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Loom

Loom sells clothes with 0.0% natural plant fibre material across 54 scanned styles. The rest breaks down as 0.0% animal fibre, 18.5% synthetic, 7.4% semi-synthetic and 74.1% with no stated composition.

2026-07-14

The full style-by-style breakdown for Loom is being added.

About Loom

Loom is not clearly sustainable on materials: our scan of 54 styles found 0.0% plant fibre (18.5% synthetic). DOCUMENTED FACTS: Loom is independently rated “Good” overall by Good On You (Planet 5/5, People 4/5, Animals 4/5, last updated April 2022), which confirms France/Portugal production, a high proportion of eco-friendly materials including organic cotton, GOTS certification, wool sourced from non-mulesed sheep, and that Loom traces most of its supply chain and audits or visits most suppliers. Loom’s
Loom manufactures its garments in France and Portugal, not in Asia. Its own product pages name specific factories (e.g. the cotton-linen shirt is made in Portugal at the Supercorte factory, a shirt is made at the Marfel factory in Portugal, and socks are knitted at Missègle in the Tarn region of France). Good On You independently lists Loom’s final production as occurring in France and Portugal. Note that upstream steps can be further afield: for the cotton-linen shirt, Loom discloses cotton spinning in India and linen spinning in Italy, with the linen fibre grown in France; final making, weaving and dyeing are in Portugal.
Loom is an independent French clothing company co-founded in 2017 by Julia Faure (an agronomy engineer) and Guillaume Declair (an ESSEC graduate and former strategy consultant), based in Paris. Loom is not owned by a larger fashion group; the company states on its own site that its only shareholders are around 600 of its own customers (“nos seuls actionnaires sont 600 de nos clients et clientes”), a deliberate structure to stay financially independent and avoid growth-driven investors. This is a distinct brand from the same-name US organic label Loomstate, the US boutique “Loom Clothing & Home,” Fruit of the Loom, and the Indian handloom marketplace “The Loom.”
Loom is a real, currently-trading, legitimate business. Its website (loom.fr) is live and selling products with a 2026 copyright, it operates a physical boutique in Paris (with posted opening hours and a noted renovation closure from 21 July), and co-founder Julia Faure remains publicly active in 2025 (co-president of Mouvement Impact France since 2023). Loom was reported profitable in 2021 with roughly 1.4 million euros in revenue and about 10,000 customers.
Loom is explicitly slow / small-batch fashion, the opposite of fast fashion. Its motto is “moins mais mieux” (less but better); the company states it does not run advertising, sales, or seasonal collections, releases only a small number of new items per year, and designs pieces for durability and longevity rather than trend turnover. Co-founder Julia Faure is a prominent public campaigner against fast fashion (co-founder of the “En Mode Climat” network pushing for stricter textile regulation).
Loom is a mixed bag for non-toxicity: 0.0% of its range is plant fibre that breathes and biodegrades, with 18.5% plastic-based synthetics that can shed microplastics. Certifications: Loom’s organic cotton is certified GOTS (Global Organic Textile Standard) — this is confirmed both on Loom’s own product pages (“Coton bio certifié GOTS”) and independently by Good On You, which lists GOTS as its certification. Loom also states on its site that its fabrics are dyed in Europe and carry either OEKO-TEX or GOTS labels; the OEKO-TEX claim comes from Loom’s own materials and is not independently confirmed by a certification body in the sources reviewed, and the specific shirt product page displayed only GOTS. No evidence was found that Loom holds Fair Trade, B Corp, or European Flax certification, so those should be treated as “Not publicly documented.”.
Loom does not publicly document a recognised textile certification such as GOTS or OEKO-TEX in the sources we checked. What we can confirm is the material itself: our scan of 54 Loom styles found 0.0% is 100% plant fibre, so Loom’s natural-fibre standing rests on its composition rather than a certificate.
Our scan of 54 Loom styles found 7.4% semi-synthetic (such as bamboo viscose), 18.5% synthetic, 74.1% with no stated composition. The most common fibres in the Loom styles we read were polyester and bamboo. That composition is the measurable fact behind what Loom is made of, so check the specific Loom label for any individual piece.
How we scan. Every figure on this page comes from the Throne Standard scan: we read the fibre composition off each live product on the brand’s own site, style by style, and count only single-fibre plant cloth (cotton, linen, hemp) as natural. Animal fibres such as wool, silk and cashmere and plastic-based synthetics such as polyester, nylon and elastane sit outside the plant-fibre figure, and regenerated fibres such as viscose, bamboo, modal and Tencel are counted as semi-synthetic. Percentages are calculated over the styles that state a composition; anything unlabelled is shown separately.

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