BDS Movement
No not listed
Checked 2026-10-03
The brand and its documented aliases are not named in this source snapshot. Parent-company links require separate evidence.
Read list evidenceCandle · Australia
Gentle Habits
VerdictAssessment pending · source verification required
Explore the recorded product details, source evidence and assessment limits below. A missing source or current assessment is shown as unavailable.
Current assessment unavailable
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A current, dated assessment has not yet been verified for this record. The recorded details below are provided for reference.
About Gentle Habits · Full report
Recorded findings grouped by subject. Blue bars show field completeness, not a score. Saved statements must be read with their source dates and evidence limits.
Certifications and memberships
Directory results refer to this brand or its legal company. Product and supplier certificates are separate.
| GOTS | Brand status: Not verified. |
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| OEKO-TEX Standard 100 | Brand status: Not verified. |
| B Corp | Brand status: Not verified. |
| 1% for the Planet | Brand status: Not verified. |
Features
1 of 2 fields recorded| Full materials / ingredients breakdown | Brand says fragrance blends use essential oils, natural fragrance ingredients and, in some blends, a small amount of phthalate-free parfum. Incense sticks use joss wood powder and ethanol. All fragrance blends have supporting IFRA safety documentation. Read recorded source |
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Materials and composition
1 of 18 fields recorded| Q4: What is it actually made of? (materials / ingredients) | What is Gentle Habits actually made of? Read recorded source |
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Scan result
3 of 30 fields recorded| Summary of findings | Australian home-fragrance and ritual brand founded by Sophie Marshall. Its own FAQ is unusually explicit that not every scent is 100% natural; blends may combine essential oils, natural fragrance and phthalate-free parfum, with IFRA safety documentation. Read recorded source |
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| Note above the product table | Treat 'natural' and 'plant-based' as product/ingredient claims, not as proof that every fragrance component is natural. Read recorded source |
| Supply-chain summary | Our Dive Masks, Journals, Connection cards and holders are made by our high quality and preferred suppliers in China/India. Read recorded source |
Health and safety
1 of 5 fields recorded| Q5: Is [Brand] non-toxic / safe? | Is Gentle Habits non-toxic / safe? Read recorded source |
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Sourcing and supply chain
5 of 45 fields recorded| Made in / factory | Australia scented products blended in Victoria; incense locally dipped and hand packed in the brand's own Australian warehouse Read recorded source |
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Ownership and legal entity
2 of 21 fields recorded| Company | Gentle Habits Read recorded source |
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| Owner name | Sophie Marshall (founder; brand launched with her husband) Read recorded source |
Identity
1 of 11 fields recorded| Founded (year) | 2020 Read recorded source |
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Further detail
10 of 89 fields recorded| Website | https://www.gentlehabits.com.au/ |
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https://www.instagram.com/thisisgentlehabits/ | |
| Country | Australia |
| Ships to | Sign up to our mailing list and spend $99 (excluding shipping) and use the code and you will get $10 off your first order! *Applies to one-time purchases *Minimum purchase of $99.00 excluding shipping *Can’t combine with other discounts What's your Returns policy ? Read recorded source |
| Wick type | Incense uses joss wood powder sticks; locally dipped in Australia Read recorded source |
| Fragrance (essential oil vs synthetic) | Blend-dependent mix of essential oils, natural fragrance and phthalate-free parfum; the brand explicitly does not claim every scent is 100% natural Read recorded source |
| Cruelty free | 1 Read recorded source |
| Answer 4 | The brand says its fragrance system varies by scent: essential oils and natural fragrance are used alongside phthalate-free parfum in some blends; incense uses joss wood powder sticks and ethanol. Read recorded source |
| Answer 5 | The brand says all fragrance blends have IFRA safety documentation and excludes several ingredient classes, but it does not claim every scent is 100% natural. Fragrance-sensitive users should still evaluate individual blends. Read recorded source |
| Methodology note | First-party formulation and manufacturing claims checked against Gentle Habits FAQ/product pages; no blanket '100% natural' claim has been inferred. Read recorded source |
Boycott lists
Is this brand named on each list? Results refer to the linked list and dated source data, including documented aliases.
Ethical Consumer
No not listed
Checked 2026-10-03
The brand and its documented aliases are not named in this source snapshot. Parent-company links require separate evidence.
Read list evidenceNo Thanks
Source check not available
No dated source record is stored for this list.
Boycat
Source check not available
No dated source record is stored for this list.
Who Profits
Source check not available
No dated source record is stored for this list.
List membership is separate from the Throne Score. A missing source dataset is not a verified No.
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