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Circular beauty using upcycled food-industry by-products; certified B Corp (score 96.3, among highest for beauty); many products Soil Association/COSMOS Organic; vegan; glass & refillable packaging; no SLS/palm oil/silicones/parabens. Good On You 'Good' (score 82).
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Founder-owned and independent. Legal entity Optiat Ltd, trading as UpCircle Beauty (company number 09961851, incorporated 20 January 2016, listed Active at Companies House). Founded by siblings Anna and William Brightman, who rebranded the business from Optiat to UpCircle. No external parent. (Co-founding siblings Will and Anna) |
| Where made | UK. Most products are handmade in the UK; the deodorant is made in the Netherlands and the Powder-to-Foam Face Wash in Korea (per brand/retailer sourcing). |
| Price | Affordable-to-mid |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | Partial |
| Certifications | Certified B Corporation, listed on B Lab's register under the legal name Optiat Ltd t/a UpCircle Beauty; initial B Impact score ~96.3, certified around November 2022 (confirmed by Happi, TheIndustry.beauty and Country & Town House). Leaping Bunny approved (Cruelty Free International) and Vegan Society certified. |
| Sold in mainland China | No (Leaping Bunny approved, which bars sale where animal testing is required by law) |
| Palm oil | No |
| Packaging | Glass, refillable, recyclable |
| Good On You | Good (4/5, score 82) |
| External ratings | B Corp (96.3) |
"Clean" and "natural" have no legal meaning. Paste the INCI list and see what's actually in it. The hidden fragrance allergens, the drying alcohols and sulfates, and the ingredients worth a second look.
Paste the ingredients list from any beauty, body, bath or cleaning product. We flag the ones worth knowing about, in plain English.
A short watchlist, not a full safety test. No flags does not guarantee a product is clean.
Every sku, checked
We analysed 70 UpCircle Beauty products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Coverage: Ingredient lists were read for 70 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Full-catalogue INCI re-scan from UpCircle Beauty’s own site: 70 of 134 products publish an ingredient list; the rest are not assessed (no INCI published, never guessed from marketing copy).
Tap a product to open its ingredient list, a flagged count to jump straight to the flagged ones, or a column heading to sort.
The full ingredient by ingredient breakdown of all 70 UpCircle Beauty products (1674 ingredients, each categorised by function, origin and safety concern) is free with an account.
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Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
Any claim that UpCircle's full range is Soil Association or COSMOS certified organic should be corrected: by the brand's own account, most of its coffee and fruit based products cannot be certified because of their upcycled ingredient content, so certification applies to only part of the range.
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Each feature below was checked against the product feed and the brand’s own documents
plant fibre across all 135 styles, read style by style from the live product feed. No sampling, no marketing page.
On record. Cotton certification not documented. Flagged in the ledger.
Not named publicly. Factory certifications not documented. See the sourcing ledger.
Low-impact finishes. Vegan, no animal fibre anywhere in the range. Chemical flags and dye chemistry are recorded for every brand we scan.
Glass, refillable, recyclable Packaging claims not documented. See the full record.
Every certifier this brand claims, with a direct link to the proof where it exists, or flagged where it is only the brand’s word.
The complete data behind the score, group by group, with the sources so you can check it yourself.
A peek at the leaderboard
61 brand transparency reports. Green verdict = genuinely clean/independent, amber = partial or conglomerate-owned, red = mostly synthetic.
61 of 61 have had their full ingredient list read and every ingredient categorised. The remaining 0 could not be read automatically and are not yet verified.
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UMA Oils sells skincare and body care that we checked ingredient by ingredient. On the evidence we could verify, it is largely natural, with only a few processed ingredients. See the full ingredient breakdown and certifications before you buy. It is not fully plant-based (beeswax).
River Organics sells makeup and skincare that we checked ingredient by ingredient. On the evidence we could verify, it is largely natural, with only a few processed ingredients. See the full ingredient breakdown and certifications before you buy. It is not fully plant-based (create a silky).
PiperWai sells deodorant and body care that we checked ingredient by ingredient. On the evidence we could verify, it is largely natural, with only a few processed ingredients. See the full ingredient breakdown and certifications before you buy. It is not fully plant-based (honeysuckle extract).
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