Independent minimalist clean makeup; cruelty-free
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Independent (founder Katherine Power) (Founder-led) |
| Where made | USA/Italy contract manufacturers |
| Price | Mid-range |
| Cruelty free | Yes |
| Vegan | Partial |
| Organic | No |
| Certifications | CFK-verified cruelty-free |
| Packaging | Recyclable; refillable components |
| External ratings | CFK cruelty-free |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Caveat | Clean = ingredient-exclusion + cruelty-free (no third-party organic cert); independent |
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 16 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 16 MERIT Beauty products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Most common flags: Dimethicone, Phenoxyethanol, Alcohol, Trimethylsiloxyphenyl Dimethicone, C20-24 Alkyl Dimethicone, Alcohol Denat, Fragrance (Parfum), Alpha-Isomethyl Ionone, Benzyl Benzoate, Benzyl Salicylate, Cinnamal, Citral
Coverage: Ingredient lists were read for 16 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 16 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Clean Volume | 74% | 19 | 1 |
| Great Skin Double Cleanse | 95% | 22 | 0 |
| The Uniform | 97% | 32 | 0 |
| Signature Lip Liner | 86% | 21 | 3 |
| Retrospect | 82% | 17 | 11 |
| Great Skin Moisturizer | 94% | 32 | 0 |
| Brow 1990 | 100% | 21 | 0 |
| Solo Shadow | 94% | 36 | 2 |
| Great Skin Serum | 90% | 20 | 1 |
| Bronze Balm | 92% | 24 | 1 |
| The Minimalist | 96% | 25 | 1 |
| Signature Lipstick | 96% | 27 | 2 |
| Day Glow | 100% | 17 | 0 |
| Clean Lash | 77% | 26 | 4 |
| Brow 1980 | 85% | 33 | 2 |
| Flush Balm | 97% | 30 | 0 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 16 MERIT Beauty products (402 ingredients, each categorised by function, origin and safety concern) is free with an account.
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