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Allbirds

This report documents what Allbirds publishes about its ownership and supply chain — see the sourcing and transparency sections below. Allbirds’s supply-chain transparency is rated 5 out of 5.

Allbirds’s product range has not been scanned product-by-product to the Throne Standard, so no whole-catalogue fibre percentage is shown here — a headline fibre figure is only published once 100% of a catalogue has been read.

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1/5 · Unnatural · 10.6% plant fibre · 291 styles scanned
291 styles%
100% plant fibre10.6%
Animal fibre26.6%
Synthetic17%
Semi-synthetic45.7%

291 Styles Scanned

2026-08-04
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About Allbirds

Documented facts: Allbirds holds Certified B Corporation status (since 2016), uses ZQ-certified merino wool and FSC-certified TENCEL, publishes a Tier 1 supplier list and per-product carbon-footprint labels, and makes its socks in the USA. Marketing claims (to be treated with more caution) include broad “sustainability” positioning, low-carbon-footprint labelling, and the statement that its sheep “live the good life.” A key documented dispute is the Dwyer v. class action over its environmental marketing claims.
Allbirds manufactures its footwear overseas, principally in South Korea (historically the wool-based Wool line) and China (the Tree/TENCEL line), and announced in 2023 a transition of footwear production to a manufacturing partner in Vietnam. Allbirds apparel is likewise produced in East Asia, while its Anytime socks are made in the United States (North Carolina). Allbirds has publicly disclosed its country-of-origin per product page and published a list of its Tier 1 suppliers, so its manufacturing footprint is relatively transparent for the industry.
Allbirds was co-founded in 2015 by Tim Brown (a former New Zealand professional footballer) and Joey Zwillinger (a biotech engineer), growing out of Brown’s 2014 Kickstarter campaign that raised about US$119,000, and is headquartered in San Francisco, California. Allbirds went public on the Nasdaq under ticker BIRD on 3 November 2021, so it was for years an independent, publicly traded company rather than a subsidiary of a larger group. On 30 March 2026 Allbirds, Inc. agreed to sell all of its intellectual property and certain other assets and liabilities to American Exchange Group (AXNY, the owner of brands such as Aerosoles, Ed Hardy and Jonathan Adler) for an estimated US$39 million, with WSG Brands as a joint operating and growth partner; the deal was expected to close in Q2 2026 with proceeds distributed to shareholders in Q3 2026. As a result, Allbirds is no longer independent: the brand now sits under American Exchange Group / WSG ownership while the former public company pivots away from footwear (reporting indicated it was redirecting toward technology/AI).
Allbirds is a real, currently-trading footwear and apparel business, not a scam. Its e-commerce site remained live and selling (with current 2026 promotions and return policies), and as of 31 March 2026 it still operated two U.S. outlet stores and two full-price London stores. Allbirds did, however, suffer a severe decline: after a roughly US$4 billion valuation at its 2021 IPO, mounting net losses (about US$77 million in 2025), a 1-for-20 reverse stock split in 2024 to avoid Nasdaq delisting, and near-total closure of its physical stores by January 2026, it sold its brand and assets to American Exchange Group for US$39 million in 2026. The brand is expected to continue operating and selling under AXNY/WSG ownership, but the original public company Allbirds, Inc. is winding down its footwear operations.
Allbirds is not fast fashion; it built its identity on a small, slow-moving core range of footwear essentials (the Wool Runner and Tree lines) emphasising natural materials and durability rather than rapid, trend-chasing micro-collections. That said, Allbirds is not a tiny artisan or true small-batch maker either: it is a mass-market brand producing at scale through overseas factories and selling direct-to-consumer plus wholesale (Amazon, REI, Nordstrom, Dick’s Sporting Goods). Its brief expansion into apparel, activewear and running shoes (later scaled back) pushed it toward broader assortments, but its model remains closer to durable basics than to fast fashion.
The most common fibres in the Allbirds styles we read were Wool.
How we scan. Every figure comes from the Throne Standard scan: we read the fibre composition off each live product, style by style, and count only single-fibre plant cloth (cotton, linen, hemp) as natural. Animal and plastic-based synthetic fibres sit outside the plant-fibre figure, and regenerated fibres such as viscose, rayon, modal and Tencel are counted as semi-synthetic.

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