliate commission on links to brands. That is the whole of it.
Do brands pay us?	No. A brand cannot pay to be listed, to be scored, to change a score, or to be removed. There is no paid placement and no sponsored listing.
What we sell	Subscriptions to readers. We do not sell certification, accreditation, badges, consulting or data to the brands we rate.
Where the conflict is	Affiliate commission is a real conflict and worth naming: we earn if a reader buys from a brand. It does not touch the score, because the score comes from reading the product’s own composition, but it is income connected to brands we rate and you should know that.
Data and privacy	Accounts for subscribers. We do not sell reader data.

Hold The Throne methodology

What we rate	The product itself, not the company’s policy. Clothing on fibre composition, beauty on the INCI list, food and chocolate on the ingredient list, pet food on named whole meat against derivatives and fillers, electronics on materials, recycled content and repairability.
Scale	One to five, with the working shown per product.
Method published?	Yes. Every report shows how many products were read, out of how many, and the source of each composition.
Dates our findings?	Yes. Every scored page carries the date it was last checked.
Can a brand appeal?	Yes. If a composition has changed we re-scan and the score moves. Evidence changes the score; nothing else does.
Known limits	We can only read what a brand publishes. Where a company puts its ingredients in an image or behind JavaScript we cannot score it, and the page says so rather than guessing. Our scores are also stricter than everyone else’s, which will read as harsh if you expect a policy score.
Independence	Plant based and consistent about it. We do not recommend animal products. Listings are verified in person where possible, which involves travel and filming, and none of that travel is paid for by a brand.

Hold The Throne versus the directories

We score roughly three quarters of a point lower than every directory we can compare against. Nothing here says they are wrong. They answer different questions: whether a company has good policies, whether it tests on animals, whether its cocoa is responsibly sourced. Those are real questions and we cite their answers on every brand page. Ours is narrower and harder to pass, and we take no money from anyone to soften it.