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Explore / Food / Coffee / Blend / Prima Roastery Diva Fairtrade Organic house blend; single origins (Kenya Muthunzuuni, Colombia Asobris)
food · New Zealand

Prima Roastery Diva Fairtrade Organic house blend; single origins (Kenya Muthunzuuni, Colombia Asobris)

Verdict NOT ASSESSED

Prima Roastery Diva Fairtrade Organic house blend; single origins sells all natural food and drink that we checked ingredient by ingredient for natural, whole food ingredients. See its verified sustainability rating and review to help you buy natural, non toxic food.

Listed, not scored
Not assessed: the strict food ingredient vocabulary and product-type exclusions have not completed validation.
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Instagram @primaroastery Email hello@primaroastery.co.nz

About Prima Roastery Diva Fairtrade Organic house blend; single origins (Kenya Muthunzuuni, Colombia Asobris)

46 of 291 fields held
Everything the scan holds on this record, grouped by subject. Blue bars show how much information is held; they are not positive or negative scores. Fields with nothing behind them are counted, not listed.
12 groups · 46 fields
Features 1 of 2
Packaging detail Compostable coffee bag (using compostable packaging since 2012; first NZ roaster to adopt)
Materials and composition 2 of 25
H3 Q8: Materials (adapts to brand: 100% cotton? / where is the linen from? / hemp?) Is Prima Roastery worth it?
Single ingredient 1
Scan result 6 of 61
Scan note (above product table) Not assessed: the strict food ingredient vocabulary and product-type exclusions have not completed validation.
Full catalogue scan? no
Method version validation gate 2026.09
Products in catalogue 8
Products read 8
Clean verdict NOT ASSESSED
Health and safety 1 of 3
H3 Q6: Is [Brand] non-toxic / PFAS-free? What certifications does Prima Roastery hold?
Certification 1 of 5
H3 Q7: Is [Brand] GOTS / certified? Where can I buy Prima Roastery and how much?
Sourcing and supply chain 5 of 43
Single origin 1
Traceable supply chain
Overall: where this info comes from
Source type
Packaging source: last checked
4 more fields · members only Unlock
Ownership and legal entity 1 of 17
owner name Independent (NZ owned & operated since 1995)
Identity 13 of 24
H3 Q1: Is [Brand] sustainable / ethical? Is Prima Roastery organic?
Answer 1 Partly some Prima Roastery products are certified organic (Fairtrade (Fairtrade Organic); specific organic certifier not named on-site); others are not.
H3 Q2: Where is [Brand] made? Is Prima Roastery a whole food / single ingredient?
Answer 2 Yes. Prima Roastery is a whole, single-ingredient coffee with nothing added.
H3 Q3: Who owns [Brand]? Where is Prima Roastery from?
Answer 3 Prima Roastery is single-origin from Kenya (Muthunzuuni Coffee Factory), Colombia (ASOBRIS association).
H3 Q4: Is [Brand] legit / worth it? Is Prima Roastery traceable and ethical?
Answer 4 Prima Roastery publishes its sourcing. Fair Trade certified.
H3 Q5: Is [Brand] fast fashion? Is Prima Roastery organic and traceable farm-to-cup?
Answer 5 Fairtrade-licensed roastery offering Fairtrade Organic blends and single origins; traceability names the Muthunzuuni Coffee Factory (Machakos, Kenya) and ASOBRIS producer association (Colombia).
Answer 6 Fairtrade-licensed; Fairtrade Organic
Answer 7 From NZD 13.00. Ships to New Zealand.
Answer 8 Prima Roastery is one of the genuinely organic, traceable coffee options, the main reason to choose it over commodity products.
Claims and evidence 1 of 10
Verified by Hold The Throne product analysis + brand ingredients
Delivery and shipping 1 of 3
Packaging Compostable / home-compostable
Price and commerce 2 of 12
Price tier $$
Price From NZD 13.00
Further detail 12 of 86
NOVA processing class 1 Unprocessed / minimally processed primaroastery.co.nz
Grown In Kenya (Muthunzuuni Coffee Factory), Colombia (ASOBRIS association)
Country New Zealand
Positive note 1 Certified organic (select lines)
Positive note 2 Traceable, farm-to-shelf
Positive note 3 Single origin
Positive note 4 Fair Trade sourced
Negative note 1 Organic certifying body not explicitly named on the site; ships within NZ.
Whole food 1
Processing level Minimally processed
Additives None
Last checked 2026-07-28
Filed under 7 terms held
Additives Ultra Processing Organic Christmas Food Hampers Veganuary Plant Based Food Blend Coffee Single Origin

Boycott lists

5 lists
Every list we check, and what each one says about this brand and its parent. A brand absent from a list is shown as not listed, which is a result, not a gap.
ListResultWhat the list says
BDS Movement bdsmovement.net · priority targets Not listed Checked 2026-09-12 Not named among the current priority boycott, organic-boycott or pressure targets. Consumer boycott targets named by the Palestinian BDS National Committee. Open the source
Ethical Consumer ethicalconsumer.org · current boycotts Not checked Ongoing consumer boycott calls, with the reason and who called it.
No Thanks No Thanks app Not checked Crowd-maintained list of companies to avoid, checked by barcode.
Boycat Boycat app Not checked Campaign-led list covering brands and their parent companies.
Who Profits whoprofits.org Not checked Companies named in the research database on the occupied territories.
A listing is a fact about the list, not our verdict. It sits beside the scan; it does not move the score.

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✓ Fairtrade-licensed roastery offering Fairtrade Organic blends and single origins; traceability names the Muthunzuuni Coffee Factory (Machakos, Kenya) and ASOBRIS producer association (Colombia).

Why we rate it

  • Certified organic (select lines)
  • Traceable, farm-to-shelf
  • Single origin
  • Fair Trade sourced

Worth checking

  • Organic certifying body not explicitly named on the site; ships within NZ.

Where to buy

Harvested / grown in Kenya (Muthunzuuni Coffee Factory), Colombia (ASOBRIS association)

New Zealand

Questions

Is Prima Roastery organic?

Partly some Prima Roastery products are certified organic (Fairtrade (Fairtrade Organic); specific organic certifier not named on-site); others are not.

Is Prima Roastery a whole food / single ingredient?

Yes. Prima Roastery is a whole, single-ingredient coffee with nothing added.

Where is Prima Roastery from?

Prima Roastery is single-origin from Kenya (Muthunzuuni Coffee Factory), Colombia (ASOBRIS association).

Is Prima Roastery traceable and ethical?

Prima Roastery publishes its sourcing. Fair Trade certified.

Is Prima Roastery organic and traceable farm-to-cup?

Fairtrade-licensed roastery offering Fairtrade Organic blends and single origins; traceability names the Muthunzuuni Coffee Factory (Machakos, Kenya) and ASOBRIS producer association (Colombia).

What certifications does Prima Roastery hold?

Fairtrade-licensed; Fairtrade Organic

Where can I buy Prima Roastery and how much?

From NZD 13.00. Ships to New Zealand.

Is Prima Roastery worth it?

Prima Roastery is one of the genuinely organic, traceable coffee options, the main reason to choose it over commodity products.