By the numbers
The smart read on Prima Roastery Diva Fairtrade Organic house blend; single origins (Kenya Muthunzuuni, Colombia Asobris)
The story
About Prima Roastery Diva Fairtrade Organic house blend; single origins (Kenya Muthunzuuni, Colombia Asobris)
Owner · https://primaroastery.co.nz
Details
CountryNew Zealand
Price tier$$
Websitehttps://primaroastery.co.nz
owner nameIndependent (NZ owned & operated since 1995)
ownerhttps://primaroastery.co.nz
Instagramhttps://www.instagram.com/primaroastery/
Certifications
vegan0
Scan coverage
Verified byHold The Throne product analysis + brand ingredients
Clean & Safe: last checked2026-07-28
Last checked2026-07-28
How this date was establishedverified
Straight talk
Where Prima Roastery Diva Fairtrade Organic house blend; single origins (Kenya Muthunzuuni, Colombia Asobris) isn’t perfect
Confirmed at the source
What we read and checked
Read the evidence and its qualifications alongside each finding.
At a glance
Recorded features & ownership
Listings scanned
8
Catalogue read
100%
8 / 8
Verdict
Not assessed
Certifications & claims
What the sources support
After use
Care, repair & end of life
The full record
Every field we hold on Prima Roastery Diva Fairtrade Organic house blend; single origins (Kenya Muthunzuuni, Colombia Asobris)
The field values retain the source’s wording and qualifications. A preview is shown where the full report is not available to your account.
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01Certificationssharedgood
Regenerative organic0
Grade / certificationFairtrade-licensed; Fairtrade Organic
02Ownership & legal entityowngood
owner nameIndependent (NZ owned & operated since 1995)
ownerView source
03Sourcing & supply chainsharedgood
Traceable supply chainYes
Single originYes
Single ingredientYes
Grown InKenya (Muthunzuuni Coffee Factory), Colombia (ASOBRIS association)
PackagingCompostable / home-compostable
Packaging detailCompostable coffee bag (using compostable packaging since 2012; first NZ roaster to adopt)
04Scan coverage & transparencysharedgood
Verified byHold The Throne product analysis + brand ingredients
Clean & Safe: last checked2026-07-28
Last checked2026-07-28
How this date was establishedverified
Scan noteNot assessed: the strict food ingredient vocabulary and product-type exclusions have not completed validation.
Records read8
Eligible records8
Scan method versionvalidation gate 2026.09
05Possible flagssharedwatch
Why no scoreNot assessed: the strict food ingredient vocabulary and product-type exclusions have not completed validation.
06Other recorded detailssharedgood
CompanyPrima Roastery
Glyphosate lab-tested0
Authenticity verified (proof it is 100% real)Fairtrade-licensed roastery offering Fairtrade Organic blends and single origins; traceability names the Muthunzuuni Coffee Factory (Machakos, Kenya) and ASOBRIS producer association (Colombia).
Whole foodYes
AdditivesNone
Processing levelMinimally processed
CountryNew Zealand
Price FromNZD 13.00
Price tier$$
WebsiteVisit site
Amazon/buy nowView source
Ships toNew Zealand
Positive note 1Certified organic (select lines)
Negative note 1Organic certifying body not explicitly named on the site; ships within NZ.
Positive note 2Traceable, farm-to-shelf
Positive note 3Single origin
Positive note 4Fair Trade sourced
NOVA processing class1 Unprocessed / minimally processed
NOVA sourceView source
Overall: where this info comes fromMixed
Packaging sourceView source
Source typeBrand-stated
Packaging source: last checked2026-07-29
Plant-Based1
Per-product composition (JSON)primaroastery.co.nz primaroastery.co.nz primaroastery.co.nz primaroastery.co.nz primaroastery.co.nz primaroastery.co.nz primaroastery.co.nz primaroastery.co.nz
InstagramView source
Emailhello@primaroastery.co.nz
Recorded verdictNOT ASSESSED
Assessment statusnot_assessed
Styles scanned8
Full catalogue scanno
Catalogue-scan qualificationNot assessed: the strict food ingredient vocabulary and product-type exclusions have not completed validation.
Verdict
Recorded verdict: NOT ASSESSED.
Questions & answers
Straight answers
Is Prima Roastery organic?
Partly some Prima Roastery products are certified organic (Fairtrade (Fairtrade Organic); specific organic certifier not named on-site); others are not.
Is Prima Roastery a whole food / single ingredient?
Yes. Prima Roastery is a whole, single-ingredient coffee with nothing added.
Where is Prima Roastery from?
Prima Roastery is single-origin from Kenya (Muthunzuuni Coffee Factory), Colombia (ASOBRIS association).
Is Prima Roastery traceable and ethical?
Prima Roastery publishes its sourcing. Fair Trade certified.
Is Prima Roastery organic and traceable farm-to-cup?
Fairtrade-licensed roastery offering Fairtrade Organic blends and single origins; traceability names the Muthunzuuni Coffee Factory (Machakos, Kenya) and ASOBRIS producer association (Colombia).
What certifications does Prima Roastery hold?
Fairtrade-licensed; Fairtrade Organic
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Last checked 2026-07-28 · verified · Ask us to rescan this listing