The Simple Folk
July 18, 2026
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The Simple Folk sustainability review: the real plant fibre percentage and natural score, tested by label to the Throne Standard. See the data.
Tap any fibre we measure. See its class and whether it’s in Patagonia, instantly, the same engine that scores every brand in the app.
The headline breakdown, then every product read fibre by fibre, no sampling.
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| Brand | 0PatagoniaYou’re viewing |
5The Simple Folk | 5Where Does It Come From? | 5Momotaro Jeans | ＋ |
|---|---|---|---|---|---|
| Fibre score | 0 / 5 | 5 / 5 | 5 / 5 | 5 / 5 | |
| Plant fibre | 0% | 100% | 100% | 100% | |
| Synthetic | 100% | 0% | 0% | 0% | |
| Styles scanned | 0 | 116 | 89 | 44 | |
| GOTS | Yes | — | — | — | |
| Cotton origin | — | Not disclosed | India | Zimbabwe (many flagship models… |
Real figures from the Throne Standard scan. Add any of 1,000+ scanned brands in the compare tool.
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The Simple Folk sustainability review: the real plant fibre percentage and natural score, tested by label to the Throne Standard. See the data.
Q for Quinn sustainability review: the real plant fibre percentage and natural score, tested by label to the Throne Standard. See the data.
Winter Water Factory sustainability review: the real plant fibre percentage and natural score, tested by label to the Throne Standard. See the data.
Patagonia publishes the Footprint Chronicles, an interactive map of every Patagonia factory and mill showing how long each has worked with Patagonia, worker numbers and gender ratio, languages spoken and what it makes. Patagonia prioritises Fair Trade Certified factories and publishes blog-level detail on its down and cotton supply chains, making Patagonia one of the most transparent large apparel brands on factories and mills.
Patagonia’s Footprint Chronicles maps each mill and factory publicly. Note Patagonia’s overall material score is separate: much of its range is synthetic/recycled polyester, so Patagonia can be highly transparent yet still not a plant-fibre pass.
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These are verifiable structural and certification facts. Counter-evidence and criticism (also docum
Patagonia garments are manufactured by a network of contracted third-party factories, not owned facilities, spread across roughly 16 countries. The large majority of production is in Asia, primarily Vietnam and Sri Lanka, with additional sourcing in China, India, Bangladesh, and elsewhere, plus some production in the United States (for example certain merino socks and organic-cotton items) and Portugal. Patagonia does not own its factories and shares many suppliers with other apparel brands.
Patagonia was founded by rock climber Yvon Chouinard in 1973 in Ventura, California, where the company (Patagonia, Inc. / Patagonia Works) is still headquartered; it grew out of his earlier Chouinard Equipment climbing-gear business. Patagonia is not owned by a conventional parent conglomerate. In September 2022 Chouinard and his family transferred all ownership: 100% of the voting stock (about 2% of total shares) went to the Patagonia Purpose Trust, controlled by the Chouinard family to protect the company's values, and 100% of the nonvoting stock (about 98% of total shares) went to the Holdfast Collective, a 501(c)(4) nonprofit that uses the company's profits to fight the environmental crisis. Patagonia itself remains a privately held, for-profit business; its profits (a projected roughly $100 million annual dividend) now flow to the nonprofit rather than to private shareholders.
Patagonia is a real, currently-trading, legitimate business, not defunct. It reported roughly $1.47 billion in sales for fiscal year 2025 (ended April 2025), operates more than 50 retail stores globally plus a large e-commerce operation, and employed about 3,000 people as of 2024. It is the well-known outdoor apparel and gear brand (verified as the clothing company, distinct from the Patagonia geographic region or same-name businesses in other industries).
Patagonia is positioned as a slow-fashion, durability-focused brand rather than a fast-fashion label: it emphasizes long-lasting products, repair (its Worn Wear program), and reuse, and it does not run the rapid, high-volume, disposable-trend cycle characteristic of fast fashion. However, it is a large-scale mainstream manufacturer, not a small-batch or artisanal maker, and a 2023 investigation noted it shares factories with fast-fashion brands.
Certifications: Patagonia is a Certified B Corporation (it was the first California company to become a B Corp, in January 2012) and is also legally a California benefit corporation. All of Patagonia's virgin cotton is certified organic to the Global Organic Textile Standard (GOTS), though GOTS does not cover the whole product range. Not publicly documented as holding OEKO-TEX or European Flax certifications..
Patagonia holds the following certifications: Patagonia is a Certified B Corporation (it was the first California company to become a B Corp, in January 2012) and is also legally a California benefit corporation. Beyond any paper certification, our scan of 48 Patagonia styles found 29.2% is 100% plant fibre, which is the measurable material fact behind Patagonia's claims.
The most common fibres in the Patagonia styles we read were cotton and polyester. That composition is the measurable fact behind what Patagonia is made of, so check the specific Patagonia label for any individual piece.
"Sustainable costs more" is usually backwards. Pick a product, tweak the numbers to match you, and see the real saving and waste avoided.