Leading UK cruelty-free & vegan makeup brand
| Ingredient transparency | Full ingredient list read and categorised |
| Ownership | Warpaint London. Barry M entered administration in early 2026 citing geopolitical pressures and rising costs, despite turnover of 17.4 million pounds and pre-tax profit of around 172,000 pounds for the year to February 2024. Warpaint London bought Barry M's intellectual property, stock and order book out of administration for 1.4 million pounds, announced 12 February 2026, subject to court approval. The deal excluded Barry M's manufacturing operations and liabilities, and will close Barry M's London factory, putting around 100 jobs at risk. (Privately held) |
| Where made | Made in the UK and China, with the UK factory set to close following the February 2026 acquisition. |
| Price | Budget |
| Cruelty free | Yes |
| Vegan | Yes |
| Organic | No |
| Certifications | PETA cruelty free: confirmed directly on PETA's Cruelty Free register. |
| Sold in mainland China | Does not sell in physical retail in markets where animal testing is required by law, including mainland China, although some of its manufacturing takes place in China. |
| Palm oil | Says palm oil used in some products comes from a sustainable RSPO certified source. |
| Packaging | Plastic |
| Good On You | No Good On You rating found. |
| EWG | No EWG VERIFIED certification found. |
| External ratings | CFK cruelty-free & vegan |
| Lab tested | Not publicly disclosed |
| Clinical studies | Not published |
| Controversies | Collapsed into administration after 44 years and was bought out of administration by rival Warpaint London for 1.4 million pounds in February 2026, a deal that excluded the London factory and put around 100 jobs at risk. |
| Caveat | Bought out of administration by Warpaint London for 1.4m pounds in February 2026, covering intellectual property, stock and the order book only. The London factory and about 100 jobs were excluded from the deal, so any made in our London factory claim predates the sale. Ownership and manufacturing changed hands in February 2026, so made in London and own factory claims still on the site pre date the Warpaint acquisition and may no longer hold. |
Claims made for this brand that could not be confirmed in a certifier's own register. A brand website is a claim, not a source.
Leaping Bunny / Cruelty Free International certified: often stated alongside the PETA claim without distinguishing the two schemes. A direct search of Cruelty Free International's own register for 'barry m' returned no results. Reported as PETA certified only.
PETA cruelty free listing https://crueltyfree.peta.org/company/barry-m/
Cruelty Free International register searched for Barry M, no result https://crueltyfreeinternational.org/?s=barry+m
Administration and Warpaint acquisition terms, 1.4 million pounds, IP/stock/order book only, factory and jobs excluded https://www.globalcosmeticsnews.com/warpaint-london-acquires-barry-m-out-of-administration-for-1-4m/
Deal date, turnover and profit figures https://www.cosmeticsdesign-europe.com/Article/2026/02/12/warpaint-buys-barry-m-to-boost-uk-retail-reach-amid-tough-market/
Why there is no score: Partial read. This verdict is provisional. Only part of the catalogue could be read and the certifications listed have not been checked against the certifiers own registers, so the evidence does not yet support a settled verdict. No score is published. Ingredient lists were obtained for 2 products, but the brand's product listing did not respond when the total catalogue size was measured, so the share of the range covered is unknown. Without a denominator a percentage would be meaningless.
Last checked 22 July 2026.
Not yet independently verified. The certifications listed for this brand are as the brand states them. They have not yet been checked against the certifiers own registers, so they should be read as a claim rather than a confirmed fact.
We analysed 2 Barry M products, categorising every listed ingredient by function, origin (raw natural, naturally derived or synthetic) and safety concern. This is not the whole catalogue, so it is reported as a partial read. Percentages show the share of each formula that is natural or naturally derived.
Coverage: Ingredient lists were read for 2 products. The size of the full catalogue could not be established, so no average is shown.
Analyst note: Ingredient lists were read for 2 products. The brand's total catalogue size could not be measured, so the share of the catalogue covered here is not known.
| Product | Natural | Ingredients | Flagged |
|---|---|---|---|
| Lip Rehab | Coconut Nourishing Lip Mask | 100% | 6 | 0 |
| Lip Rehab SPF 20 | Watermelon | 100% | 6 | 0 |
Full ingredient breakdown
The full ingredient by ingredient breakdown of all 2 Barry M products (12 ingredients, each categorised by function, origin and safety concern) is free with an account.
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