Independent, 100% vegan, PETA-certified; takes back empties via recycling program
| Ingredient transparency | Not readable automatically (script-loaded or published as an image) |
| Ownership | Pacifica Beauty was founded in 1997 by Brook Harvey-Taylor, who remains involved as President. Alliance Consumer Growth took an earlier minority stake in 2016, and in February 2022 private equity firm Brentwood Associates took a further minority stake at a deal valuing the company at roughly 250 million dollars; Nathalie Kristo was brought in as CEO at that time. The company has not been fully acquired by either investor and remains led by its founder. The brand's site is live and trading as of 2026. (Founder-owned) |
| Where made | USA |
| Price | Budget |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | Partial |
| Certifications | PETA's Beauty Without Bunnies database lists Pacifica as cruelty free, with the standard statement covering ingredients, finished products, suppliers and third parties. No listing for Pacifica was found on Leaping Bunny's brand register, checked using the site's own working search tool (confirmed functional with positive control searches for other brands), which returns zero results for Pacifica. No listing was found on Change Climate's certified brand list or the EWG Verified register. |
| Packaging | Recyclable; runs Pacifica recycling take-back |
| External ratings | CFK verified cruelty-free & vegan |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Caveat | No non-CF parent; not Leaping Bunny but PETA-verified and CFK-verified |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
A Leaping Bunny certification is widely repeated across cruelty free directory sites but is not supported by Leaping Bunny's own brand register, which returns no result for Pacifica; this claim should be removed and only the PETA listing retained.
PETA cruelty free listing https://crueltyfree.peta.org/company/pacifica/
Leaping Bunny brand search returning zero results for Pacifica https://www.leapingbunny.org/shopping-guide?title=pacifica
Brentwood Associates minority stake, February 2022, approximately 250 million dollar valuation, founder Brook Harvey-Taylor remaining as President https://beautymatter.com/articles/pacifica-beauty-sells-minority-stake-to-brentwood-associates
Current trading confirmed via recent site snapshot http://web.archive.org/web/20260311065118/https://www.pacificabeauty.com/
Why there is no score: Site could not be read. No verdict is given. Neither a full ingredient read nor a check of the certifications against the certifiers own registers has been completed for this brand, so there is no basis for judging it either way. No score is published. No readable product listing could be found at https://pacificabeauty.com, so the catalogue could not be enumerated. A manual product by product read has not yet been completed.
Last checked 22 July 2026.
Ingredients are not present as readable text on the product pages we checked: they appear to be loaded by script or published as an image. They could not be read, categorised or compared automatically, so this brand's formulas are not yet verified here.
We read and categorise every ingredient for brands whose full list is published as readable text. This one could not be read automatically, so its formulas are not yet verified here. A complete ingredient list published in readable text is what makes a clean claim checkable.