Hummingbird Coffee OOMPH! Fair Trade Organic whole coffee beans sustainability rating

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The smart read on Hummingbird Coffee OOMPH! Fair Trade Organic whole coffee beans

The story

About Hummingbird Coffee OOMPH! Fair Trade Organic whole coffee beans

Owner · https://www.hummingbirdcoffee.com/

Details

CountryNew Zealand

Price tier$$

Websitehttps://www.hummingbirdcoffee.com

owner nameJDE Peet's (Jacobs Douwe Egberts) via BrewGroup NZ Hummingbird acquired by Bell Tea (2016); Bell Tea rebranded to BrewGroup, which was acquired by Jacobs Douwe Egberts (JD

ownerhttps://www.hummingbirdcoffee.com/

Instagramhttps://www.instagram.com/hummingbirdcoffee/

Certifications

vegan0

Scan coverage

Verified byHold The Throne product analysis + brand ingredients

Clean & Safe: last checked2026-07-28

Last checked2026-07-28

How this date was establishedverified

Straight talk

Where Hummingbird Coffee OOMPH! Fair Trade Organic whole coffee beans isn’t perfect

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Confirmed at the source

What we read and checked

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At a glance

Recorded features & ownership

Listings scanned

Catalogue read

100%

10 / 10

Verdict

Not assessed

Certifications & claims

What the sources support

After use

Care, repair & end of life

The full record

Every field we hold on Hummingbird Coffee OOMPH! Fair Trade Organic whole coffee beans

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01Certificationssharedgood

Regenerative organic0

Grade / certificationAsureQuality Certified Organic, Fairtrade

02Ownership & legal entityowngood

owner nameJDE Peet's (Jacobs Douwe Egberts) via BrewGroup NZ Hummingbird acquired by Bell Tea (2016); Bell Tea rebranded to BrewGroup, which was acquired by Jacobs Douwe Egberts (JD

ownerView source

03Sourcing & supply chainsharedgood

Traceable supply chain0

Single origin0

Single ingredientYes

04Scan coverage & transparencysharedgood

Verified byHold The Throne product analysis + brand ingredients

Clean & Safe: last checked2026-07-28

Last checked2026-07-28

05Possible flagssharedwatch

Why no scoreNot assessed: the strict food ingredient vocabulary and product-type exclusions have not completed validation.

06Other recorded detailssharedgood

CompanyHummingbird Coffee

Glyphosate lab-tested0

Authenticity verified (proof it is 100% real)100% Certified Organic through AsureQuality under an externally audited programme (organic since 2004) and 100% Fair Trade; one of the first NZ roasters to import Fairtrade organic beans (via Trade Aid).

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Verdict

Recorded verdict: NOT ASSESSED.

Questions & answers

Straight answers

Is Hummingbird Coffee organic?

Yes. Hummingbird Coffee is certified organic (AsureQuality Certified Organic, Fairtrade)

Is Hummingbird Coffee a whole food / single ingredient?

Yes. Hummingbird Coffee is a whole, single-ingredient coffee with nothing added.

Where is Hummingbird Coffee from?

Hummingbird Coffee is from Central America & East Africa (Fairtrade organic co-ops, via Trade Aid).

Is Hummingbird Coffee traceable and ethical?

Fair Trade certified.

Is Hummingbird Coffee organic and traceable farm-to-cup?

100% Certified Organic through AsureQuality under an externally audited programme (organic since 2004) and 100% Fair Trade; one of the first NZ roasters to import Fairtrade organic beans (via Trade Aid).

What certifications does Hummingbird Coffee hold?

Certified organic Fairtrade (Fairtrade Organic); specific organic certifier not named on-site.

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Last checked 2026-07-28 · verified · Ask us to rescan this listing

Hummingbird Coffee OOMPH! Fair Trade Organic whole coffee beans

The smart read on Hummingbird Coffee OOMPH! Fair Trade Organic whole coffee beans

About Hummingbird Coffee OOMPH! Fair Trade Organic whole coffee beans