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Emilio Pucci

This report documents what Emilio Pucci publishes about its ownership and supply chain — see the sourcing and transparency sections below. Emilio Pucci’s supply-chain transparency is rated 2 out of 5.

Emilio Pucci’s product range has not been scanned product-by-product to the Throne Standard, so no whole-catalogue fibre percentage is shown here — a headline fibre figure is only published once 100% of a catalogue has been read.

2026-08-04

The full style-by-style breakdown for Emilio Pucci is being added.

About Emilio Pucci

Documented facts on Emilio Pucci ethics come mainly from Good On You (last updated June 2023), which rates the brand overall “Not good enough.” On labour (People 2/5) it found the brand fails to ensure living wages are paid across its supply chain and scored poorly on transparency, with final production in Italy (a medium-risk country). On environment (Planet 3/5) it has set emissions-reduction targets but shows limited evidence of implementation and does not use many lower-impact materials.
Emilio Pucci garments are made in Italy: Good On You’s assessment states final production occurs in Italy, and the house is historically one of the recognised “Made in Italy” symbols, headquartered and rooted in Florence. Exact factory locations and full supply-chain/tier details are Not publicly documented by the brand. Note historically some early lines were outsourced abroad (e.g. 1940s-50s US-made ski clothes via White Stag and lingerie via Formfit Rogers), but current production is described as taking place in Italy.
Emilio Pucci is an Italian luxury fashion house founded in 1947 by Marchese Emilio Pucci di Barsento (born 1914 in Naples, died 1992 in Florence), who opened his first boutique in Capri in 1950 and built the house around Florence, where it remains headquartered. It is NOT independent: French luxury conglomerate LVMH acquired a 67% stake in 2000 and bought the founding family’s remaining 33% in June 2021, so LVMH has owned 100% of the company since 2021. The founder’s daughter Laudomia Pucci ran and represented the house for over 20 years but stepped down from her image-director role after the 2021 buyout. It now trades under the shortened name “PUCCI,” with Camille Miceli as artistic director (since Sept 2021) and Saar Debrouwere as CEO (since July 2022).
Emilio Pucci is a real, currently-trading legitimate luxury fashion business, not defunct. It is a wholly-owned Maison of LVMH, operated roughly 21 boutiques worldwide as of 2025, runs an active official e-commerce site (pucci.com), and underwent a well-documented rebrand/renaissance under artistic director Camille Miceli, now releasing collections via a “see now, buy now” drop model. This is the Italian clothing/fashion house (not a same-name entity in another industry).
Emilio Pucci is a high-end luxury fashion house, not fast fashion, and not a certified slow/small-batch maker either. It produces designer ready-to-wear, resort/swimwear and accessories at luxury price points under LVMH, and since the 2021-2022 relaunch reportedly issues about two main collections per year plus smaller monthly “drops” using a see-now-buy-now model. It sits in the luxury segment rather than the mass fast-fashion segment, but it is a corporate-owned luxury brand rather than an independent slow-fashion or artisanal label.
Emilio Pucci is a mixed-material brand.
How we scan. Every figure comes from the Throne Standard scan: we read the fibre composition off each live product, style by style, and count only single-fibre plant cloth (cotton, linen, hemp) as natural. Animal and plastic-based synthetic fibres sit outside the plant-fibre figure, and regenerated fibres such as viscose, rayon, modal and Tencel are counted as semi-synthetic.

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