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Dedicated Brand Review: Sustainable and Ethically Sourced Chemical Free Clothing

Dedicated Brand

Dedicated Brand’s full catalogue has not yet been scanned to the Throne Standard, so no whole-catalogue fibre percentage is published — a headline figure is only shown once 100% of a range has been read.

What has been read so far is a sample of 79 Dedicated Brand styles. In that sample:
• 23 styles (29.1%) — 100% plant (organic/regenerative cotton, linen, hemp)
• 22 styles (27.8%) — plant + synthetic blend
• 2 styles (2.5%) — plant + semi-synthetic blend
• 6 styles (7.6%) — 100% semi-synthetic
• 16 styles (20.3%) — 100% synthetic
• 1 styles (1.3%) — 100% animal
• 9 styles (11.4%) — animal blend
These figures describe only that 79-style sample, not Dedicated Brand’s entire range, so treat them as indicative until the full catalogue can be read.

2026-08-04

The full style-by-style breakdown for Dedicated Brand is being added.

About Dedicated Brand

Documented facts about Dedicated Brand (verifiable from the brand’s own site and independent sources): founded 2006 in Sweden by Johan Graffner; assembles garments via audited suppliers in India and China; is a GOTS-certified, Fairtrade-licensed and ROC-licensee brand; uses ECOVERO, TENCEL, recycled and flax fibres; and adheres to SA8000/amfori BSCI/SMETA/SLCP social-audit standards. Good On You i
Dedicated Brand’s garments are assembled by suppliers in India and China, according to the brand’s own supply-chain page, which states these suppliers “handle the assembling of the garments and sometimes other steps like printing or fabric processing.” Dedicated states it owns no factories and that its suppliers are audited by third parties. No specific factory names are publicly disclosed on its site.
Dedicated Brand (styled DEDICATED) is an independent Swedish sustainable-fashion company founded in 2006 in Stockholm, Sweden, by Johan Graffner, who remains its founder and CEO. No parent company or corporate owner was found in reliable sources; the brand is not part of a larger fashion group and states it does not own any factories, working instead with third-party audited suppliers. (Sources: Good On You, Impakter interview, OPUMO, and the brand’s own site dedicatedbrand.com.)
Dedicated Brand is a real, currently-trading legitimate business. Its e-commerce site (dedicatedbrand.com) is live and selling in 2026, with active women’s, men’s, accessories and swimwear collections; sales to the United States are temporarily suspended over increased tariffs/fees, but the store operates normally in other markets. The company has traded continuously since 2006 and is covered by independent outlets (Good On You, Impakter, OPUMO).
Dedicated Brand is a slow/small-batch sustainable brand, not fast fashion. It produces roughly two collections per year, emphasises timeless designs to extend garment lifespan, has worked exclusively with organic cotton since 2006, and prioritises certified suppliers. Good On You classifies it as slow fashion and awarded it its highest overall rating, “Great.”
Certifications: Dedicated Brand describes itself as a GOTS-certified (Global Organic Textile Standard) brand and a Fairtrade Cotton licensee, and since 2023 a Regenerative Organic Certified (ROC) licensee/buyer. Its certifications page additionally lists use of LENZING ECOVERO viscose, TENCEL Lyocell, Masters of Flax Fibre (formerly European Flax), the Global Recycled Standard (GRS) and BIONIC-FINISH ECO, plus social/audit standards SA8000, amfori BSCI, SMETA (Sedex) and SLCP. B Corp: Not publicly documented — Dedicated does not claim B Corp certification on its site and does not appear in the B Lab / B Corp directory, so B Corp cannot be confirmed..
Dedicated Brand holds the following certifications: Dedicated Brand describes itself as a GOTS-certified (Global Organic Textile Standard) brand and a Fairtrade Cotton licensee, and since 2023 a Regenerative Organic Certified (ROC) licensee/buyer. Beyond any paper certification, our scan of 79 Dedicated Brand styles found 29.1% is 100% plant fibre, which is the measurable material fact behind Dedicated Brand’s claims.
The most common fibres in the Dedicated Brand styles we read were cotton and wool. That composition is the measurable fact behind what Dedicated Brand is made of, so check the specific Dedicated Brand label for any individual piece.
How we scan. Every figure on this page comes from the Throne Standard scan: we read the fibre composition off each live product on the brand’s own site, style by style, and count only single-fibre plant cloth (cotton, linen, hemp) as natural. Animal fibres such as wool, silk and cashmere and plastic-based synthetics such as polyester, nylon and elastane sit outside the plant-fibre figure, and regenerated fibres such as viscose, bamboo, modal and Tencel are counted as semi-synthetic. Percentages are calculated over the styles that state a composition; anything unlabelled is shown separately.

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