Hold The Throne
Get started
Explore / Food / Coffee / Blend / Hummingbird Coffee OOMPH! Fair Trade Organic whole coffee beans
food · New Zealand

Hummingbird Coffee OOMPH! Fair Trade Organic whole coffee beans

Verdict NOT ASSESSED

Hummingbird Coffee OOMPH! Fair Trade Organic whole coffee beans sells all natural food and drink that we checked ingredient by ingredient for natural, whole food ingredients. See its verified sustainability rating and review to help you buy natural, non toxic food.

Listed, not scored
Not assessed: the strict food ingredient vocabulary and product-type exclusions have not completed validation.
Shop  
Link to the brand’s own site.
No brand pays for a place or a score. Membership funds the scans; affiliate links cover the rest.
Find them
Instagram @hummingbirdcoffee Email nz-hbsales@jdecoffee.com

About Hummingbird Coffee OOMPH! Fair Trade Organic whole coffee beans

45 of 293 fields held
Everything the scan holds on this record, grouped by subject. Blue bars show how much information is held; they are not positive or negative scores. Fields with nothing behind them are counted, not listed.
12 groups · 45 fields
Features 1 of 2
Packaging detail Soft-plastic bag, recyclable via NZ Soft Plastics Recycling Scheme (store drop-off)
Materials and composition 2 of 25
H3 Q8: Materials (adapts to brand: 100% cotton? / where is the linen from? / hemp?) Is Hummingbird Coffee worth it?
Single ingredient 1
Scan result 6 of 61
Scan note (above product table) Not assessed: the strict food ingredient vocabulary and product-type exclusions have not completed validation.
Full catalogue scan? no
Method version validation gate 2026.09
Products in catalogue 10
Products read 10
Clean verdict NOT ASSESSED
Health and safety 1 of 3
H3 Q6: Is [Brand] non-toxic / PFAS-free? What certifications does Hummingbird Coffee hold?
Certification 2 of 6
H3 Q7: Is [Brand] GOTS / certified? Where can I buy Hummingbird Coffee and how much?
Grade / certification AsureQuality Certified Organic, Fairtrade
Sourcing and supply chain 4 of 44
Overall: where this info comes from Mixed
Packaging source
Source type
Packaging source: last checked
3 more fields · members only Unlock
Ownership and legal entity 1 of 17
owner name JDE Peet's (Jacobs Douwe Egberts) via BrewGroup NZ Hummingbird acquired by Bell Tea (2016); Bell Tea rebranded to BrewGroup, which was acquired by Jacobs Douwe Egberts (JD
Identity 13 of 24
H3 Q1: Is [Brand] sustainable / ethical? Is Hummingbird Coffee organic?
Answer 1 Yes. Hummingbird Coffee is certified organic (AsureQuality Certified Organic, Fairtrade)
H3 Q2: Where is [Brand] made? Is Hummingbird Coffee a whole food / single ingredient?
Answer 2 Yes. Hummingbird Coffee is a whole, single-ingredient coffee with nothing added.
H3 Q3: Who owns [Brand]? Where is Hummingbird Coffee from?
Answer 3 Hummingbird Coffee is from Central America & East Africa (Fairtrade organic co-ops, via Trade Aid).
H3 Q4: Is [Brand] legit / worth it? Is Hummingbird Coffee traceable and ethical?
Answer 4 Fair Trade certified.
H3 Q5: Is [Brand] fast fashion? Is Hummingbird Coffee organic and traceable farm-to-cup?
Answer 5 100% Certified Organic through AsureQuality under an externally audited programme (organic since 2004) and 100% Fair Trade; one of the first NZ roasters to import Fairtrade organic beans (via Trade Aid).
Answer 6 Certified organic Fairtrade (Fairtrade Organic); specific organic certifier not named on-site.
Answer 7 From NZD 12.99. Ships to New Zealand.
Answer 8 Hummingbird Coffee is one of the genuinely organic, traceable coffee options, the main reason to choose it over commodity products.
Claims and evidence 1 of 10
Verified by Hold The Throne product analysis + brand ingredients
Delivery and shipping 1 of 3
Packaging Recyclable (kerbside varies)
Price and commerce 3 of 13
Price tier $$
Price From NZD 12.99
Amazon/buy now hummingbirdcoffee.com hummingbirdcoffee.com
Further detail 10 of 85
NOVA processing class 1 Unprocessed / minimally processed hummingbirdcoffee.com
Grown In Central America & East Africa (Fairtrade organic co-ops, via Trade Aid)
Country New Zealand
Positive note 1 Certified organic
Positive note 2 Fair Trade sourced
Negative note 1 Now owned by JDE; flagship OOMPH is a multi-origin blend (farms not named); ships within NZ.
Whole food 1
Processing level Minimally processed
Additives None
Last checked 2026-07-28
Filed under 8 terms held
Additives Ultra Processing Organic Christmas Food Hampers Veganuary Plant Based Food Blend Coffee Decaf Single Origin

Boycott lists

5 lists
Every list we check, and what each one says about this brand and its parent. A brand absent from a list is shown as not listed, which is a result, not a gap.
ListResultWhat the list says
BDS Movement bdsmovement.net · priority targets Not listed Checked 2026-09-12 Not named among the current priority boycott, organic-boycott or pressure targets. Consumer boycott targets named by the Palestinian BDS National Committee. Open the source
Ethical Consumer ethicalconsumer.org · current boycotts Not checked Ongoing consumer boycott calls, with the reason and who called it.
No Thanks No Thanks app Not checked Crowd-maintained list of companies to avoid, checked by barcode.
Boycat Boycat app Not checked Campaign-led list covering brands and their parent companies.
Who Profits whoprofits.org Not checked Companies named in the research database on the occupied territories.
A listing is a fact about the list, not our verdict. It sits beside the scan; it does not move the score.

More food

All food
Anson Mills Listed, not scored White’s Oats Listed, not scored Biona Black Venus Rice Organic, 500g Listed, not scored Torere Macadamias Listed, not scored
Free pass · three reports a month
You have the verdict. The working is behind the pass.

The summary and the instant check are free on every record, always. Members also get the results table item by item, the certificates as checked on each register, and what the brand would not disclose.

Start with a free pass £1 a day · £365 a year
What the full scan adds
The results table, item by item
Named mills, factories and suppliers
Every certificate as checked on the register
The source behind each figure, and its date
What the brand would not disclose
Something need changing?
Tell us.

Point at the field and the source. We check it against the register and republish.

Report a correction
✓ 100% Certified Organic through AsureQuality under an externally audited programme (organic since 2004) and 100% Fair Trade; one of the first NZ roasters to import Fairtrade organic beans (via Trade Aid).

Why we rate it

  • Certified organic
  • Fair Trade sourced
  • 100% Certified Organic through AsureQuality under an externally audited programme (organic since 2004) and 100% Fair Trade; one of the first NZ roasters to import Fairtrade organic beans (via Trade Aid).

Worth checking

  • Now owned by JDE; flagship OOMPH is a multi-origin blend (farms not named); ships within NZ.

Where to buy

Harvested / grown in Central America & East Africa (Fairtrade organic co-ops, via Trade Aid)

New Zealand

Questions

Is Hummingbird Coffee organic?

Yes. Hummingbird Coffee is certified organic (AsureQuality Certified Organic, Fairtrade)

Is Hummingbird Coffee a whole food / single ingredient?

Yes. Hummingbird Coffee is a whole, single-ingredient coffee with nothing added.

Where is Hummingbird Coffee from?

Hummingbird Coffee is from Central America & East Africa (Fairtrade organic co-ops, via Trade Aid).

Is Hummingbird Coffee traceable and ethical?

Fair Trade certified.

Is Hummingbird Coffee organic and traceable farm-to-cup?

100% Certified Organic through AsureQuality under an externally audited programme (organic since 2004) and 100% Fair Trade; one of the first NZ roasters to import Fairtrade organic beans (via Trade Aid).

What certifications does Hummingbird Coffee hold?

Certified organic Fairtrade (Fairtrade Organic); specific organic certifier not named on-site.

Where can I buy Hummingbird Coffee and how much?

From NZD 12.99. Ships to New Zealand.

Is Hummingbird Coffee worth it?

Hummingbird Coffee is one of the genuinely organic, traceable coffee options, the main reason to choose it over commodity products.